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Bachelor of Arts (Honours) in Marketing Management

Bachelor of Arts (Honours) in Marketing Management

at University of Westminster - Marylebone Campus United Kingdom

Overview

Marketing lies at the heart of every successful business. By engaging with and understanding the customer’s needs, marketing managers influence the development of products and services, providing advice on the best point of sale and recommending the most competitive price. They identify and make sure the target market knows what’s on offer – in increasingly more creative and dynamic ways.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM) – our status as a CIM Graduate Gateway institution entitles you apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

  • Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
  • Digital Marketing Essentials module incorporates a professional Award in Digital Marketing from the IDM
  • Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
  • Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
  • Opportunity to study a foreign language as an optional module in each year of study: one of our students chose to learn Japanese and spent a year studying at Waseda University and working as an intern at SMEJapan in Tokyo
  • Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
  • Guest lectures from industry practitioners have previously included speakers on the use of Google Analytics, and speakers from IBM, Tableau, Coca Cola and LinkedIn
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
Read More

30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

36

Duration

University of Westminster - Marylebone Campus

Location

Bachelor of Arts (Honours) in Marketing Management Assistant Fee

$14400

Tuition Fee

$0

Average Cost of Living

$0

Application Fee

Bachelor of Arts (Honours) in Marketing Management Admissions Requirements

  • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.
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Where would you like to study*

Work Permit United Kingdom

There are various options through which a student can get a post study work visa in the UK. 
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea. 
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business. 
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK. 
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship. 
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.
 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

36

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

78.0

Minimum Overall Score

59.0

Minimum Overall Score

Other Courses by University of Westminster - Marylebone Campus,United Kingdom

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The course provides a thorough grounding in the subject and the theoretical principles that underpin tourism and event policy and management, but also has a strong emphasis on skills development for the workplace, including presentation skills, research, data analysis, budgeting, negotiation and content planning. Each student is allocated a personal tutor for academic guidance and pastoral care.

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Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

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You’ll also hear direct from industry practitioners, who will share their own experience of, for example, incorporating the principles of the circular economy in their businesses.

You will be encouraged to adopt an enquiring and critical approach to ideas and issues, developing the graduate attributes that employers value. For example, when learning how to evaluate company performance in sustainability, you will be tasked with investigating the big picture through news and contemporary journals, rather than relying solely on a company’s PR. You’ll also gain hands-on experience of common business computing and software, including Tableau Data Visualisation, FAME and the Microsoft Office suite.

All of this will help develop the necessary confidence and business acumen to set up your own business or contribute proactively to private business, public or ‘third’ sector organisations. Past graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

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You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

  • Professionally-focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
  • Digital Marketing Essentials module incorporates content for IDM Award in Digital Marketing and the final-year Direct and Interactive Marketing module provides opportunity to gain the IDM Diploma in Digital Marketing
  • Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
  • Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
  • Opportunity to study a foreign language as an optional module in each year of study
  • Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants
  • Optional placement year to gain valuable work experience, for example, one of our previous students spent six months working as a podcast assistant for MailOnline, while another worked at IBM
  • Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

36 month

Duration

$ 14400

Tuition

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

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With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

  • Learn to understand human behaviour and how to drive a successful business through its people
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
  • Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
  • Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
  • Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
  • Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

36 month

Duration

$ 14400

Tuition

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Learning in our dedicated Architectural Technology studio and working on real design briefs, you’ll develop a sound understanding of the processes of design and construction and the management tools, particularly CAD, for communicating design information.

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Duration

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Tuition

Architecture and Construction

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Architecture is normally studied with a view to becoming a professional architect, but as it embraces the fields of art, history and science, it also opens doors to a range of postgraduate study options and other forms of career development.

At the heart of our course is a rich choice of design studios, in which students are taught in small groups by current practitioners, reflecting London’s dynamic architecture scene. There are also lecture courses in environmental and technical studies, history and theory of architecture, as well as numerous opportunities to engage with the architecture profession through construction site visits, mentoring and a work placement.

Field trips are offered in the second year and there are opportunities to study abroad, with the most recent destinations including Australia, New Zealand, Hong Kong and China.

36 month

Duration

$ 14400

Tuition

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

  • Learn to understand human behaviour and how to drive a successful business through its people
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
  • Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
  • Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
  • Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
  • Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

48 month

Duration

$ 14400

Tuition

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

  • Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
  • Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
  • Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
  • Opportunity to study a foreign language as an optional module in each year of study
  • Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
  • Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
  • Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

48 month

Duration

$ 14400

Tuition

View All Courses by University of Westminster - Marylebone Campus, United Kingdom

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