Master of Science in Marketing Analytics

at University of Stirling United Kingdom

This Masters course provides you with the skills and knowledge you need to carry out robust social research and evaluation.

You’ll learn how to collect, analyse and report qualitative and quantitative data, taking account of ethics, reliability and validity. You’ll also critically examine the theoretical foundations that underpin social scientific research. Finally, you’ll develop an understanding of the relationship between research and policymaking.

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

Why do we behave the way we do, and what drives our behaviour? If you’re interested in the mind, and in human (as well as animal) behaviour, then Psychology is for you.

Our award-winning Psychology course sits at the cutting edge of inter-disciplinary scientific research. We focus on important societal problems such as detection of criminals and improvement of health outcomes. After introducing Psychology to you as a biological and social science, we’ll cover topics as diverse as brain functioning, child development, and social behaviour.

Mental Health nursing is a challenging yet rewarding profession where you can make a real difference to people’s lives.

Our innovative Mental Health Nursing course will prepare you to meet the needs of a modern profession and provide the best possible  care. You will leave us as a confident and capable practitioner, fully equipped to register with the Nursing and Midwifery Council (NMC) and join a health care team upon graduation.

Our course curriculum is informed by the latest research and encourages you to take an evidence-based approach to nursing care. We believe that mental health and wellbeing services must always respect the intrinsic value of people and their individuality.

In practice this means that teaching and learning activities are informed either directly or indirectly by people who have lived experience of mental ill health. This  inclusive, values based approach will support your development as a reflective, resilient and socially aware mental health nurse with the capacity to engage in a diverse range of health and social care settings.

You will be allocated a personal tutor who will be a source of guidance information and support during your studies. Whilst undertaking practice learning experiences, you will also be allocated a Practice Assessor and Practice Supervisor who will support your practice based learning.

We work with our course partner, NHS Forth Valley, to ensure that our course remains clinically excellent and our students get the best possible experience while they’re studying. We will inspire and challenge you, so that you leave as a confident and capable practitioner- ready to join a health and social care team upon graduation.

If you want a career tackling the world's most pressing environmental challenges this is the course for you.

Today’s environmental scientists are challenged to find solutions to some of the world’s most pressing problems from climate change, pollution, and the loss of biodiversity to the sustainable provision of energy, food, and clean water.

We were one of the first UK universities to introduce an Environmental Science degree and our course is accredited by the Institution of Environmental Sciences. We conduct world-leading research and we are a hub for conservation and environmental organisations.

The Master of Research in Humanities offers you the opportunity to pursue a bespoke, one-to-one programme of Masters study in a structured, interdisciplinary and research-driven environment. In it, you will undertake an extended piece of research within a programme of study designed together between you and your supervisor(s). The MRes can be pursued for personal or career development, or as a stepping-stone to doctoral study (PhD) and is available across a broad range of disciplines in the Faculty of Arts and Humanities including Communications, Media, and Culture, English literature, Film and cinema, History, Law, Linguistics, Philosophy, Politics, Religion, Scottish literature. We have particularly strong offerings in the following areas, among others:

• Eighteenth-Century Studies
• Gothic studies
• History of the Book / History of Reading
• Renaissance studies
• Scottish studies
• Translation

We are here to help you prepare for a flourishing career in global business and offer you the option to specialise in International Business and Marketing or International Business and Entrepreneurship.

Throughout this Masters in International Business you’ll develop problem-solving and critical-thinking skills within the context of trading across national boundaries. By the end of the course you’ll have an expansive knowledge of how organisations operate across economies, currencies and regulatory frameworks. You’ll also become an expert in engaging with stakeholders from different cultures and working effectively with a multi-location team.

If you want to start your own venture, to develop entrepreneurial capacity in an existing organisation or to work in an international marketing function one of our optional pathways will target your skills.

The course covers core business subjects such as accounting, people management and strategy, in the context of international regulatory frameworks and business practices. It also emphasises ethical, environmental and sustainability issues, which are increasingly important within the global business environment.

Our MSc Business and Management course gives you the knowledge and skills you need to be an inspiring, effective and resilient manager. We combine management theory with development of practical skills, and our course is taught by internationally recognised subject experts.

The course focuses on operations and strategic management, and explores the need for managing limited resources effectively, with maximum business impact. This is the ideal Masters if you're looking to take your first steps into management. We cover the major functions of organisations – accounting, marketing, operations, people and talent management. Finance and economics are integrated through our strategic orientation.

We aim to create industry leaders, managers and entrepreneurs, who're confident in the use of business analytics tools and critical thinking abilities. This allows for better and informed decision making in your management career. There’s an emphasis on entrepreneurship, innovation and strategic management. You’ll also develop an appreciation of corporate social responsibility, ethical decision making and managing change.

Choose a Bachelor of Education (Primary) at the University of Stirling, and we’ll equip you with the necessary knowledge and skills to start a career in one of the most rewarding professions.

We’ll prepare you to teach across the whole curriculum and primary age range, and also enable you to develop a specialism in a particular area. You can choose from these subject specialisms:

• Early Years
• The Environment
• Modern Languages
• Inclusive Practice
• Literacy
• Numeracy

You’ll be taught by world-leading academics and outstanding teachers who have strong partnerships with local schools. This ensures you can access cutting-edge practice and research throughout your primary teaching degree. Our pioneering approach of studying education with a subject specialism, gives you the time to excel in teaching, critically reflect and grow in confidence.

Artificial Intelligence (AI) is currently enjoying a period of great interest due largely to advances in data driven AI and machine learning. Technologies such as self-driving cars, intelligent assistants (like Alexa), and AI health care have made AI an increasingly everyday technology, and one that will revolutionise the way we live and work in the years to come.

Modern AI is concerned with giving computers human-like abilities such as sight, learning, conversation and creativity. AI is a popular topic to study because there is a growing jobs market for AI and Data Science skills and because it is an exciting new field of computing.

Our data driven MSc Artificial Intelligence course capitalises on the success of well-established postgraduate courses in Big Data and Data Science for Business preparing industry ready graduates sought after by AI companies.