Master of Science in Marketing Management

at University of Westminster - Marylebone Campus United Kingdom

Construction management is integral to the success and smooth running of a construction project, from effectively tracking development and staying on budget, to improving communication across all levels of the project. Fully accredited by the Chartered Institute of Building (CIOB) and the Chartered Association of Building Engineers (CABE), our degree incorporates real-life professional practice from the outset with the opportunity to learn direct from industry professionals and experience projects first-hand.

You will learn about the technologies of domestic, industrial and commercial building, construction processes, planning and programming, construction health and safety, and project life cycle assessment. Our rounded curriculum means that you will also gain the knowledge of people management, leadership and the business management of construction that organisations need to succeed in this dynamic profession.

Top reasons to study with us

• Courses are professionally oriented, producing graduates capable of dealing with the technological and managerial processes associated with the production and post-construction life of buildings
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Opportunities for internships and/or a placement year. For example, one student recently worked at Barratt Homes

This exciting programme is designed with input from financial firms, public and private companies. Our aim is to combine theoretical learning content with practice to give you a deep understanding of modern financial theories together with learning about how companies make investment, financing and acquisition decisions. It will prepare you for a career in the dynamic, highly regulated world of financial services. 

Developing core quantitative and analytical skills, you’ll learn how to prepare and interpret financial data and managerial information. This education will enable you to develop your expertise to evaluate financial issues to  confidently make financial decisions. You will gain a broader understanding of the socio-economic, legal and professional environment within which finance operates. Graduates from this programme will be better placed to provide expert guidance to both professionals and non-professionals to solve complex real-world problems – the scope of the subject areas is broad ranging from graduates taking on roles from corporate financial management to highly analytical areas of the field in financial risk and investment management.    

The University is also recognised by the Chartered Financial Institute (CFA) as a University Affiliated Program partner. A fair proportion of the CFA Program Candidate Body of Knowledge is embedded in this specialist finance degree.  

You’ll be taught by academics with professional experience in investment banking, derivatives, asset pricing, Treasury Management, algorithmic and high frequency trading, pricing and hedge fund trading. Theoretical aspects of your learning are seamlessly blended to develop  practical skills using our state-of-the-art Financial Markets Suite (FMS). The learning resources facility provides  access to a rich source of  financial and market data.

As well as a firm grounding in investment, finance fundamentals and general management, you’ll be able to study a wide variety of specialist finance modules, such as portfolio management and securities analysis. With the City of London's global financial institutions on our doorstep, you’ll begin building your professional network from day one. We also have guest lecturers and industry speakers, from big brokerage firms and asset management companies. 

The course enhances your analytical abilities, together with team-working, problem-solving, communication skills and commercial awareness needed to meet the needs for talent in a changing global financial world. The skills and knowledge you develop will open up a range of careers in the skills necessary for a successful career in the financial services industry, economic consultancy, government departments or in regulatory agencies. With further study, you could also progress to professional finance qualifications from the Chartered Financial Analyst Institute (CFA) and the CISI. 

Our course was designed with input from a range of industry professionals with expertise in financial markets, institutions and financial regulation. To retain currency and relevance, we receive ongoing feedback from the School of Finance and Accounting’s Employability Advisory Board, whose members include practitioner representatives from Vanguard, JPMorgan and Global Structured Finance, as well as former students now working in the finance industry who provide suggestions on how to improve future employability for students. As much as 70% of the BSc Finance course content is in line with the CFA’s study units’ syllabuses.

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn on the Digital Marketing Management MSc.

Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management.

A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

Our highly flexible business degree is designed for those who want to thrive in a rapidly changing global, cultural and technological business world. You’ll develop the versatility, vision and wisdom that future business leaders and managers need.

With an emphasis on learning through practice, you will develop the breadth of knowledge, skills and capabilities to respond proactively and creatively to contemporary business issues and challenges. A large range of optional modules – covering everything from brands and business ethics to entertainment and sport – means you can tailor your studies each year.

You’ll also hear direct from industry practitioners, who will share their own experience of, for example, incorporating the principles of the circular economy in their businesses.

