Master of Arts in International Planning and Sustainable Development

at University of Westminster - Marylebone Campus United Kingdom

In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession.

Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight.

The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.

Financial economics is all about managing financial assets such as trade and share prices, interest rates and exchange rates. You’ll not only be introduced to financial economics, but also gain a solid foundation in general economic concepts, principles, analysis, techniques and knowledge.

Learning how to predict and advise on the impact of economic, social and public policy issues on monetary activities, you’ll develop your analytical and decision-making abilities, expanding your skills in data gathering, handling and interpretation, quantitative analysis and forecasting.

In our state-of-the-art Bloomberg virtual trading room, you will use industry-standard software, including Bloomberg, SAGE, FAME, Excel and other statistical packages, to analyse data, build models and produce forecasts. You will also develop key soft skills such as communicating complex economic ideas to a non-expert, presentation skills and teamwork.

We enjoy strong links with employers, including the Government Economic Service and Society of Professional Economists, which was relaunched here at Westminster Business School in 2018. Membership of the Society is offered to all final-year economic students and there are opportunities to attend their monthly meetings, conferences and continuous professional development courses.

Looking for a business management degree with a difference? The opportunity to work in sports management is a dream for anyone with a passion for sport, but you don’t have to be a sports fanatic to take this degree. One of the most exciting industries, sport and leisure in the UK alone employs 580,000 people. In 2019, more than a third of those employed in the field of sport in the EU-27 was aged between 15-29.

Developed in partnership with some of London’s leading sports clubs, agencies and governing bodies, including Queens Park Rangers and the MCC at Lords, our BA includes practical, professional work experience with a sports club or agency to get you work-ready.

Whether you go on to work as a marketing manager for a Premiership club, a sports analyst, sponsorship executive or diversity advisor, the career pathways are varied and rewarding.

Our degree provides an innovative, industry-focused programme that develops your knowledge of contemporary business management within the context of the wider sports industry. You will gain an in-depth knowledge of how the industry works. You will also learn to appreciate the internal and external challenges facing sports organisations, such as sustainability, diversity, and the impact of new technologies on sports marketing, management and customer engagement.

Specialist optional modules allow you to tailor your studies to match your interests. They include marketing and management, entrepreneurial enterprise, event management, sustainability, and social media innovation.

Where better to study than a centre of sports excellence? With 12 professional football teams, two premiership rugby team, and two country cricket sides, London is home to iconic sporting venues such as Wembley Stadium, Twickenham, Lord’s Cricket Ground and the Olympic Park in East London.

Responsive to trends and issues in global financial services industries, our MSc Finance (Banking pathway) degree aims to equip you with the advanced skills to pursue careers in retail, commercial and private banking as a loan officer, private banker, private wealth consultant or to work within the back and middle offices of an investment bank, in risk management, administrative or support services. It combines a broad range of topics, including finance, economics, quantitative methods and big data analysis.

Study with us and, on successful completion, Finance (Banking) MSc students will receive Associate Chartered Banker status with the Chartered Banker Institute. This is the first step on the ladder for professional recognition as Chartered Banker, the gold standard for professionals working in the banking sector.

You'll study a common first semester providing a solid introduction to financial markets, institutions and intermediaries, and the function of banks in relation to these. This allows you to make a more informed choice about your specialist pathway (in Banking or International Finance) for the second semester, where you delve more into retail and investment banking, choosing options according to your interests, for example, in banking technology, compliance or behavioural finance.

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

Interior architecture is a distinct and separate discipline to architecture. Its specific focus is the creation of innovative and exciting interior spaces, primarily through the adaptation and spatial manipulation of existing buildings.

The course is concerned not just with physical intervention but also with how space is understood and occupied. The course implicitly embeds issues of sustainability, through its concern with reuse, and refurbishment, as well as the critical ability to respond appropriately to a given context.

It is interdisciplinary in its outlook and acknowledges the importance of other closely related areas, including interior design, exhibition design, set and lighting design, retail and product design, interior conservation as well as multidisciplinary and traditional design practice.

The Interior Architecture BA course is designed to equip you with the practical skills and theoretical knowledge required to pursue a career in interior architecture and design-related fields and/or go on to further awards in tertiary education, most typically a Master's qualification.

The design modules promote creativity, aesthetic sensibility and intellectual enquiry, together with the skills needed to work individually and in groups in developing design proposals.

The work produced in the design studios forms the basis of your design portfolio through which you will prepare for practice/employment, or in support of your application for postgraduate study. Technical skills, cultural context, design management and economics, and the commercial aspect of interiors necessary for practice are integrated with design projects.

