Bachelor of Arts in Communication with Concentration in Communication and Media Studies

at California State University - East Bay USA

The Department of Criminal Justice offers an undergraduate degree designed for the development of knowledge and understanding of practices, criminological theory, and concepts of the criminal justice system. Through the examination of crime prevention, forensic science and investigation, corrections and community-based programs, equity and diversity, and impact of victimization students will be provided with a general understanding of the issues facing the criminal and juvenile justice systems. This major will prepare students to be leaders for positive change in the community along with careers in law enforcement, corrections, victim advocacy, law, and community-based programs.

Many local, state, federal and private agencies employ Cal State East Bay criminal justice graduates. Senior majors may qualify for internship placement in criminal justice agencies throughout the Bay Area.

Local level agencies include municipal police departments, county sheriffs’ offices, probation departments, halfway and pre-release houses, group homes, crisis centers, juvenile halls, welfare fraud units, computer crime analysis, and retail and industrial security agencies. State level agencies include: the Highway Patrol, California Department of Corrections and Rehabilitation, Department of Motor Vehicles, and Departments of Justice, Fish and Game, and Forestry. Federal level agencies include the Border Patrol; F.B.I.; Secret Service; Bureau of Alcohol, Tobacco and Firearms; Internal Revenue Service; National Park Service; Customs; Postal Inspection Service; and Federal Prisons.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The concentration in Art History and Visual Studies trains students in the critical and historical study of art and other visual media. Students in this concentration learn how to approach art objects and images with respect to the socio-political and cultural conditions of their making and reception. This fosters sensitivity for diverse viewpoints and promotes critical awareness of the ethical and aesthetic dimensions of how we see the world. Coursework introduces comparative studies of world cultures, critical investigations of old and new media technologies, and examination of the global impacts of contemporary visual cultures. Students are also encouraged to broaden the scope of their studies by locating cognate courses on visuality and visual practices outside the department. The concentration prepares graduates for a wide range of careers in the arts or for graduate work in art history, film and media studies, law, and education.

The Master of Science degree provides students with advanced training in chemistry and the analytical skills needed to process and critique complex chemical information. The program requires a set of core courses encompassing the different disciplines of chemistry. Students may complete the remaining unit requirements with coursework in chemistry or may choose a biochemistry concentration, with the additional coursework in that area. The degree program mainly serves students in four categories: those seeking opportunities in the chemical industry requiring training beyond the baccalaureate level, employed chemists who wish to enhance their career potential, future teachers of high school or community college chemistry, and individuals contemplating more advanced graduate study.

Because of the rapid progress in the fields of chemistry and biochemistry, the department strives to offer a range of courses that cover not only established principles but also recent advances. Through laboratory-based coursework and research opportunities, students are prepared for new developments in experimental methods and instrumentation. They acquire experience reading and analyzing the chemical or biochemical literature in several courses, as well as through a research-based laboratory or computational project (Plan A) or by developing a written literature review (Plan B).

The Department of Public Administration offers a program of study leading to the degree of Master of Public Administration, with concentrations in public management and policy analysis (PMPA) and health care administration (HCA). The program is designed to assist full and part-time students in preparing for professional careers in positions of administrative leadership in public and quasi-public organizations, for teaching positions in the community colleges, and for advanced doctoral studies in public administration.

The MS in Educational Technology is designed for educators and e-learning developers with a focus on integrating current technologies into educational curricula. The emphasis on integrating technologies in both K-16 and business settings is a strength of the program, along with the focus in each course on 21st Century skills demanded by the Common Core State Standards (CCSS) and the New Generation Science Standards (NGSS), e.g., collaboration, creativity, critical thinking, and communication.

The program includes instruction in the foundations of educational technology, instructional design theories, computer applications, using technology for assessment, multimedia instruction, web-based instruction, distance education, and designing and producing educational software and materials. Students in this program gain knowledge in emerging technologies, instructional design, e-learning development, learning theories, multimedia production, and collaborative production. Students also gain a deep understanding of adapting to the demands of the ever-changing nature of technologies.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The California State University, East Bay School of Engineering, provides an interdisciplinary master’s of science degree in Engineering Management. This degree is designed for working engineers and professionals who are in leadership/management positions or who are planning to advance their careers into the management of technical enterprises. It is also designed to benefit engineering or science graduates who are interested in assuming leadership positions in industry.  Students gain theoretical and practical training in how to plan, organize, allocate resources, and direct and control activities that have technological components. The curriculum is distinctive in that it provides a blend of qualitative management and quantitative industrial engineering skills. Courses are offered in engineering, business, computer science and statistics.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.A. program is appropriate for most psychology students. It provides a basic understanding of human behavior and motivation that is valuable in many careers in business, government, and education. It also provides the background expected for entry into graduate programs in clinical psychology, counseling psychology, school psychology, health psychology, social psychology, or experimental psychology.

The Department of Public Administration offers a program of study leading to the degree of Master of Public Administration, with concentrations in public management and policy analysis (PMPA) and health care administration (HCA). The program is designed to assist full and part-time students in preparing for professional careers in positions of administrative leadership in public and quasi-public organizations, for teaching positions in the community colleges, and for advanced doctoral studies in public administration.