Master of Science in Marketing Communications

at University of Westminster - Marylebone Campus United Kingdom

Project management, as a profession, has undergone rapid transformation in the last 20 years. The ever-growing consumer demand for complex, customised goods and services and the evolution of worldwide competitive markets for their production and distribution have increased the need for agile project managers who understand organisational issues, human behaviour and have the skills to organise the delivery of such products.

Accredited by both the Association of Project Management (APM) and the Project Management Institute (PMI), our Master’s degree recognises that in today’s competitive business environment effective project management is integral to success in all sorts of industries and sectors.

Skills in planning, benefits management, quality management, risk control and communication are essential to the smooth running of projects ranging from large-scale operational changes in multinationals to the running of hospitals and universities, government policies, engineering projects or one-off launches by fashion houses, advertising agencies and film productions.

Globalisation has enabled companies to become better connected, able to target international customers, develop a worldwide supply chain and attract a multicultural workforce. Our degree will prepare you to respond proactively and creatively to the opportunities and risks presented by international business and the challenges of the global business environment – from cultural, legal and economic perspectives.

Today, almost all companies, involved in anything from the sale of physical goods to services such as finance, marketing and construction, are affected by global events and competition. Exciting opportunities exist for graduates with a cross-cultural perspective who can operate with confidence, adapt and successfully negotiate increasingly complex internal and external global environments.

On our course, you’ll have a truly global learning experience, studying alongside staff and students from all over the world. We also try to provide as many opportunities as possible for you to hear direct from our alumni, who have established successful international careers in sectors as diverse as human resources, IT, law and finance.

You’ll be studying in the heart of London, one of the world’s major cities and international business hubs, and can also choose to spend a year living, studying and/or working abroad at one of our partner institutions in Europe, Asia, Australia or the USA. This will give you a valuable insight into another country’s learning experience and broader cultural environment.

Top reasons to study with us

• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Participate in Westminster Working Cultures trips to understand working cultures within businesses abroad, which in the past have included Berlin, Mumbai and Washington DC
• Extend your learning and your international experience by taking part in an overseas Summer School. Past venues include ESCE, Paris, Copenhagen Business School, and Inha University, South Korea
• Option to spend one year studying abroad at one of our partner institutions or gain valuable work experience, or a combination of both, for example, one student studied at Copenhagen Business School and then worked at Volkswagen in Germany
• Opportunity to study a foreign language as an optional module in each year of study
• Access to one of the largest financial databases in our state-of-the-art Bloomberg virtual trading room
• Guest lectures from industry practitioners have previously included speakers from IBM, Tableau, Coca Cola and LinkedIn

Whether you consider yourself an ideas person, innovator or problem-solver, our exciting degree brings together the creative and analytical aspects of marketing to offer a hands-on experience of creating, managing and measuring the impact of an online brand.

Digital marketing is fast becoming one of the most important skills demanded by employers, as business is increasingly conducted online by digital brands and traditional players alike.

Our broad curriculum pulls together the many different strands of digital marketing – understanding user channels, stages of the customer journey, how to engage customers, drive traffic to websites, search engine optimisation, paid advertising, how to build a social media following and increase conversion through email sign-up or sales.

You will have the opportunity to tailor your course by choosing specialist option modules, covering topics like user experience, brand management, mobile and social media.

You’ll learn to build, focus and measure digital marketing messages and content to achieve the greatest effect on behalf of a brand, organisation or cause, using these same skills to manage your own professional presence online. In doing so, you’ll have the opportunity to develop and present your content ideas for campaigns, websites and apps in Switch 23, a collaborative digital marketing lab, which features the same Adobe Creative Cloud applications used in top agencies.

Top reasons to study with us

• Access to our dedicated digital marketing lab, Switch 23, using the same Adobe Creative Cloud applications used in top agencies
• Emphasis on real-world learning – you’ll engage with industry, working on real problems set in partnership with businesses and marketing agencies
• Focus on practice-based assessment with flexible final project of a dissertation or consultancy report that plays to your strengths and interests
• Optional placement or international year to gain valuable work experience. For example, one previous marketing student spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants (WBC)

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

• Learn to understand human behaviour and how to drive a successful business through its people
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
• Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
• Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
• Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

In an increasingly urbanised world, there is growing international demand for urban design graduates. These courses will equip you with the knowledge and skills you need to participate in this rapidly expanding profession. Urban design involves shaping the physical setting for life in cities. The pace of urban change, and the challenge of making cities efficient, sustainable and meaningful, demands creative solutions to design and management. The Urban Design courses at Westminster provide a coherent approach to issues that face our cities, combining structured academic study with live design projects, allowing you to develop practical skills, a theoretical understanding and an informed approach to sustainable urban development.

Our Urban Design programme is one of the largest and longest established in the UK. It enjoys an excellent reputation and our graduates are highly respected in the profession. Our students are from a variety of professions and backgrounds, including architecture, landscape architecture and planning, from the UK, Europe, and across the globe. They range from recent graduates seeking to expand their skill base before commencing their career or those considering a shift from an allied profession, to established professionals seeking to specialise or develop a more informed critical approach. Our central London location allows you to interact with a huge variety of practitioners and organisations, as well as drawing on the city's huge range of resources; you will be at the heart of the debate over the future of cities.

