Bachelor of Arts (Honours) in Marketing Communications

at University of Westminster - Marylebone Campus United Kingdom

On our exciting Master’s programme, you’ll experience first-hand what it’s like to innovate, solving real-life problems and coming up with smart solutions. Inspired by serial entrepreneurs and our academic experts, you will cultivate your entrepreneurial mindset, improving your ability to identify viable business opportunities – whether you launch your own enterprise or support others to do so.

Individuals with an entrepreneurial spirit don’t always start up a new business, but they repeatedly come up with ideas that change the way we live and work, inspiring new products, services and activities that create jobs and spur economic growth. Their innovation, big picture outlook, willingness to take calculated risks and ability to build positive relationships make them an asset to any employer.

On this course, your journey begins in the pre-start-up phase, with the formation of ideas on a possible business venture, right through to potentially pitching your plan to prospective investors or raising money via crowdfunding campaigns. You will be mentored and coached throughout, developing the personal and professional skills needed to envision new products or services capable of attracting investment, then guide them to completion.

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

• Learn to understand human behaviour and how to drive a successful business through its people
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
• Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
• Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
• Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.

Are you ready to unlock your potential to create, innovate and bring business ideas to life? This exciting degree is designed to equip you with the skills, knowledge, ability and commercial insight to take concepts from inception to implementation, turning ideas into new products or services in today’s fast-paced world of business.

What better way to develop your entrepreneurial skills than to learn from the people who’ve done it successfully – from the likes of Dragons Den’s Levi Roots or Founder/Chairman of State of Flux Alan Day, to name just two of our key supporters. They and others regularly contribute to the programme through guest lectures or real projects, which have previously included creating a business concept using market intelligence from Mintel and devising a strategy to expand the customer base software for State of Flux, a global procurement and supply chain consultancy.

You’ll be taught by staff who have established or run their own businesses, and bring professional experience in marketing, IT, retail, project management, talent development, leadership and management. They have worked in various roles for Cable and Wireless, Coca-Cola, Capital Be, the NHS, Pendragon (subsidiary of Jaguar Cars), Visa International and IBM, to name just a few.

Course content is designed to provide you with an understanding of the theories and practices of entrepreneurship; the factors that influence success or failure from the role of the market to creativity, innovation and knowledge.

In addition, you’ll gain a broad-based understanding of business management and essential knowledge of accounting, risk management, data analysis, marketing, HR, supply chain and business ethics. This will prepare you to take the lead on product and business development either in your own business or for existing small, medium or large employers all over the world.

Our graduates have gone on to work as transformation analysts, business growth strategists and managing directors, while others are responsible for establishing a range of highly successful businesses, including Serena Sartorial, which provides bespoke Italian fashion. Some, like Andreas Tassitro for example, have gone on to become serial entrepreneurs. Founder and the first President of the University’s Entrepreneurial Society, Andreas started the Green Van Company in Switzerland whilst studying and is now Founder and CEO at Foodetective.

Sound and ethical financial management lies at the heart of every successful business: to generate sufficient income, optimise resources, reduce risk and gain a good return on investments. On this course, you’ll learn to strategically plan, organise, direct and control finances in a rapidly evolving global financial sector.

Our Finance and Business Management degree has been purposefully designed to meet the educational requirements of the Chartered Institute for Securities and Investment (CISI). Although exemptions are not available, our Course will provide you with the necessary set of skills to sit several professional exams.

With an emphasis on learning through practice, it provides a solid foundation of finance theories, systems and procedures, developing your skills for complex modelling and analysis. Gaining a greater appreciation of strategic financial decision-making with a specific focus on ethics and sustainability, you’ll be prepared for a fast track and rewarding career in the international financial services sector or in management.

You will learn to analyse financial markets to forecast financial performance, using real data – live and historic – in our Finance Markets Suite (FMS) with its replica trading floor. You’ll also hear directly from current professionals through guest speakers, field trips to financial institutions and professional training sessions.

Business School graduates have gone on to work for large banks and other financial institutions, including Vanguard, Standard Chartered, Citibank, Société Générale and Paribas, and governmental agencies, such as the World Economic Forum.

