Bachelor of Arts (Honours) in Business Management (Entrepreneurship) with Placement Year

at University of Westminster - Marylebone Campus United Kingdom

Our highly flexible business degree is designed for those who want to thrive in a rapidly changing global, cultural and technological business world. You’ll develop the versatility, vision and wisdom that future business leaders and managers need.

With an emphasis on learning through practice, you will develop the breadth of knowledge, skills and capabilities to respond proactively and creatively to contemporary business issues and challenges. A large range of optional modules – covering everything from brands and business ethics to entertainment and sport – means you can tailor your studies each year.

You’ll also hear direct from industry practitioners, who will share their own experience of, for example, incorporating the principles of the circular economy in their businesses.

You will be encouraged to adopt an enquiring and critical approach to ideas and issues, developing the graduate attributes that employers value. For example, when learning how to evaluate company performance in sustainability, you will be tasked with investigating the big picture through news and contemporary journals, rather than relying solely on a company’s PR. You’ll also gain hands-on experience of common business computing and software, including Tableau Data Visualisation, FAME and the Microsoft Office suite.

All of this will help develop the necessary confidence and business acumen to set up your own business or contribute proactively to private business, public or ‘third’ sector organisations. Past graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

Events play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with event planners designing and organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.

This course is specifically designed for people who want to enter or make further progress in, management-level careers in the fast-expanding field of event management. London is an ideal place in which to study events with many venues on the doorstep.

This course explores the strategic development, design and logistical organisation of many different types of event.  You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.

Our highly flexible business degree is designed for those who want to thrive in a rapidly changing global, cultural and technological business world. You’ll develop the versatility, vision and wisdom that future business leaders and managers need.

With an emphasis on learning through practice, you will develop the breadth of knowledge, skills and capabilities to respond proactively and creatively to contemporary business issues and challenges. A large range of optional modules – covering everything from brands and business ethics to entertainment and sport – means you can tailor your studies each year.

You’ll also hear direct from industry practitioners, who will share their own experience of, for example, incorporating the principles of the circular economy in their businesses.

You will be encouraged to adopt an enquiring and critical approach to ideas and issues, developing the graduate attributes that employers value. For example, when learning how to evaluate company performance in sustainability, you will be tasked with investigating the big picture through news and contemporary journals, rather than relying solely on a company’s PR. You’ll also gain hands-on experience of common business computing and software, including Tableau Data Visualisation, FAME and the Microsoft Office suite.

All of this will help develop the necessary confidence and business acumen to set up your own business or contribute proactively to private business, public or ‘third’ sector organisations. Past graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

Project management, as a profession, has undergone rapid transformation in the last 20 years. The ever-growing consumer demand for complex, customised goods and services and the evolution of worldwide competitive markets for their production and distribution have increased the need for agile project managers who understand organisational issues, human behaviour and have the skills to organise the delivery of such products.

Accredited by both the Association of Project Management (APM) and the Project Management Institute (PMI), our Master’s degree recognises that in today’s competitive business environment effective project management is integral to success in all sorts of industries and sectors.

Skills in planning, benefits management, quality management, risk control and communication are essential to the smooth running of projects ranging from large-scale operational changes in multinationals to the running of hospitals and universities, government policies, engineering projects or one-off launches by fashion houses, advertising agencies and film productions.

This exciting programme is designed with input from financial firms, public and private companies. Our aim is to combine theoretical learning content with practice to give you a deep understanding of modern financial theories together with learning about how companies make investment, financing and acquisition decisions. It will prepare you for a career in the dynamic, highly regulated world of financial services. 

Developing core quantitative and analytical skills, you’ll learn how to prepare and interpret financial data and managerial information. This education will enable you to develop your expertise to evaluate financial issues to  confidently make financial decisions. You will gain a broader understanding of the socio-economic, legal and professional environment within which finance operates. Graduates from this programme will be better placed to provide expert guidance to both professionals and non-professionals to solve complex real-world problems – the scope of the subject areas is broad ranging from graduates taking on roles from corporate financial management to highly analytical areas of the field in financial risk and investment management.    

The University is also recognised by the Chartered Financial Institute (CFA) as a University Affiliated Program partner. A fair proportion of the CFA Program Candidate Body of Knowledge is embedded in this specialist finance degree.  

You’ll be taught by academics with professional experience in investment banking, derivatives, asset pricing, Treasury Management, algorithmic and high frequency trading, pricing and hedge fund trading. Theoretical aspects of your learning are seamlessly blended to develop  practical skills using our state-of-the-art Financial Markets Suite (FMS). The learning resources facility provides  access to a rich source of  financial and market data.

As well as a firm grounding in investment, finance fundamentals and general management, you’ll be able to study a wide variety of specialist finance modules, such as portfolio management and securities analysis. With the City of London's global financial institutions on our doorstep, you’ll begin building your professional network from day one. We also have guest lecturers and industry speakers, from big brokerage firms and asset management companies. 

