Master of Science in Marketing Analytics

at University of Stirling United Kingdom

Are you fascinated by the creative possibilities of technology and software? Do you love solving complex problems as part of a team? If yes, software engineering could be the career for you. You’ll be in high demand for developing the systems that are the foundation and glue of our modern world, and that transform our experiences in communications, business, entertainment, gaming and healthcare.

Our degree will teach you creativity, logical analysis, problem-solving and how teamwork builds complex systems. You’ll study practice and techniques for real-world software design and associated programming technologies, gaining practical experience in software development.

According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our graduates are highly sought-after. To help you build strong links with industry, we offer three-month summer placements and one-year placements with local SMEs and large corporates. Students also have the opportunity to engage with an international teaching environment through our exchange programmes.

The history of the Scottish nation is dramatic, surprising and an infinite source of inspiration in popular culture. Studying at the University of Stirling will place you right at the heart of that history, with some of the most significant locations in Scotland’s past located right on your doorstep.

On this course, you’ll explore both the myths and the realities of Scottish History, unpicking the events that shaped a nation – from the wars of William Wallace to Scotland’s unprecedented impact on the wider world. You can expect in-depth insight into every aspect of Scottish History - political, social, environmental and economic – all of which will deepen your understanding of present-day Scotland at the same time.

History at the University of Stirling is highly regarded. In the most recent Research Excellence Framework, 98% of our research was classed as either world-leading or internationally excellent. That expertise feeds directly back into our teaching, ensuring you gain unique insights into Scottish History from some of its most respected scholars. Every step of the way, your employability will be a top priority - with career-focused modules, field trips and guest lecturers all designed to get you ready for the world of work. Our location in the shadow of so many famous Scottish events helps to distinguish your studies from other Scottish History courses.

Fintech is taking over the banking and finance industry. The way we handle money is changing and the whole industry is taking note - from international banks to backroom start-ups. To do well in fintech, you need to understand technology, finance and business creation.

Our MSc Financial Technology (Fintech) provides a solid foundation in computing technology, financial theory, ethical and regulatory constraints, and business skills. It’s an innovative course designed for those looking to enter a career in the fintech industry.

Fintech includes the technology from big data and analytics, mobile computing and modern financial services. Some of the activity in the sector is being carried out by the large, existing financial institutions, but the majority comes from small companies who are developing disruptive technologies.

The course covers:

• Manipulating data and scripting in Python
• An introduction to blockchain
• Cybersecurity and data protection
• Bank Theory, Operations and Strategy
• An introduction to corporate finance
• Data analytics and machine learning
• Fintech app development
• Investment regulation and ethics
• Heuristics and bias in behavioural finance
• Innovation management and disruptive technology
• Business startup planning
• Professionalism, regulation and ethics in banking

The Master of Science in Historical Research is a one-year research preparation course intended to prepare postgraduates for a research-based career and enable specialisation in social and/or economic history.

The MSc is designed to:

• train historians in social research methods
• demonstrate your ability to undertake interdisciplinary research to doctoral level at Stirling; or other universities in Britain and overseas
• provide a foundation for applications to research councils (AHRC, ESRC) and doctoral training partnerships (including SGSAH) that fund PhD research
• specifically prepare graduates to apply to the Scottish Graduate School of Social Science for PhD studentship funding in social and economic history (see below under professional accreditation)
• enhance career prospects and career development

These aims are achieved through the completion of independent study modules, taught modules in applied social research, optional study modules appropriate to your field of study, and skills training conducted under supervision. You’ll be allocated an individual supervisor to direct your dissertation and plan your programme.

Our course prepares you for further research by:

• compulsory taught modules in project design, qualitative and quantitative data analysis
• directed independent study in the historiography of a research topic
• skills development in statistical and database packages
• self-directed skills training
• practical experience in applying research methods to interrogate primary sources and datasets in the dissertation
• developing written and verbal critical analysis

Our Environmental Geography course seeks to make sense of our changing world. It’s unique in bridging environmental and social sciences, and in exploring the pressing human-environment issues of the 21st century.

