Master of Arts in International Human Resource Management

at University of Westminster - Marylebone Campus United Kingdom

Internationalisation and evolution of markets have created opportunities for companies to focus on marketing from a global perspective. On our degree, you’ll explore the complexity and diversity facing marketers in the highly competitive and continually evolving world marketplace, incorporating the latest marketing strategy, tools and techniques.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Essentials of Marketing module.

Since our marketing degrees share a common first year, you get to experience all the main areas in marketing whilst retaining the flexibility to change course at the start of your second year.

Focusing on marketing within an international context, you will gain awareness of the global, cultural, social, economic and ethical professional environment within which marketers now operate, and the connections with other functional business areas needed for overall corporate success.

Top reasons to study with us

• Professionally focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain professional experience working for Westminster Business Consultants
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Do you have the ideas, imagination and creativity to spot market opportunities, predict the next big thing and develop engaging communications that cut across the thousands of marketing messages that bombard us 24/7? As advancements in technology generate new marketing channels and trends, businesses are increasingly turning to marketing experts for answers, which is why you’ll find marketing and advertising on almost every list of the fastest growing industries worldwide.

Long gone are the days when traditional marketing was dominated by sales and advertising linked to traditional print and broadcast media. Today’s modern marketing relies on market research and consumer insights, databases and information systems, digital communications, advanced geo-demographic segmentation and a deep understanding of buyer psychology and behaviour. That’s why you’ll find all this and more on our exciting degree, which is continually reviewed to keep up with the fast pace of change in this field.

You’ll cover every aspect of marketing, from costing campaigns and managing marketing budgets to creating a new business, generating market intelligence or developing a new product development strategy. Acknowledging the importance of digital techniques and social media marketing, you’ll have access to our new digital marketing lab, Switch 23, which is set up to mimic a creative agency. It features a large touch screen and individual workstations that students can connect to, using laptops and mobile phones to present their campaigns.

You’ll also relate your learning to real-world marketing practice during a range of exciting field trips and project-based work. Past students have studied tourism marketing in Paris, the most popular city in France, while closer to home, others were tasked with creating a marketing campaign to promote the Tower of London. Expect to be given tasks based on real-life projects, such as developing the marketing plan to launch a small, independent hotel, as an example.

Past graduates within the Business School have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS.

The traditional world of banking and finance has been transformed with the emergence of new technology and the development of new, faster, cheaper and more efficient ways of conducting business. The financial services sector is evolving as FinTech and business data analytics are becoming mainstream global activities.

Technology–led changes in digital finance, along with a plethora of new market regulations and compliance, are seeing the evolution of a transformed landscape that is characterised as a smart financial ecosystem. The revolution in financial markets is rapidly increasing demand for postgraduates with this type of knowledge and learning. Financial services employers seek candidates who can help the business rapidly adapt their services and operations and develop new business models.

Our exciting MSc draws together knowledge of financial markets and institutions along with the education and skills to develop and implement technological solutions to problems in digital finance. Graduates will be equipped with contemporary digital financial and business analytics knowledge and skills to meet and adapt to the changing needs of businesses and digitally astute consumers.

This cross-disciplinary course, capitalising on our links with the School of Computer Science and Engineering, is designed to develop an in-depth understanding of the financial techniques and applications that are transforming the sector and giving rise to a new financial ecosystem. You will learn to apply the computational technologies, products and approaches used in business: blockchain technology, digital currencies, big data, predictive analytics, artificial intelligence, machine and deep learning.

Commercial managers play a key role in the commercial and financial success of construction projects, by monitoring activities to ensure projects are delivered on time, on budget and on quality. Our innovative course delivers the people and project management skills, professional and technical knowledge required to tackle the technical, organisational, commercial, legal and financial issues that can arise.

Fully accredited by the Royal Institution of Chartered Surveyors (RICS) and the Chartered Institute of Building (CIOB), this course will be of interest if you are a graduate in or with previous construction-related employment and if you are seeking a senior position in the field of commercial management.

It will develop your awareness of the importance of construction projects to clients, and the context within which projects are procured and undertaken, in particular the economic, financial, corporate, legal and regulatory constraints. You'll gain greater knowledge and understanding of the theories, concepts, principles, techniques, and intellectual and practical skills needed for effective procurement, financial control, risk assessment, supply chain management and more.

Globalisation has enabled companies to become better connected, able to target international customers, develop a worldwide supply chain and attract a multicultural workforce. Our degree will prepare you to respond proactively and creatively to the opportunities and risks presented by international business and the challenges of the global business environment – from cultural, legal and economic perspectives.

