Master of Arts in International Media Business

at University of Westminster - Harrow Campus United Kingdom

Our course in Fashion Marketing and Promotion has been designed to cater for creative, passionate and motivated students who want to pursue a creative degree within the fashion industry and develop a solid understanding of business in our digital era.

The fashion promotion industry offers some of the most attractive jobs in the industry and our course allows you to experience the wide spectrum of this field. The course will also give you a much better understanding of how you could use your strengths to achieve your future ambitions in the arena of fashion promotion.

Our aim is to help you realise your potential by directing you to the areas that are of greatest interest to you, both for your studies and in the future. 

We’ve developed this course with expertise from the industry in order to respond to the changing needs of fashion brands in our current innovative fashion industry landscape. Our industry experts are increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touchpoints. This course is designed to develop your creative, technical and business skills on a commercial level.

During your three years on the course, you'll be introduced to a wide range of fashion promotion and marketing projects, including trend, creative marketing and communication, branding, styling, visual merchandising photography, film and media, visual merchandising, branding, strategic marketing, digital creation and new development in social media.

You'll also have the opportunity to apply for a semester abroad during your second year of study at one of our partner institutions. Our exchange programme is designed to equip you with the creative skills, knowledge and practical experience, along with the development of a professional character that is key to successful employment.

We live in an age where almost everything of what we do is connected to data. Big data and datafication - the increasing transformation of multiple aspects of everyday lives into digital data - pose great opportunities but also risks for contemporary societies. This new MA course addresses, explores and creatively utilises this transformation. We place an emphasis on current and future technologies and practices such as algorithms, artificial intelligence, big data, blockchain, data analytics and data mining, the Internet of Things, and others.

This multidisciplinary course brings together media / communication studies and computer science. It combines hands-on and applied approaches with theoretical learning and critical analysis. It will encourage collaboration, creative practice, group work and problem-based learning. You will apply tools and technologies to your own data challenges and projects, including from your existing professional or cultural, political, social and economic environments. The course also features optional modules from a range of disciplines across the University: Media and Communication Studies, Law, Computer Science, Politics and International Relations, Cultural Studies.

You will be introduced to the tools and approaches that can be used for collection, analysis, management and visualisation of data, as well as to the skills needed to critically think about the ethical, cultural, social and political implications of their practice.

Our innovative Fine Art Mixed Media BA will give you the opportunity to explore and develop work across boundaries, within the ever-expanding contemporary fine art disciplines.

Our course enables you to work across disciplines or within the more traditionally defined areas of practice, while referencing relevant critical and theoretical debates.

You'll be encouraged to bring highly individual approaches to studio practice, coupled with an emphasis on experiential learning – these are the defining factors that have established the course at the cutting edge of contemporary practice.

We encourage creativity, individuality and personal growth, and once you've acquired the basic skills you can negotiate your own individual programme of study with tutors.

We select only the most dedicated and creative students who have the energy, enthusiasm and commitment that our course requires.

Based at our Harrow Campus, you'll work alongside students from film, photography, music, fashion and journalism, in a unique hothouse of creative opportunity. 

Our studio-based course provides you with a permanent space, depending on the type of work you engage with as you progress through the programme.

You'll be taught by practising artists with national and international profiles working in and across the mediums of sculpture, painting, moving image, performance, photography and sound. Our exceptional team are supported by state-of-the-art facilities and workshops that are at the forefront of current technical innovation.

Our teaching and learning methods will encourage you to create a body of work characterised by personal commitment and an increasing sense of autonomy.

Our teaching methods include lectures, tutorials (individual and group), presentations, crits, workshops, and gallery visits and talks. 

Fine art disciplines include:

• Digital
• Drawing
• Installation
• Intervention
• Interdisciplinary
• Moving image
• Painting
• Performance
• Photography
• Printmaking
• Sculpture
• Sound

The Illustration BA aims to provide an intellectual and creative space for students to explore and build skills in a range of traditional, digital and emerging image making technologies. Industry modules enable students to develop transferable professional skills that support creative agility, resilience and adaptability for rapidly evolving professional opportunities.

This course offers a flexible, interdisciplinary and multimedia approach to the study and practice of contemporary illustration and is developed through a range of industry-focused projects and self-defined contexts.

A supportive studio environment and learning community nurture your individual development and distinctive voice as both an illustrator and creative practitioner in the wider field of visual communication.

Studio-based projects, national and international competitions and live industry projects provide context and creative challenge, fostering experimentation and visual inquiry. You will have the creative space to explore and examine a range of processes and practices in both traditional and emerging technologies.

The Graphic Design BA aims to provide an intellectual and creative space for you to explore and develop a wide range of skills and understanding around the discipline of graphic design.

This is applied through a variety of current and emerging technologies and processes for visual communication. The evolving and fluid forms of published and experiential exchanges include interactions with audiences and users across digital, physical, and virtual environments.

The breadth and range of the facilities and processes available support creative learning that is interdisciplinary, collaborative and professional – embracing technologies and practices found in current industry work environments.

This course offers a flexible, interdisciplinary, and multi-faceted approach to the study of contemporary graphic design practice across a broad range of contexts and projects that are industry facing as well as experimental, discipline critical and research led. It will prepare you with the highest level of practical and employable skills, knowledge and visual understanding required to both work and lead in this sector of the creative industry today.

Study and learning on the course are encouraging, inclusive and supportive, fostering your aptitudes and individual expression in the work you produce while offering wide and in-depth visual inquiry and experimentation.

