Bachelor of Arts (Honours) in Interior Architecture

at University of Westminster - Marylebone Campus United Kingdom

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

Our Tourism and Events Management BA explores the relationship between tourism, events and the wider environment, developing the skills you need to successfully evaluate and manage tourism and stage events in host destinations. The course is designed for students who have an interest in the tourism sector generally and are keen to focus on the dynamic field of events management. The course is designed to provide a combination of the practical elements of events management with an in-depth understanding of the potential impacts of events and their role in developing destination product and destination image. The course takes an international perspective and includes a field trip in each year of study. 

The course provides a thorough grounding in the subject and the theoretical principles that underpin tourism and event policy and management, but also has a strong emphasis on skills development for the workplace, including presentation skills, research, data analysis, budgeting, negotiation and content planning. Each student is allocated a personal tutor for academic guidance and pastoral care.

Setting you apart in a competitive job market, you’ll graduate with direct experience from a three-month internship and the holistic business knowledge, capabilities and cutting-edge digital expertise demanded by today’s employers.

In the fast-moving global business environment, employers demand multi-skilled, digitally competent graduates with a sophisticated understanding of business and its changing context, one which cuts across the traditional business disciplines that include human resources, management and marketing. To succeed you need a ‘big picture’ approach. You must be capable of adapting to emerging business models, creating new enterprises, leading and managing people effectively and improving processes with digital solutions.

At Westminster Business School, we recognise that future business professionals need the full range of technical and personal development skills – more responsible, resilient, adaptable and versatile than ever before. Our aim is to help you become an aspiring leader and entrepreneur, someone who can add value to any type of organisation. But we believe it’s essential for this transformation process to start early, before you have extensive working experience or have adopted the mindset of one particular employer or business sector. By starting this process early, it’s much easier to develop your skills, learn to think outside the box, and independently lead changes in the business world – wherever your career takes you. It’s also what our employer contacts tell us they’d prefer.

Tourism is one of the world’s largest and most dynamic sectors and is forecast to continue growing during this century. The sector needs entrepreneurial professionals who can contribute to, lead or create successful businesses that will support sustainable tourism in challenging global circumstances. This long-established course gives you the knowledge, analytical skills and life-changing experiences to make a successful career as a tourism professional.

Our Tourism with Business BA offers an interdisciplinary approach, combining expertise in business along with an in-depth understanding of tourism’s influence and how it can be harnessed to create a positive legacy. You will learn how destinations, visitor attractions, transport and accommodation are planned, marketed and managed, along with key business issues such as finance and accounting, managing and leading people, global strategic management, and sustainability.

We enjoy a fantastic location in the heart of London, one of the world’s leading tourism destinations. Your studies will include regular site visits to major tourism suppliers such as hotel companies, transport operators and attractions for behind-the-scenes tours, visits to major tourism events, and talks from experienced tourism professionals. We invite tourism practitioners into the classroom and our students liaise with our industry partners on projects.

Our graduates are entrepreneurial and globally engaged and we encourage you to participate in the international opportunities we offer. You will develop a range of important transferable skills that are sought by employers and that are crucial to business success – the ability to think critically and creatively, to communicate effectively in writing and in person, and to be socially, ethically and environmentally aware. Many of our graduates develop careers in global tourism organisations including online travel agencies, tour operators, hotel companies, and visitor attractions. Others work for smaller more specialised tourism businesses and some set up their own businesses.

You can choose to take part in an optional year-long work placement module, which will enable you to experience a year in industry. The tourism placement year will help you develop employability and transferable skills through increased commercial awareness and professionalism. 

Our tourism teaching team are well known for their research and publications. They present at international conferences and have published academic texts used at universities around the world.

We welcome applications from dynamic, committed and self-motivated individuals who are passionate about travel, tourism and business, and who want to contribute to tourism’s future as a force for a sustainable world.

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.

The traditional world of banking and finance has been transformed with the emergence of new technology and the development of new, faster, cheaper and more efficient ways of conducting business. The financial services sector is evolving as FinTech and business data analytics are becoming mainstream global activities.

Technology–led changes in digital finance, along with a plethora of new market regulations and compliance, are seeing the evolution of a transformed landscape that is characterised as a smart financial ecosystem. The revolution in financial markets is rapidly increasing demand for postgraduates with this type of knowledge and learning. Financial services employers seek candidates who can help the business rapidly adapt their services and operations and develop new business models.

