Master of Science in Marketing and Brand Management

at University of Stirling United Kingdom

We'll teach you how to apply behavioural science in practice. Our recent students have worked on projects with Siemens, Tesco, Keep Scotland Beautiful, Volunteer Scotland, and Iceland’s Cancer Detection Clinic.
 
Our course motivates you to apply behavioural science to answer some of the biggest questions facing society – for example, ‘how can we improve people’s wellbeing?’, ‘how can we help people save more for the future?’, and ‘how can we foster more effective environmental behaviours?’. In addition, each year we award the Keep Scotland Beautiful Prize for Best Research in Behavioural Science relating to the Environment.
 
We have a regular series of seminars and events where students have an opportunity to chat to leading practitioners and researchers. Each year we host a conference focusing on an aspect of Behavioural Science. In the past these have focused on the ethics of behavioural science, behavioural science and health, and behavioural science in workplace.

Our English Language and Linguistics postgraduate degree gives you an excellent opportunity to study the complex workings of language and explore its central role in society. With the guidance of expert staff, you’ll explore how language works, how people use it, what people use it for, where it came from and how it changes.

You’ll learn to carry out independent research and engage with other researchers by writing, debating and delivering oral and written presentations. You’ll also play an active part in our regular Linguistics Reading Group meetings, which discuss articles on important and controversial linguistic topics.

The course also provides a grounding in theories and methods that are essential for a range of careers. You’ll graduate with an expert knowledge of contemporary linguistic theories and their application in a wider cultural context – including both generative and cognitive approaches to linguistic description, as well as the contexts in which these theories operate.

Our Investment Analysis students have successfully competed in the prestigious CFA Institute Research Challenge, winning a place in the UK Final in ten out of twelve years. The competition is considered the “investment Olympics” for university students, and requires participants to assume the role of investment analysts and produce a report on a publicly traded company with a buy, hold or sell recommendation. The opportunity to be a part of our CFA Institute Research Challenge team gives you a unique opportunity to test your knowledge in a 'real-world' scenario.

On this Masters course you’ll:

• Study the use of qualitative and quantitative techniques to value investments
• Develop and evaluate portfolio management strategies
• Cultivate the ability to extract essential information from financial reports
• Understand risk management tools
• Assess macroeconomic and market trends
• Analyse financial data relating to investments
• Tearn about the techniques used to value investments and investment portfolios
• Understand the importance of investment regulation and ethics

Our Masters degree in Gender Studies examines the history, context and development of key debates around gender, sexuality and identity, exploring commonalities and differences in the ways they have played out in a range of contemporary, historical and global cultures.

Developed by specialists who are passionately engaged with gender, feminist and queer issues, the strength of our programme lies in its interdisciplinary curriculum which branches across multiple fields ranging from: film, media and literary studies, sociology, history, philosophy, curation and politics.  

Through core modules like Understanding Gender, Researching Gender and Key Feminist Thinkers, you’ll explore a range of theoretical and methodological approaches for studying gender. You’ll also delve into the ways in which academic debate informs, is shaped by and is at times distanced from how gender actually ‘works’ in true situations.

The course places the application of learning to real-world contexts at the heart of its teaching. You’ll have the opportunity to apply your learning on a research placement. The course team has established links with potential placement providers from the third sector, as well as with a number of organisations who are committed to gender equality as part of their work in arts, culture and sport.

Heritage is a global phenomenon with diverse economic, social, and political roles. It encompasses the surviving tangible and intangible traces of the past, but also the processes and practices that frame heritage in the present and produce particular kinds of futures.

The aim of this degree programme is to provide a critically informed interdisciplinary education in heritage. You may choose to specialise to take the broad programme without specialisation, or opt to specialise in a Cultural Heritage Studies pathway.

Shared core modules provide a foundation in current conceptual and theoretical debates about the nature of heritage and its importance in society, as well as practical issues relating to its conservation and management. Case studies, fieldtrips and input from heritage professionals introduce students to specific kinds of heritage and ‘real-world’ challenges, demands and opportunities.

