Bachelor of Business Administration in Marketing Communications

at Berkeley College - Woodland Park Campus USA

Business data science is an in-demand multi-disciplinary career field that combines a range of skills that include analyzing large amounts of data, data mining, and programming skills, along with cutting-edge technologies such as Artificial Intelligence. A wide range of organizations depend on skilled professionals to help make crucial decisions and predictions.

One of the few programs of its kind in the area, the Berkeley College Business Data Science Bachelor's degree program focuses on technologically advanced and rigorous data science and AI curricula with an innovative application-focused business core that includes solid math training. Additional courses deal with ethics, science, creativity, and communication skills for a well-rounded education that can prepare you to enter the field in a range of roles

Artificial Intelligence concentration

• Data Scientist
• Machine Learning Engineer
• Statistician/Mathematician
• Software/Application Developer

Information technology plays a critical and growing role in organizational operations. In the Berkeley College Information Technology Management program, you’ll build on an IT/Business core and develop knowledge and skills in the following three areas:

• Network security
• Database management
• Web design

The program’s unique focus on the management of technology effectively prepares students for successful careers in the dynamic and fast-paced information technology marketplace. You’ll learn how businesses use information technology resources to perform business functions and gain competitive advantage. Unlike programs that focus just on one or the other, this combination of business and technical savvy sets Berkeley graduates apart. You’ll also have the opportunity to take business and/or technology-related classes outside the core curriculum to expand your career possibilities.

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

Law Enforcement Executive Management Concentration

The Law Enforcement Executive Management concentration is intended for students who have taken the core Justice Studies courses (Criminal Law, Criminal Procedure, Police and Society, and Criminology) in an undergraduate program and are seeking to acquire a graduate degree prior to entering the competitive field of law enforcement. The concentration also lends itself to career Law enforcement professionals who through the police academy, real-life experience, and in-service training will have the required foundational knowledge to succeed in the courses

Today’s global market place needs managers with a global mindset to meet the diverse needs of people of different geographic regions and different cultures. To prepare you for this exciting field, the International Business program at Berkeley College can provide you with:

• An integrated foundation in international trade, marketing, finance, and management that focuses on global business practices
• A unique set of analytical and problem-solving skills to understand and address emerging global issues and opportunities
• Opportunities for extended simulation projects running a global business
• The chance to participate in Model United Nations conferences with students from around the world

Be diverse.

The International Business program can prepare you for a variety of roles in the global market place through a combination of a strong core business curriculum, discipline-specific courses, and career management training. An extremely diverse student body and faculty also helps to expose students to other cultures and customs.

Through input from industry advisory boards and a faculty with real-world experience, the Berkeley College General Business program can provide you with the knowledge, motivation, and learning experience to prepare for a variety of careers. Potential career opportunities may include functions such as management, leadership, production, operations, marketing, finance, business analytics, and human resources.

The program and faculty emphasize critical thinking and problem-solving skills. You’ll learn in an environment that simulates global business markets, where you’ll have opportunities to work on projects that are focused on community engagement, as well as the chance to study under the guidance of experts on special topics such data mining, negotiations, business, and society. You’ll gain the necessary skills for the competitive marketplace and also have the option of continuing your education or exploring different roles and industries.

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

Accounting Concentration

The Accounting Concentration is a set of courses designed to meet the needs of professional accountants. Public accountants provide accounting, tax, and auditing services. They also serve as expert witnesses in litigation and help clients prevent, detect, and investigate financial fraud. The Accounting Concentration includes accounting theory with a focus on professional research to resolve accounting issues, federal taxation concepts and applications, the auditing process in a data-driven environment, and forensic accounting combined with analysis of frauds and detection and investigative tools. In addition, the concentration provides a route for CPA candidates to complete the 150-credit hour requirement for licensure and to improve their performance on the CPA exam. Professional Licensure & Certification - Information about professional licensure and/or certification requirements for this program is available

The legal field presents more opportunities than ever. To meet growing needs, today’s firms and organizations are seeking qualified graduates with broad knowledge of the law and legal practices.

At Berkeley College, the Bachelor’s and Associate’s Legal Studies degree programs provide the analytical, technical, and research skills to enter a career in many different areas of legal support services. The program also offers a Pre Law Advisory Center, which provides special resources and support for students considering law school and other advanced studies in law.

Every company and organization depends on accounting professionals. Because accounting is such a critical component to their success, companies look for individuals with both the knowledge and the real-world skills to manage their finances. That’s exactly what Berkeley’s Accounting programs focus on.

At Berkeley College, Accounting degree programs are developed with input from Advisory Boards made up of industry experts to prepare students for a range of career opportunities with accounting firms, public and private companies, and many other types of organizations.

Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.

In the program at Berkeley College you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:

• Market and consumer research
• Strategic positioning
• Creative development and execution
• Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

Business data science is an in-demand multi-disciplinary career field that combines a range of skills that include analyzing large amounts of data, data mining, and programming skills, along with cutting-edge technologies such as Artificial Intelligence. A wide range of organizations depend on skilled professionals to help make crucial decisions and predictions.

One of the few programs of its kind in the area, the Berkeley College Business Data Science Bachelor's degree program focuses on technologically advanced and rigorous data science and AI curricula with an innovative application-focused business core that includes solid math training. Additional courses deal with ethics, science, creativity, and communication skills for a well-rounded education that can prepare you to enter the field in a range of roles