Bachelor of Science in Business Data Science with concentration in Business Analytics

at Berkeley College - Woodland Park Campus USA

Every great product, service, or idea needs effective strategy, communication and implementation to capture attention, build desire, and gain favor among consumers. In today’s competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing tools such as advertising, public relations, sales promotion, and professional selling.

In the program at Berkeley College you’ll learn to generate creative solutions to marketing problems through integrated communications. You’ll be exposed to all areas of marketing through a project-based curriculum developed with input from advisory boards of industry experts with particular emphasis on excellent communication skills, practical experience through coursework and hands-on learning, and technology used in various aspects of marketing. The program covers:

• Market and consumer research
• Strategic positioning
• Creative development and execution
• Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

The legal field presents more opportunities than ever. To meet growing needs, today’s firms and organizations are seeking qualified graduates with broad knowledge of the law and legal practices.

At Berkeley College, the Bachelor’s and Associate’s Legal Studies degree programs provide the analytical, technical, and research skills to enter a career in many different areas of legal support services. The program also offers a Pre Law Advisory Center, which provides special resources and support for students considering law school and other advanced studies in law.

The healthcare field is one of the fastest-growing industries. Berkeley College offers degree programs to prepare students with the important business and technology skills needed for positions in administration, management, and more. A range of curricula explores the operations and challenges of various types and sizes of organizations delivering and supporting health services. Graduates may pursue positions with hospitals, physicians’ offices, clinics, rehabilitation centers, long-term care facilities, and numerous other types of healthcare-related facilities.

Faculty members in this program are selected for both academic excellence and relevant professional experience in healthcare administration and management. They combine firsthand knowledge and know-how with classroom instruction to help prepare students to enter this in-demand field.

Great design can help a product or company succeed. In fact, all organizations depend on compelling visual communication to entice and engage customers. The Berkeley College Graphic Design degree program can prepare you with the skills employers demand and career options in this fast-paced field.

Information technology plays a critical and growing role in organizational operations. In the Berkeley College Information Technology Management program, you’ll build on an IT/Business core and develop knowledge and skills in the following three areas:

• Network security
• Database management
• Web design

The program’s unique focus on the management of technology effectively prepares students for successful careers in the dynamic and fast-paced information technology marketplace. You’ll learn how businesses use information technology resources to perform business functions and gain competitive advantage. Unlike programs that focus just on one or the other, this combination of business and technical savvy sets Berkeley graduates apart. You’ll also have the opportunity to take business and/or technology-related classes outside the core curriculum to expand your career possibilities.

Built on the proven tradition of business and professional education at Berkeley College, the Larry L. Luing School of Business® offers the opportunity for advanced study to prepare the leaders of tomorrow. The Master of Business Administration (M.B.A.) degree in Management program at Berkeley is anchored in the core values of integrity, stewardship, sustainability, and inclusiveness and designed to help exceptional individuals stand out in the professional world. The M.B.A. degree in Management Program at Berkeley offers five (5) different specializations - known as Concentrations - that earn a transcript notation upon completion of the degree.

Innovation, critical thinking, creativity in decision-making are at the core of the degree programs in Management at Berkeley College. Working in an environment that simulates global business markets, you’ll develop the skills necessary to actively participate in various roles within the management structure of different types of modern organizations. You’ll also have opportunities to work on projects that are focused on community engagement, as well as study under the guidance of experts on special topics such as data mining, negotiations, business, and society.

In a field where you can make a difference, the Justice Studies - Criminal Justice degree programs at Berkeley College can arm you with a strong foundation, taught by faculty with years of extensive professional experience. Focusing on the skills that employers require, you’ll also learn from field trips and guest speakers from various areas of criminal justice, which are an important part of the career-focused program.

To help you prepare for a wide range of careers, Bachelor’s degree programs allow you to specialize in a specific area of criminal justice to help you better prepare for your desired career by improving your qualifications and helping to set you apart in the job market. You can choose a concentration in:

• Police Studies
• Homeland Security
• Cyber Security
• Investigations and Security
• Social Justice
• Social Welfare

Business data science is an in-demand multi-disciplinary career field that combines a range of skills that include analyzing large amounts of data, data mining, and programming skills, along with cutting-edge technologies such as Artificial Intelligence. A wide range of organizations depend on skilled professionals to help make crucial decisions and predictions.

One of the few programs of its kind in the area, the Berkeley College Business Data Science Bachelor's degree program focuses on technologically advanced and rigorous data science and AI curricula with an innovative application-focused business core that includes solid math training. Additional courses deal with ethics, science, creativity, and communication skills for a well-rounded education that can prepare you to enter the field in a range of roles

Artificial Intelligence concentration

• Data Scientist
• Machine Learning Engineer
• Statistician/Mathematician
• Software/Application Developer

Business data science is an in-demand multi-disciplinary career field that combines a range of skills that include analyzing large amounts of data, data mining, and programming skills, along with cutting-edge technologies such as Artificial Intelligence. A wide range of organizations depend on skilled professionals to help make crucial decisions and predictions.

One of the few programs of its kind in the area, the Berkeley College Business Data Science Bachelor's degree program focuses on technologically advanced and rigorous data science and AI curricula with an innovative application-focused business core that includes solid math training. Additional courses deal with ethics, science, creativity, and communication skills for a well-rounded education that can prepare you to enter the field in a range of roles

Business Analytics concentration

• BI Developer
• Management/Business Analyst
• Information Systems Analyst
• Operation Research Analyst
• CIS Analyst