Bachelor of Arts (Honours) in Business Management (Digital Business)

at University of Westminster - Marylebone Campus United Kingdom

Tourism is one of the world’s largest and most dynamic sectors and is forecast to continue growing during this century. The sector needs entrepreneurial professionals who can contribute to, lead or create successful businesses that will support sustainable tourism in challenging global circumstances. This long-established course gives you the knowledge, analytical skills and life-changing experiences to make a successful career as a tourism professional.

Our Tourism with Business BA offers an interdisciplinary approach, combining expertise in business along with an in-depth understanding of tourism’s influence and how it can be harnessed to create a positive legacy. You will learn how destinations, visitor attractions, transport and accommodation are planned, marketed and managed, along with key business issues such as finance and accounting, managing and leading people, global strategic management, and sustainability.

We enjoy a fantastic location in the heart of London, one of the world’s leading tourism destinations. Your studies will include regular site visits to major tourism suppliers such as hotel companies, transport operators and attractions for behind-the-scenes tours, visits to major tourism events, and talks from experienced tourism professionals. We invite tourism practitioners into the classroom and our students liaise with our industry partners on projects.

Our graduates are entrepreneurial and globally engaged and we encourage you to participate in the international opportunities we offer. You will develop a range of important transferable skills that are sought by employers and that are crucial to business success – the ability to think critically and creatively, to communicate effectively in writing and in person, and to be socially, ethically and environmentally aware. Many of our graduates develop careers in global tourism organisations including online travel agencies, tour operators, hotel companies, and visitor attractions. Others work for smaller more specialised tourism businesses and some set up their own businesses.

You can choose to take part in an optional year-long work placement module, which will enable you to experience a year in industry. The tourism placement year will help you develop employability and transferable skills through increased commercial awareness and professionalism. 

Our tourism teaching team are well known for their research and publications. They present at international conferences and have published academic texts used at universities around the world.

We welcome applications from dynamic, committed and self-motivated individuals who are passionate about travel, tourism and business, and who want to contribute to tourism’s future as a force for a sustainable world.

This course is aimed at built environment professionals and others with a relevant background who wish to gain an in-depth understanding of planning and sustainable development, whether to improve career prospects in their country or enter international practice. Through the course you will examine the growing problems of sustainable development facing cities, regions and communities in a rapidly urbanising world, subject to growing climate change and other environmental, economic and social pressures and risks.

The course benefits from having strong links with the Research Community for Sustainable Cities and Urban Environments. This vibrant research community focuses on the planning of cities towards a sustainable and low-energy future and the exploration of the environmental and social impact of concentrating people and economic activity in cities and urban areas.

This course addresses the growing problems of sustainable development facing cities and communities in a rapidly urbanising world. It explores contemporary theories, public policy thinking and good practice in planning that spans both developed and developing world contexts, and offers you the opportunity to explore one area of specialism in a related field in some depth.

Project management is now a well-established discipline within the construction industry, applied to projects of all sizes and levels of complexity. On this course, you’ll learn the modern management skills, techniques, and systems to successfully deliver a project from inception to completion, and how to meet a client’s requirements within the constraints of the external environment.

You'll have the chance to apply your skills and knowledge to real-life practical problems through case studies. When possible, we also visit construction sites in London, so you can see how developers overcome some of the issues associated with developing in a challenging environment like the centre of a large metropolis, such as traffic and transportation.

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Our Architecture and Environmental Design BSc encompasses the ‘artistic’ and the ‘scientific’ to create a new generation of architects who are not only architecturally competent and environmentally aware, but also able to explore the spatial poetics with an evidence-informed approach, selectively evaluate design options, and quantify the building performance and environmental benefits and impact of their designs.

You will develop your creative space- and form-making, environmental design, technical and analytical skills, as well as your critical thinking and awareness of the wider architectural context.

Half of your time on the course will be spent on studio-based design activities and half on bioclimatic, historical, cultural, socio-economic and professional studies. All modules have a strong interdisciplinary approach that highlights the added value that environmental architects bring to the building industry and to society.

This course will give you professional skills that can be used both in architectural practice and environmental design consultancy. Professional architects with a specialisation in environmental design, sustainability and low-carbon design are particularly sought after at the moment, both in the UK and internationally.

Financial economics is all about managing financial assets such as trade and share prices, interest rates and exchange rates. You’ll not only be introduced to financial economics, but also gain a solid foundation in general economic concepts, principles, analysis, techniques and knowledge.

