Bachelor of Arts (Honours) in Fashion Marketing and Promotion

at University of Westminster - Harrow Campus United Kingdom

This is an exciting and highly innovative course (developed in collaboration with the Media Diversity Institute) that seamlessly combines theory and modules providing or containing hands-on practical training in journalism or campaigning and public relations related to social and cultural diversity.

The course will give you the opportunity to study and research the main ways in which social scientists analyse the role of the mass media in the social construction, representation and understanding of difference and social diversity and get a critical understanding of the social and media structures and journalistic practices that impact upon these processes. It will also equip you with practical skills that will enable you to produce your own media product on a topic related to social and cultural diversity.

The course combines a portfolio of theory modules aimed to develop your knowledge and critical understanding of the processes of managing and making sense of cultural diversity, key issues in intercultural communication and of various aspects of the sociology of news with a number of practice-oriented modules intended to give you first hand experience in the practice of inclusive journalism.

Drawing upon this unique combination of rigorous theoretical engagement and specialist practical training, this course is designed to equip you with a comprehensive conceptual/theoretical grounding and the practical skills to engage in responsible media coverage of diversity, to practice culturally informed and inclusive journalism and to develop a career (whether practical, strategic, or research-based) involving understanding and responding to the challenges of social diversity.

Live Music is at the centre of Music as an industry and cultural experience. There is a rich set of global opportunities arising from the significant economic and cultural global growth of Live Music. Central to this are music festivals as economic, social and cultural centres of importance, enhanced by the link between social media and experiential experiences.

This new course will help you to develop a comprehensive knowledge and critical understanding of business and practice in the live music and events industries and equip you to navigate this fast-changing and challenging environment. It also sets out to examine how the live music and events industries interact with wider social and technological transformations, critically important in a socially distancing environment necessitating new business models such as live streaming, Augmented Reality and Virtual Reality.

At Westminster, we already have a highly regarded background and established reputation for successful teaching and research in music and events from the very heart of the global centre for live music, London. Our Live Music Management MA has been developed alongside and is heavily integrated with industry and will be delivered by both leading academics as well as frequent guest speakers from the live music industry (including leading industry spokespeople and companies).

The Illustration BA aims to provide an intellectual and creative space for students to explore and build skills in a range of traditional, digital and emerging image making technologies. Industry modules enable students to develop transferable professional skills that support creative agility, resilience and adaptability for rapidly evolving professional opportunities.

This course offers a flexible, interdisciplinary and multimedia approach to the study and practice of contemporary illustration and is developed through a range of industry-focused projects and self-defined contexts.

A supportive studio environment and learning community nurture your individual development and distinctive voice as both an illustrator and creative practitioner in the wider field of visual communication.

Studio-based projects, national and international competitions and live industry projects provide context and creative challenge, fostering experimentation and visual inquiry. You will have the creative space to explore and examine a range of processes and practices in both traditional and emerging technologies.

Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills  in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.

At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism.  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year.  Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers. 

This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.

The Media and Development MA is an interdisciplinary course that teaches main theories, concepts, case studies and practical media skills around the theme of media and development and its implications for less developed countries. The course will provide you with a unique blend of theory and practice teaching, aimed at deepening your knowledge of the history of communications within the development process of emerging economies. It will critically evaluate the impact of international and regional institutions from a critical political economic perspective. Teaching by academic staff, guest lecturers and other carefully selected staff from development organisations will provide you with an overview of the policies, actions and impact of state and non-state institutions within the area of communication media and development.

A distinctive feature is its emphasis on the practical role of communication media in development. You will participate in media production workshops and take part in our internship programme, offered in partnership with media and development organisations in London. As part of the work experience module, students participate in an extensive NGOs and media seminar series featuring experts and panel discussions. The work placement programme is in line with the University of Westminster’s strategy of nurturing of the critical practitioner.

Our Photography BA course is a long-established course with an excellent international reputation for its academic and practical teaching. This reputation is reflected in high application rates, a distinguished record of graduate employment in the industries it serves, and in the publication, production and teaching profile of its staff and graduates.

Our course will enable you to develop your creative production skills across a range of photographic and lens-based media, to establish a critically engaged and self-reflective creative practice. It will equip you with the skills to adapt to creative opportunities, participate in contemporary cultural debates, and increase your awareness of the political, ethical and aesthetic implications of your work. You’ll learn to form independent, informed opinions of your own work and that of others.

Our course is renowned for its distinctive philosophy, which aims to provide a holistic photographic education. It combines high levels of technical and visual photographic skills with excellent visual literacy and a critical awareness of visual culture alongside solid professional practice.

You’ll also explore a wide range of relevant contemporary theories and debates designed both to stimulate a critically engaged practice and to better prepare you for a range of related careers.

