Bachelor of Arts (Honours) in Digital Marketing

at University of Westminster - Marylebone Campus United Kingdom

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)

In a turbulent, rapidly changing business environment, the demand for HR professionals who can strategically manage and develop staff potential – while overcoming issues such as redundancy, flexible working and the recent challenges of furloughed staff and social distancing – has never been more fundamental to business success.

Our career-focused MA is fully accredited by the Chartered Institute of Personnel Development (CIPD), the only professional body in the world that can award Chartered status to HRM or Learning and Development professionals. It is designed to build your understanding of the theory, practices and policies associated with evidence-based Human Resource Management (HRM) as they relate to real-world situations, equipping you with the knowledge, competencies and analytical skills to effectively manage organisational strategy and operations from an HR perspective.

Our problem-based approach to teaching means you’ll get to apply what you learn to management problems through assignments and projects based on actual situations. We’ll draw on everyday HR issues in the news, case studies and current examples, at times addressing some of our own students’ workplace experiences. You’ll learn to collect and analyse relevant data and information, developing your ability to identify, evaluate and propose the most appropriate solutions looking at issues ranging from flexible working to employee engagement, managing change or reward management.

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

This academic course is carefully designed for students to explore how an accounting and reporting education, as well as advanced study of accounting, will equip you for exciting careers in the business and finance sectors.  

Practical in focus, fully accredited and professionally oriented, our MSc in Finance and Accounting will equip you with the high-level skills, knowledge and expertise to advance your career as a qualified chartered accountant or as a specialist in a corporate services role.  

Course content has been designed to equip you with the technical, professional, analytical and ethical skills required for a successful global accounting career. Using Bloomberg data available in our state-of-the-art Financial Markets Suite (FMS), you’ll evaluate real-world scenarios, enhance your critical thinking, learn to explain the impacts of financial transactions and how to make the most appropriate accounting decisions. In doing so, you’ll gain a detailed knowledge of analytical techniques associated with accounting research, together with the key principles and practices in taxation, financial management and corporate valuation, managerial accounting and financial accounting.

Case studies, research and finance skills workshops, projects and guest lectures, from current practitioners and CEOs from multinationals, will help you appreciate how these principles are applied by professionals working in accountancy, analytical or research environments, better preparing you for the business and finance world that awaits. We’ll consider contemporary issues in financial reporting, management accounting, auditing and governance, such as fair value accounting, auditors’ independence, corporate valuation and risk management.

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

This exciting programme is designed with input from financial firms, public and private companies. Our aim is to combine theoretical learning content with practice to give you a deep understanding of modern financial theories together with learning about how companies make investment, financing and acquisition decisions. It will prepare you for a career in the dynamic, highly regulated world of financial services. 

Developing core quantitative and analytical skills, you’ll learn how to prepare and interpret financial data and managerial information. This education will enable you to develop your expertise to evaluate financial issues to  confidently make financial decisions. You will gain a broader understanding of the socio-economic, legal and professional environment within which finance operates. Graduates from this programme will be better placed to provide expert guidance to both professionals and non-professionals to solve complex real-world problems – the scope of the subject areas is broad ranging from graduates taking on roles from corporate financial management to highly analytical areas of the field in financial risk and investment management.    

The University is also recognised by the Chartered Financial Institute (CFA) as a University Affiliated Program partner. A fair proportion of the CFA Program Candidate Body of Knowledge is embedded in this specialist finance degree.  

You’ll be taught by academics with professional experience in investment banking, derivatives, asset pricing, Treasury Management, algorithmic and high frequency trading, pricing and hedge fund trading. Theoretical aspects of your learning are seamlessly blended to develop  practical skills using our state-of-the-art Financial Markets Suite (FMS). The learning resources facility provides  access to a rich source of  financial and market data.

As well as a firm grounding in investment, finance fundamentals and general management, you’ll be able to study a wide variety of specialist finance modules, such as portfolio management and securities analysis. With the City of London's global financial institutions on our doorstep, you’ll begin building your professional network from day one. We also have guest lecturers and industry speakers, from big brokerage firms and asset management companies. 

The course enhances your analytical abilities, together with team-working, problem-solving, communication skills and commercial awareness needed to meet the needs for talent in a changing global financial world. The skills and knowledge you develop will open up a range of careers in the skills necessary for a successful career in the financial services industry, economic consultancy, government departments or in regulatory agencies. With further study, you could also progress to professional finance qualifications from the Chartered Financial Analyst Institute (CFA) and the CISI. 

Our course was designed with input from a range of industry professionals with expertise in financial markets, institutions and financial regulation. To retain currency and relevance, we receive ongoing feedback from the School of Finance and Accounting’s Employability Advisory Board, whose members include practitioner representatives from Vanguard, JPMorgan and Global Structured Finance, as well as former students now working in the finance industry who provide suggestions on how to improve future employability for students. As much as 70% of the BSc Finance course content is in line with the CFA’s study units’ syllabuses.