Cutting-edge research training provides students with an excellent foundation for conducting independent research in the Dissertation, whilst vocational skills are embedded throughout the programme to produce competitive, work-ready graduates.

Our postgraduate Human Resource Management (HRM) course builds on core human resource management theory and practice to examine the range of people management challenges which organisations face. The course is accredited by the Chartered Institute of Personnel and Development (CIPD).

To study with us you don't need to have previous work or study experience in the field of Human Resource Management. As part of the course we deliver teaching in the key concepts and practices of HRM, alongside developing the practical skills you need to become a successful HRM professional. In your final semester you'll also have the opportunity to do a consultancy case study, acting as a HR consultant to fictional companies, while solving realistic HR problems.

We teach you the need for thoughtful and ethical management practice, and this course is no exception. Ethics and considerate practice should be the focus of organisations and is the foundation for our course.

We have a number of internationally recognised academics teaching on this course and available to help you during your studies. We offer a collaborative learning process and encourage you to talk about your work experiences, about what you believe good people management to involve, and where work practices need to be legislated.

If you’re contemplating a future in the world of international politics, you’ll need to understand issues of power, alliances, conflict and peace on a global scale.

The University of Stirling will help you build a confident and well-rounded knowledge of all these issues and more – from the decision-making processes of influential organisations, through to the question of how international society is shaped. You’ll be learning in a research-led environment, where the latest political events are dissected by recognised experts. You’ll also benefit from our career-focused approach, which enables you to pick up the practical and analytical skills employers are looking for.

To further enhance your international outlook, you’ll have a chance to spend a semester abroad studying International Politics at one of our partner institutions. You can also combine International Politics with French or Spanish to add another valuable facet to everything you’re leaning.

Guest lecturers give you real insights into the professional applications of an International Politics degree. Our alumni include a former Secretary of State for Defence and Member of Parliament, and there really is no limit to where in the world a degree in International Politics can take you.

As you study, you’ll develop core skills in finance, investments and data analytics – all of which can be applied in a final dissertation on a finance-related topic of your choice. You’ll also be taught how to use programming languages (e.g. Python, R) to analyse data and get a thorough understanding of core financial theory and investment practices. In addition, you'll have the opportunity to use professional financial databases, such as Bloomberg, Eikon and S&P Capital IQ.

By aligning the course with the FRM curriculum, rigorous academic learning is coupled with practitioner-driven insight and certification. Through this combination, students are better prepared to succeed in the challenging field of risk management.

As you study you’ll acquire a broad knowledge of finance, financial theory and the practical methods used to analyse financial data. Further specialist knowledge and analytical skills are developed in financial risk management, including how to identify, measure and manage a broad range of financial risk types including operational risk, foreign exchange risk, liquidity risk and market risk.

You’ll have access to professional financial databases including Bloomberg, Thomson Reuters Eikon, Datastream and S&P Capital IQ. There’s also an opportunity to attend our series of guest lectures by professionals from the industry. All these features help to enhance employability, increase participation, improve learning, and play a part in a world-leading student experience.

Our Masters in Education is designed for established educationalists, aiming to advance their understanding of education, as well as those looking to convert their career to this field.

The University of Stirling has a strong reputation for the study of Education and we hold expertise in Digital Pedagogies, Leadership and Curriculum. Throughout this course, international scholarly perspectives are incorporated within learning and teaching, including blended learning and the inclusion of multilingual and translanguaging pedagogical practices.

The course will give you the opportunity to specialise in some of the most important fields in education: digital pedagogies, curriculum and leadership. You’ll be equipped with the necessary knowledge and skills to make identifiable contributions to public and private education spaces, including international government, research and practice.

You will study a compulsory diet of education philosophy, social justice, and policy, alongside research methods in the social sciences. You will also choose a modular pathway in either digital education, curriculum or leadership, or a combination of two modules from these pathways, completing your studies with a dissertation in a related topic of your choice.

The quality learning experiences offered by the MSc in Education are underpinned by international scholarly perspectives and approaches that enable you to facilitate and assimilate knowledge via your own and others’ cultural lenses and language practices.