Master of Science in Marketing

at University of Stirling United Kingdom

Choose our Criminology and Sociology degree and you’ll benefit from studying two closely related disciplines; with training both in criminology and the theory and methods of applied social science. Learn how to ‘think like a criminologist’ and apply criminology to the context of modern life, social diversity and inequalities in society. Criminologists are interested in how activities are defined as criminal, explanations for crime and social reactions to crime.

You’ll explore fascinating questions surrounding the criminal justice system, the social contexts of crime, and the relationship between behaviour and punishment. Why and how do people break the law? How can the criminal justice system define this, and how do we police, prosecute and punish people?

Our Criminology and Sociology course reflects the latest developments in social research and is taught by experts in their fields.

Our Environmental Geography course seeks to make sense of our changing world. It’s unique in bridging environmental and social sciences, and in exploring the pressing human-environment issues of the 21st century.

We’ll turn you into an Environmental Geographer with the expert knowledge and skills to research, analyse and communicate how the changing environment affects our lives. Your ability to visualise geographical issues at different spatial scales, from global to local, and to offer solutions to our most pressing environmental problems, will ensure that you’re highly sought after by a wide range of employers.

Our BSc (Hons) Sport Psychology degree will enable you to develop an in-depth understanding of the diverse, complex, and wide-ranging territory of the disciplines of psychology and sport and exercise psychology. The course will explore academic knowledge and practice associated with sport and exercise psychology, analyse psychological issues across a range of sport and exercise psychology settings (for example, from local communities to high performance settings), examine research evidence associated with sport and exercise psychology, and investigate a myriad of contemporary issues facing practitioners. The course will provide you with the knowledge and skills needed to be a successful contributor to the disciplines of psychology, sport psychology, and exercise psychology at local, national, international and global levels. The course will also provide you with:

• Skills and abilities in critical thinking, problem solving and creativity, allowing you to apply these effectively in the sport and exercise psychology sectors.
• The ability to be an independent learner, capable of critical analysis and competent in communicating through a range of mediums to a range of audiences.
• Knowledge and understanding of the value of inclusion and diversity in sport.

An accounting degree empowers you to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial facts.

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. Our Accountancy programme has been created with this in mind, and successful completion of the course will ensure many professional bodies give you significant exemptions from their exams.

From a basic understanding of how to prepare financial statements, through to an in-depth knowledge of auditing, taxation and reporting, our Accountancy degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

If you want a career tackling the world's most pressing environmental challenges this is the course for you.

Today’s environmental scientists are challenged to find solutions to some of the world’s most pressing problems from climate change, pollution, and the loss of biodiversity to the sustainable provision of energy, food, and clean water.

We were one of the first UK universities to introduce an Environmental Science degree and our course is accredited by the Institution of Environmental Sciences. We conduct world-leading research and we are a hub for conservation and environmental organisations.

The field of Data Science has seen rapid growth in recent years, with vast amounts of data now being generated by major companies and service providers.

Yet, there is a recognised shortage of qualified analysts, both in the UK and globally, to make the most of this data and to meet the demands of industry. In particular, the demand is for graduates who can both manage the data (the computing skills), and analyse the data to extract patterns, build models and make predictions (the mathematics skills). It is only with these analytical skills can the full value of data be extracted.

Launching in 2018, our MSc is one of the first courses to link these two key areas, making it uniquely positioned to help you meet this demand. The course focusses on the application rather than pure theory of mathematics and is assessed primarily through coursework, developing those skills which are in high demand by the data industry.

The course will provide you with a strong foundation in the mathematical analysis of data-driven systems and help you develop your computing skills, from programming Python and R, to advanced techniques including Artificial Intelligence and Machine Learning, to applying the techniques you learn on a large scale. You will learn the techniques used to approach data and build models using computational analysis and understand the mathematics underpinning these techniques.

Britain seeks to be a world leader in renewable energies and its generating potential is recognised globally, but it is equally renowned for the quality of its natural environment. This creates the potential for conflict. As a result, we need to better understand the various environmental costs associated with 21st-century energy technologies, whether renewable or non-renewable, and how these costs can be evaluated, managed and mitigated.

Our Masters course in Environmental Management (Energy) builds on the success of our respected and long-running Environmental Management course, which has over 600 graduates. The course draws on our existing expertise and research strengths in environmental impact assessment, carbon trading, planning and impacts of wind, hydro and nuclear power, as well as our expertise in energy management and environmental economics.

The division of Biological and Environmental Sciences, which runs this course, specialises in studies of human interactions with the environment. Their key strengths are in environmental assessment and management.

You’ll also benefit from employability skills training, a residential field skills course and the chance to carry out an environmental management related dissertation project which may include working collaboratively with a business.

Social statistics and social research provide policymakers, academics and others with valuable insights into the behaviour of people. This Masters course will give you an understanding of social research, with a particular focus on quantitative methods and social statistics.

You’ll learn about social research methods and the theories behind them, while undertaking detailed training on a wide range of statistical methods. You’ll also gain a thorough knowledge of statistical software and learn a range of highly sought-after technical skills, including accessing, preparing, analysing and summarising complex quantitative datasets.

Modules cover core and advanced issues of social research design and techniques of statistical analysis. There are specialist modules that address important emerging areas in social statistics, covering data management,big data, and social network analysis. Students also choose one option module in another area of social research, for instance on qualitative data analysis or policy research.

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

Our postgraduate Human Resource Management (HRM) course builds on core human resource management theory and practice to examine the range of people management challenges which organisations face. The course is accredited by the Chartered Institute of Personnel and Development (CIPD).

To study with us you don't need to have previous work or study experience in the field of Human Resource Management. As part of the course we deliver teaching in the key concepts and practices of HRM, alongside developing the practical skills you need to become a successful HRM professional. In your final semester you'll also have the opportunity to do a consultancy case study, acting as a HR consultant to fictional companies, while solving realistic HR problems.

We teach you the need for thoughtful and ethical management practice, and this course is no exception. Ethics and considerate practice should be the focus of organisations and is the foundation for our course.

We have a number of internationally recognised academics teaching on this course and available to help you during your studies. We offer a collaborative learning process and encourage you to talk about your work experiences, about what you believe good people management to involve, and where work practices need to be legislated.