Bachelor of Arts (Honours) in Digital Media

at University of Westminster - Harrow Campus United Kingdom

The Illustration BA aims to provide an intellectual and creative space for students to explore and build skills in a range of traditional, digital and emerging image making technologies. Industry modules enable students to develop transferable professional skills that support creative agility, resilience and adaptability for rapidly evolving professional opportunities.

This course offers a flexible, interdisciplinary and multimedia approach to the study and practice of contemporary illustration and is developed through a range of industry-focused projects and self-defined contexts.

A supportive studio environment and learning community nurture your individual development and distinctive voice as both an illustrator and creative practitioner in the wider field of visual communication.

Studio-based projects, national and international competitions and live industry projects provide context and creative challenge, fostering experimentation and visual inquiry. You will have the creative space to explore and examine a range of processes and practices in both traditional and emerging technologies.

We live in an age where almost everything of what we do is connected to data. Big data and datafication - the increasing transformation of multiple aspects of everyday lives into digital data - pose great opportunities but also risks for contemporary societies. This new MA course addresses, explores and creatively utilises this transformation. We place an emphasis on current and future technologies and practices such as algorithms, artificial intelligence, big data, blockchain, data analytics and data mining, the Internet of Things, and others.

This multidisciplinary course brings together media / communication studies and computer science. It combines hands-on and applied approaches with theoretical learning and critical analysis. It will encourage collaboration, creative practice, group work and problem-based learning. You will apply tools and technologies to your own data challenges and projects, including from your existing professional or cultural, political, social and economic environments. The course also features optional modules from a range of disciplines across the University: Media and Communication Studies, Law, Computer Science, Politics and International Relations, Cultural Studies.

You will be introduced to the tools and approaches that can be used for collection, analysis, management and visualisation of data, as well as to the skills needed to critically think about the ethical, cultural, social and political implications of their practice.

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user-centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

This course is designed to produce the future leaders of the Public Relations Industry. You will not only learn the practical skills required to embark on a career in PR but also the research and analysis skills that will help you get ahead. You will create campaigns, pitch to clients, stage a press conference and create videos and blogs, as well as write research reports, essays and a dissertation. You will also explore issues affecting the industry, such as professional ethics and the impact of digital media.

The course combines practice skills with analytical tools and is highly participative. You will take part in workshops, debates, seminars, presentations and group exercises including making pitches and presenting creative campaign ideas.

There are no formal examinations on this course. You are assessed on course work including essays, presentations, blogs, group work and your participation in class exercises.

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations.

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment.

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK.

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development. Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media. 

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

Our Photography BA course is a long-established course with an excellent international reputation for its academic and practical teaching. This reputation is reflected in high application rates, a distinguished record of graduate employment in the industries it serves, and in the publication, production and teaching profile of its staff and graduates.

Our course will enable you to develop your creative production skills across a range of photographic and lens-based media, to establish a critically engaged and self-reflective creative practice. It will equip you with the skills to adapt to creative opportunities, participate in contemporary cultural debates, and increase your awareness of the political, ethical and aesthetic implications of your work. You’ll learn to form independent, informed opinions of your own work and that of others.

Our course is renowned for its distinctive philosophy, which aims to provide a holistic photographic education. It combines high levels of technical and visual photographic skills with excellent visual literacy and a critical awareness of visual culture alongside solid professional practice.

You’ll also explore a wide range of relevant contemporary theories and debates designed both to stimulate a critically engaged practice and to better prepare you for a range of related careers.

The course is part of the University's College of Design, Creative and Digital Industries, based at our state-of-the-art Harrow Campus – a cutting-edge creative hub.

Top reasons to study with us

• Fantastic location -  you'll enjoy all the benefits of studying at our Harrow Campus – just a 20-minute tube ride from London, a global hub for the media and cultural industries
• Develop your creative production skills – work across a range of photographic and lens-based media to establish a critically engaged and self-reflective creative practice
• Learn from high-profile experts in photography theory and practice, dedicated to photographic education
• Photographic pioneers – photographic education at the University of Westminster has a unique depth of tradition. Classes in photography were taught at the Polytechnic Institution, the forerunner of our University, from 1852, and the School of Photography was established in 1883

The Photography Arts MA offers a dynamic mix of photography practice and research to support your development as an artist. Students learn to navigate the rapidly changing field of contemporary photography, while preparing themselves for diverse career paths. Each student develops two distinct bodies of work to exhibition and/or publication standard, as well as deepening their research and writing. Your progress through the course is supported with one-to-one meetings with a personal tutor, as well as lectures, seminars, tutorials and critique sessions. You will be empowered with visual, critical and practical skills that culminate in the Masters Project, exhibited in a central London degree show.

Students are fully supported by our internationally renowned photography staff and inspired by an exciting range of prominent visiting photographic artists and thinkers. Situated in Westminster School of Media, Arts and Design, you will have access to extensive photographic facilities and a wealth of inter-disciplinary expertise. You will be part of a world-famous centre for photography research.

This course offers a hands-on curriculum that allows you to develop core journalistic skills in broadcast and digital media. You will learn the technical skills to master TV, audio and digital reporting. The course has a very practical focus, so you will develop your own story ideas and gather your own material through research and reporting for journalistic course work.

You will be given full training in using our up-to-date video, audio, social media management and mobile journalism resources, ensuring that you graduate from the course as a multi-skilled journalist. These practical skills are underpinned with training in media law, ethics and regulation.

Whether your passion is current affairs, arts and culture, investigative features, travel, fashion, sport – or you are still deciding, our aim is to help you to find your first job in journalism.