Master of Science in Marketing Analytics

at University of Stirling United Kingdom

This course provides you with expert training in the latest methods and approaches used in criminological research.  We're ranked 1st in Scotland and Top 10 in the UK for Criminology (Times and Sunday Times Good University Guide 2022).

We cover the principles of collecting, analysing and reporting on qualitative and quantitative data whilst also taking account of ethics, reliability and validity. You’ll critically examine the theoretical foundations that underpin criminology and socio-legal research, as well as exploring issues with comparative research and developing an understanding of the relationship between criminological research and policymaking.

Equip yourself with a rich breadth of knowledge in business and management with our flexible Business Studies course.

When you choose Business Studies at Stirling, you won’t just be stepping into a leading UK business school – you’ll also open the door to a world of opportunities with the freedom to access subjects from all over the University and, if you wish, combine your degree with one of 17 different subjects. From Spanish to Sports Studies, Psychology to Law, Computing to Accountancy, our flexibility is your strength as you pair your passion with an in-depth grounding in business.

This course will grow your managerial expertise and put foundations in place to ensure you continue developing through your professional life. You’ll also learn how organisations are structured, and gain insight into what makes them function best. Speakers from industry visit regularly to complement our own research-led teaching – giving you real-world and rounded knowledge of business and the tools needed to succeed in it.

Our Masters degree in Gender Studies examines the history, context and development of key debates around gender, sexuality and identity, exploring commonalities and differences in the ways they have played out in a range of contemporary, historical and global cultures.

Developed by specialists who are passionately engaged with gender, feminist and queer issues, the strength of our programme lies in its interdisciplinary curriculum which branches across multiple fields ranging from: film, media and literary studies, sociology, history, philosophy, curation and politics.  

Through core modules like Understanding Gender, Researching Gender and Key Feminist Thinkers, you’ll explore a range of theoretical and methodological approaches for studying gender. You’ll also delve into the ways in which academic debate informs, is shaped by and is at times distanced from how gender actually ‘works’ in true situations.

The course places the application of learning to real-world contexts at the heart of its teaching. You’ll have the opportunity to apply your learning on a research placement. The course team has established links with potential placement providers from the third sector, as well as with a number of organisations who are committed to gender equality as part of their work in arts, culture and sport.

The course provides specialised training in international accounting and finance, and helps you develop the reporting and analysis skills needed by organisations worldwide. It also enables you to gain an appreciation of international investment issues from a range of perspectives.

By the end of the course you’ll be able to offer employers an understanding of international reporting standards which have an increasing global relevance, along with an advanced awareness of international financial markets.

Our Masters in Sustainable Aquaculture explores the principles of aquaculture and the key factors influencing the viability of aquatic animal farming and food production systems. You’ll develop an understanding of aquatic animal biology, environmental issues, nutrition, reproduction and genetics, disease and health management.

With practical application at the core of your studies, you can choose to focus on specific aspects of sustainable aquaculture, including:

• Advanced broodstock management
• Aquaculture policy and planning
• Livelihood analysis
• Environmental management and biodiversity
• Feed formulation and resources
• Aquatic animal health control
• Epidemiology
• Ecotoxicology

You can also explore the commercial business of sustainable aquaculture, with optional modules covering marketing, business studies and economics. You’ll learn the skills necessary to establish, manage and appraise aquaculture enterprises and development projects from within the industry or public sector.

Scotland is internationally recognised for its crucial contributions in drug discovery and development, medical technologies, stem cells, bio-manufacturing and bioinformatics.

We’ve worked with Forth Valley College and business to develop a fully integrated degree course in Applied Biological Sciences. Our course is making a difference by solving the problem of skills shortages in life sciences. We’ll give you technical expertise and proficiency in the vital practical and research skills sought-after by employers.

The degree is taught jointly at Forth Valley College and the University of Stirling and also receives input from employers across the Scottish life sciences community. Classes for the first two years will be delivered at Forth Valley College’s campus in Falkirk. Classes for the last two years will be delivered at the University of Stirling campus.

Your study will begin with fundamental science and laboratory skills before focusing on the cellular and molecular aspects of biological sciences.

Your final year will focus on proteomic and genomic aspects of biological sciences, plus your research project. Our research-led teaching, together with the experience and insight gained by your work placements, will make you work-ready for a modern career in biosciences.

If you’re planning a career in accountancy or the financial sector, studying at the University of Stirling is the perfect starting point. Stirling ranks among the top 20 institutions to study Accountancy and Finance in the UK (The Times and Sunday Times Good University Guide 2022), boasting top class teaching and multiple industry accreditation.

Studying Accountancy and Finance gives you the capability to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial details. Our combined Accountancy and Finance course includes content specifically geared towards entering the banking and investment industries.   

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. The BAcc Hons Accountancy and Finance at Stirling has been created with this in mind, and successful completion of the course will result in many professional bodies giving you significant exemptions from their exams.

From a basic understanding of how to analyse financial statements, through to an in-depth knowledge of economics, taxation and reporting, our Accountancy and Finance degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

The Stirling Centre for International Publishing and Communication at the University of Stirling is a world-leading centre for postgraduate publishing studies, offering expertise in contemporary and historical publishing in the UK and beyond.

The MRes Publishing Studies is a research preparation Master’s course that offers students the opportunity for tailor-made Master’s study in the field of publishing studies. It also offers the opportunity to prepare for a PhD through concentrated research with a specialism in publishing.

This Masters course is part of the St Andrews and Stirling Philosophy (SASP) Graduate Programme - which is Scotland's leading centre for graduate study in Philosophy, and one of the highest-ranked and largest philosophy schools in the United Kingdom. It also has an outstanding placement record for its graduates.

The course is primarily designed for recent philosophy graduates, and serves as a preparatory year for entry to postgraduate research by giving you a firm foundation of general understanding and skills in philosophy. Those skills will give you a sound basis for philosophical research.

The MLitt is a one-year taught course delivered mainly in St Andrews by staff from both universities. After gaining the MLitt, you may progress to a PhD at either Stirling or at St Andrews. Previous graduates have also gone on to leading institutions in the UK and abroad.

On this course, you’ll benefit from excellent teaching from authoritative and knowledgeable researchers in a wide range of areas, including the history of philosophy.

This exciting MSc Data Science for Business is the first in Scotland to be developed with inputs from SAS, a global leader in business analytics solutions; leading financial services organisation HSBC and The Data Lab to ensure it meets industry needs.

This MSc course provides you with a deep understanding of the industrial and scientific relevance of advanced analytics and their application in strategic and operational decision-making. The course addresses the acknowledged shortage of business leaders and managers with a detailed working knowledge of data analytics. As a graduate you’ll have a highly sought-after blend of data analytics, business acumen and advanced management skills.

You can develop specialist skills by choosing elective modules from finance, computing science and management. You’ll work on real life consultancy-style projects alongside industry leaders in data analytics. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.