Master of Arts in Fashion Marketing

at Academy of Art University USA

Academy of Art University’s BFA Acting program is a comprehensive and diverse curriculum that provides a strong foundation in performance fundamentals, including acting technique, acting for camera, improvisation, singing, and speech. Courses in audition technique, stage production, musical theatre, and stage combat help prepare our graduating students to enter the professional world.

The BFA program teaches students the creative and technical skills needed to thrive as career artists. Advanced instruction is offered in non-figurative and figurative fine art, including painting, sculpting, and printmaking. Our Sculpture department has one of the largest and most advanced facilities of its kind in North America, and our state-of-the-art printmaking facilities merge traditional tools with cutting edge technology.

Develop the artistic and technical skills you need to enjoy a career in advertising as an art director, copywriter, or creative strategist. Work independently and collaboratively to create a dynamic portfolio.

The School of Fashion offers four MA degree programs. They are Design, Costume Design, Fashion Journalism, and Fashion Merchandising. The MA in Fashion and the MA in Fashion Design Emphasis degrees offer courses that include a wide range of design areas including textiles and knitwear. Studio courses hone the graduate candidate's mastery of fashion industry standards in design and construction, enhancing design excellence with computer skills, and preparing MA candidates to launch themselves into the industry upon graduating.

The Visual Development MA program provides professional development with advanced coursework in still life painting, figure drawing, character design, concept painting, layout design for animation, and other core skills of professional visual developers.

Entertainment Art
Entertainment Art emphasis students will develop professional skills needed to provide intelligent and informative visuals for new market areas of web publishing, app building, e-publishing, and VR experiences. Students will create unique portfolios incorporating data driven visual problem solving as well as fluency in time based media. Beyond distinct style and problem solving skills, students will develop professional portfolios emphasizing conceptual skills, current digital tools, appropriate motion based imaging skills, and the ability to work individually and in teams for online applications and digital publications. Professional skills needed to enter and sustain a career in the online marketplace for both contract and staff work will be emphasized.

Visual Merchandising is the physical method of promoting product and services to the customer for the purpose of increasing sales.  Visual merchandisers actively engage in developing floor plans, window displays, in-store presentations, store lighting and graphics.  Visual merchandisers work collaboratively with retailers to ensure that retail space is best utilized to maximize sales.  The Bachelor in Fine Arts degree will give students training in technical and conceptual skills to plan, design and manage visual merchandising and brand presentations for various fashion businesses.  Students will develop their ability to design and install in-store presentations, merchandising and displays, and to execute visual projects from concept to delivery to support companies’ goals and sales.  They will enter the field with an industry-ready portfolio that demonstrates proficiency in color and design, material selection and manipulations, concept development and execution, excellent oral and visual presentation skills, collaboration and current software applications.

The MFA program provides advanced study for students pursuing a career in web design and new media. Progress in the MFA degree is measured through a rigorous process, both at the midpoint and final reviews.

Studio courses develop creative and technical acumen, with attention to mastering user experience design, while advanced courses provide a focused learning environment for building final thesis projects. Students will graduate with a portfolio and comprehensive thesis project showcasing their talent.

The MA program provides students an opportunity to work in 2D Animation & Stop Motion, 3D Animation, 3D Modeling, or Visual Effects, while focusing on storytelling with an emphasis on exhibiting technical skills and eliciting emotional responses.

The School of Animation & Visual Effects BFA program provides students with the skills necessary to master today’s digital technology.

3D Modeling
The 3D Modeling BFA prepares students for modeling characters and creatures, as well as accessories like armor, weapons, etc. Students will learn to create textures using various modeling and texturing tools  to set new standards for artistic excellence. 3D modelers will learn composition, style, lighting, silhouette, prop modeling, prop placement, color, texture, and shader effects.

The MA program provides students an opportunity to work in 2D Animation & Stop Motion, 3D Animation, 3D Modeling, or Visual Effects, while focusing on storytelling with an emphasis on exhibiting technical skills and eliciting emotional responses.