Bachelor of Arts (Honours) in Business Management (Economics)

at University of Westminster - Marylebone Campus United Kingdom

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

Economists tackle anything from interpreting and forecasting market trends or individual business performance by country, region or market, to advising businesses, governments and individuals on everyday and strategic decisions. These can encompass areas as diverse as international trade, profit maximisation, pricing decisions, forecasting revenues or consumer demand, to managing the national health service, tackling unemployment or inequality.

You’ll learn to analyse and predict the impact of economic, social and public policy issues on a variety of stakeholders, including consumers, investors, businesses, and how to source and provide the most appropriate insight to inform future decision-making and strategy.

As the role of data in informing decision-making grows, this degree expands your crucial skills in data gathering, handling and interpretation, quantitative analysis and forecasting. You will use industry-standard software, including SPSS, Excel,Eviews, Minitab and other statistical packages, to analyse data, build models and produce forecasts. You will also develop key soft skills such as communicating complex economic ideas to a non-expert, a logical approach to formulating and solving problems, presentation skills and teamwork.

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

Architecture is a fascinating subject involving wide-ranging academic, practical and vocational activities. It requires creativity and imagination, as well as the inventive employment of environmental and technical knowledge.

Architecture is normally studied with a view to becoming a professional architect, but as it embraces the fields of art, history and science, it also opens doors to a range of postgraduate study options and other forms of career development.

At the heart of our course is a rich choice of design studios, in which students are taught in small groups by current practitioners, reflecting London’s dynamic architecture scene. There are also lecture courses in environmental and technical studies, history and theory of architecture, as well as numerous opportunities to engage with the architecture profession through construction site visits, mentoring and a work placement.

Field trips are offered in the second year and there are opportunities to study abroad, with the most recent destinations including Australia, New Zealand, Hong Kong and China.

Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This long-established course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.

You will study at the heart of London, one of the world's leading tourism destinations. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.

Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.

Members of the teaching team have published academic texts used by students of tourism at many UK universities.  You will benefit from access to these texts – and the insights of these authors.  Furthermore, staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry. 

In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.

Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.

The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.

Our Interior Architecture MA promotes a conceptual and speculative approach to the design of interior environments. In doing so, it places and emphasis on research that seeks to expand the boundaries of the discipline as well as challenge standardised processes and traditional methodologies. The programme affords multiple avenues of creative engagement giving you the opportunity to pursue your particular issues of interest in interior architecture, or specialist areas of three-dimensional design, through in-depth and focused studies, under the guidance of research-active and industry-experienced staff. Over the years, the course has continued to grow and is now an internationally sought-after Master’s programme that sits within the School of Architecture and Cities, based at our well-equipped Central London Campus.

Our course covers a range of specialist areas, both theoretical and practical. The curriculum is delivered through a diverse set of taught core modules including design and theory subjects, as well as the student-led thesis project. We also deliver specialist modules which promote the use of digital technologies to expand the students’ skill set. With a critical pedagogical agenda, we’ll challenge you to strive for a rich, mature synthesis of your learning from these modules, a process aimed to prepare you towards the challenges and opportunities of the complex professional world.

Interior architecture is a distinct and separate discipline to architecture. Its specific focus is the creation of innovative and exciting interior spaces, primarily through the adaptation and spatial manipulation of existing buildings.

The course is concerned not just with physical intervention but also with how space is understood and occupied. The course implicitly embeds issues of sustainability, through its concern with reuse, and refurbishment, as well as the critical ability to respond appropriately to a given context.

It is interdisciplinary in its outlook and acknowledges the importance of other closely related areas, including interior design, exhibition design, set and lighting design, retail and product design, interior conservation as well as multidisciplinary and traditional design practice.

The Interior Architecture BA course is designed to equip you with the practical skills and theoretical knowledge required to pursue a career in interior architecture and design-related fields and/or go on to further awards in tertiary education, most typically a Master's qualification.

The design modules promote creativity, aesthetic sensibility and intellectual enquiry, together with the skills needed to work individually and in groups in developing design proposals.

The work produced in the design studios forms the basis of your design portfolio through which you will prepare for practice/employment, or in support of your application for postgraduate study. Technical skills, cultural context, design management and economics, and the commercial aspect of interiors necessary for practice are integrated with design projects.

Top reasons to study with us

• State-of-the-art facilities, including designated studio spaces open 7 days a week at our Marylebone Campus, creating a vibrant academic and creative studio culture. Our fully staffed workshops are equipped with CNC, laser-cutting and rapid prototyping equipment.
• Extracurricular projects – you'll have opportunities to work on live projects with real clients, live competitions and exhibitions beyond the classroom. Recent collaborators have included the Victoria and Albert Museum, the Freud Museum London and Battersea Arts Centre.
• Extracurricular workshops – previous workshops have included a steam-bending workshop with Samuli Naamanka Design Finland, a papercrete workshop with Aberrant Architecture, an art depot workshop and a workshop with local schoolchildren working with Disabled Artists Making Dis/Ordinary Space.
• Expert speakers and workshop leaders to help you develop niche, in-demand skills. Previous workshop leaders have included a lighting designer, a production designer, a motion graphics designer and a filmmaker.
• An International outlook – previous opportunities have included a five-day field trip to a European destination for all third years, a semester-long exchange to Australia, China and Oslo for second years, and one-off travel opportunities such as visiting the VOLA factory in Denmark or a design workshop run with students from the Pratt Institute in New York.

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

• Learn to understand human behaviour and how to drive a successful business through its people
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
• Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
• Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
• Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

Building surveying offers an exciting, dynamic profession focused on the physical, functional and economic performance of buildings – new builds, building control, refurbishment work, restorations, maintenance and design.

Fully accredited by the Royal Institution of Chartered Surveyors (RICS), the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), our degree aims to equip you with the professional and technical skills and knowledge needed to become a building surveyor.

You may be called on to report and advise on the condition of various property assets, identifying defects and structural problems, designing, specifying and administrating refurbishment projects or interpreting the meaning of 'repairing obligations' in a lease, for example. You could go on to work in private practice, the public sector, building control, property management or the conservation of historic buildings.

Our construction courses share a common first year, allowing you to gain knowledge of the different professional roles and the interdisciplinary nature of the modern construction industry. At the end of the second year, should your interests change, it's possible to switch pathway. You’ll mix with students from across the various pathways, broadening your social circles and networks, and be taught by our professionally qualified lecturers, who will share their experience of working in the property, construction and surveying sectors prior to joining academia.

Our central London location and numerous industry contacts, which include Great Portland Estates, Mace, Lendlease, The Portman Estate and The Crown Estate, enable us to invite practising professionals to give guest lectures and regularly contribute to the course. They provide buildings as case studies for coursework, learning materials (drawings, reports, client briefs etc.) and come into the University to give face-to-face formative feedback on students’ work. We aim to create authentic learning activities to ensure you are business-ready for employment.