Master of Science in Marketing

at University of Stirling United Kingdom

The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the rapidly changing global media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

Attracting students from all over the world, this unique course is designed to meet the sport sector’s need for well-qualified managers who can combine management and financial skills with a specialist knowledge of sport and its unique institutional nature. You’ll learn how to apply your insights to the inherent challenges of sport management – from conducting research into event planning, to advising organisations on the impact of policy changes.

The course is taught by leading experts in the subject, whose research helps to ensure you’re being taught about the most up-to-date industry trends. You’ll also have invaluable opportunities to undertake a period of professional practice with a sporting organisation, either virtually or in person, and be involved in organising a sports event with our industry partners. By the time you graduate, you’ll be well equipped to turn your passion for sport into your profession.

The course provides a thorough grounding in the latest theory and analytical techniques used by finance professionals, allowing you to understand how money influences the world we live in.

You’ll gain hands-on experience of the process of financial decision-making and practical knowledge of the workings and role of financial markets in the allocation of capital. The course also gives you an understanding of the qualitative and quantitative techniques needed to interpret market reactions to geopolitical events such as Coronavirus, Brexit, oil-price shocks and financial crises.

Our Masters degree in Gender Studies examines the history, context and development of key debates around gender, sexuality and identity, exploring commonalities and differences in the ways they have played out in a range of contemporary, historical and global cultures.

Developed by specialists who are passionately engaged with gender, feminist and queer issues, the strength of our programme lies in its interdisciplinary curriculum which branches across multiple fields ranging from: film, media and literary studies, sociology, history, philosophy, curation and politics.  

Through core modules like Understanding Gender, Researching Gender and Key Feminist Thinkers, you’ll explore a range of theoretical and methodological approaches for studying gender. You’ll also delve into the ways in which academic debate informs, is shaped by and is at times distanced from how gender actually ‘works’ in true situations.

The course places the application of learning to real-world contexts at the heart of its teaching. You’ll have the opportunity to apply your learning on a research placement. The course team has established links with potential placement providers from the third sector, as well as with a number of organisations who are committed to gender equality as part of their work in arts, culture and sport.

Food from aquatic systems is essential for much of the world’s population. However, with wild catches of seafood declining in many places, aquaculture is playing an increasing role as an alternative source of high-quality, nutritious food - and as an employer. Controlling disease is important to the ongoing success of this industry.

This Masters in Aquatic Veterinary Studies provides you with training in the wide range of disciplines and skills you need for the investigation, prevention and control of aquatic animal diseases. You’ll develop an understanding of the biology, husbandry and environment of farmed aquatic species, as well as specialist expertise in aquatic animal diseases.

You’ll study at the Institute of Aquaculture, one of the top institutions in this field. It’s internationally recognised for both research and teaching and has more than 70 staff and 80 postgraduate students.

The Institute of Aquaculture has received the UK’s most prestigious academic honour – the Queen’s Anniversary Prize 2019. The honour recognises outstanding work that shows quality and innovation, and delivers real benefit to the wider world through education and training. It recognises our pioneering work in the world’s fastest-growing food production sector and our bid to tackle global hunger.

The Institute of Aquaculture has pioneered the development of aquaculture disease management. We have over 40 years of experience in investigating and controlling fish and shrimp diseases worldwide, which it uses to improve your problem-solving skills, ultimately equipping you to make a real contribution to the sustainability of aquaculture.

You will join a multinational network, and benefit from being taught by professionals who have experience of living and teaching all over the world. The course offers an excellent balance between theory and practice using a range of cutting-edge, innovative teaching methods. It also draws on best practice from across the TESOL sector, focusing on the development of advanced professional capabilities and knowledge in language learning and teaching.

As a TESOL student at the University of Stirling, you'll also have an opportunity to apply for a placement at one of our partner universities in  Japan, Germany, Hungary or our partner institution in France, and put your learning into practice

This is the only Human Rights and Diplomacy programme in the world taught in partnership with the leading training body of the United Nations: the United Nations Institute for Training and Research (UNITAR).

This is an interdisciplinary course that combines Law, Philosophy and Politics of human rights.

You’ll learn about the practice and theory of human rights laws and politics, the UN human rights institutions, their history and their philosophical foundations. You’ll be taught by top human rights researchers and will be given practical training from experienced UN personnel in negotiating draft documents, and learning how to make a difference.

The course includes a 5-day study visit to Geneva for all students, to observe the Human Rights Council in session. Additionally, for the final three months of the course, if your profile is strong enough then you’ll have the opportunity to apply for a highly desirable internship, or else to pursue projects with human rights organisations or to tackle a traditional dissertation.

If you’re planning a career in the legal profession, our LLB degree provides a well-rounded qualification that can be your first step towards becoming a Scots lawyer or entering other prestigious sectors.

The University of Stirling LLB offers in-depth knowledge and understanding of legal principles, theories, institutions and rules – as well as the wider social and political context in which law operates. You’ll benefit from the knowledge of our expert teaching staff, whose own legal research is widely published and feeds back into the LLB programme. You can also rest assured that everything you’re learning is in line with the highest professional standards, as our LLB Hons is accredited by the Law Society of Scotland and recognised by the Faculty of Advocates.

Field trips give you an opportunity to experience how courts function in practice, while the opportunity to apply for a work placement in a legal organisation will equip you with a comprehensive understanding of what professional life is like. Our LLB graduates have gone on to a wide range of successful careers, and our LLB is a rigorous degree that develops important intellectual and personal skills. That’s why our graduates are attractive to employers both in the legal profession and beyond.

Our Masters in Marketing gives you the opportunity to gain a theoretical and practical understanding of marketing, and its role within organisations. You’ll learn about the practice and theory of modern marketing, as well as current business trends in the areas of brand identity creation, multi-channel marketing and sport marketing.

The MSc Marketing course was one of the first in the country to be accredited by the Chartered Institute of Marketing (CIM). CIM accreditation means that when you successfully complete the course, it's easier to gain a Professional Diploma in Marketing. Two of the Diploma modules will be waived and to gain the CIM Professional Diploma you will only need to undertake two CIM modules rather than the usual four, giving you a competitive edge in your career.

Our research-led teaching combined with a focus on practical applications is a key strength of this course. In addition to consistently engaging in academic literature through weekly readings and module assessments, the course gives you a number of opportunities to apply concepts, theories and frameworks to practical aspects. You will collaborate during your studies with a wide variety of organisations including not-for-profit, third sector and small and medium sized enterprises (SMEs).

With our Business Computing course, you’ll examine how critical computers are to business and learn how you can create computing solutions to support a range of business needs. As part of your studies, you’ll develop basic knowledge of designing and building software systems and grow a broad base of skills through a combination of theory and practice.

The skills you’ll learn will be highly valued by employers - whether in the software industry itself, or in a wider and more strategic context developing IT solutions for any business.

We’ll help you build strong links with industry, and, during Year 3, there are opportunities to take part in either a three-month summer placement or a one-year placement. You’ll also have the opportunity to study abroad through our exchange programmes.