Master of Arts in Public Relations

at University of Westminster - Harrow Campus United Kingdom

This exciting new multidisciplinary Master's programme is fully designed to reflect the needs of contemporary interactive media industries, bringing together creative technologies, interactivity and design practices within digital cultures with the user in mind.

Interactive Media Practice combines a wide range of digital creative technologies primarily combining digital literacies design, technology and interaction, through user-centred design for commercial outputs to an industry standard.

Interactive Media Practice places the user at the centre of the experience and focuses on design and content creation in areas such as mobile app development, wearables, games, rich media websites, interactive guides and installations, immersive VR, next generation advertising and virtual and augmented reality systems, through to social media powerful eMarketing and entrepreneurship through innovation protocol.

Our innovative Fine Art Mixed Media BA will give you the opportunity to explore and develop work across boundaries, within the ever-expanding contemporary fine art disciplines.

Our course enables you to work across disciplines or within the more traditionally defined areas of practice, while referencing relevant critical and theoretical debates.

You'll be encouraged to bring highly individual approaches to studio practice, coupled with an emphasis on experiential learning – these are the defining factors that have established the course at the cutting edge of contemporary practice.

We encourage creativity, individuality and personal growth, and once you've acquired the basic skills you can negotiate your own individual programme of study with tutors.

We select only the most dedicated and creative students who have the energy, enthusiasm and commitment that our course requires.

Based at our Harrow Campus, you'll work alongside students from film, photography, music, fashion and journalism, in a unique hothouse of creative opportunity. 

Our studio-based course provides you with a permanent space, depending on the type of work you engage with as you progress through the programme.

You'll be taught by practising artists with national and international profiles working in and across the mediums of sculpture, painting, moving image, performance, photography and sound. Our exceptional team are supported by state-of-the-art facilities and workshops that are at the forefront of current technical innovation.

Our teaching and learning methods will encourage you to create a body of work characterised by personal commitment and an increasing sense of autonomy.

Our teaching methods include lectures, tutorials (individual and group), presentations, crits, workshops, and gallery visits and talks. 

Fine art disciplines include:

• Digital
• Drawing
• Installation
• Intervention
• Interdisciplinary
• Moving image
• Painting
• Performance
• Photography
• Printmaking
• Sculpture
• Sound

Our Television Production BA is a practice-based course taught by broadcast industry professionals and media theorists, combining critical analysis with hands-on practical skills.

Our course focuses on how television programmes are conceived, produced, commissioned and distributed in a digital broadcast and multi-platform environment. 

You’ll work across a digital workflow supporting single-camera and multi-camera studio production modes and produce programmes across all genres, from documentary and drama series to TV commercials and studio entertainment shows.

As well as learning practical skills in editing, camera operations, sound recording, lighting and graphics, you’ll study critical analysis of the ever-changing global broadcast and digital media industries. 

You’ll work with industry-standard facilities and equipment, and you’ll be taught by experienced industry professionals and practitioners, including documentary filmmakers, directors, producers and screenwriters. We also host a range of visiting lecturers and guest speakers, from sound designers to investigative journalists and social media strategists.

Our course is designed to prepare you for the challenge of a multi-skilled, mixed-portfolio career, and our graduates leave equipped with the knowledge, skills and mindset necessary to thrive in the creative industries.

Our course capitalises on the benefits that London has to offer, particularly through our connections with the many production companies based in the city, with links that include ITV studios, Disney and London Live. Our students have undertaken work experience with a range of employers, including the BBC, Endemol and ITV. 

Based at our vibrant Harrow Campus, just a 20-minute train ride from central London, you’re ideally placed to take up a range of exciting opportunities as you begin your professional career.

This course will equip you with the strategic decision-making, leadership and problem-solving skills you will need to become an entrepreneurial and visionary fashion business leader of the future. It continues the University’s fashion tradition of a commitment to excellence in developing highly effective, talented and committed professional fashion graduates.

Working closely with fashion industry professionals, role models and mentors, you will receive a relevant, well-grounded, high-quality education and skill base that will enable you to have a wider, clearer understanding of the business you are already involved in. The course offers inside knowledge of industry strategies and cultures on a global basis, combined with key business skills and essential fashion industry management knowledge.

This course equips you for a business management career in the domestic or international fashion industry. Delivered by a teaching team with a wide range of experience both in industry and academia, the course offers an innovative and relevant fashion business curriculum that focuses on preparing your entry into senior roles in business and management within the industry.

This three-year degree is one of the best-known film courses in the world, with an international reputation for its academic and practical teaching.

Our students’ films are shown at festivals globally and have won a host of honours and awards, including Royal Television Society Awards, a Student Academy Award and a Grierson Best Student Documentary Award.

We operate from a purpose-built studio facility in Harrow, with two large film and television studios, a set construction workshop, a 3D workshop, and extensive post-production facilities. The environment is both scholarly and creative, with all students studying film history, criticism and aesthetics alongside their practical work.

You'll learn to collaborate creatively as you develop production specialisms in areas such as writing, producing, cinematography, directing, production design, editing and sound. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development.

