Master of Arts in Communications and Media Technologies (STEM)

at Academy of Art University USA

The MA in Fine Arts can be completed with one of three emphases: Drawing and Painting, Printmaking, or Sculpture. This degree program provides students with the creative and technical skills needed to thrive in today’s art world. Students will leave with professional-level portfolios and an understanding of the business of art.

The MA in Illustration provides the skills to develop portfolios with samples in Children’s Book, Editorial, Licensing, Package Illustration, Concept Art, Book Covers, Preliminary Art, Advertising, or Institutional Art portfolios. Both representational and stylistic approaches for print and or web are taught. Students graduate with a portfolio created in a personal style and medium of choice that is market appropriate.

The MFA in Acting is rooted in a conservatory approach to acting. The program provides immersive training in multiple mediums preparing actors for film, television, stage, and musical theater productions. Students will hone a diverse set of professional skills in voice, speech, movement, improvisation, classical theater, and audition techniques. Students will graduate from the program equipped with an industry ready demo reel showcasing the actor’s ability to work in front of a camera with a professional crew on a sound stage. The MFA portfolio will also include a personalized marketing strategy exhibiting the actor’s preparedness to successfully compete in the entertainment industry.

The BFA in Fashion Product Development encompasses the process of fashion product development that requires understanding and knowledge of the consumer, market, and trends, textiles and raw materials, product concept and line development, and sourcing and manufacturing. Drawing from their design courses, students will apply a high level design aesthetic to develop products that are appropriate for a brand and their target customers.  Students will learn the hand drawing and drafting skills and the technical skills needed to produce detailed and accurate technical drawings and flat patterns using industry standard computer software. BFA graduates will be capable of working in various roles in a product development team.

Visual Merchandising is the physical method of promoting product and services to the customer for the purpose of increasing sales.  Visual merchandisers actively engage in developing floor plans, window displays, in-store presentations, store lighting and graphics.  Visual merchandisers work collaboratively with retailers to ensure that retail space is best utilized to maximize sales.  The Bachelor in Fine Arts degree will give students training in technical and conceptual skills to plan, design and manage visual merchandising and brand presentations for various fashion businesses.  Students will develop their ability to design and install in-store presentations, merchandising and displays, and to execute visual projects from concept to delivery to support companies’ goals and sales.  They will enter the field with an industry-ready portfolio that demonstrates proficiency in color and design, material selection and manipulations, concept development and execution, excellent oral and visual presentation skills, collaboration and current software applications.

The Fashion Marketing and Brand Management MFA program develops expertise in creating, marketing and managing global fashion brands by providing insights on global consumers, developed and emerging markets, and business trends in fashion industry. Students will learn creative and analytical methods of marketing and brand development, and management tools to develop innovative fashion marketing and brand strategies through in-depth research and analysis in macro and micro perspectives.

The BFA program in Writing for Film, Television & Digital Media will teach you the skills you need to develop engaging characters and scripts. Our program is designed to offer personalized attention to your ideas, with an emphasis on industry expectations and standards. Study in a rigorous, supportive writing workshop environment. Explore original and adapted feature films, television comedy and drama, short films, and writing for other forms of digital media.

The MFA Game Development program allows students to further their careers by synthesizing traditional art and design fundamentals with today’s groundbreaking technologies. Students level up their skill through hands-on prototyping of game mechanics and art creation, followed by creating a thesis project and an industry-quality portfolio.

With its focused thesis development process, the School of Graphic Design’s MFA program emphasizes advanced study of the field and encourages students to extend their design skills into content creation, authorship, entrepreneurialism, and social innovation.

The Visual Development MFA program provides advanced coursework in still life painting, figure drawing, character design, concept painting, layout design for animation, and other core skills of professional visual developers. The goal of each graduate student is the completion of a signature thesis book showcasing design work for a story-based project.

Entertainment Art
Entertainment Art emphasis students will develop professional skills needed to provide intelligent and informative visuals for new market areas of web publishing, app building, e-publishing, and VR experiences. Students will create unique portfolios incorporating data driven visual problem solving as well as fluency in time based media. Beyond distinct style and problem solving skills, students will develop professional portfolios emphasizing conceptual skills, current digital tools, appropriate motion based imaging skills, and the ability to work individually and in teams for online applications and digital publications. Professional skills needed to enter and sustain a career in the online marketplace for both contract and staff work will be emphasized.