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

Optional work placement/study abroad year

Between Years 2 and 3, you can take an optional work placement or study year abroad. The work placement year is a one-year full-time business work placement.

Past students have completed placements in a variety of small to medium-sized enterprises (SMEs) and prestigious organisations, including Barclays Bank, British Airways, Disney UK, IBM and the National Health Service (NHS).

The study abroad year allows you to follow a programme of study at one of our partner institutions, giving you an opportunity to experience life in another country and learn Business from a different cultural viewpoint.

You can also choose to split your year abroad into a first semester exchange and a second semester work placement, both conducted overseas.

The expansion of new media technologies and sophisticated customer profiling – covering everything from media consumption to recreational preferences – have increased the choice and importance of creative decisions in marketing strategy. Developed with input from current ‘marcomms’ practitioners, our professionally-focused degree will equip you with the creative and specialist knowledge, skills and capabilities to select the right media channels and craft the most effective messages.

You can also boost your employability by gaining additional qualifications with the Institute of Data and Marketing (IDM) and/or the Chartered Institute of Marketing (CIM). Our status as a CIM Graduate Gateway institution entitles you to apply for exemptions from modules on its professional qualifications, while you can gain IDM’s Award in Digital Marketing during the Digital Marketing Essentials module.

Top reasons to study with us

• Professionally-focused course with chance to gain additional professional qualifications from the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM)
• Digital Marketing Essentials module incorporates content for IDM Award in Digital Marketing and the final-year Direct and Interactive Marketing module provides opportunity to gain the IDM Diploma in Digital Marketing
• Marketing degrees share a common first year, giving greater flexibility when choosing your specialism
• Option to spend one semester or one year studying abroad at one of our partner institutions, gain valuable work experience, or a combination of both. For example, one previous student worked as a marketing executive for ICG Medical
• Opportunity to study a foreign language as an optional module in each year of study
• Hear from experts and mingle with marketing students by joining the student-run Westminster Marketing Society or gain experience working for the student-run Westminster Business Consultants
• Optional placement year to gain valuable work experience, for example, one of our previous students spent six months working as a podcast assistant for MailOnline, while another worked at IBM
• Guest lectures from industry practitioners have previously included speakers on Google analytics and from organisations such as IBM, Tableau, Coca Cola and LinkedIn
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

This degree is designed to equip you with a unique set of accounting and managerial skills to analyse and evaluate company and industry trends. You’ll learn how to receive, interpret and communicate financial and other information in a globalised profession. Gaining a deeper understanding of how finances affect company performance, you’ll be better placed to help firms make effective business decisions. Upon completion of the degree, students will be eligible to apply for eight CIMA (Chartered Institute of Management Accountants) exemptions and up to six ACCA (Association of Chartered Certified Accountants). 

In this fast-changing business world, there is a shortage of graduate talent with both accounting and business management education and skills. Our course covers management accounting, business and management education, and financial strategy. Generating value for the organisations you work in, you’ll look to the future, analysing the performance of business, advising or creating strategies to solve problems, adapt to changing circumstances and market conditions. 

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

This exciting specialist accounting degree is designed specifically to meet the needs of a talent pool for the changing accounting services sector. Education in this subject area is in high demand in a wide variety of sectors and industries where accounting specialists manage budgets, prepare financial and annual reports and also are involved at Board level to inform the development of strategy and guide business decisions. Our degree is the first step to becoming a qualified accounting professional with potential to develop a rewarding career in large and small firms as a consultant or in a business start-up.

This professionally accredited degree offers a rounded business education designed to develop your understanding of accounting theories and practice, together with the business acumen, team-working, problem-solving, communication skills and the commercial awareness needed in a complex global financial world.

Raising your awareness of the global, social and ethical professional environment within which the accounting profession operates, you’ll learn to appreciate accounting issues within the wider business context, able to guide decisions on anything from cost-cutting and outsourcing to operational planning and environmental policy, for example.

Taught by academics with professional experience as accountants and managers, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. You’ll develop practical skills, receiving hands-on training in specialist accounting software such as Sage, Bloomberg and SPSS. In our state-of-the-art Financial Markets Suite (FMS), you’ll also have access to live and historical financial reports, experiencing the same Bloomberg platform used by leading global investment banks.

Changes in technology and regulation mean that the accounting industry is constantly evolving. On our course, you’ll have the chance to focus your studies from the start, blending a conceptual theoretical framework with practical 'real-world' application as the curriculum progresses from basic to more specialised and advanced applications. Upon completion, you will be part-qualified, eligible to apply up to nine exemptions with ACCA (Association of Chartered Certified Accountants) and up eight exemptions with CIMA (Chartered Institute of Management Accountants).

Our programme will equip you with the required skills and attributes needed for an engaging and successful career in accounting or related fields in the private, public and not-for-profit sectors. It will assist you in developing excellent conceptual knowledge and technical skills in financial accounting, management accounting, corporate finance, taxation, auditing, and financial analysis, as well as the required attributes to excel in the modern global business environment. Past graduates have gone on to a range of accounting and other professional posts in the private and public sectors, including ACCA and Institute of Chartered Accountants in England and Wales (ICAEW) training contracts, and finance posts in the public sector.