We aim to develop thinking filmmakers who have something to say to, and about, the world. A very high proportion of our students go on to work in film and television, and recent work from notable alumni includes The Greatest Showman and Nocturnal Animals (Seamus McGarvey, cinematographer), Senna and Amy (Asif Kapadia, director) and No Time to Die and Skyfall (Neal Purvis, screenwriter, producer). Under the Shadow, the first feature directed by 2005 graduate Babak Anvari, was selected as the UK entry for the 2017 Best Foreign Language film Oscar and won the Outstanding Debut Award at the 2017 BAFTA Awards.

The course receives substantial support from the industry and you will gain experience of working with professional actors, negotiating with facilities houses, equipment hire companies and local authorities.

Based at the recently refurbished Harrow Campus – home to the Westminster School of Arts – you will work alongside students from design, photography, music, fashion and journalism, in a unique hothouse of creative opportunity.

Through an excellent network of industry contacts, some of whom teach on the course, and including many alumni of the course, students have opportunities for part-time work, placements and work-related learning activities.

The second year includes a core work-based professional learning module in which students may undertake a short work placement and begin to develop their industry connections and awareness.

Students may also undertake an optional year-long placement between their second and third year.

It is essential in this time of creative ambiguity that we develop and empower the individual. Therefore, this entrepreneurial menswear MA will recruit ambitiously envisioned designers to work on their creative expression through personal research, process development and informed professionalism.

In order for our students to establish their aspirations and to define a sustainable career path within a global design context the Course is delivered by the most inspiring menswear design professionals who provide a learning environment that is supportive, challenging and informed.

Our Contemporary Media Practice BA is built on our long tradition of teaching interdisciplinary media practice, working across moving image, photography and interactive media.

Our unique approach combines the creative exploration of art school traditions with academic and professional excellence. We have extensive industry-level facilities and equipment, and to develop your skills and knowledge we use a variety of assessment methods, including practical projects, presentations, written work, research tasks and portfolios.

Our course sets high standards for professional achievement in specific media industry roles, and prepares you for the challenge of a multi-skilled portfolio career. You'll also gain the transferable and cognitive skills necessary for lifelong personal and professional development. Our graduates have a high employment rate across the media industries, including broadcast television; commercial photography and photojournalism; curating and film programming; film direction, production, editing and visual effects; fine art practice; and new media. 

Studying this course will enable you to develop your creative media production skills across a range of disciplines, and give you the ability to adapt to the creative opportunities of new media forms and hybrids. It will enhance your ability to participate in contemporary cultural debates, and develop your awareness of the political, ethical and aesthetic implications of your work.

The Social Media and Digital Communication MA will give you the opportunity to develop an in-depth understanding of contemporary digital communication and its seismic impact on politics, culture and society.

Social media have challenged how we understand communication, democracy, news, relationships, privacy, advertising and entertainment. Social media have captured the attention and imagination of hundreds of millions of people. They enable their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But social media have also captured those users’ personal information, and turned their daily lives into commercial data through business models built around surveillance.

The course examines social media as industries and as central sites for understanding the cultural politics of everyday life. It explores the meanings of sharing and privacy, of remix cultures and new forms of journalism, of new forms of communication and new forms of citizenship. It connects social media to other digital phenomena such as the internet of things, Big Data, and media convergence. In its core modules, learners engage with questions of media technologies and texts, of platforms and users, and of how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.

The Illustration BA aims to provide an intellectual and creative space for students to explore and build skills in a range of traditional, digital and emerging image making technologies. Industry modules enable students to develop transferable professional skills that support creative agility, resilience and adaptability for rapidly evolving professional opportunities.

This course offers a flexible, interdisciplinary and multimedia approach to the study and practice of contemporary illustration and is developed through a range of industry-focused projects and self-defined contexts.

A supportive studio environment and learning community nurture your individual development and distinctive voice as both an illustrator and creative practitioner in the wider field of visual communication.

Studio-based projects, national and international competitions and live industry projects provide context and creative challenge, fostering experimentation and visual inquiry. You will have the creative space to explore and examine a range of processes and practices in both traditional and emerging technologies.

Our exciting specialist course will enable you to develop your imaginative and creative skills, while giving you a sound knowledge and understanding of animation processes, techniques and critical theory.

Commercial animation is a rapidly growing and vibrant industry, encompassing a broad range of rewarding and fascinating creative job opportunities. Our strong emphasis on creative practice will help you to develop your skills in drawing and design, along with the imaginative development and innovation of ideas expressed sequentially. These skills, together with the professional practice aspects of the course, will ensure that you have the confidence and expertise to succeed in industry, whether as a producer, technician, designer or manager. You’ll also develop the transferable and cognitive skills necessary for lifelong personal and professional development.

Throughout the course, there are opportunities for you to take part in national and international competitions and film festivals. Our course is delivered by a large team of experienced animation practitioners, staff and industry visitors, and you’ll work in dedicated specialist animation studios with facilities for blue screen, rostrum animation, CGI, drawing, stop-frame, film, photography, set building, sound and video.

Successful animators need to be flexible and able to adapt to changing cultures and new initiatives, and our course seeks to reflect this fluidity. You’ll rapidly develop your own practice in animation, and will be encouraged to work on shared initiatives. Based at our Harrow Campus – home to the Westminster School of Arts and the Westminster School of Media and Communications – you’ll work alongside students from film, photography, music, fashion and journalism, in a unique creative hothouse.