Bachelor of Arts (Honours) in International Marketing

at University of Westminster - Marylebone Campus United Kingdom

Modern organisations increasingly rely on digital technologies, such as the Internet of Things, Big Data, blockchain, cryptocurrencies and data analytics, to improve their business processes and provide increased value to customers. However, integrating these new technologies into existing operations can prove complex and costly – it requires a unique skillset that combines business acumen and digital competence.

Open to graduates from any subject area, this course is ideal for aspiring digital business professionals who want to enhance their skills and career prospects by becoming business oriented, but with sufficient understanding of the latest technology to envisage, plan and manage digital initiatives successfully. It will prepare you to manage digital business challenges and lead at the forefront of digital transformation. 

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

• Professionally-focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Digital Marketing Essentials module incorporates content for IDM Award in Digital Marketing and the final-year Direct and Interactive Marketing module provides opportunity to gain the IDM Diploma in Digital Marketing
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants
• Optional placement year to gain valuable work experience, for example, one of our previous students spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Looking for a business management degree with a difference? The opportunity to work in sports management is a dream for anyone with a passion for sport, but you don’t have to be a sports fanatic to take this degree. One of the most exciting industries, sport and leisure in the UK alone employs 580,000 people. In 2019, more than a third of those employed in the field of sport in the EU-27 was aged between 15-29.

Developed in partnership with some of London’s leading sports clubs, agencies and governing bodies, including Queens Park Rangers and the MCC at Lords, our BA includes practical, professional work experience with a sports club or agency to get you work-ready.

Whether you go on to work as a marketing manager for a Premiership club, a sports analyst, sponsorship executive or diversity advisor, the career pathways are varied and rewarding.

Our degree provides an innovative, industry-focused programme that develops your knowledge of contemporary business management within the context of the wider sports industry. You will gain an in-depth knowledge of how the industry works. You will also learn to appreciate the internal and external challenges facing sports organisations, such as sustainability, diversity, and the impact of new technologies on sports marketing, management and customer engagement.

Specialist optional modules allow you to tailor your studies to match your interests. They include marketing and management, entrepreneurial enterprise, event management, sustainability, and social media innovation.

Where better to study than a centre of sports excellence? With 12 professional football teams, two premiership rugby team, and two country cricket sides, London is home to iconic sporting venues such as Wembley Stadium, Twickenham, Lord’s Cricket Ground and the Olympic Park in East London.

Our design-led Architectural Technology BSc will give you the skills you need to launch your career in design and development. 

From architectural composition and technical analysis to the business and management skills you'll need for contract procurement, we'll teach you how to apply technical decision-making to real-life design challenges.

Learning in our dedicated Architectural Technology studio and working on real design briefs, you’ll develop a sound understanding of the processes of design and construction and the management tools, particularly CAD, for communicating design information.

You'll gain an understanding of the multidisciplinary and collaborative nature of the modern construction industry, and will have the chance to work alongside students from all construction courses in Year 1.

Studying the Architectural Technology BSc will give you the framework to practise privately, or — on successful MCIAT chartership — run a business in the architectural and construction industries. 

All of our courses are delivered using an enquiry-based blended learning approach involving workshops, lectures, tutorials and independent study. We assess your learning through a variety of methods including project work, essays and exams.

Informed by our extensive commercial and professional partnerships within the property sector, this practical Master’s course will prepare you to adapt and excel within the complex and ever-changing real estate market – from valuation and appraisal to the strategic management and development of commercial and residential property assets.

Accredited by the Royal Institution of Chartered Surveyors (RICS), it aims to provide a challenging, stimulating and professionally relevant course of study that is directly related to the valuation, management and development of real estate property. Capitalising on our excellent industry contacts, course content is informed by leading firms such as Barratt Homes and British Land, as well as Savills and Cushman and Wakefield, who regularly send their own staff to train with us.

Taught by staff who will share their own experiences as surveyors and planners, you'll gain a detailed understanding of the property development and appraisal process, encompassing the financial, physical, legal and social aspects. You’ll also develop the latest management skills and techniques to successfully deliver projects to meet client expectations taking account of any external constraints.

The Urban and Regional Planning MA gives students the skills, knowledge and abilities necessary to practise professionally as a spatial planner in a variety of private, public and third sector/community contexts. Building on the University of Westminster's experience of delivering postgraduate courses in town planning for more than 80 years, it examines planning across diverse contexts and scales, but focuses in particular on planning in, and for, towns, cities, and urban regions in the UK. Students are taught by qualified and dedicated staff who possess vast industry, research and teaching experience and moreover benefit from studying in a genuinely interdisciplinary academic environment with excellent industry links in the heart of one of the most vibrant cities in the world.

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Biologists claim we’re living through the sixth mass extinction of species, while climate scientists suggest there’s little more than a decade to cut the risk of extreme heat, drought, floods and extreme poverty. Sustainability is the most pressing concern of the 21st century. Companies across the globe are being forced to consider their impact on people and the planet to achieve the outcomes of the UN Sustainable Development Goals (SDGs) and Paris Climate Agreement.

The UK was the first major nation to formally back a pledge to cut carbon emissions to practically zero by 2050, followed soon after by the EU. Having spent decades internationalising operations and supply chains, organisations now have to reduce their carbon footprint, minimise climate and environmental risk, enhance resiliency and integrate sustainability into their operations, but few know how to do this.

Our exciting MSc responds directly to the urgent demand for a new type of professional – those who not only possess core business management skills, but also understand corporate sustainability, want to make a difference and, more importantly, have the skills, creativity and innovation to lead positive (and profitable) change.

Corporate sustainability management is critical to the long-term viability of businesses, many of whom are under increasing scrutiny from a concerned society and mounting pressure from expanding regulations. They need people who appreciate the wider context of their operations and stakeholder relationships – people capable of spotting and solving problems, coming up with practical and feasible solutions, then pushing through change.