The traditional world of banking and finance has been transformed with the emergence of new technology and the development of new, faster, cheaper and more efficient ways of conducting business. The financial services sector is evolving as FinTech and business data analytics are becoming mainstream global activities.

Technology–led changes in digital finance, along with a plethora of new market regulations and compliance, are seeing the evolution of a transformed landscape that is characterised as a smart financial ecosystem. The revolution in financial markets is rapidly increasing demand for postgraduates with this type of knowledge and learning. Financial services employers seek candidates who can help the business rapidly adapt their services and operations and develop new business models.

Our exciting MSc draws together knowledge of financial markets and institutions along with the education and skills to develop and implement technological solutions to problems in digital finance. Graduates will be equipped with contemporary digital financial and business analytics knowledge and skills to meet and adapt to the changing needs of businesses and digitally astute consumers.

This cross-disciplinary course, capitalising on our links with the School of Computer Science and Engineering, is designed to develop an in-depth understanding of the financial techniques and applications that are transforming the sector and giving rise to a new financial ecosystem. You will learn to apply the computational technologies, products and approaches used in business: blockchain technology, digital currencies, big data, predictive analytics, artificial intelligence, machine and deep learning.

Commercial managers play a key role in the commercial and financial success of construction projects, by monitoring activities to ensure projects are delivered on time, on budget and on quality. Our innovative course delivers the people and project management skills, professional and technical knowledge required to tackle the technical, organisational, commercial, legal and financial issues that can arise.

Fully accredited by the Royal Institution of Chartered Surveyors (RICS) and the Chartered Institute of Building (CIOB), this course will be of interest if you are a graduate in or with previous construction-related employment and if you are seeking a senior position in the field of commercial management.

It will develop your awareness of the importance of construction projects to clients, and the context within which projects are procured and undertaken, in particular the economic, financial, corporate, legal and regulatory constraints. You'll gain greater knowledge and understanding of the theories, concepts, principles, techniques, and intellectual and practical skills needed for effective procurement, financial control, risk assessment, supply chain management and more.

This exciting programme is designed with input from financial firms, public and private companies. Our aim is to combine theoretical learning content with practice to give you a deep understanding of modern financial theories together with learning about how companies make investment, financing and acquisition decisions. It will prepare you for a career in the dynamic, highly regulated world of financial services. 

Developing core quantitative and analytical skills, you’ll learn how to prepare and interpret financial data and managerial information. This education will enable you to develop your expertise to evaluate financial issues to  confidently make financial decisions. You will gain a broader understanding of the socio-economic, legal and professional environment within which finance operates. Graduates from this programme will be better placed to provide expert guidance to both professionals and non-professionals to solve complex real-world problems – the scope of the subject areas is broad ranging from graduates taking on roles from corporate financial management to highly analytical areas of the field in financial risk and investment management.    

The University is also recognised by the Chartered Financial Institute (CFA) as a University Affiliated Program partner. A fair proportion of the CFA Program Candidate Body of Knowledge is embedded in this specialist finance degree.  

You’ll be taught by academics with professional experience in investment banking, derivatives, asset pricing, Treasury Management, algorithmic and high frequency trading, pricing and hedge fund trading. Theoretical aspects of your learning are seamlessly blended to develop  practical skills using our state-of-the-art Financial Markets Suite (FMS). The learning resources facility provides  access to a rich source of  financial and market data.

As well as a firm grounding in investment, finance fundamentals and general management, you’ll be able to study a wide variety of specialist finance modules, such as portfolio management and securities analysis. With the City of London's global financial institutions on our doorstep, you’ll begin building your professional network from day one. We also have guest lecturers and industry speakers, from big brokerage firms and asset management companies. 

The course enhances your analytical abilities, together with team-working, problem-solving, communication skills and commercial awareness needed to meet the needs for talent in a changing global financial world. The skills and knowledge you develop will open up a range of careers in the skills necessary for a successful career in the financial services industry, economic consultancy, government departments or in regulatory agencies. With further study, you could also progress to professional finance qualifications from the Chartered Financial Analyst Institute (CFA) and the CISI. 

Our course was designed with input from a range of industry professionals with expertise in financial markets, institutions and financial regulation. To retain currency and relevance, we receive ongoing feedback from the School of Finance and Accounting’s Employability Advisory Board, whose members include practitioner representatives from Vanguard, JPMorgan and Global Structured Finance, as well as former students now working in the finance industry who provide suggestions on how to improve future employability for students. As much as 70% of the BSc Finance course content is in line with the CFA’s study units’ syllabuses.

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

Optional work placement/study abroad year

Between Years 2 and 3, you can take an optional work placement or study year abroad. The work placement year is a one-year full-time business work placement.

Past students have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS).

The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.

You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.