Master of Arts in Fashion Marketing

at Academy of Art University USA

The School of Fashion offers ten BFA degree programs, each designed to prepare you for work in the fashion industry. They are: Design, Knitwear Design, Textile Design, Costume Design, Footwear & Accessory Design, Fashion Styling, Fashion Product Development, Fashion Visual Merchandising, Fashion Merchandising, and Fashion Marketing. Students in these BFA programs may choose an emphasis in Fashion Design or 3D Design Pattern Making. Coursework combines excellence in design, artistic production, and innovative technology to provide students with the skills necessary to fully realize their creative visions.

The School of Animation & Visual Effects BFA program provides students with the skills necessary to master today’s digital technology.

2D animation and Stop Motion
The 2D animation and Stop Motion emphasis BFA is designed for students interested in acquiring basic to advanced skills in either hand-drawn or stop motion animation. 2D animation focuses on digitally hand drawn and computer generated movement. Stop motion animation involves both digitally captured and generated work as well as a significant amount of hand crafted art.

The Fashion Marketing and Brand Management MFA program develops expertise in creating, marketing and managing global fashion brands by providing insights on global consumers, developed and emerging markets, and business trends in fashion industry. Students will learn creative and analytical methods of marketing and brand development, and management tools to develop innovative fashion marketing and brand strategies through in-depth research and analysis in macro and micro perspectives.

The School of Industrial Design's BFA program gives students the freedom to pursue their personal design visions within a structured and supportive academic environment. Led by a faculty of industry veterans, students are taught to approach their work with equal regard for aesthetic, business, and societal considerations.

The MFA in Animation & Visual Effects program focuses on developing skills in any one of the many areas of expertise within the animation and visual effects industry. The program educates students in all aspects of animation and visual effects, from ideation to post production. Communication, collaboration, and time management skills are emphasized throughout the program to ensure graduates are acclimated to the intense professional culture that awaits them.

3D animation
This MFA in Animation & Visual Effects program focuses on developing skills in 3D animation. The program educates students in all aspects of animation and visual effects, from ideation to post production. Communication, collaboration, and time management skills are emphasized throughout the program to ensure graduates are acclimated to the intense professional culture that awaits them.

The BFA program teaches students the creative and technical skills needed to thrive as career artists. Advanced instruction is offered in non-figurative and figurative fine art, including painting, sculpting, and printmaking. Our Sculpture department has one of the largest and most advanced facilities of its kind in North America, and our state-of-the-art printmaking facilities merge traditional tools with cutting edge technology.

The MA in Sound Design provides students with focused studio training in sound design, digital audio workstations, and industry standard practices in creating sonic worlds for visual media. Emphasis is placed on creative sound design techniques, and editorial practices in layering sounds in synchronization with visual media.

The MA provides a specialized focus in acting for the camera. Students will develop a specific set of professional skills in voice, speech, movement, and audition techniques. Students will graduate from the program equipped with an industry ready demo reel showcasing the actor’s ability to work in front of a camera with a professional crew on a sound stage.

The Visual Development MA program provides professional development with advanced coursework in still life painting, figure drawing, character design, concept painting, layout design for animation, and other core skills of professional visual developers.

Entertainment Art
Entertainment Art emphasis students will develop professional skills needed to provide intelligent and informative visuals for new market areas of web publishing, app building, e-publishing, and VR experiences. Students will create unique portfolios incorporating data driven visual problem solving as well as fluency in time based media. Beyond distinct style and problem solving skills, students will develop professional portfolios emphasizing conceptual skills, current digital tools, appropriate motion based imaging skills, and the ability to work individually and in teams for online applications and digital publications. Professional skills needed to enter and sustain a career in the online marketplace for both contract and staff work will be emphasized.

The BFA in Fashion Product Development encompasses the process of fashion product development that requires understanding and knowledge of the consumer, market, and trends, textiles and raw materials, product concept and line development, and sourcing and manufacturing. Drawing from their design courses, students will apply a high level design aesthetic to develop products that are appropriate for a brand and their target customers.  Students will learn the hand drawing and drafting skills and the technical skills needed to produce detailed and accurate technical drawings and flat patterns using industry standard computer software. BFA graduates will be capable of working in various roles in a product development team.