Master of Science in Sport Management

at University of Stirling United Kingdom

If you’re planning a career in accountancy or the financial sector, studying at the University of Stirling is the perfect starting point. Stirling ranks among the top 20 institutions to study Accountancy and Finance in the UK (The Times and Sunday Times Good University Guide 2022), boasting top class teaching and multiple industry accreditation.

Studying Accountancy and Finance gives you the capability to prepare, present and interpret financial information for a wide range of organisations, and the skills you learn will enable investors, lenders, management and others to make key decisions based on financial details. Our combined Accountancy and Finance course includes content specifically geared towards entering the banking and investment industries.   

The ideal path to a career in accountancy combines a university degree with recognised professional qualifications. The BAcc Hons Accountancy and Finance at Stirling has been created with this in mind, and successful completion of the course will result in many professional bodies giving you significant exemptions from their exams.

From a basic understanding of how to analyse financial statements, through to an in-depth knowledge of economics, taxation and reporting, our Accountancy and Finance degree covers everything you’ll need to know to join the thousands of Stirling graduates who have successfully transitioned from this course into the professional world.

We’ve developed our BSc (Hons) Software Development with Cyber Security course with our business partners in the IT sector to help solve their skills shortages and address the industry’s needs. According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our computing graduates have an excellent track record in finding well-paid jobs because of our focus on in-depth practical expertise.

As you study, you’ll progress from the fundamentals of computer systems and software development to advanced knowledge of Artificial Intelligence and Computer Security. You’ll learn everything you need to become a highly employable and sought after software development graduate.

We deliver our BSc (Hons) Software Development with Cyber Security in partnership with Forth Valley College to combine the strengths from both sites. Classes for the first two years will be delivered at Forth Valley College’s campus in Falkirk. Classes for the last two years will be delivered at the University of Stirling campus. Our staff are active in research and work with industry to help the course evolve according to the needs of the ICT sector, both in Scotland and across the world.

The digital age has transformed the way news is reported and consumed, with more media platforms available than ever before. A degree in Journalism Studies from the University of Stirling equips you with the practical skills and theoretical knowledge you’ll need to make a mark in this rapidly-evolving arena.

With over 30 years of experience in researching and teaching journalism, the University of Stirling has established a reputation as one of the UK’s top institutions in the field. This course covers both theoretical and practical aspects of journalism, and offers an in-depth, critical understanding of practice. You’ll work individually and in groups to write articles and prepare portfolios; create pages for print and online news platforms; produce and edit visuals; and contribute to class blogs. Everything you do will deepen your understanding of how professional journalists operate across broadcast, online and print media – and by the time you graduate, you’ll be ready to take your place among them.

This interdisciplinary Masters degree is jointly taught by leading academics in media and social science research. You’ll gain both a theoretical and practical understanding of social science research methods, and learn how to apply these to the media and cultural industries. Covering social sciences and humanities approaches, our Masters will give you solid, extensive training in advanced media research methods. You’ll be encouraged to explore your own research interests, gain real-world experience of research and develop your own approach to research throughout the course.

The degree is primarily targeted at anyone needing research training before embarking on a higher research degree, such as a PhD. The course also offers an excellent grounding in social science methods, which are transferable to media research for industry, journalism, marketing and advertising research, production research and wider aspects of social research consultancy.

Enhancing your employability is one of our top priorities. That’s why all MRes students are given the opportunity for a research placement as part of our course where you can apply your learning to the real world.

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.

This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.

The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.

Are you fascinated by the creative possibilities of technology and software? Do you love solving complex problems as part of a team? If yes, software engineering could be the career for you. You’ll be in high demand for developing the systems that are the foundation and glue of our modern world, and that transform our experiences in communications, business, entertainment, gaming and healthcare.

Our degree will teach you creativity, logical analysis, problem-solving and how teamwork builds complex systems. You’ll study practice and techniques for real-world software design and associated programming technologies, gaining practical experience in software development.

According to the 2020 ScotlandIS Scottish Technology Industry survey, about 100,000 people are working in digital technologies professions. This is a growth of 9% since 2016. The growth has been strongest in web design and development, IT business analysts, architects and systems designers, programmers and software development professionals. Our graduates are highly sought-after. To help you build strong links with industry, we offer three-month summer placements and one-year placements with local SMEs and large corporates. Students also have the opportunity to engage with an international teaching environment through our exchange programmes.

Our Strategic Public Relations and Communication Management course gives you the chance to develop a critical appreciation of the role of public relations in contemporary societies, as well as key analytical, management and communication skills you'll need for a successful career in communications and public relations. You’ll gain a solid understanding of the theory behind public relations and communications, and have many opportunities to apply this theory to everyday communications and public relations practice, experience and phenomena.

By the end of your studies, you’ll have the necessary skills to work at managerial level in public relations. You’ll be able to analyse environments, issues, organisational cultures and relationships – as well as set objectives, and design and implement public relations and communication strategies.

We’re continually updating this well-established course in line with new advances in theory and practice, including how communication campaigns may successfully integrate digital media. Field trips and guest lectures offer opportunities to discuss strategic communication issues with leading practitioners. These also give you networking opportunities and an understanding of current best practice.

This course was established in 1988 and was the first degree in public relations in the UK and one of the first in Europe. Several prominent public relations academics and practitioners have completed their education at Stirling.

On this Masters course, you’ll learn to produce fine, nuanced writing and a body of work in either poetry, fiction or creative non-fiction. We combine intensive writers’ workshops, technique-focused classes and one-to-one tuition by distinguished writers, along with fascinating and useful visits from authors, agents and publishers to help you on your creative journey.

The course is designed to develop your writing talent. It allows you to intensively focus on a project while engaging with a range of genres and working practices that draw upon our rich expertise in contemporary literature, publishing, film, media and journalism. You’ll also develop skills in listening, editing and peer feedback.

Our course is open to all, whether you’re already well established in your career, starting out on your creative journey or want to take our MLitt later in life to enhance your skills and explore new creative prospects.

Politics permeates every aspect of our lives – shaping our opinions, informing our decisions and helping us to understand what motivates people.

When you study Politics at the University of Stirling, you’ll increase your awareness of the different political systems, ideologies and policies that impact people’s lives regionally, nationally and globally. We’re ranked among the best universities for Politics in Scotland, and are highly regarded for our strong, research-led approach to teaching.

A Politics degree helps you develop the intellectual, communication and analytical skills employers are looking for. You’ll open the door to a wide range of career opportunities – from politics itself, to connected arenas such as commerce, civil service, journalism, law and teaching. There are also plenty of opportunities to broaden your horizons by studying abroad during your course, including through our Politics-specific partnership with the Universities og Gothenburg in Sweden.

Enhance your understanding of how the world works, and gain the skills you need to play your part in shaping it with a Politics degree from the University of Stirling.