Bachelor of Arts (Honours) in International Marketing

at University of Westminster - Marylebone Campus United Kingdom

Buying and renting property for professional or personal purposes is one of the most important – and expensive – decisions for a business or individual to make. Real estate offers a dynamic and exciting career requiring a skillset combining economic, interpersonal, management, planning, public policy and sales expertise.

Accredited by the Royal Institution of Chartered Surveyors (RICS), our degree covers all aspects of real estate, including buying and selling, valuing, developing, planning, managing and investing in various property markets – commercial, industrial and residential.

Our professionally oriented course has been designed with input from major employers, capitalising on our excellent industry contacts, which include Barrett Homes, Savills and British Land. With the headquarters of many major property firms close by, our central London location enables us to invite a wide range of professionals to give guest lectures and regularly contribute to the course. They provide work placements, content for coursework and help with assessment, providing a valuable practitioner perspective.

We arrange various site visits, so you can experience real-life estate strategies and see developments from construction through to completion. In the past, for example, students visited Lendlease’s nearby Elephant Park development, part of a £2.3 billion regeneration programme on 28 acres of land in the centre of Elephant and Castle. There are also optional international field trips, which have previously included visits to Brookfield Properties and Cushman and Wakefield in New York, as well as Savills in Malaysia and Hong Kong.

The course will allow you to complete the academic requirements of membership status of the Royal Institution of Chartered Surveyors. There are opportunities to enhance your CV by attending our Employer evenings and you can choose to undertake a year’s placement after your second year.

Recent graduates have found work within large and small property companies, local authorities, developers, health trusts, investment firms, landed estates and many other property-related areas.

Our highly flexible business degree is designed for those who want to thrive in a rapidly changing global, cultural and technological business world. You’ll develop the versatility, vision and wisdom that future business leaders and managers need.

With an emphasis on learning through practice, you will develop the breadth of knowledge, skills and capabilities to respond proactively and creatively to contemporary business issues and challenges. A large range of optional modules – covering everything from brands and business ethics to entertainment and sport – means you can tailor your studies each year.

You’ll also hear direct from industry practitioners, who will share their own experience of, for example, incorporating the principles of the circular economy in their businesses.

You will be encouraged to adopt an enquiring and critical approach to ideas and issues, developing the graduate attributes that employers value. For example, when learning how to evaluate company performance in sustainability, you will be tasked with investigating the big picture through news and contemporary journals, rather than relying solely on a company’s PR. You’ll also gain hands-on experience of common business computing and software, including Tableau Data Visualisation, FAME and the Microsoft Office suite.

All of this will help develop the necessary confidence and business acumen to set up your own business or contribute proactively to private business, public or ‘third’ sector organisations. Past graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

This exciting specialist accounting degree is designed specifically to meet the needs of a talent pool for the changing accounting services sector. Education in this subject area is in high demand in a wide variety of sectors and industries where accounting specialists manage budgets, prepare financial and annual reports and also are involved at Board level to inform the development of strategy and guide business decisions. Our degree is the first step to becoming a qualified accounting professional with potential to develop a rewarding career in large and small firms as a consultant or in a business start-up.

This professionally accredited degree offers a rounded business education designed to develop your understanding of accounting theories and practice, together with the business acumen, team-working, problem-solving, communication skills and the commercial awareness needed in a complex global financial world.

Raising your awareness of the global, social and ethical professional environment within which the accounting profession operates, you’ll learn to appreciate accounting issues within the wider business context, able to guide decisions on anything from cost-cutting and outsourcing to operational planning and environmental policy, for example.

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. You’ll develop practical skills, receiving hands-on training in specialist accounting software such as Sage, Bloomberg and SPSS. In our state-of-the-art Financial Markets Suite (FMS), you’ll also have access to live and historical financial reports, experiencing the same Bloomberg platform used by leading global investment banks.

Changes in technology and regulation mean that the accounting industry is constantly evolving. On our course, you’ll have the chance to focus your studies from the start, blending a conceptual theoretical framework with practical 'real-world' application as the curriculum progresses from basic to more specialised and advanced applications. Upon completion, you will be part-qualified, eligible to apply up to nine exemptions with ACCA (Association of Chartered Certified Accountants) and up eight exemptions with CIMA (Chartered Institute of Management Accountants).

Our programme will equip you with the required skills and attributes needed for an engaging and successful career in accounting or related fields in the private, public and not-for-profit sectors. It will assist you in developing excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing, and financial analysis, as well as the required attributes to excel in the modern global business environment. Past graduates have gone on to a range of accounting and other professional posts in the private and public sectors, including ACCA and Institute of Chartered Accountants in England and Wales (ICAEW) training contracts, and finance posts in the public sector.

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Responsive to trends and issues in global financial services industries, our MSc Finance (Banking pathway) degree aims to equip you with the advanced skills to pursue careers in retail, commercial and private banking as a loan officer, private banker, private wealth consultant or to work within the back and middle offices of an investment bank, in risk management, administrative or support services. It combines a broad range of topics, including finance, economics, quantitative methods and big data analysis.

Study with us and, on successful completion, Finance (Banking) MSc students will receive Associate Chartered Banker status with the Chartered Banker Institute. This is the first step on the ladder for professional recognition as Chartered Banker, the gold standard for professionals working in the banking sector.

You'll study a common first semester providing a solid introduction to financial markets, institutions and intermediaries, and the function of banks in relation to these. This allows you to make a more informed choice about your specialist pathway (in Banking or International Finance) for the second semester, where you delve more into retail and investment banking, choosing options according to your interests, for example, in banking technology, compliance or behavioural finance.

In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.

Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.

The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

• Learn to understand human behaviour and how to drive a successful business through its people
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
• Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
• Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
• Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

Construction management is integral to the success and smooth running of a construction project, from effectively tracking development and staying on budget, to improving communication across all levels of the project. Fully accredited by the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), our degree incorporates real-life professional practice from the outset with the opportunity to learn direct from industry professionals and experience projects first-hand.

You will learn about the technologies of domestic, industrial and commercial building, construction processes, planning and programming, construction health and safety, and project life cycle assessment. Our rounded curriculum means that you will also gain the knowledge of people management, leadership and the business management of construction that organisations need to succeed in this dynamic profession.

Top reasons to study with us

• Courses are professionally oriented, producing graduates capable of dealing with the technological and managerial processes associated with the production and post-construction life of buildings
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Opportunities for internships and/or a placement year. For example, one student recently worked at Barratt Homes

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

Architecture is a fascinating subject involving wide-ranging academic, practical and vocational activities. It requires creativity and imagination, as well as the inventive employment of environmental and technical knowledge.

Architecture is normally studied with a view to becoming a professional architect, but as it embraces the fields of art, history and science, it also opens doors to a range of postgraduate study options and other forms of career development.

At the heart of our course is a rich choice of design studios, in which students are taught in small groups by current practitioners, reflecting London’s dynamic architecture scene. There are also lecture courses in environmental and technical studies, history and theory of architecture, as well as numerous opportunities to engage with the architecture profession through construction site visits, mentoring and a work placement.

Field trips are offered in the second year and there are opportunities to study abroad, with the most recent destinations including Australia, New Zealand, Hong Kong and China.