Learning how to predict and advise on the impact of economic, social and public policy issues on monetary activities, you’ll develop your analytical and decision-making abilities, expanding your skills in data gathering, handling and interpretation, quantitative analysis and forecasting.

In our state-of-the-art Bloomberg virtual trading room, you will use industry-standard software, including Bloomberg, SAGE, FAME, Excel and other statistical packages, to analyse data, build models and produce forecasts. You will also develop key soft skills such as communicating complex economic ideas to a non-expert, presentation skills and teamwork.

We enjoy strong links with employers, including the Government Economic Service and Society of Professional Economists, which was relaunched here at Westminster Business School in 2018. Membership of the Society is offered to all final-year economic students and there are opportunities to attend their monthly meetings, conferences and continuous professional development courses.

This exciting specialist accounting degree is designed specifically to meet the needs of a talent pool for the changing accounting services sector. Education in this subject area is in high demand in a wide variety of sectors and industries where accounting specialists manage budgets, prepare financial and annual reports and also are involved at Board level to inform the development of strategy and guide business decisions. Our degree is the first step to becoming a qualified accounting professional with potential to develop a rewarding career in large and small firms as a consultant or in a business start-up.

This professionally accredited degree offers a rounded business education designed to develop your understanding of accounting theories and practice, together with the business acumen, team-working, problem-solving, communication skills and the commercial awareness needed in a complex global financial world.

Raising your awareness of the global, social and ethical professional environment within which the accounting profession operates, you’ll learn to appreciate accounting issues within the wider business context, able to guide decisions on anything from cost-cutting and outsourcing to operational planning and environmental policy, for example.

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. You’ll develop practical skills, receiving hands-on training in specialist accounting software such as Sage, Bloomberg and SPSS. In our state-of-the-art Financial Markets Suite (FMS), you’ll also have access to live and historical financial reports, experiencing the same Bloomberg platform used by leading global investment banks.

Changes in technology and regulation mean that the accounting industry is constantly evolving. On our course, you’ll have the chance to focus your studies from the start, blending a conceptual theoretical framework with practical 'real-world' application as the curriculum progresses from basic to more specialised and advanced applications. Upon completion, you will be part-qualified, eligible to apply up to nine exemptions with ACCA (Association of Chartered Certified Accountants) and up eight exemptions with CIMA (Chartered Institute of Management Accountants).

Our programme will equip you with the required skills and attributes needed for an engaging and successful career in accounting or related fields in the private, public and not-for-profit sectors. It will assist you in developing excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing, and financial analysis, as well as the required attributes to excel in the modern global business environment. Past graduates have gone on to a range of accounting and other professional posts in the private and public sectors, including ACCA and Institute of Chartered Accountants in England and Wales (ICAEW) training contracts, and finance posts in the public sector.

This exciting programme is designed with input from financial firms, public and private companies. Our aim is to combine theoretical learning content with practice to give you a deep understanding of modern financial theories together with learning about how companies make investment, financing and acquisition decisions. It will prepare you for a career in the dynamic, highly regulated world of financial services. 

Developing core quantitative and analytical skills, you’ll learn how to prepare and interpret financial data and managerial information. This education will enable you to develop your expertise to evaluate financial issues to  confidently make financial decisions. You will gain a broader understanding of the socio-economic, legal and professional environment within which finance operates. Graduates from this programme will be better placed to provide expert guidance to both professionals and non-professionals to solve complex real-world problems – the scope of the subject areas is broad ranging from graduates taking on roles from corporate financial management to highly analytical areas of the field in financial risk and investment management.    

The University is also recognised by the Chartered Financial Institute (CFA) as a University Affiliated Program partner. A fair proportion of the CFA Program Candidate Body of Knowledge is embedded in this specialist finance degree.  

You’ll be taught by academics with professional experience in investment banking, derivatives, asset pricing, Treasury Management, algorithmic and high frequency trading, pricing and hedge fund trading. Theoretical aspects of your learning are seamlessly blended to develop  practical skills using our state-of-the-art Financial Markets Suite (FMS). The learning resources facility provides  access to a rich source of  financial and market data.

As well as a firm grounding in investment, finance fundamentals and general management, you’ll be able to study a wide variety of specialist finance modules, such as portfolio management and securities analysis. With the City of London's global financial institutions on our doorstep, you’ll begin building your professional network from day one. We also have guest lecturers and industry speakers, from big brokerage firms and asset management companies. 

