Bachelor of Science (Honours) in Economics

at University of Westminster - Marylebone Campus United Kingdom

Globalisation has enabled companies to become better connected, able to target international customers, develop a worldwide supply chain and attract a multicultural workforce. Our degree will prepare you to respond proactively and creatively to the opportunities and risks presented by international business and the challenges of the global business environment – from cultural, legal and economic perspectives.

Today, almost all companies, involved in anything from the sale of physical goods to services such as finance, marketing and construction, are affected by global events and competition. Exciting opportunities exist for graduates with a cross-cultural perspective who can operate with confidence, adapt and successfully negotiate increasingly complex internal and external global environments.

On our course, you’ll have a truly global learning experience, studying alongside staff and students from all over the world. We also try to provide as many opportunities as possible for you to hear direct from our alumni, who have established successful international careers in sectors as diverse as human resources, IT, law and finance.

You’ll be studying in the heart of London, one of the world’s major cities and international business hubs, and can also choose to spend a year living, studying and/or working abroad at one of our partner institutions in Europe, Asia, Australia or the USA. This will give you a valuable insight into another country’s learning experience and broader cultural environment.

Top reasons to study with us

• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Participate in Westminster Working Cultures trips to understand working cultures within businesses abroad, which in the past have included Berlin, Mumbai and Washington DC
• Extend your learning and your international experience by taking part in an overseas Summer School. Past venues include ESCE, Paris, Copenhagen Business School, and Inha University, South Korea
• Option to spend one year studying abroad at one of our partner institutions or gain valuable work experience, or a combination of both, for example, one student studied at Copenhagen Business School and then worked at Volkswagen in Germany
• Opportunity to study a foreign language as an optional module in each year of study
• Access to one of the largest financial databases in our state-of-the-art Bloomberg virtual trading room
• Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola and LinkedIn

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Project management, as a profession, has undergone rapid transformation in the last 20 years. The ever-growing consumer demand for complex, customised goods and services and the evolution of worldwide competitive markets for their production and distribution have increased the need for agile project managers who understand organisational issues, human behaviour and have the skills to organise the delivery of such products.

Accredited by both the Association of Project Management (APM) and the Project Management Institute (PMI), our Master’s degree recognises that in today’s competitive business environment effective project management is integral to success in all sorts of industries and sectors.

Skills in planning, benefits management, quality management, risk control and communication are essential to the smooth running of projects ranging from large-scale operational changes in multinationals to the running of hospitals and universities, government policies, engineering projects or one-off launches by fashion houses, advertising agencies and film productions.

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Building surveying offers an exciting, dynamic profession focused on the physical, functional and economic performance of buildings – new builds, building control, refurbishment work, restorations, maintenance and design.

Fully accredited by the Royal Institution of Chartered Surveyors (RICS), the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), our degree aims to equip you with the professional and technical skills and knowledge needed to become a building surveyor.

You may be called on to report and advise on the condition of various property assets, identifying defects and structural problems, designing, specifying and administrating refurbishment projects or interpreting the meaning of 'repairing obligations' in a lease, for example. You could go on to work in private practice, the public sector, building control, property management or the conservation of historic buildings.

Our construction courses share a common first year, allowing you to gain knowledge of the different professional roles and the interdisciplinary nature of the modern construction industry. At the end of the second year, should your interests change, it's possible to switch pathway. You’ll mix with students from across the various pathways, broadening your social circles and networks, and be taught by our professionally qualified lecturers, who will share their experience of working in the property, construction and surveying sectors prior to joining academia.

Our central London location and numerous industry contacts, which include Great Portland Estates, Mace, Lendlease, The Portman Estate and The Crown Estate, enable us to invite practising professionals to give guest lectures and regularly contribute to the course. They provide buildings as case studies for coursework, learning materials (drawings, reports, client briefs etc.) and come into the University to give face-to-face formative feedback on students’ work. We aim to create authentic learning activities to ensure you are business-ready for employment.

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

Optional work placement/study abroad year

Between Years 2 and 3, you can take an optional work placement or study year abroad. The work placement year is a one-year full-time business work placement.

Past students have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS).

The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.

You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.

This academic course is carefully designed for students to explore how an accounting and reporting education, as well as advanced study of accounting, will equip you for exciting careers in the business and finance sectors.  

Practical in focus, fully accredited and professionally oriented, our MSc in Finance and Accounting will equip you with the high-level skills, knowledge and expertise to advance your career as a qualified chartered accountant or as a specialist in a corporate services role.  

Course content has been designed to equip you with the technical, professional, analytical and ethical skills required for a successful global accounting career. Using Bloomberg data available in our state-of-the-art Financial Markets Suite (FMS), you’ll evaluate real-world scenarios, enhance your critical thinking, learn to explain the impacts of financial transactions and how to make the most appropriate accounting decisions. In doing so, you’ll gain a detailed knowledge of analytical techniques associated with accounting research, together with the key principles and practices in taxation, financial management and corporate valuation, managerial accounting and financial accounting.

Case studies, research and finance skills workshops, projects and guest lectures, from current practitioners and CEOs from multinationals, will help you appreciate how these principles are applied by professionals working in accountancy, analytical or research environments, better preparing you for the business and finance world that awaits. We’ll consider contemporary issues in financial reporting, management accounting, auditing and governance, such as fair value accounting, auditors’ independence, corporate valuation and risk management.

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals