Bachelor of Fine Arts in Fashion Merchandising

at Academy of Art University USA

The School of Animation & Visual Effects BFA program provides students with the skills necessary to master today’s digital technology.

3D Modeling
The 3D Modeling BFA prepares students for modeling characters and creatures, as well as accessories like armor, weapons, etc. Students will learn to create textures using various modeling and texturing tools  to set new standards for artistic excellence. 3D modelers will learn composition, style, lighting, silhouette, prop modeling, prop placement, color, texture, and shader effects.

The Fashion Marketing and Brand Management MFA program develops expertise in creating, marketing and managing global fashion brands by providing insights on global consumers, developed and emerging markets, and business trends in fashion industry. Students will learn creative and analytical methods of marketing and brand development, and management tools to develop innovative fashion marketing and brand strategies through in-depth research and analysis in macro and micro perspectives.

The School of Industrial Design's MFA program provides advanced study within focused fields of physical design. In addition to classroom and collaborative coursework, each student works toward producing a final thesis project.

Visual Merchandising is the physical method of promoting product and services to the customer for the purpose of increasing sales.  Visual merchandisers actively engage in developing floor plans, window displays, in-store presentations, store lighting and graphics.  Visual merchandisers work collaboratively with retailers to ensure that retail space is best utilized to maximize sales.  The Bachelor in Fine Arts degree will give students training in technical and conceptual skills to plan, design and manage visual merchandising and brand presentations for various fashion businesses.  Students will develop their ability to design and install in-store presentations, merchandising and displays, and to execute visual projects from concept to delivery to support companies’ goals and sales.  They will enter the field with an industry-ready portfolio that demonstrates proficiency in color and design, material selection and manipulations, concept development and execution, excellent oral and visual presentation skills, collaboration and current software applications.

The MFA in Sound Design is designed to provide the highest level of training in sound design for film, television, games and other visual media. Students will gain a complete overview of the audio post production process, recording and editing dialog, sound effects, and ambiences to create a sonic landscape which supports and informs the narrative, from initial recording to final mix. MFA students will complete a thesis project and portfolio in their final year, and graduate with a working knowledge of professional workflows to prepare them for success in the soundtrack industry.

The Fashion Product Development MFA focuses on developing and managing all aspects of the fashion product development process. Emphasis will be placed on aesthetics, design, and product development strategies specific to companies and their target markets. Students will create product concept and lines based on their in-depth market and trend research, textile and raw material sourcing strategies, manufacturing strategies and shipping logistics to deliver finished products to stores and consumers. Students will learn the drawing, design, construction, technical, and industry standard software skills. Students will apply all of these skills to create a culminating thesis project that includes a complete product line and an implementation strategy. MFA Graduates will be capable of launching a new product line and applying high level strategic thinking to hold key positions in global fashion organizations.

The School of Motion Pictures & Television’s MFA program offers in-depth, advanced training in the various areas of film and television production. Depending on the area of specialization, the MFA program culminates in a thesis film or professional reel/portfolio. Areas of study include directing, producing, cinematography, editing, production design, and screenwriting. Students are prepared to compete for work in the industry or to teach, as the MFA is a terminal degree.

The Master of Arts program offers an introduction to landscape architecture. Coursework emphasizes the essential factors involved in the creation of outdoor spaces. This program is appropriate for students who want to learn about the profession but are not interested in practicing as a landscape architect in the future.

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio.

The MA in Graphic Design & Digital Media emphasizes professional and career development with advanced study of the field and encourages students to extend their design skills into content creation, authorship, entrepreneurialism, and social innovation.