Today, almost all companies, involved in anything from the sale of physical goods to services such as finance, marketing and construction, are affected by global events and competition. Exciting opportunities exist for graduates with a cross-cultural perspective who can operate with confidence, adapt and successfully negotiate increasingly complex internal and external global environments.

On our course, you’ll have a truly global learning experience, studying alongside staff and students from all over the world. We also try to provide as many opportunities as possible for you to hear direct from our alumni, who have established successful international careers in sectors as diverse as human resources, IT, law and finance.

You’ll be studying in the heart of London, one of the world’s major cities and international business hubs, and can also choose to spend a year living, studying and/or working abroad at one of our partner institutions in Europe, Asia, Australia or the USA. This will give you a valuable insight into another country’s learning experience and broader cultural environment.

Top reasons to study with us

• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Participate in Westminster Working Cultures trips to understand working cultures within businesses abroad, which in the past have included Berlin, Mumbai and Washington DC
• Extend your learning and your international experience by taking part in an overseas Summer School. Past venues include ESCE, Paris, Copenhagen Business School, and Inha University, South Korea
• Option to spend one year studying abroad at one of our partner institutions or gain valuable work experience, or a combination of both, for example, one student studied at Copenhagen Business School and then worked at Volkswagen in Germany
• Opportunity to study a foreign language as an optional module in each year of study
• Access to one of the largest financial databases in our state-of-the-art Bloomberg virtual trading room
• Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola and LinkedIn

The MArch is a long-established and well-respected course that is prescribed by the ARB and validated by the RIBA to give exemption from the second stage of professional education. The emphasis of the course is on innovative design work, and on developing a caring and critical approach to the study and practice of architecture.

The course fosters diversity of choice, interpretation and approach, whether in design projects or more academic research. The former focuses on sophisticated design programmes (in formal, technical, professional or urban terms) that demand rigour and self-criticism. The latter focuses on your major dissertation, an extended piece of specialised research into architecture and its historical or theoretical contexts.

The course has three main objectives: to develop your design ability through project-based experimentation; to present an evaluation and critique of your coursework within a broad cultural context, and in light of technical, economic and legal constraints; and to promote the articulate explanation and representation of quality and value in design projects.

On our exciting Master’s programme, you’ll experience first-hand what it’s like to innovate, solving real-life problems and coming up with smart solutions. Inspired by serial entrepreneurs and our academic experts, you will cultivate your entrepreneurial mindset, improving your ability to identify viable business opportunities – whether you launch your own enterprise or support others to do so.

Individuals with an entrepreneurial spirit don’t always start up a new business, but they repeatedly come up with ideas that change the way we live and work, inspiring new products, services and activities that create jobs and spur economic growth. Their innovation, big picture outlook, willingness to take calculated risks and ability to build positive relationships make them an asset to any employer.

On this course, your journey begins in the pre-start-up phase, with the formation of ideas on a possible business venture, right through to potentially pitching your plan to prospective investors or raising money via crowdfunding campaigns. You will be mentored and coached throughout, developing the personal and professional skills needed to envision new products or services capable of attracting investment, then guide them to completion.

Modern organisations increasingly rely on digital technologies, such as the Internet of Things, Big Data, blockchain, cryptocurrencies and data analytics, to improve their business processes and provide increased value to customers. However, integrating these new technologies into existing operations can prove complex and costly – it requires a unique skillset that combines business acumen and digital competence.

Open to graduates from any subject area, this course is ideal for aspiring digital business professionals who want to enhance their skills and career prospects by becoming business oriented, but with sufficient understanding of the latest technology to envisage, plan and manage digital initiatives successfully. It will prepare you to manage digital business challenges and lead at the forefront of digital transformation. 

Our MSc Finance (International Finance pathway) will equip you with the practical and technical skills needed to work anywhere in the world, as a self-employed financial consultant, financial analyst/manager or venture capitalist in a multinational company, financial institution or government setting.

With its strong analytical focus and emphasis on financial institutions and their markets, this course will be of interest if you already work in the financial markets and are seeking career progression, or if you don’t have a traditional background in finance but wish to change careers. You'll study a common first semester, allowing you to make a more informed choice about your specialist pathway (in International Finance or Banking) for the second semester.

In our state-of-the-art Financial Markets Suite (FMS), you'll receive hands-on training and have access to live and historical news and data, experiencing the same Bloomberg platform used by leading global investment banks. You’ll gain a real-world understanding of assets, indices, currencies, derivatives, stocks, shares and interest rates, better preparing you for the business and finance world that awaits.