Bachelor of Arts (Honours) in Fashion Marketing and Promotion

at University of Westminster - Harrow Campus United Kingdom

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

Our Fashion Design BA has an exceptional reputation for being aligned with the international fashion industry and enabling you to have outstanding opportunities to engage with the industry throughout your course. 

We specialise in enabling you to become a highly original and individual creative designer, capable of working at the highest levels of the international fashion industry. We were the first undergraduate course to show at London Fashion Week, and able to show in February 2020, prior to the national lockdown.

Throughout our course, the emphasis is on the development of your personal design philosophy. Our course offers a comprehensive design education for dedicated and ambitious individuals looking for a specialist career in the international fashion industry. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our students gain an enormous amount of specific and transferable knowledge from working within the fashion industry, whether these are in the context of ‘live’ design projects at university or out on extended periods of work placement.

Internships on both the three-year and sandwich course take place in partnership with leading international fashion companies, and have previously included: A Cold Wall, Alexander McQueen, Ashley Williams, Balmain, Burberry, Chalayan, Charles Jeffrey Loverboy, Charlotte Knowles, Christopher Kane, Cottweiller, Craig Green, Eckhaus Latta, Erdem, Eudon Choi, Gareth Pugh, Givenchy, Haider Ackermann, Halpern, JW Anderson, Kenzo, Kilgour, Lanvin, Louis Vuitton, Maison Margiela, Marine Serre, Marques Almeida, Molly Goddard, Nazir Nasar, Norse Projects, Peter Pilotto, Phoebe English, Preen, Raf Simons, Richard Quinn, Roksanda, Self Portrait, Simone Rocha, Stefan Cooke, Supriya Lele, Thom Browne, Underage, Viktor & Rolf, and Walter van Bierendonck. 

Embedded into the course structure are several opportunities to engage with the international fashion industry through set live briefs with companies. Previous companies have included FENTY, The Gap, CLOSED denim, Epson, Topshop, H&M, ISKO Denim, Max Mara, Abercrombie and ASOS. 

Course graduates include London Fashion Week designers Katie Ann McGuigan, Roberta Einer, Liam Hodges and Ashley Williams, as well as Jutta Kraus, Creative Director of Bernhard Willhelm; Stuart Vevers, Creative Director of Coach; Christopher Bailey; and Katie Hillier.

Our previous Fashion Design BA graduates have gained employment at companies including Versace, Rick Owens, Celine, Loewe, Alexander McQueen, Maison Margiela, Louis Vuitton, Burberry, Carven, Tom Ford, Gucci, Versace, Ferragamo, Kenzo, H&M, Preen, MaxMara, Anya Hindmarch, Burberry, J.W. Anderson, Norse Projects, Acne, Jacquemus, Paul Smith and adidas.

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations.

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment.

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK.

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management.

It is essential in this time of creative ambiguity that we develop and empower the individual. Therefore, this entrepreneurial menswear MA will recruit ambitiously envisioned designers to work on their creative expression through personal research, process development and informed professionalism.

In order for our students to establish their aspirations and to define a sustainable career path within a global design context the Course is delivered by the most inspiring menswear design professionals who provide a learning environment that is supportive, challenging and informed.

From Al Jazeera to Hollywood, News Corporation to China Central TV, the media increasingly operate in a global context. This course offers a comprehensive interdisciplinary approach to global media, and is designed for those who work in, or want to work in, the media industries.

You will examine key developments in the media and communications industries associated with the logic of globalisation, and explore the complex nature of the globalisation process in the media. You will gain a relevant, well-grounded, high-quality education and skill base, enabling you to develop a clear and comprehensive understanding of communication and the mass media.

Based on continuous assessment, the course is taught in lectures and seminars by the team from Westminster's top-rated Communication and Media Research Institute (CAMRI). You will be part of a bustling multicultural academic department which boasts a strong research culture, and you will be able to attend the regular talks by outside speakers (academics and practitioners) on a variety of communication and mass media issues.

Our innovative MA in Film and Television builds on its prestigious heritage as the longest running degree programme of its kind in the UK. We aim to equip you with wide-ranging skills, knowledge and critical awareness to meet your career aspirations in sectors in which moving images play a central role. Our curriculum incorporates an exciting variety of learning and teaching activities designed to foster your capacity for researching and rigorously analysing different aspects of film, television and moving images. You will have the opportunity to develop key skills for communicating about and with moving images across a range of contexts and platforms.

Digital and Interactive Storytelling LAB MA is a new and innovative course, designed for digital storytellers and shaped like a media LAB. This means that during the course you will be able to produce a wide range of digital-first work for multi-platform formats. Your work will be underpinned with academic research, theories and expertise on mobile platforms, and digital interactive communication.

The course delivers industry-level professional expertise in visual communication from photography to video content creation, interactive narratives and apps for change.

You’ll be involved in creating content that extends beyond current ideas in multimedia and online productions – as our aim is to advance storytelling as a format of communication and as a practice.

We recognise how competitive the job market currently is, therefore this Master's has been created to develop your skills and knowledge in a way that will enhance your career development.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media.

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.

Our exciting specialist course will enable you to develop your imaginative and creative skills, while giving you a sound knowledge and understanding of animation processes, techniques and critical theory.

Commercial animation is a rapidly growing and vibrant industry, encompassing a broad range of rewarding and fascinating creative job opportunities. Our strong emphasis on creative practice will help you to develop your skills in drawing and design, along with the imaginative development and innovation of ideas expressed sequentially. These skills, together with the professional practice aspects of the course, will ensure that you have the confidence and expertise to succeed in industry, whether as a producer, technician, designer or manager. You’ll also develop the transferable and cognitive skills necessary for lifelong personal and professional development.

Throughout the course, there are opportunities for you to take part in national and international competitions and film festivals. Our course is delivered by a large team of experienced animation practitioners, staff and industry visitors, and you’ll work in dedicated specialist animation studios with facilities for blue screen, rostrum animation, CGI, drawing, stop-frame, film, photography, set building, sound and video.

Successful animators need to be flexible and able to adapt to changing cultures and new initiatives, and our course seeks to reflect this fluidity. You’ll rapidly develop your own practice in animation, and will be encouraged to work on shared initiatives. Based at our Harrow Campus – home to the Westminster School of Arts and the Westminster School of Media and Communications – you’ll work alongside students from film, photography, music, fashion and journalism, in a unique creative hothouse.