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Bachelor of Business Administration in Marketing Communications

Bachelor of Business Administration in Marketing Communications

at Berkeley College - Woodland Park Campus USA

Overview

Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.

In the program at Berkeley College you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:

  • Market and consumer research
  • Strategic positioning
  • Creative development and execution
  • Media planning and execution across current traditional, digital, mobile, and social marketing vehicles
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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Berkeley College - Woodland Park Campus

Location

Bachelor of Business Administration in Marketing Communications Assistant Fee

$26390

Tuition Fee

$0

Average Cost of Living

$50

Application Fee

Bachelor of Business Administration in Marketing Communications Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

5.5

Minimum Overall Score

61.0

Minimum Overall Score

Other Courses by Berkeley College - Woodland Park Campus,USA

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

24 month

Duration

$ 19800

Tuition

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

Human Resources Management Concentration

The Human Resources Management Concentration offers a suite of courses covering subject areas salient to Human Resources Managers. Human Resources Managers maximize the effectiveness of the organization workforce, develop compensation regimes, oversee the recruitment process, and manage many other employee related issues. The Human Resources Management Concentration offers a set of courses covering compensation and benefits and the closely related employee recruitment and selection process. Data Analytics and Workforce Planning processes, and the Analysis of Design of Work are also explored. Students also are put in the role of a consultant using an interactive approach to deliver a strategic plan for Human Resources to contribute to organizational growth and performance improvement.

24 month

Duration

$ 19800

Tuition

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

Accounting Concentration

The Accounting Concentration is a set of courses designed to meet the needs of professional accountants. Public accountants provide accounting, tax, and auditing services. They also serve as expert witnesses in litigation and help clients prevent, detect, and investigate financial fraud. The Accounting Concentration includes accounting theory with a focus on professional research to resolve accounting issues, federal taxation concepts and applications, the auditing process in a data-driven environment, and forensic accounting combined with analysis of frauds and detection and investigative tools. In addition, the concentration provides a route for CPA candidates to complete the 150-credit hour requirement for licensure and to improve their performance on the CPA exam. Professional Licensure & Certification - Information about professional licensure and/or certification requirements for this program is available

24 month

Duration

$ 19800

Tuition

In a field where you can make a difference, the Justice Studies - Criminal Justice degree programs at Berkeley College can arm you with a strong foundation, taught by faculty with years of extensive professional experience. Focusing on the skills that employers require, you’ll also learn from field trips and guest speakers from various areas of criminal justice, which are an important part of the career-focused program.

To help you prepare for a wide range of careers, Bachelor’s degree programs allow you to specialize in a specific area of criminal justice to help you better prepare for your desired career by improving your qualifications and helping to set you apart in the job market. You can choose a concentration in:

  • Police Studies
  • Homeland Security
  • Cyber Security
  • Investigations and Security
  • Social Justice
  • Social Welfare

48 month

Duration

$ 26390

Tuition

Through input from industry advisory boards and a faculty with real-world experience, the Berkeley College General Business program can provide you with the knowledge, motivation, and learning experience to prepare for a variety of careers. Potential career opportunities may include functions such as management, leadership, production, operations, marketing, finance, business analytics, and human resources.

The program and faculty emphasize critical thinking and problem-solving skills. You’ll learn in an environment that simulates global business markets, where you’ll have opportunities to work on projects that are focused on community engagement, as well as the chance to study under the guidance of experts on special topics such data mining, negotiations, business, and society. You’ll gain the necessary skills for the competitive marketplace and also have the option of continuing your education or exploring different roles and industries.

48 month

Duration

$ 26390

Tuition

Today’s global market place needs managers with a global mindset to meet the diverse needs of people of different geographic regions and different cultures. To prepare you for this exciting field, the International Business program at Berkeley College can provide you with:

  • An integrated foundation in international trade, marketing, finance, and management that focuses on global business practices
  • A unique set of analytical and problem-solving skills to understand and address emerging global issues and opportunities
  • Opportunities for extended simulation projects running a global business
  • The chance to participate in Model United Nations conferences with students from around the world

Be diverse.

The International Business program can prepare you for a variety of roles in the global market place through a combination of a strong core business curriculum, discipline-specific courses, and career management training. An extremely diverse student body and faculty also helps to expose students to other cultures and customs.

48 month

Duration

$ 26390

Tuition

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

Financial Management Concentration

The Financial Management Concentration focuses on developing knowledge required for decision making as a Financial Manager. Financial managers analyze business trends, advise senior managers regarding financial issues, create financial statements and reports, organize investment activities, and develop strategies to maximize profits and reach the financial goals of their organization. Financial Managers work in many industries, including banks, manufacturing, service industries, investment firms, and insurance companies. The Financial Management Concentration covers financial institutions structure and operation, the analysis of financial statements, management of financial risk, the corporate treasury and topics such as capital sourcing and valuation.

24 month

Duration

$ 19800

Tuition

Business data science is an in-demand multi-disciplinary career field that combines a range of skills that include analyzing large amounts of data, data mining, and programming skills, along with cutting-edge technologies such as Artificial Intelligence. A wide range of organizations depend on skilled professionals to help make crucial decisions and predictions.

One of the few programs of its kind in the area, the Berkeley College Business Data Science Bachelor's degree program focuses on technologically advanced and rigorous data science and AI curricula with an innovative application-focused business core that includes solid math training. Additional courses deal with ethics, science, creativity, and communication skills for a well-rounded education that can prepare you to enter the field in a range of roles

Artificial Intelligence concentration

  • Data Scientist
  • Machine Learning Engineer
  • Statistician/Mathematician
  • Software/Application Developer

48 month

Duration

$ 26390

Tuition

Every company and organization depends on accounting professionals. Because accounting is such a critical component to their success, companies look for individuals with both the knowledge and the real-world skills to manage their finances. That’s exactly what Berkeley’s Accounting programs focus on.

At Berkeley College, Accounting degree programs are developed with input from Advisory Boards made up of industry experts to prepare students for a range of career opportunities with accounting firms, public and private companies, and many other types of organizations.

48 month

Duration

$ 26390

Tuition

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

Law Enforcement Executive Management Concentration

The Law Enforcement Executive Management concentration is intended for students who have taken the core Justice Studies courses (Criminal Law, Criminal Procedure, Police and Society, and Criminology) in an undergraduate program and are seeking to acquire a graduate degree prior to entering the competitive field of law enforcement. The concentration also lends itself to career Law enforcement professionals who through the police academy, real-life experience, and in-service training will have the required foundational knowledge to succeed in the courses

24 month

Duration

$ 19800

Tuition

View All Courses by Berkeley College - Woodland Park Campus, USA

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