Bachelor of Arts in Communication with Concentration in Communication and Media Studies

at California State University - East Bay USA

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Illustration Concentration
The concentration in Illustration prepares students for careers focused in various areas of this professional field.  Illustration  occupies an artistic space between creativity and communication and is influenced by society, culture and technology. Our program offers courses to enhance knowledge, skill, creative and professional development. Illustration has areas of specialty including publishing, games, film, concept art, graphic novels, cartoons, children’s books, and editorial. Our program begins with practiced emphasis on core and pictorial work then goes on to familiarize the student in ideas and tools specific to the Illustration field, including career and portfolio preparation. The program covers traditional and digital tools to give students a foundation with which to branch out into their own creative endeavors.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The Studio Arts Concentration is offered for students who want to develop a rigorous foundation in fine art practice. With an emphasis on 2D, 3D and emergent art media, students will gain a working knowledge of drawing, painting, digital media and photography. Following 2-3 semesters of study, faculty advisors work with students to design a coherent course of study, with focus in at least one area. Through hands-on studio courses, as well as art historical research, students will conclude their studies with a solo art exhibit and demonstrate a critical understanding of historical and contemporary art practice. (Intermediate and upper division courses in hands-on media are available to students pursing either the B.A. or the B.F.A. degrees.)

Anthropology is the multifaceted study of humanity from an evolutionary, historical, and global perspective. Students in anthropology learn about their own culture as well as those of other peoples as they are shaped by biological evolution, ecological constraints, political history, and sociological conditioning. The Department of Anthropology, Geography, and Environmental Studies offers ethnographic, theoretical and methodological courses in five sub-disciplines: biological anthropology, prehistory and archaeology, linguistic anthropology, sociocultural anthropology, and applied anthropology. Regional courses on major populations of the world, especially the heritage cultures of North and South America, and Asia, form an important component of the curriculum. The B.A. degree program bridges the sciences, social sciences, and humanities, preparing students for multidimensional careers. Fundamentally, the study of anthropology cultivates an appreciation of what all humans share, as well as how humans differ across time and space.

At the undergraduate level, students in the B.A. degree program may choose to focus on special interests in two combined sub-disciplines:

• Archaeology and Biological Anthropology emphasize the study of human biology, variation, evolution, and the reconstruction of past ways of life and cultural systems from material remains.
• Socio-Cultural and Applied Anthropology emphasize the study of social and cultural systems of more recent historical and contemporary populations, and the application of anthropological insights into present-day problems.

The program offers students the ability to learn speaking, writing, and analytical skills in Spanish and has been designed to provide students with the cultural understanding and the academic knowledge necessary for future pursuits in various careers, especially in teaching Spanish and Spanish American literature and culture at multiple educational levels.

Recently CSUEB was declared a Hispanic Serving Institution due to the demographic impact of the Latino/Hispanic population in California, particularly in the East Bay area. With the growing involvement of the United States in international business and the increasingly multicultural character of American society itself within the exponential growth of its Latino, Hispanic population, the importance of Spanish in nearly every kind of occupation is considerable. A major in Spanish, therefore, may lead to teaching careers and represent direct, practical assets in other fields such as business, industry and commerce, civil service, law, library science, media, science, health services, social work, travel, and tourism.

California State University, East Bay's Master of Science in Accountancy (MSA) program is an AACSB accredited, high quality, rigorous accounting program. This program prepares students for entry into the accounting profession. Graduates of the MSA program will have opportunities to pursue a wide range of professional accounting careers in public accounting firms, corporations, government agencies, and nonprofit organizations.

The MSA program provides students with the 24 semester units of ACCOUNTING SUBJECTS required for the U.S. Certified Public Accountants (CPA) exam. The program also provides both the 20 semester units of ACCOUNTING STUDY and 10 semester units of the ETHICS STUDY to satisfy the 30 semester units, part of the 150 semester units, required for CPA licensure in California.

The program focuses on the knowledge of the U.S. and international financial reporting and auditing standards, taxation, business laws and regulations, and accountants’ professional responsibilities. It also enables students to develop professional communication and collaborative teamwork skills.

This is a cohort-based, 17-month graduate program. The program accepts students only once a year in Fall semester. Students are guaranteed to complete the entire program in 17 months.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Building on an understanding of mathematics, physics, and biology, biochemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, and physical, and take in-depth coursework in biochemistry. Students learn the protocols and techniques for working safely with chemicals and biochemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Biochemistry, B.A. degree prepares students for employment in biochemistry, biotechnology and related fields. It can also serve as preparation for professional health-related programs such as pharmacy or medicine. The Biochemistry, B.A.: Chemistry Education Concentration is designed for students interested in teaching chemistry at the high school level but also prepares graduates to work as biochemists in industry or government. This program prepares students to enter a single subject credential program.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The Master of Arts degree in Music is an intensive program that provides advanced study for students with highly developed interests and accomplishments in music. Students are given the opportunity to improve their musicianship skills, critical skills, and professional insights in preparation for furthering their careers in performing, teaching, composing and arranging, administration, and research. It also offers opportunities for current school and college music teachers to increase their professional effectiveness and provides prospective doctoral aspirants with a sound foundation for advanced graduate study.

Students take core courses in graduate-level music theory and music history, and construct an individual course of study in an area of emphasis that supports their artistic, creative and professional goals. Areas of emphasis include: conducting studies, composition, music theory, jazz studies, music education, music history and world music, and performance.

Students in our program have opportunities to study with leading performers, composers, and scholars, and to partake in the musical and cultural richness of the San Francisco Bay Area. Emphasis is placed upon maintaining small class sizes and close student-to-teacher interactions. The program also provides flexibility for students to explore further study in areas relevant to their career goals and aspirations. Beyond the classroom, the Department of Music boasts a thriving music program that includes numerous classical, electronic and jazz ensembles. Many of our students are actively engaged in performing, teaching, and other musical pursuits while simultaneously completing their degrees.

Area of Emphasis
A minimum of 6 units of coursework in one (1) of the following areas of emphasis is required:

• Conducting Studies
• Composition
• Jazz Studies
• Music Education
• Music History and World Music
• Music Theory
• Performance

The Education Specialist Credential program prepares individuals to teach and provide services to children and young adults with disabilities from kindergarten through age 22. The CSU East Bay program includes authorizations to teach and provide services for children and young adults with mild/moderate or extensive support needs including those who are English learners. While completing the requirements for the Education Specialist credential, candidates will concurrently complete the requirements for the M.S. Special Education program.

The program includes foundational coursework in educational psychology, special education law, policy and program design, instruction and assessment working with diverse populations, teaching English language learners, and teaching students with disabilities; a full complement of discipline-based methods courses; and three semesters of fieldwork and student teaching in a range of service delivery models and programs in the bay area.

The program is a full-time, two-year cohort-based program. Candidates begin with full-time enrollment in June and supervised fieldwork experiences begin in the spring semester of the first year and continue fall and spring semesters of the second year of the program. The fieldwork experience begins with three full days a week during the first year and increases to four, and then five full days, full-time teaching during the second year. The program only accepts candidates without a general education credential for the Summer Term admissions starting in June.