Top reasons to study with us

• State-of-the-art facilities, including designated studio spaces open 7 days a week at our Marylebone Campus, creating a vibrant academic and creative studio culture. Our fully staffed workshops are equipped with CNC, laser-cutting and rapid prototyping equipment.
• Extracurricular projects – you'll have opportunities to work on live projects with real clients, live competitions and exhibitions beyond the classroom. Recent collaborators have included the Victoria and Albert Museum, the Freud Museum London and Battersea Arts Centre.
• Extracurricular workshops – previous workshops have included a steam-bending workshop with Samuli Naamanka Design Finland, a papercrete workshop with Aberrant Architecture, an art depot workshop and a workshop with local schoolchildren working with Disabled Artists Making Dis/Ordinary Space.
• Expert speakers and workshop leaders to help you develop niche, in-demand skills. Previous workshop leaders have included a lighting designer, a production designer, a motion graphics designer and a filmmaker.
• An International outlook – previous opportunities have included a five-day field trip to a European destination for all third years, a semester-long exchange to Australia, China and Oslo for second years, and one-off travel opportunities such as visiting the VOLA factory in Denmark or a design workshop run with students from the Pratt Institute in New York.

The global environmental and energy challenge facing current and future generations of architects and building professionals calls for a deeper understanding of the principles of environmental design, and their effective application into architectural practice worldwide. Over the last decades Environmental Design as a subject area has developed, responding to new research and experimentation, both in academia and in practice. However, buildings claiming to be environmentally conscious do not perform to the expected standards, still heavily contributing to global CO2 emissions and often providing unsatisfactory comfort conditions to occupants. The same can be said for the existing built environment which is largely outdated and underperforming, requiring urgent implementation of effective retrofit strategies not only to improve energy performance, but also comfort, health and wellbeing. This is due to a lack of comprehensive performance prediction and feedback protocols, which are still not common practice in architectural design.

This course has been developed to meet the needs of graduates worldwide seeking to gain greater knowledge and experience of the air transport industry, and looking to progress into senior roles in management, operations and commercial planning of airlines, airports, government departments and aviation-related businesses such as aircraft manufacturing, finance and consultancy. It is designed to provide a strong theoretical and analytical basis, coupled with the application of many practical techniques and strategies.

The course builds on the successful series of aviation short courses that have attracted participants from around the globe to the University each year. The School has a long-established interest in air transport research, consultancy and teaching, having been set up by the renowned aviation academic Professor Rigas Doganis some 40 years ago. The University's association with aviation goes back much further, however, as it was here in the 19th century that Sir George Cayley first demonstrated the principles of flight.

Modules on both the one-year full-time course and the two-year part-time course are taught in blocks of five days at a time. Students take six taught modules in total (over one year on the full-time course, or two to three years on the block release part-time course) and complete a research dissertation. Email contact and tutorial support is provided between the module blocks along with guest lectures and workshop sessions for full-time students. International students who require a student visa will need to apply for the one-year full-time course.

This exciting specialist accounting degree is designed specifically to meet the needs of a talent pool for the changing accounting services sector. Education in this subject area is in high demand in a wide variety of sectors and industries where accounting specialists manage budgets, prepare financial and annual reports and also are involved at Board level to inform the development of strategy and guide business decisions. Our degree is the first step to becoming a qualified accounting professional with potential to develop a rewarding career in large and small firms as a consultant or in a business start-up.

This professionally accredited degree offers a rounded business education designed to develop your understanding of accounting theories and practice, together with the business acumen, team-working, problem-solving, communication skills and the commercial awareness needed in a complex global financial world.

Raising your awareness of the global, social and ethical professional environment within which the accounting profession operates, you’ll learn to appreciate accounting issues within the wider business context, able to guide decisions on anything from cost-cutting and outsourcing to operational planning and environmental policy, for example.

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. You’ll develop practical skills, receiving hands-on training in specialist accounting software such as Sage, Bloomberg and SPSS. In our state-of-the-art Financial Markets Suite (FMS), you’ll also have access to live and historical financial reports, experiencing the same Bloomberg platform used by leading global investment banks.

Changes in technology and regulation mean that the accounting industry is constantly evolving. On our course, you’ll have the chance to focus your studies from the start, blending a conceptual theoretical framework with practical 'real-world' application as the curriculum progresses from basic to more specialised and advanced applications. Upon completion, you will be part-qualified, eligible to apply up to nine exemptions with ACCA (Association of Chartered Certified Accountants) and up eight exemptions with CIMA (Chartered Institute of Management Accountants).

Our programme will equip you with the required skills and attributes needed for an engaging and successful career in accounting or related fields in the private, public and not-for-profit sectors. It will assist you in developing excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing, and financial analysis, as well as the required attributes to excel in the modern global business environment. Past graduates have gone on to a range of accounting and other professional posts in the private and public sectors, including ACCA and Institute of Chartered Accountants in England and Wales (ICAEW) training contracts, and finance posts in the public sector.

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)