You will be encouraged to adopt an enquiring and critical approach to ideas and issues, developing the graduate attributes that employers value. For example, when learning how to evaluate company performance in sustainability, you will be tasked with investigating the big picture through news and contemporary journals, rather than relying solely on a company’s PR. You’ll also gain hands-on experience of common business computing and software, including Tableau Data Visualisation, FAME and the Microsoft Office suite.

All of this will help develop the necessary confidence and business acumen to set up your own business or contribute proactively to private business, public or ‘third’ sector organisations. Past graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global brand.

Are you ready to unlock your potential to create, innovate and bring business ideas to life? This exciting degree is designed to equip you with the skills, knowledge, ability and commercial insight to take concepts from inception to implementation, turning ideas into new products or services in today’s fast-paced world of business.

What better way to develop your entrepreneurial skills than to learn from the people who’ve done it successfully – from the likes of Dragons Den’s Levi Roots or Founder/Chairman of State of Flux Alan Day, to name just two of our key supporters. They and others regularly contribute to the programme through guest lectures or real projects, which have previously included creating a business concept using market intelligence from Mintel and devising a strategy to expand the customer base software for State of Flux, a global procurement and supply chain consultancy.

You’ll be taught by staff who have established or run their own businesses, and bring professional experience in marketing, IT, retail, project management, talent development, leadership and management. They have worked in various roles for Cable and Wireless, Coca-Cola, Capital Be, the NHS, Pendragon (subsidiary of Jaguar Cars), Visa International and IBM, to name just a few.

Course content is designed to provide you with an understanding of the theories and practices of entrepreneurship; the factors that influence success or failure from the role of the market to creativity, innovation and knowledge.

In addition, you’ll gain a broad-based understanding of business management and essential knowledge of accounting, risk management, data analysis, marketing, HR, supply chain and business ethics. This will prepare you to take the lead on product and business development either in your own business or for existing small, medium or large employers all over the world.

Our graduates have gone on to work as transformation analysts, business growth strategists and managing directors, while others are responsible for establishing a range of highly successful businesses, including Serena Sartorial, which provides bespoke Italian fashion. Some, like Andreas Tassitro for example, have gone on to become serial entrepreneurs. Founder and the first President of the University’s Entrepreneurial Society, Andreas started the Green Van Company in Switzerland whilst studying and is now Founder and CEO at Foodetective.

People are arguably an organisation’s most important (and expensive) resource in a global knowledge economy. To successfully adapt to the fast-paced, competitive environment, businesses must deploy staff effectively, developing their full potential.

Accredited by the Chartered Institute of Personnel Development (CIPD), this exciting, stimulating and challenging degree aims to provide a solid grounding in business, alongside specialist skills in people management, leadership and development. Benefiting from the shared experiences of staff and students, many of whom continue to work in this profession, you’ll learn to appreciate the organisational, commercial and societal factors that shape company and individual behaviour.

With an emphasis on learning through practice, we consider how human resources (HR) fits into the structure of businesses and management with the functions and systems needed to support these. You’ll hear direct from practitioners currently working in industry. For example, previously lectures have been given by a representative from Save the Children UK and the general secretary of NAPO, the trade union for probation and family court staff.

You’ll develop key human resource skills in planning, organisation and control, gaining hands-on experience of common business computing and software used by HR professionals. Using specialist software in the HR Analytics module, you’ll interpret real-life data, looking for correlations around diversity or absence, for example, as you would in the workplace.

Top reasons to study with us

• Learn to understand human behaviour and how to drive a successful business through its people
• Programmes are delivered by a multicultural and international teaching body, who come from professional practice and/or regularly publish in top international journals
• Excellent industry links and opportunity to undertake an internship which has enabled previous students to gain experience with Disney, Warner Bros, London Fire Brigade, Goldman Sachs, Accenture, HSBC, L'Oréal, Enterprise Rent a Car, McDonalds Head Office, Debenhams, start-ups and charities including Marie Curie and Cancer Research
• Opportunities to participate in field trips to see work in practice, with past students visiting Mintel
• Outstanding facilities and access to the software widely used in industry: Bloomberg, NVivo and SPSS
• Past graduates have secured jobs as HR officers and managers within the retail and leisure sectors, among others

Whether caused by politics, environmental issues or world health crises, the global economy is ever changing and of growing concern to businesses. Monitoring and predicting the impact of economics on business is now a top priority, raising the demand for graduates who understand how markets work and how local and international issues can affect competition and performance.

