Master of Science in Marketing Analytics

at University of Stirling United Kingdom

Our postgraduate degree in Management and English Language Teaching is for current and prospective English language teachers who see themselves as potential managers of language teaching departments or schools. This Masters course is one of only a few such degrees in the UK.

During this Masters course, you’ll learn the key knowledge and skills needed to be a professional teacher of English as a foreign language. In addition, you’ll develop the competencies to manage in a multicultural working environment, through modules taught by the internationally renowned University of Stirling Management School.

Why do we behave the way we do, and what drives our behaviour? If you’re interested in the mind, and in human (as well as animal) behaviour, then Psychology is for you.

Our award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research. We focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, we’ll cover topics as diverse as brain functioning, child development, and social behaviour.

Our Investment Analysis students have successfully competed in the prestigious CFA Institute Research Challenge, winning a place in the UK Final in ten out of twelve years. The competition is considered the “investment Olympics” for university students, and requires participants to assume the role of investment analysts and produce a report on a publicly traded company with a buy, hold or sell recommendation. The opportunity to be a part of our CFA Institute Research Challenge team gives you a unique opportunity to test your knowledge in a 'real-world' scenario.

On this Masters course you’ll:

• Study the use of qualitative and quantitative techniques to value investments
• Develop and evaluate portfolio management strategies
• Cultivate the ability to extract essential information from financial reports
• Understand risk management tools
• Assess macroeconomic and market trends
• Analyse financial data relating to investments
• Tearn about the techniques used to value investments and investment portfolios
• Understand the importance of investment regulation and ethics

Equip yourself with a rich breadth of knowledge in business and management with our flexible Business Studies course.

When you choose Business Studies at Stirling, you won’t just be stepping into a leading UK business school – you’ll also open the door to a world of opportunities with the freedom to access subjects from all over the University and, if you wish, combine your degree with one of 17 different subjects. From Spanish to Sports Studies, Psychology to Law, Computing to Accountancy, our flexibility is your strength as you pair your passion with an in-depth grounding in business.

This course will grow your managerial expertise and put foundations in place to ensure you continue developing through your professional life. You’ll also learn how organisations are structured, and gain insight into what makes them function best. Speakers from industry visit regularly to complement our own research-led teaching – giving you real-world and rounded knowledge of business and the tools needed to succeed in it.

The Master of Research in Humanities offers you the opportunity to pursue a bespoke, one-to-one programme of Masters study in a structured, interdisciplinary and research-driven environment. In it, you will undertake an extended piece of research within a programme of study designed together between you and your supervisor(s). The MRes can be pursued for personal or career development, or as a stepping-stone to doctoral study (PhD) and is available across a broad range of disciplines in the Faculty of Arts and Humanities including Communications, Media, and Culture, English literature, Film and cinema, History, Law, Linguistics, Philosophy, Politics, Religion, Scottish literature. We have particularly strong offerings in the following areas, among others:

• Eighteenth-Century Studies
• Gothic studies
• History of the Book / History of Reading
• Renaissance studies
• Scottish studies
• Translation

Interested in the management and delivery of sport? Wonder how psychology enhances sports performance? Considered the local and global importance and impact of sport? If you’re thinking about a career in sport, a Sports Studies degree from Scotland’s University for Sporting Excellence will help you be the difference.

We’ve developed a course that provides our graduates with a breadth of knowledge and practical experiences that can be applied to a wide range of sport related careers. Our course is flexible - we offer a wide variety of module options and it can be combined with a range of subjects, including Accountancy, Film and Media, History, Business Studies, Journalism, Marketing, and Psychology.

You can choose from modules exploring four subject areas:

• Sports Policy and Management
• Physical Activity and Health
• Development of Sport
• Sport, Culture and Society

In addition, our extracurricular volunteering opportunities and Sport Union clubs enable you to earn qualifications and gain valuable sport management experience alongside your academic degree.

Our MSc International Journalism stands enables you to tailor your studies by choosing a practice- or theory-led route depending on your career ambitions.

Our Masters course in International Journalism introduces students from a wide range of academic and professional backgrounds to the theory and practice of journalism in a global context. The course is internationally-focused and deals with the practice of journalism across different media, cultural and regulatory environments.

With a combination of practice and theory, the MSc International Journalism at Stirling enables you to tailor your studies by choosing a practice- or theory-led route depending on your interests and career ambitions.

The course is provided by our Division of Communications, Media and Culture, which has a strong international profile, and builds on our existing strengths in teaching and research. In journalism alone, the Division has staff from South Africa, Venezuela, Pakistan, China and Ireland, as well as the UK.

We are here to help you prepare for a flourishing career in global business and offer you the option to specialise in International Business and Marketing or International Business and Entrepreneurship.

Throughout this Masters in International Business you’ll develop problem-solving and critical-thinking skills within the context of trading across national boundaries. By the end of the course you’ll have an expansive knowledge of how organisations operate across economies, currencies and regulatory frameworks. You’ll also become an expert in engaging with stakeholders from different cultures and working effectively with a multi-location team.

If you want to start your own venture, to develop entrepreneurial capacity in an existing organisation or to work in an international marketing function one of our optional pathways will target your skills.

The course covers core business subjects such as accounting, people management and strategy, in the context of international regulatory frameworks and business practices. It also emphasises ethical, environmental and sustainability issues, which are increasingly important within the global business environment.

Why do we behave the way we do, and what drives our behaviour? If you’re interested in the mind, and in human (as well as animal) behaviour, then Psychology is for you.

Our award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research. We focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, we’ll cover topics as diverse as brain functioning, child development, and social behaviour.

On this Masters course, you’ll learn to produce fine, nuanced writing and a body of work in either poetry, fiction or creative non-fiction. We combine intensive writers’ workshops, technique-focused classes and one-to-one tuition by distinguished writers, along with fascinating and useful visits from authors, agents and publishers to help you on your creative journey.

The course is designed to develop your writing talent. It allows you to intensively focus on a project while engaging with a range of genres and working practices that draw upon our rich expertise in contemporary literature, publishing, film, media and journalism. You’ll also develop skills in listening, editing and peer feedback.

Our course is open to all, whether you’re already well established in your career, starting out on your creative journey or want to take our MLitt later in life to enhance your skills and explore new creative prospects.