The course enhances your analytical abilities, together with team-working, problem-solving, communication skills and commercial awareness needed to meet the needs for talent in a changing global financial world. The skills and knowledge you develop will open up a range of careers in the skills necessary for a successful career in the financial services industry, economic consultancy, government departments or in regulatory agencies. With further study, you could also progress to professional finance qualifications from the Chartered Financial Analyst Institute (CFA) and the CISI. 

Our course was designed with input from a range of industry professionals with expertise in financial markets, institutions and financial regulation. To retain currency and relevance, we receive ongoing feedback from the School of Finance and Accounting’s Employability Advisory Board, whose members include practitioner representatives from Vanguard, JPMorgan and Global Structured Finance, as well as former students now working in the finance industry who provide suggestions on how to improve future employability for students. As much as 70% of the BSc Finance course content is in line with the CFA’s study units’ syllabuses.

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Project management is now a well-established discipline within the construction industry, applied to projects of all sizes and levels of complexity. On this course, you’ll learn the modern management skills, techniques, and systems to successfully deliver a project from inception to completion, and how to meet a client’s requirements within the constraints of the external environment.

You'll have the chance to apply your skills and knowledge to real-life practical problems through case studies. When possible, we also visit construction sites in London, so you can see how developers overcome some of the issues associated with developing in a challenging environment like the centre of a large metropolis, such as traffic and transportation.

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

• Professionally-focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Digital Marketing Essentials module incorporates content for IDM Award in Digital Marketing and the final-year Direct and Interactive Marketing module provides opportunity to gain the IDM Diploma in Digital Marketing
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants
• Optional placement year to gain valuable work experience, for example, one of our previous students spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Career-focused, our degree incorporates general business management as well as the tools, techniques and specialist knowledge to manage human resources (HR) effectively. You will put theory into practice coaching other students, designing assessments, conducting interviews and more. This provides valuable experience and a genuine appreciation of how HR fits within the broader business landscape, preparing you to make a positive impact for your employer from the get-go.

How an organisation manages its people has a direct impact on both their mindset and productivity, making HR Management (HRM) a core function in every business. This course will equip you with the breadth of knowledge, skills and capabilities to develop positive working cultures and respond proactively and creatively to contemporary business issues and challenges, such as change management.

Our emphasis is very much on experiential learning. You will be taught by staff who are or have been HR professionals, bringing their real-life case work into the classroom, showing you how the HR theories, tools and techniques you are learning can be put into practice. You will also hear direct from industry practitioners, such as experienced HR Directors, Heads of HR and HR Consultants. Where possible, we also take you on field trips to see HR strategy in action at a range of different organisations.

Your learning is fully informed by current professional practice and you will be encouraged to act as an HR professional from day one. We will introduce contemporary tools and techniques and give you the chance to gain the practical experience you would in work – sometimes several years into a career – while you study. For example, you will experiment with psychometric tests such as Myers Briggs Type Indicator, participate in mock disciplinary hearings, interview panels, act as a mentor and receive mentoring yourself. In doing so, you also develop valuable transferable skills, such as communicating effectively, team-working and problem-solving skills, thereby enhancing your employability.

Past graduates have found successful employment as an HR advisor, HR operations assistant, career consultant, professional development and training advisor and employee service advisor. They work for major employers including Accenture, Hilton Hotels and Resorts, Trainline, The Body Shop, Waitrose, the Metropolitan Police and the NHS.

Buying and renting property for professional or personal purposes is one of the most important – and expensive – decisions for a business or individual to make. Real estate offers a dynamic and exciting career requiring a skillset combining economic, interpersonal, management, planning, public policy and sales expertise.

Accredited by the Royal Institution of Chartered Surveyors (RICS), our degree covers all aspects of real estate, including buying and selling, valuing, developing, planning, managing and investing in various property markets – commercial, industrial and residential.

Our professionally oriented course has been designed with input from major employers, capitalising on our excellent industry contacts, which include Barrett Homes, Savills and British Land. With the headquarters of many major property firms close by, our central London location enables us to invite a wide range of professionals to give guest lectures and regularly contribute to the course. They provide work placements, content for coursework and help with assessment, providing a valuable practitioner perspective.

We arrange various site visits, so you can experience real-life estate strategies and see developments from construction through to completion. In the past, for example, students visited Lendlease’s nearby Elephant Park development, part of a £2.3 billion regeneration programme on 28 acres of land in the centre of Elephant and Castle. There are also optional international field trips, which have previously included visits to Brookfield Properties and Cushman and Wakefield in New York, as well as Savills in Malaysia and Hong Kong.

The course will allow you to complete the academic requirements of membership status of the Royal Institution of Chartered Surveyors. There are opportunities to enhance your CV by attending our Employer evenings and you can choose to undertake a year’s placement after your second year.

Recent graduates have found work within large and small property companies, local authorities, developers, health trusts, investment firms, landed estates and many other property-related areas.