Bachelor of Arts in Communication with Concentration in Communication and Media Studies

at California State University - East Bay USA

The university offers the Master of Arts degree in English. Although there is no separate degree offered in creative writing, it is possible to satisfy the thesis option for the M.A. in English by work in fiction, poetry, or drama. Students seeking a degree must observe the general university requirements stated elsewhere in this catalog as well as the specific departmental requirements stated here.

The MS in Economics combines a thorough grounding in modern economic theory with training in applied skills, informed by data analysis. It is the integration of all these elements that is powerful and distinctive; students not only master statistical methods and programming but, crucially, learn to interpret findings through the lens of economic theory. The program enables students to identify optimal actions in a variety of contexts, anticipate economic consequences, evaluate the effects of policy changes, understand strategic behavior, and explain and predict market outcomes. Students are prepared for a range of analytical careers through their quantitative skills: an ability to mathematically model and solve complex business and policy problems, as well as an advanced command of statistical tools. They may go on to work in corporate finance and banking, marketing research, consulting, public and non-governmental organization (NGO) administration, research, or teaching. Students declare one (and only one) concentration. The Quantitative Business Modeling concentration permits students to gain exposure to finance, marketing, and business analytics that is valuable in corporate careers, through selected courses in CBE’s business programs. The General Economics concentration is geared to advisory professions, the public sector, or PhD programs.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Graphic Design Concentration
In the Graphic Design concentration students build a professional body of knowledge and the skills required for career entry as a visual designer. Projects enable students to acquire refined visual skills in research, aesthetics awareness, humanistic sensibilities, design composition and organization of information. Multifaceted design briefs require individual and collaborative teamwork, greater sophistication of design thinking, and skill sets for working within a broad application of traditional and new media formats. Students develop the ability to respond to more complex communication challenges with creative conceptual solutions and with enhanced technical expertise.

The Department of Criminal Justice offers an undergraduate degree designed for the development of knowledge and understanding of practices, criminological theory, and concepts of the criminal justice system. Through the examination of crime prevention, forensic science and investigation, corrections and community-based programs, equity and diversity, and impact of victimization students will be provided with a general understanding of the issues facing the criminal and juvenile justice systems. This major will prepare students to be leaders for positive change in the community along with careers in law enforcement, corrections, victim advocacy, law, and community-based programs.

Many local, state, federal and private agencies employ Cal State East Bay criminal justice graduates. Senior majors may qualify for internship placement in criminal justice agencies throughout the Bay Area.

Local level agencies include municipal police departments, county sheriffs’ offices, probation departments, halfway and pre-release houses, group homes, crisis centers, juvenile halls, welfare fraud units, computer crime analysis, and retail and industrial security agencies. State level agencies include: the Highway Patrol, California Department of Corrections and Rehabilitation, Department of Motor Vehicles, and Departments of Justice, Fish and Game, and Forestry. Federal level agencies include the Border Patrol; F.B.I.; Secret Service; Bureau of Alcohol, Tobacco and Firearms; Internal Revenue Service; National Park Service; Customs; Postal Inspection Service; and Federal Prisons.

The Mathematics Department offers graduate study leading to the degree of Master of Science in Mathematics. The department prides itself on providing excellent instruction in advanced mathematics and maintaining a supportive learning environment for graduate students. Students in the program will be exposed to the fundamental areas of pure and applied mathematics and have the opportunity to explore specialized areas in depth. The completed program prepares students for careers in community college teaching, positions in industry that require knowledge of mathematics beyond the undergraduate level, as well as for advanced study toward a Ph.D. degree in mathematics or a related field.

The M.S. program features small classes that allow for close contact between students and faculty. Students interested in the M.S. degree program in Mathematics should speak with the Mathematics Graduate Coordinator.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The California State University, East Bay School of Engineering, provides an interdisciplinary master’s of science degree in Engineering Management. This degree is designed for working engineers and professionals who are in leadership/management positions or who are planning to advance their careers into the management of technical enterprises. It is also designed to benefit engineering or science graduates who are interested in assuming leadership positions in industry.  Students gain theoretical and practical training in how to plan, organize, allocate resources, and direct and control activities that have technological components. The curriculum is distinctive in that it provides a blend of qualitative management and quantitative industrial engineering skills. Courses are offered in engineering, business, computer science and statistics.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.