Bachelor of Arts (Honours) in International Business

at University of Westminster - Marylebone Campus United Kingdom

The Urban and Regional Planning MA gives students the skills, knowledge and abilities necessary to practise professionally as a spatial planner in a variety of private, public and third sector/community contexts. Building on the University of Westminster's experience of delivering postgraduate courses in town planning for more than 80 years, it examines planning across diverse contexts and scales, but focuses in particular on planning in, and for, towns, cities, and urban regions in the UK. Students are taught by qualified and dedicated staff who possess vast industry, research and teaching experience and moreover benefit from studying in a genuinely interdisciplinary academic environment with excellent industry links in the heart of one of the most vibrant cities in the world.

Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.

Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.

You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.

You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.

Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.

The growth in global construction is fuelling the demand for professional quantity surveyors and construction commercial managers who can take a holistic view of construction projects – overseeing costs, contractual and procurement matters – from inception to completion. Our project-based approach to learning exposes you to live and past construction projects from the outset, preparing you to accurately predict and control project costs.

This professionally focused degree will prepare you to confidently and effectively manage the commercial aspects of building and civil engineering projects across the property and construction industries. Whether you’re already working in construction or looking to enter the industry, you can start your journey to becoming a certified quantity surveyor or commercial manager.

Fully accredited by the Royal Institution of Chartered Surveyors (RICS), the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), it will equip you with the professional and technical skills to ensure projects are delivered on time, to the required quality and within budget. This involves early cost planning, procurement evaluation, tendering, estimating, contractual routes, project cost control and commercial management.

Our central London location and numerous industry contacts, which include Great Portland Estates, Mace, Lendlease, The Portman Estate, Wilmott Dixon, Multiplex, Transport for London and The Crown Estate, enable us to invite practising professionals to give guest lectures and regularly contribute to the course. They provide buildings as case studies for coursework, learning materials (drawings, reports, clients briefs etc.) and come into the University to give face-to-face formative feedback on students’ work. We aim to create authentic learning activities to ensure you are business-ready for employment or can further progress in your existing careers.

Our construction courses share a common ‘Level 4’; the first year of the full-time course or the first two years if studying part-time. Shared core modules allow you to gain knowledge of the different professional roles and the interdisciplinary nature of the modern construction industry. At the end of the Level 4, you’ll be better placed to choose the course-specific modules in later years of study that emphasise the knowledge and skills for your chosen profession. It also means that, should your interests change, you can switch course.

Our Architecture and Environmental Design BSc encompasses the ‘artistic’ and the ‘scientific’ to create a new generation of architects who are not only architecturally competent and environmentally aware, but also able to explore the spatial poetics with an evidence-informed approach, selectively evaluate design options, and quantify the building performance and environmental benefits and impact of their designs.

You will develop your creative space- and form-making, environmental design, technical and analytical skills, as well as your critical thinking and awareness of the wider architectural context.

Half of your time on the course will be spent on studio-based design activities and half on bioclimatic, historical, cultural, socio-economic and professional studies. All modules have a strong interdisciplinary approach that highlights the added value that environmental architects bring to the building industry and to society.

This course will give you professional skills that can be used both in architectural practice and environmental design consultancy. Professional architects with a specialisation in environmental design, sustainability and low-carbon design are particularly sought after at the moment, both in the UK and internationally.

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

On our exciting Master’s programme, you’ll experience first-hand what it’s like to innovate, solving real-life problems and coming up with smart solutions. Inspired by serial entrepreneurs and our academic experts, you will cultivate your entrepreneurial mindset, improving your ability to identify viable business opportunities – whether you launch your own enterprise or support others to do so.

Individuals with an entrepreneurial spirit don’t always start up a new business, but they repeatedly come up with ideas that change the way we live and work, inspiring new products, services and activities that create jobs and spur economic growth. Their innovation, big picture outlook, willingness to take calculated risks and ability to build positive relationships make them an asset to any employer.

On this course, your journey begins in the pre-start-up phase, with the formation of ideas on a possible business venture, right through to potentially pitching your plan to prospective investors or raising money via crowdfunding campaigns. You will be mentored and coached throughout, developing the personal and professional skills needed to envision new products or services capable of attracting investment, then guide them to completion.

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Commercial managers play a key role in the commercial and financial success of construction projects, by monitoring activities to ensure projects are delivered on time, on budget and on quality. Our innovative course delivers the people and project management skills, professional and technical knowledge required to tackle the technical, organisational, commercial, legal and financial issues that can arise.

Fully accredited by the Royal Institution of Chartered Surveyors (RICS) and the Chartered Institute of Building (CIOB), this course will be of interest if you are a graduate in or with previous construction-related employment and if you are seeking a senior position in the field of commercial management.

It will develop your awareness of the importance of construction projects to clients, and the context within which projects are procured and undertaken, in particular the economic, financial, corporate, legal and regulatory constraints. You'll gain greater knowledge and understanding of the theories, concepts, principles, techniques, and intellectual and practical skills needed for effective procurement, financial control, risk assessment, supply chain management and more.

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.