Throughout the course, there is a wide range of optional choice modules that support individualised creative agility, enabling you to be flexible and resilient, while also making you industry ready to adapt your practice rapidly within evolving employments, periods of change, new and emerging communication and societal driven exchanges and technologies.

Our Digital Media course will show you how to create and share your message professionally across any digital platform so you can truly connect with your audience. The course is flexible, giving you the time and space to explore different aspects of digital media. All students gain skills  in content creation, digital media production, storytelling, and research, alongside a critical appreciation of the role of media in society. Students then build on these practical skills and conceptual insights by choosing a specialism which reflects their interests and aspirations.

At the end of the first year, you will be able to choose from pathways in Media Production, Communication, Public Relations and Advertising, and Journalism.  You will have the opportunity to learn from industry professionals throughout the course and can benefit from our industry links by opting to complete a work placement year.  Alternatively, you might decide to expand your educational experience by studying aboard between Years 2 and 3. You will also have access to our award-winning Careers and Employability Service with its network of over 3,000 employers. 

This up-to-date blend of skills and knowledge will equip you to work successfully in a wide range of sectors and professions in digital media and beyond. Whether you want to work for a leading multinational, a start-up, a media outlet, the public sector or to launch your own company, this course will give you the broad expertise alongside the specialist knowledge you need, both when you enter the job market and into the future.

Our Music: Production, Performance and Enterprise degree will equip you for a successful career in all areas of the commercial and popular music industries.

Our course will inspire you to develop expertise and experience in the key fields of commercial music: music production, music performance and music business/enterprise. In today's industry, only by having knowledge and understanding of all three specific areas will you be sufficiently prepared for employment and a career in music.

Whether you aspire to be a music artist, producer, performer, songwriter, composer, musicologist, journalist, DJ, technologist, entrepreneur, business specialist or educator, our course will nurture your aspirations and ensure you develop a broad range of transferable, music-related skills.

We incorporate a strong focus on reflective practice and contextual studies, meaning that our graduates are positioned to become innovators and thought leaders for the future of the constantly evolving music industries.

You'll have two enrolment options: you may choose the standard BA award if you intend to specialise in either music production or music business, or you can choose the BMus award if you want to study specialist modules associated with music performance and instrumental musicianship. Whichever award you pick, you'll also study Music Business and Enterprise.

Our music industry links in the thriving London community allow us to provide guest lectures from leading professionals and maximise opportunities for you to network and begin your career while on the course.

Based at Harrow Campus, the course also offers unique opportunities to collaborate with students from other academic disciplines including film, TV, radio, fashion and media, and provides networking opportunities with relevant professional societies and organisations. As a result, our graduates have excellent employment opportunities and the ability to build successful careers in many diverse areas of the creative industries.

This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media.

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

Our Fashion Design BA has an exceptional reputation for being aligned with the international fashion industry and enabling you to have outstanding opportunities to engage with the industry throughout your course. 

We specialise in enabling you to become a highly original and individual creative designer, capable of working at the highest levels of the international fashion industry. We were the first undergraduate course to show at London Fashion Week, and able to show in February 2020, prior to the national lockdown.

Throughout our course, the emphasis is on the development of your personal design philosophy. Our course offers a comprehensive design education for dedicated and ambitious individuals looking for a specialist career in the international fashion industry. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

Our students gain an enormous amount of specific and transferable knowledge from working within the fashion industry, whether these are in the context of ‘live’ design projects at university or out on extended periods of work placement.

Internships on both the three-year and sandwich course take place in partnership with leading international fashion companies, and have previously included: A Cold Wall, Alexander McQueen, Ashley Williams, Balmain, Burberry, Chalayan, Charles Jeffrey Loverboy, Charlotte Knowles, Christopher Kane, Cottweiller, Craig Green, Eckhaus Latta, Erdem, Eudon Choi, Gareth Pugh, Givenchy, Haider Ackermann, Halpern, JW Anderson, Kenzo, Kilgour, Lanvin, Louis Vuitton, Maison Margiela, Marine Serre, Marques Almeida, Molly Goddard, Nazir Nasar, Norse Projects, Peter Pilotto, Phoebe English, Preen, Raf Simons, Richard Quinn, Roksanda, Self Portrait, Simone Rocha, Stefan Cooke, Supriya Lele, Thom Browne, Underage, Viktor & Rolf, and Walter van Bierendonck. 

Embedded into the course structure are several opportunities to engage with the international fashion industry through set live briefs with companies. Previous companies have included FENTY, The Gap, CLOSED denim, Epson, Topshop, H&M, ISKO Denim, Max Mara, Abercrombie and ASOS. 

Course graduates include London Fashion Week designers Katie Ann McGuigan, Roberta Einer, Liam Hodges and Ashley Williams, as well as Jutta Kraus, Creative Director of Bernhard Willhelm; Stuart Vevers, Creative Director of Coach; Christopher Bailey; and Katie Hillier.

Our previous Fashion Design BA graduates have gained employment at companies including Versace, Rick Owens, Celine, Loewe, Alexander McQueen, Maison Margiela, Louis Vuitton, Burberry, Carven, Tom Ford, Gucci, Versace, Ferragamo, Kenzo, H&M, Preen, MaxMara, Anya Hindmarch, Burberry, J.W. Anderson, Norse Projects, Acne, Jacquemus, Paul Smith and adidas.