The Architecture MA offers a unique opportunity for graduates interested in the intersection of architectural design, theory and research, encouraging students to develop their own positions and identities as creative practitioners and thinkers. A range of thematic and contextual concerns are offered and explored through the course using unconventional and imaginative methods of design, research and representation. These include cultural identity, architecture and society, political architecture, contested landscapes and digital design. These diverse fields of inquiry and their impact on our cities are underpinned by integrating ‘other’ voices such as post-colonialism, critical theory, feminist theory and race studies. The course promotes methodological and representational innovation, with participants using techniques such as social mapping, interactive installations, film and conceptual modelling to stimulate projects towards high-levels of spatial, material and formal resolution.

Our Interior Architecture MA promotes a conceptual and speculative approach to the design of interior environments. In doing so, it places and emphasis on research that seeks to expand the boundaries of the discipline as well as challenge standardised processes and traditional methodologies. The programme affords multiple avenues of creative engagement giving you the opportunity to pursue your particular issues of interest in interior architecture, or specialist areas of three-dimensional design, through in-depth and focused studies, under the guidance of research-active and industry-experienced staff. Over the years, the course has continued to grow and is now an internationally sought-after Master’s programme that sits within the School of Architecture and Cities, based at our well-equipped Central London Campus.

Our course covers a range of specialist areas, both theoretical and practical. The curriculum is delivered through a diverse set of taught core modules including design and theory subjects, as well as the student-led thesis project. We also deliver specialist modules which promote the use of digital technologies to expand the students’ skill set. With a critical pedagogical agenda, we’ll challenge you to strive for a rich, mature synthesis of your learning from these modules, a process aimed to prepare you towards the challenges and opportunities of the complex professional world.

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

Sound and ethical financial management lies at the heart of every successful business: to generate sufficient income, optimise resources, reduce risk and gain a good return on investments. On this course, you’ll learn to strategically plan, organise, direct and control finances in a rapidly evolving global financial sector.

Our Finance and Business Management degree has been purposefully designed to meet the educational requirements of the Chartered Institute for Securities and Investment (CISI). Although exemptions are not available, our Course will provide you with the necessary set of skills to sit several professional exams.

With an emphasis on learning through practice, it provides a solid foundation of finance theories, systems and procedures, developing your skills for complex modelling and analysis. Gaining a greater appreciation of strategic financial decision-making with a specific focus on ethics and sustainability, you’ll be prepared for a fast track and rewarding career in the international financial services sector or in management.

You will learn to analyse financial markets to forecast financial performance, using real data – live and historic – in our Finance Markets Suite (FMS) with its replica trading floor. You’ll also hear directly from current professionals through guest speakers, field trips to financial institutions and professional training sessions.

Business School graduates have gone on to work for large banks and other financial institutions, including Vanguard, Standard Chartered, Citibank, Société Générale and Paribas, and governmental agencies, such as the World Economic Forum.

Our highly flexible business degree is designed for those who want to thrive in a rapidly changing global, cultural and technological business world. You’ll develop the versatility, vision and wisdom that future business leaders and managers need.

With an emphasis on learning through practice, you will develop the breadth of knowledge, skills and capabilities to respond proactively and creatively to contemporary business issues and challenges. A large range of optional modules – covering everything from brands and business ethics to entertainment and sport – means you can tailor your studies each year.

You’ll also hear direct from industry practitioners, who will share their own experience of, for example, incorporating the principles of the circular economy in their businesses.

You will be encouraged to adopt an enquiring and critical approach to ideas and issues, developing the graduate attributes that employers value. For example, when learning how to evaluate company performance in sustainability, you will be tasked with investigating the big picture through news and contemporary journals, rather than relying solely on a company’s PR. You’ll also gain hands-on experience of common business computing and software, including Tableau Data Visualisation, FAME and the Microsoft Office suite.

All of this will help develop the necessary confidence and business acumen to set up your own business or contribute proactively to private business, public or ‘third’ sector organisations. Past graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.