Bachelor of Arts (Honours) in Tourism and Events Management (With Optional Placement Year)

at University of Westminster - Marylebone Campus United Kingdom

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)

Are you ready to unlock your potential to create, innovate and bring business ideas to life? This exciting degree is designed to equip you with the skills, knowledge, ability and commercial insight to take concepts from inception to implementation, turning ideas into new products or services in today’s fast-paced world of business.

What better way to develop your entrepreneurial skills than to learn from the people who’ve done it successfully – from the likes of Dragons Den’s Levi Roots or Founder/Chairman of State of Flux Alan Day, to name just two of our key supporters. They and others regularly contribute to the programme through guest lectures or real projects, which have previously included creating a business concept using market intelligence from Mintel and devising a strategy to expand the customer base software for State of Flux, a global procurement and supply chain consultancy.

You’ll be taught by staff who have established or run their own businesses, and bring professional experience in marketing, IT, retail, project management, talent development, leadership and management. They have worked in various roles for Cable and Wireless, Coca-Cola, Capital Be, the NHS, Pendragon (subsidiary of Jaguar Cars), Visa International and IBM, to name just a few.

Course content is designed to provide you with an understanding of the theories and practices of entrepreneurship; the factors that influence success or failure from the role of the market to creativity, innovation and knowledge.

In addition, you’ll gain a broad-based understanding of business management and essential knowledge of accounting, risk management, data analysis, marketing, HR, supply chain and business ethics. This will prepare you to take the lead on product and business development either in your own business or for existing small, medium or large employers all over the world.

Our graduates have gone on to work as transformation analysts, business growth strategists and managing directors, while others are responsible for establishing a range of highly successful businesses, including Serena Sartorial, which provides bespoke Italian fashion. Some, like Andreas Tassitro for example, have gone on to become serial entrepreneurs. Founder and the first President of the University’s Entrepreneurial Society, Andreas started the Green Van Company in Switzerland whilst studying and is now Founder and CEO at Foodetective.

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

• Learn to understand human behaviour and how to drive a successful business through its people
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
• Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
• Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
• Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

Globalisation has enabled companies to become better connected, able to target international customers, develop a worldwide supply chain and attract a multicultural workforce. Our degree will prepare you to respond proactively and creatively to the opportunities and risks presented by international business and the challenges of the global business environment – from cultural, legal and economic perspectives.

Today, almost all companies, involved in anything from the sale of physical goods to services such as finance, marketing and construction, are affected by global events and competition. Exciting opportunities exist for graduates with a cross-cultural perspective who can operate with confidence, adapt and successfully negotiate increasingly complex internal and external global environments.

On our course, you’ll have a truly global learning experience, studying alongside staff and students from all over the world. We also try to provide as many opportunities as possible for you to hear direct from our alumni, who have established successful international careers in sectors as diverse as human resources, IT, law and finance.

You’ll be studying in the heart of London, one of the world’s major cities and international business hubs, and can also choose to spend a year living, studying and/or working abroad at one of our partner institutions in Europe, Asia, Australia or the USA. This will give you a valuable insight into another country’s learning experience and broader cultural environment.

Top reasons to study with us

• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Participate in Westminster Working Cultures trips to understand working cultures within businesses abroad, which in the past have included Berlin, Mumbai and Washington DC
• Extend your learning and your international experience by taking part in an overseas Summer School. Past venues include ESCE, Paris, Copenhagen Business School, and Inha University, South Korea
• Option to spend one year studying abroad at one of our partner institutions or gain valuable work experience, or a combination of both, for example, one student studied at Copenhagen Business School and then worked at Volkswagen in Germany
• Opportunity to study a foreign language as an optional module in each year of study
• Access to one of the largest financial databases in our state-of-the-art Bloomberg virtual trading room
• Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola and LinkedIn

Core management skills are in high demand in our rapidly changing environment. Successful managers need to know how people behave, the nature of leadership and sources of power and influence within the workplace. They must also plan, prioritise, develop new processes and identify new opportunities. That’s why our MA provides a broad understanding of business – from finance and people management to operations, communications and marketing. You’ll graduate with the all-round expertise and decision-making capabilities required to lead modern organisations.

Whether you aim to be self-employed heading your own company, work for private businesses, or not-for-profits or government agencies, this course is designed to develop the necessary management skills to succeed in a rapidly changing economic environment. This course will therefore open flexible career avenues or will enable you to take the next step to progress your career.

Blending theory and practice, our teaching is designed to equip you with the knowledge, competencies, analytical and problem-solving skills around the management of organisations and how to apply these to management problems and situations. As the course progresses, you will study operational, tactical and a more strategic approach to management.

Setting you apart in a competitive job market, you’ll graduate with direct experience from a three-month internship and the holistic business knowledge, capabilities and cutting-edge digital expertise demanded by today’s employers.

In the fast-moving global business environment, employers demand multi-skilled, digitally competent graduates with a sophisticated understanding of business and its changing context, one which cuts across the traditional business disciplines that include human resources, management and marketing. To succeed you need a ‘big picture’ approach. You must be capable of adapting to emerging business models, creating new enterprises, leading and managing people effectively and improving processes with digital solutions.

At Westminster Business School, we recognise that future business professionals need the full range of technical and personal development skills – more responsible, resilient, adaptable and versatile than ever before. Our aim is to help you become an aspiring leader and entrepreneur, someone who can add value to any type of organisation. But we believe it’s essential for this transformation process to start early, before you have extensive working experience or have adopted the mindset of one particular employer or business sector. By starting this process early, it’s much easier to develop your skills, learn to think outside the box, and independently lead changes in the business world – wherever your career takes you. It’s also what our employer contacts tell us they’d prefer.

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

The Urban and Regional Planning MA gives students the skills, knowledge and abilities necessary to practise professionally as a spatial planner in a variety of private, public and third sector/community contexts. Building on the University of Westminster's experience of delivering postgraduate courses in town planning for more than 80 years, it examines planning across diverse contexts and scales, but focuses in particular on planning in, and for, towns, cities, and urban regions in the UK. Students are taught by qualified and dedicated staff who possess vast industry, research and teaching experience and moreover benefit from studying in a genuinely interdisciplinary academic environment with excellent industry links in the heart of one of the most vibrant cities in the world.