We’ll turn you into an Environmental Geographer with the expert knowledge and skills to research, analyse and communicate how the changing environment affects our lives. Your ability to visualise geographical issues at different spatial scales, from global to local, and to offer solutions to our most pressing environmental problems, will ensure that you’re highly sought after by a wide range of employers.

Our MSc Digital Banking and Finance course is suitable for everyone, whether you already have related qualifications or experience, or want to change the direction of your career. The course is fully accredited by the Chartered Banker Institute, the oldest and largest UK professional body for bankers, making our course one of very few UK courses in banking and finance to offer this level of recognition.

As the world moves away from physical cash, replaced by cryptocurrencies, and physical banking is replaced by online banking and finance, our course focuses upon how technology and digital infrastructure is changing the way banks do business. You will learn how FinTech is changing bank management and finance, and how cryptocurrencies will change the way banking and finance operates.

You will acquire the analytical skills and the critical knowledge in this changing environment which will enable you to further your career in the new digital banking and financial sector. The course offers you practical business led knowledge and you can expect to see leading banking and finance experts from the sector in the classroom offering you the most contemporary industry thinking.

Choose our Criminology and Sociology degree and you’ll benefit from studying two closely related disciplines; with training both in criminology and the theory and methods of applied social science. Learn how to ‘think like a criminologist’ and apply criminology to the context of modern life, social diversity and inequalities in society. Criminologists are interested in how activities are defined as criminal, explanations for crime and social reactions to crime.

You’ll explore fascinating questions surrounding the criminal justice system, the social contexts of crime, and the relationship between behaviour and punishment. Why and how do people break the law? How can the criminal justice system define this, and how do we police, prosecute and punish people?

Our Criminology and Sociology course reflects the latest developments in social research and is taught by experts in their fields.

Business Analytics focuses on understanding the data generated by individual organisations, and how it can be used to improve business practices.

As a conversion course developed in close partnership with industry, we welcome students from any academic discipline and you will learn to use powerful visual programming and scripting tools, such as Orange, R, Power-BI and Python. These tools will enable you to learn how to deploy statistical analysis, predictive analytics, text analytics and data-mining tools to provide clear actionable solutions for business leaders and influence business strategy.

Our Masters degree in Gender Studies examines the history, context and development of key debates around gender, sexuality and identity, exploring commonalities and differences in the ways they have played out in a range of contemporary, historical and global cultures.

Developed by specialists who are passionately engaged with gender, feminist and queer issues, the strength of our programme lies in its interdisciplinary curriculum which branches across multiple fields ranging from: film, media and literary studies, sociology, history, philosophy, curation and politics.  

Through core modules like Understanding Gender, Researching Gender and Key Feminist Thinkers, you’ll explore a range of theoretical and methodological approaches for studying gender. You’ll also delve into the ways in which academic debate informs, is shaped by and is at times distanced from how gender actually ‘works’ in true situations.

The course places the application of learning to real-world contexts at the heart of its teaching. You’ll have the opportunity to apply your learning on a research placement. The course team has established links with potential placement providers from the third sector, as well as with a number of organisations who are committed to gender equality as part of their work in arts, culture and sport.

Human Resource Management is a vital part of every business, and impacts everyone from junior members of staff to CEOs. With a CIPD accredited HR degree from the University of Stirling, you’ll gain far-reaching expertise in organisational success and unlock a wealth of professional opportunities.

The course will prepare you to make an impact on key areas of business such as recruitment methods, staff development, performance management and career progression. You’ll also be equipped to enhance an organisation’s adaptability by broadening the skills of its workforce and understanding its broader social and economic environments.

When you study HR at Stirling, everything you’ll learn is rooted in research and contemporary developments in the business world. The course reflects the rapid changes in employment practices, markets, technology and law – ensuring you graduate with the front-line knowledge you need to succeed.