The course enhances your analytical abilities, together with team-working, problem-solving, communication skills and commercial awareness needed to meet the needs for talent in a changing global financial world. The skills and knowledge you develop will open up a range of careers in the skills necessary for a successful career in the financial services industry, economic consultancy, government departments or in regulatory agencies. With further study, you could also progress to professional finance qualifications from the Chartered Financial Analyst Institute (CFA) and the CISI. 

Our course was designed with input from a range of industry professionals with expertise in financial markets, institutions and financial regulation. To retain currency and relevance, we receive ongoing feedback from the School of Finance and Accounting’s Employability Advisory Board, whose members include practitioner representatives from Vanguard, JPMorgan and Global Structured Finance, as well as former students now working in the finance industry who provide suggestions on how to improve future employability for students. As much as 70% of the BSc Finance course content is in line with the CFA’s study units’ syllabuses.

Building surveying offers an exciting, dynamic profession focused on the physical, functional and economic performance of buildings – new builds, building control, refurbishment work, restorations, maintenance and design.

Fully accredited by the Royal Institution of Chartered Surveyors (RICS), the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), our degree aims to equip you with the professional and technical skills and knowledge needed to become a building surveyor.

You may be called on to report and advise on the condition of various property assets, identifying defects and structural problems, designing, specifying and administrating refurbishment projects or interpreting the meaning of 'repairing obligations' in a lease, for example. You could go on to work in private practice, the public sector, building control, property management or the conservation of historic buildings.

Our construction courses share a common first year, allowing you to gain knowledge of the different professional roles and the interdisciplinary nature of the modern construction industry. At the end of the second year, should your interests change, it's possible to switch pathway. You’ll mix with students from across the various pathways, broadening your social circles and networks, and be taught by our professionally qualified lecturers, who will share their experience of working in the property, construction and surveying sectors prior to joining academia.

Our central London location and numerous industry contacts, which include Great Portland Estates, Mace, Lendlease, The Portman Estate and The Crown Estate, enable us to invite practising professionals to give guest lectures and regularly contribute to the course. They provide buildings as case studies for coursework, learning materials (drawings, reports, client briefs etc.) and come into the University to give face-to-face formative feedback on students’ work. We aim to create authentic learning activities to ensure you are business-ready for employment.

This exciting specialist accounting degree is designed specifically to meet the needs of a talent pool for the changing accounting services sector. Education in this subject area is in high demand in a wide variety of sectors and industries where accounting specialists manage budgets, prepare financial and annual reports and also are involved at Board level to inform the development of strategy and guide business decisions. Our degree is the first step to becoming a qualified accounting professional with potential to develop a rewarding career in large and small firms as a consultant or in a business start-up.

This professionally accredited degree offers a rounded business education designed to develop your understanding of accounting theories and practice, together with the business acumen, team-working, problem-solving, communication skills and the commercial awareness needed in a complex global financial world.

Raising your awareness of the global, social and ethical professional environment within which the accounting profession operates, you’ll learn to appreciate accounting issues within the wider business context, able to guide decisions on anything from cost-cutting and outsourcing to operational planning and environmental policy, for example.

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. You’ll develop practical skills, receiving hands-on training in specialist accounting software such as Sage, Bloomberg and SPSS. In our state-of-the-art Financial Markets Suite (FMS), you’ll also have access to live and historical financial reports, experiencing the same Bloomberg platform used by leading global investment banks.

Changes in technology and regulation mean that the accounting industry is constantly evolving. On our course, you’ll have the chance to focus your studies from the start, blending a conceptual theoretical framework with practical 'real-world' application as the curriculum progresses from basic to more specialised and advanced applications. Upon completion, you will be part-qualified, eligible to apply up to nine exemptions with ACCA (Association of Chartered Certified Accountants) and up eight exemptions with CIMA (Chartered Institute of Management Accountants).

Our programme will equip you with the required skills and attributes needed for an engaging and successful career in accounting or related fields in the private, public and not-for-profit sectors. It will assist you in developing excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing, and financial analysis, as well as the required attributes to excel in the modern global business environment. Past graduates have gone on to a range of accounting and other professional posts in the private and public sectors, including ACCA and Institute of Chartered Accountants in England and Wales (ICAEW) training contracts, and finance posts in the public sector.