Our exciting MSc draws together knowledge of financial markets and institutions along with the education and skills to develop and implement technological solutions to problems in digital finance. Graduates will be equipped with contemporary digital financial and business analytics knowledge and skills to meet and adapt to the changing needs of businesses and digitally astute consumers.

This cross-disciplinary course, capitalising on our links with the School of Computer Science and Engineering, is designed to develop an in-depth understanding of the financial techniques and applications that are transforming the sector and giving rise to a new financial ecosystem. You will learn to apply the computational technologies, products and approaches used in business: blockchain technology, digital currencies, big data, predictive analytics, artificial intelligence, machine and deep learning.

Career-focused, our degree incorporates general business management as well as the tools, techniques and specialist knowledge to manage human resources (HR) effectively. You will put theory into practice coaching other students, designing assessments, conducting interviews and more. This provides valuable experience and a genuine appreciation of how HR fits within the broader business landscape, preparing you to make a positive impact for your employer from the get-go.

How an organisation manages its people has a direct impact on both their mindset and productivity, making HR Management (HRM) a core function in every business. This course will equip you with the breadth of knowledge, skills and capabilities to develop positive working cultures and respond proactively and creatively to contemporary business issues and challenges, such as change management.

Our emphasis is very much on experiential learning. You will be taught by staff who are or have been HR professionals, bringing their real-life case work into the classroom, showing you how the HR theories, tools and techniques you are learning can be put into practice. You will also hear direct from industry practitioners, such as experienced HR Directors, Heads of HR and HR Consultants. Where possible, we also take you on field trips to see HR strategy in action at a range of different organisations.

Your learning is fully informed by current professional practice and you will be encouraged to act as an HR professional from day one. We will introduce contemporary tools and techniques and give you the chance to gain the practical experience you would in work – sometimes several years into a career – while you study. For example, you will experiment with psychometric tests such as Myers Briggs Type Indicator, participate in mock disciplinary hearings, interview panels, act as a mentor and receive mentoring yourself. In doing so, you also develop valuable transferable skills, such as communicating effectively, team-working and problem-solving skills, thereby enhancing your employability.

Past graduates have found successful employment as an HR advisor, HR operations assistant, career consultant, professional development and training advisor and employee service advisor. They work for major employers including Accenture, Hilton Hotels and Resorts, Trainline, The Body Shop, Waitrose, the Metropolitan Police and the NHS.

Tourism is an increasingly important part of our lives, and the tourism industry is one of the few global industries forecast to grow in the long term. Managing this rapidly growing industry to meet visitors' demands in a sustainable way is exciting and challenging. This long-established course will give you the knowledge, analytical abilities and skills you need to make a career as a tourism professional.

You will study at the heart of London, one of the world's leading tourism destinations. Site visits, integrated in the course modules, will allow you to explore a wide variety of aspects of the dynamic tourism industry.

Annual student feedback for the course is very positive, with teaching, staff contract and course content receiving particular praise. This reflects the tourism team's efforts to provide a valuable and effective course as well as a supportive, friendly and stimulating environment for your studies.

Members of the teaching team have published academic texts used by students of tourism at many UK universities.  You will benefit from access to these texts – and the insights of these authors.  Furthermore, staff teaching on the course are active researchers, and their teaching is informed by both their own research and their engagement with industry. 

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

This course develops your ability to initiate and implement advanced analysis and research in transport policy, planning and management. You will learn the techniques and methodologies you need to take decisions, or to provide the necessary information for others to take policy decisions. The MSc course has been running successfully for many years, and is offered by the Department of Planning and Transport. The course is accredited by the Chartered Institute of Logistics and Transport (CILT), and graduates are exempt from the Institute's exams. The Course also forms part of the pathway to the Transport Planning Professional (TPP) qualification.

The course will enable you to understand the causes and motivations of personal travel and goods movement; to analyse transport problems and develop, and implement policies and measures for resolving such problems; to evaluate transport projects, plans and policies, taking into account the need for stakeholder participation and recognising the political, social, health, environmental and economic issues involved.

The MSc course balances theoretical and practical applications in the three separate components: core modules, option modules and a research dissertation.