Bachelor of Arts in Art with Concentration in Design

at California State University - East Bay USA

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Graphic Design Concentration
In the Graphic Design concentration students build a professional body of knowledge and the skills required for career entry as a visual designer. Projects enable students to acquire refined visual skills in research, aesthetics awareness, humanistic sensibilities, design composition and organization of information. Multifaceted design briefs require individual and collaborative teamwork, greater sophistication of design thinking, and skill sets for working within a broad application of traditional and new media formats. Students develop the ability to respond to more complex communication challenges with creative conceptual solutions and with enhanced technical expertise.

The BS in Economics trains students in the tools of economic analysis and exposes them to a great breadth of areas in which those tools can be used to tackle problems, including international trade and finance, labor markets, industry structure, firms’ business strategy and competition, public policy and management, the environment, health care, economic development and income inequality, corporate governance and entrepreneurship, money markets and Federal Reserve policy, and law. The program provides rigorous analytical training and quantitative and programming skills that equip students to correctly formulate (and solve) complex problems in the preceding areas and in the daily decision-making and financial planning of their everyday lives. Economics students learn techniques for critically analyzing and correctly evaluating key issues in public policy, and those skills can also be applied outside the public sector (e.g., to business).

The Department of Computer Science offers graduate study leading to the degree of Master of Science in Computer Science. This program is designed to extend the student’s knowledge in a broad manner beyond the baccalaureate degree major in Computer Science. It will both (1) deepen general understanding of theoretical principles and (2) provide exposure to important applications of Computer Science such as security, software engineering, database, networking, and others. This approach is especially important in Computer Science, where training in specific languages and systems and on specific machines is transitory, as these languages, systems, and machines evolve. In contrast, many of the principles will last, and generally apply to a wide variety of specializations within the field.  The breadth of subject material is important as many students will have a number of different job classifications in their working lives.

The Master of Science in Business Analytics (M.S.B.A.) provides students with a balanced and broad set of knowledge and skills in data analytics. This degree offers an in-depth study of advanced information technology used in business analytics. It also provides a comprehensive presentation of quantitative methods and software for business analytics, and develops students’ knowledge and skills in applying analytics to solve business problems.

The Master of Science degree provides students with advanced training in chemistry and the analytical skills needed to process and critique complex chemical information. The program requires a set of core courses encompassing the different disciplines of chemistry. Students may complete the remaining unit requirements with coursework in chemistry or may choose a biochemistry concentration, with the additional coursework in that area. The degree program mainly serves students in four categories: those seeking opportunities in the chemical industry requiring training beyond the baccalaureate level, employed chemists who wish to enhance their career potential, future teachers of high school or community college chemistry, and individuals contemplating more advanced graduate study.

Because of the rapid progress in the fields of chemistry and biochemistry, the department strives to offer a range of courses that cover not only established principles but also recent advances. Through laboratory-based coursework and research opportunities, students are prepared for new developments in experimental methods and instrumentation. They acquire experience reading and analyzing the chemical or biochemical literature in several courses, as well as through a research-based laboratory or computational project (Plan A) or by developing a written literature review (Plan B).

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. Students in the B.S. program must select one of the two concentrations in that program: Industrial/Organizational Psychology or Ergonomics and Human Factors. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Geography is the study of spatial distributions, relations, processes and outcomes within the human-environment system. Attention is focused on historical and contemporary human activities in the natural and built environment, and on people as the major physical, social, cultural and economic change agents across the Earth’s surface. A curriculum in Geography helps students understand the world’s physical, social, economic and cultural landscapes and how they have been transformed or altered by either the Earth’s natural processes or human modifications, and the future sustainability of our current actions in the light of our past experiences and ongoing trends such as urbanization, globalization and climate change.