Master of Science in Marketing

at University of Stirling United Kingdom

Interested in the management and delivery of sport? Wonder how psychology enhances sports performance? Considered the local and global importance and impact of sport? If you’re thinking about a career in sport, a Sports Studies degree from Scotland’s University for Sporting Excellence will help you be the difference.

We’ve developed a course that provides our graduates with a breadth of knowledge and practical experiences that can be applied to a wide range of sport related careers. Our course is flexible - we offer a wide variety of module options and it can be combined with a range of subjects, including Accountancy, Film and Media, History, Business Studies, Journalism, Marketing, and Psychology.

You can choose from modules exploring four subject areas:

• Sports Policy and Management
• Physical Activity and Health
• Development of Sport
• Sport, Culture and Society

In addition, our extracurricular volunteering opportunities and Sport Union clubs enable you to earn qualifications and gain valuable sport management experience alongside your academic degree.

As you study, you’ll develop core skills in finance, investments and data analytics – all of which can be applied in a final dissertation on a finance-related topic of your choice. You’ll also be taught how to use programming languages (e.g. Python, R) to analyse data and get a thorough understanding of core financial theory and investment practices. In addition, you'll have the opportunity to use professional financial databases, such as Bloomberg, Eikon and S&P Capital IQ.

Our BSc (Hons) Sport Psychology degree will enable you to develop an in-depth understanding of the diverse, complex, and wide-ranging territory of the disciplines of psychology and sport and exercise psychology. The course will explore academic knowledge and practice associated with sport and exercise psychology, analyse psychological issues across a range of sport and exercise psychology settings (for example, from local communities to high performance settings), examine research evidence associated with sport and exercise psychology, and investigate a myriad of contemporary issues facing practitioners. The course will provide you with the knowledge and skills needed to be a successful contributor to the disciplines of psychology, sport psychology, and exercise psychology at local, national, international and global levels. The course will also provide you with:

• Skills and abilities in critical thinking, problem solving and creativity, allowing you to apply these effectively in the sport and exercise psychology sectors.
• The ability to be an independent learner, capable of critical analysis and competent in communicating through a range of mediums to a range of audiences.
• Knowledge and understanding of the value of inclusion and diversity in sport.

The course provides a thorough grounding in the latest theory and analytical techniques used by finance professionals, allowing you to understand how money influences the world we live in.

You’ll gain hands-on experience of the process of financial decision-making and practical knowledge of the workings and role of financial markets in the allocation of capital. The course also gives you an understanding of the qualitative and quantitative techniques needed to interpret market reactions to geopolitical events such as Coronavirus, Brexit, oil-price shocks and financial crises.

Mathematics is about profound beauty, the rush-like excitement of the 'ah ha' moment and finding elegant solutions. It’s the relationship in patterns, systems, big data, technologies and science.

Mathematical training develops specific skills and broad analytical expertise, which are valued across all professions. There is also a particular demand for graduates who not only have quantitative skills, but also know how to use them.

This course delivers that sought-after combination – through our teaching style, and our focus on real-world applications of both mathematical and statistical techniques. For example, you'll use the mathematics computing laboratories as an integral part of your learning process, making your study as much experimental as theoretical.

Our Computing Science and Mathematics division provides a stimulating and supportive learning environment, and we have a strong and active research group. Its primary interest is the application of mathematics to biology, economics and life sciences.

We also offer you the choice and flexibility to study Mathematics in combination with subjects such as Accountancy, Computing or Finance.

Our MSc International Journalism stands enables you to tailor your studies by choosing a practice- or theory-led route depending on your career ambitions.

Our Masters course in International Journalism introduces students from a wide range of academic and professional backgrounds to the theory and practice of journalism in a global context. The course is internationally-focused and deals with the practice of journalism across different media, cultural and regulatory environments.

With a combination of practice and theory, the MSc International Journalism at Stirling enables you to tailor your studies by choosing a practice- or theory-led route depending on your interests and career ambitions.

The course is provided by our Division of Communications, Media and Culture, which has a strong international profile, and builds on our existing strengths in teaching and research. In journalism alone, the Division has staff from South Africa, Venezuela, Pakistan, China and Ireland, as well as the UK.

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Social statistics and social research provide policymakers, academics and others with valuable insights into the behaviour of people. This Masters course will give you an understanding of social research, with a particular focus on quantitative methods and social statistics.

You’ll learn about social research methods and the theories behind them, while undertaking detailed training on a wide range of statistical methods. You’ll also gain a thorough knowledge of statistical software and learn a range of highly sought-after technical skills, including accessing, preparing, analysing and summarising complex quantitative datasets.

Modules cover core and advanced issues of social research design and techniques of statistical analysis. There are specialist modules that address important emerging areas in social statistics, covering data management,big data, and social network analysis. Students also choose one option module in another area of social research, for instance on qualitative data analysis or policy research.

We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic.
 
Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.
 
We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Each year we host a conference focusing on an aspect of Behavioural Science. In the past these have focused on the ethics of behavioural science, behavioural science and health, and behavioural science in workplace.

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.