Combining the study of economics with general business management, this degree is designed to equip you with the skills and knowledge to analyse individual company and industry performance within the context of global economics. Using live and historical data in our state-of-the-art Financial Markets Suite (FMS), you’ll apply economic theory and practice to real-world businesses, learning how to plan, evaluate economic trends and become better placed to help firms make effective business decisions. 

To help you support future business and management decisions, we’ll examine how and why businesses emerge, exist and expand – studying their global environment, relationship and interactions with employees, providers of capital, customers, competitors, government and other regulatory bodies. You’ll gain a deeper understanding of the economic, qualitative and quantitative techniques and ideas used to analyse and solve business problems in a global marketplace. 

Taught by academics with substantial business experience across the range of business disciplines, through consultancy or knowledge exchange, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction and problem-solving, as well as a sound grasp of analysis, presentations and negotiation techniques.

You’ll be capable of holding positions of significant responsibility and authority in public companies, private businesses and government agencies. Past Business Management graduates have found successful employment as management, marketing and advertising trainees, as trainee accountants and brand managers, recruitment consultants, retail managers and as assistants in market research, PR and global branding.

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.

Digital transformation is one of the most important strategic challenges facing businesses. Creating new ways to connect, collaborate and conduct business, digital technologies have the power to transform the delivery of existing products and services and inspire new. By combining digital business with general management, our degree prepares you to guide businesses through digital evolution.

We offer an all-round business education, deepening your understanding of business essentials including accounting, business management, data analysis, marketing, HR and supply chain. At the same time, you’ll explore how to take advantage of technology and effectively manage business functions from both traditional and digital perspectives: the business process; the supply chain; systems integration; and the management of information, quality, demand, capacity and resources.

You’ll develop the skills and knowledge to analyse the role of digital business models based on disruptive technologies, digital and social media marketing, digital transformation and project management. We’ll look at current digital trends, emerging technologies and their implication for business practice, such as the importance of developing a holistic approach, including big data, blockchain and mobile computing.

Developing a mix of business and technical skills, you’ll gain hands-on experience of problem-solving within the digital business area, solving real-world business problems with 21st century technology. We’ll also look at best practice in existing digitally-powered and disruptive businesses like Uber and Amazon, with the opportunity to attend guest lecturers and field trips within the degree programme.

Taught by academics with professional experience, there is an emphasis on learning through practice, so you graduate with the breadth of knowledge and capabilities to respond proactively and creatively to contemporary business issues and challenges. Throughout the course, you’ll also develop a range of transferrable skills highly prized by employers, such as critical evaluation, self-direction, professional presentation, team working, leadership, communication and problem solving.

There is a global shortage of digital skills, so the demand for graduates who possess them is high.

Our course was designed with input from a range of industry professionals from industry sectors including– retail, public relations, marketing, pharmaceuticals, government and the NHS. Students are prepared for problem-solving disciplines, such as digital analytics, web analytics, business analysis and consultancy.

Underpinned by company visits, field trips and the chance to tackle real-life business challenges, our exciting Master’s programme provides a practice-driven understanding of the global business environment. You’ll study in the heart of London, one of the world’s major cities and international business hubs.

Our comprehensive curriculum will equip you with the competencies, analytical, professional and problem-solving skills needed to successfully manage operations, tactical activities and direct strategy within organisations that are based overseas or trade globally.

You’ll develop your knowledge of a broad range of business and management disciplines in the context of international cultural perspectives, challenges and global contemporary business and commerce practices. Topics covered include economics, finance, international trade, branding, corporate social responsibility, strategy and sustainability, marketing and digital communication, leadership and managing people. The course is ideally suited for recent graduates and ambitious early-career professionals who may not have a business education background, but who are determined to pursue business and management careers.

Our teaching focuses on experiential learning, integrating theory with practice and real-world problem-solving. You’ll interact directly with businesses and be exposed to ‘live’ business situations through field trips, case studies, business simulations, special talks and seminars given by leading business practitioners.