The course is part of the University's College of Design, Creative and Digital Industries, based at our state-of-the-art Harrow Campus – a cutting-edge creative hub.

Top reasons to study with us

• Fantastic location -  you'll enjoy all the benefits of studying at our Harrow Campus – just a 20-minute tube ride from London, a global hub for the media and cultural industries
• Develop your creative production skills – work across a range of photographic and lens-based media to establish a critically engaged and self-reflective creative practice
• Learn from high-profile experts in photography theory and practice, dedicated to photographic education
• Photographic pioneers – photographic education at the University of Westminster has a unique depth of tradition. Classes in photography were taught at the Polytechnic Institution, the forerunner of our University, from 1852, and the School of Photography was established in 1883

Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. This means that during the course you will be able to produce a wide range of digital-first work for multi-platform formats. Your work will be underpinned with academic research, theories and expertise on mobile platforms, and digital interactive communication.

The course delivers industry-level professional expertise in visual communication from photography to video content creation, interactive narratives and apps for change.

You’ll be involved in creating content that extends beyond current ideas in multimedia and online productions – as our aim is to advance storytelling as a format of communication and as a practice.

We recognise how competitive the job market currently is, therefore this Master's has been created to develop your skills and knowledge in a way that will enhance your career development.

Media professionals and media firms are united in their need to acquire the commercial, strategic and managerial skills to prosper in an industry undergoing constant fundamental change. This course is designed to address these needs, developing entrepreneurial leaders equipped to deal with the complex and novel challenges presented by new technologies, consumer behaviour, and evolving business models.

The course will enable you to identify and analyse strategic and operational problems and opportunities, understand, quantify and access national and international media markets, and use foresight and planning techniques to understand and respond to change. As well as being able to manage complex media projects, you will also have the skills to engage in strategic direction setting, deploy business-planning skills, and excel in leadership and implementation.

The course is delivered by academic staff with lengthy experience of advising and managing media organisations. Teaching methods are based around practical problems and include in-class exercises and individuals and group projects and assessment. Assignments will enable you to develop and apply your skills in creative project development and business planning.

Our exciting specialist course will enable you to develop your imaginative and creative skills, while giving you a sound knowledge and understanding of animation processes, techniques and critical theory.

Commercial animation is a rapidly growing and vibrant industry, encompassing a broad range of rewarding and fascinating creative job opportunities. Our strong emphasis on creative practice will help you to develop your skills in drawing and design, along with the imaginative development and innovation of ideas expressed sequentially. These skills, together with the professional practice aspects of the course, will ensure that you have the confidence and expertise to succeed in industry, whether as a producer, technician, designer or manager. You’ll also develop the transferable and cognitive skills necessary for lifelong personal and professional development.

Throughout the course, there are opportunities for you to take part in national and international competitions and film festivals. Our course is delivered by a large team of experienced animation practitioners, staff and industry visitors, and you’ll work in dedicated specialist animation studios with facilities for blue screen, rostrum animation, CGI, drawing, stop-frame, film, photography, set building, sound and video.

Successful animators need to be flexible and able to adapt to changing cultures and new initiatives, and our course seeks to reflect this fluidity. You’ll rapidly develop your own practice in animation, and will be encouraged to work on shared initiatives. Based at our Harrow Campus – home to the Westminster School of Arts and the Westminster School of Media and Communications – you’ll work alongside students from film, photography, music, fashion and journalism, in a unique creative hothouse. 

Our Music: Production, Performance and Enterprise degree will equip you for a successful career in all areas of the commercial and popular music industries.

Our course will inspire you to develop expertise and experience in the key fields of commercial music: music production, music performance and music business/enterprise. In today's industry, only by having knowledge and understanding of all three specific areas will you be sufficiently prepared for employment and a career in music.

Whether you aspire to be a music artist, producer, performer, songwriter, composer, musicologist, journalist, DJ, technologist, entrepreneur, business specialist or educator, our course will nurture your aspirations and ensure you develop a broad range of transferable, music-related skills.

We incorporate a strong focus on reflective practice and contextual studies, meaning that our graduates are positioned to become innovators and thought leaders for the future of the constantly evolving music industries.

You'll have two enrolment options: you may choose the standard BA award if you intend to specialise in either music production or music business, or you can choose the BMus award if you want to study specialist modules associated with music performance and instrumental musicianship. Whichever award you pick, you'll also study Music Business and Enterprise.

Our music industry links in the thriving London community allow us to provide guest lectures from leading professionals and maximise opportunities for you to network and begin your career while on the course.

Based at Harrow Campus, the course also offers unique opportunities to collaborate with students from other academic disciplines including film, TV, radio, fashion and media, and provides networking opportunities with relevant professional societies and organisations. As a result, our graduates have excellent employment opportunities and the ability to build successful careers in many diverse areas of the creative industries.