Master of Arts in Fashion Marketing

at Academy of Art University USA

The School of Animation & Visual Effects BFA program provides students with the skills necessary to master today’s digital technology.

2D animation and Stop Motion
The 2D animation and Stop Motion emphasis BFA is designed for students interested in acquiring basic to advanced skills in either hand-drawn or stop motion animation. 2D animation focuses on digitally hand drawn and computer generated movement. Stop motion animation involves both digitally captured and generated work as well as a significant amount of hand crafted art.

The Bachelors of Fine Art in Fashion Merchandising provides a foundation in fashion merchandising and fashion management. It includes major functions necessary to run a successful operation that plans, manages, and sells fashion products. Through hands-on Fashion Merchandising classes in buying, planning, product management, and retail management, students will develop the skills and knowledge required for a successful career in today’s global retail operations.

The BFA in Fashion Product Development encompasses the process of fashion product development that requires understanding and knowledge of the consumer, market, and trends, textiles and raw materials, product concept and line development, and sourcing and manufacturing. Drawing from their design courses, students will apply a high level design aesthetic to develop products that are appropriate for a brand and their target customers.  Students will learn the hand drawing and drafting skills and the technical skills needed to produce detailed and accurate technical drawings and flat patterns using industry standard computer software. BFA graduates will be capable of working in various roles in a product development team.

The MA program provides students an opportunity to work in 2D Animation & Stop Motion, 3D Animation, 3D Modeling, or Visual Effects, while focusing on storytelling with an emphasis on exhibiting technical skills and eliciting emotional responses.

The MA in Fine Arts can be completed with one of three emphases: Drawing and Painting, Printmaking, or Sculpture. This degree program provides students with the creative and technical skills needed to thrive in today’s art world. Students will leave with professional-level portfolios and an understanding of the business of art.

The MA in Photography program provides professional practice and intensive study of the photographic medium. Core curriculum covers historical perspective, in addition to advanced theoretical and conceptual development in traditional, experimental and digital photography capture, post-production and output with a focus on the development of a signature portfolio in the student’s area of interest (Fine Art Photography, Documentary, or Art for Commerce).

The MFA Game Development program allows students to further their careers by synthesizing traditional art and design fundamentals with today’s groundbreaking technologies. Students level up their skill through hands-on prototyping of game mechanics and art creation, followed by creating a thesis project and an industry-quality portfolio.

The School of Industrial Design's BFA program gives students the freedom to pursue their personal design visions within a structured and supportive academic environment. Led by a faculty of industry veterans, students are taught to approach their work with equal regard for aesthetic, business, and societal considerations.

Transportation Design
The School of Industrial Design's BFA program gives students the freedom to pursue their personal design visions within a structured and supportive academic environment. Led by a faculty of industry veterans, students are taught to approach their work with equal regard for aesthetic, business, and societal considerations. Students with a career interest in Transportation Design will study the history of automotive styling trends and their evolution, design philosophy, and influence. they will develop sketch and rendering skills to emphasize accurate proportion, based on the seating of occupants and packaging of components.

With its focused thesis development process, the School of Graphic Design’s MFA program emphasizes advanced study of the field and encourages students to extend their design skills into content creation, authorship, entrepreneurialism, and social innovation.

The Master of Arts Program in Fashion Journalism equips students with subject-area expertise to help communicate the rising complexity of the global fashion industry. M.A. students develop both: a deep understanding of social media for journalism and a strong fashion industry grounding that enables them to ask more informed questions, to situate fashion news and business of fashion events into a larger context, and to evaluate fashion collections with a critical, well-informed eye. Students learn to produce cross-platform stories that are nuanced and sophisticated for social, digital, mobile and print media. The M.A. program is fueled by a deep intellectual understanding of fashion, ethics, and the ability to professionally utilize social media - skills that are required of the leading fashion journalists of tomorrow.