Bachelor of Arts in Communication with Concentration in Communication and Media Studies

at California State University - East Bay USA

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The School of Engineering offers undergraduate degrees in Industrial Engineering Computer Engineering and Construction Management, and graduate degrees in Engineering Management and Construction Management.  Certificates in Quality, Project Management, Construction Planning and Control and Construction Administration are also offered.  The School serves a diverse regional and international student population, and utilizes modern tools and laboratories for active learning and student engagement while emphasizing collaborative learning.

The School of Engineering is offering a Master’s of Science degree in Construction Management. This degree is targeted for working professionals who are in leadership/management positions in the construction industry or planning to advance their careers to manage large construction projects.

The goals of the Masters of Science degree in Construction Management are to prepare effective managers for large public and private construction projects, to prepare the workforce required for the state’s transportation infrastructure improvements, and to enable current and future engineers and other professionals to assume leadership roles in the construction industry.

This program is different from other construction management programs as it is based on a well-balanced curriculum covering various aspects of the construction management profession. Special attention is given to working professionals with classes offered at times convenient for the students. Students will take required courses in legal and environmental issues in construction, advanced technology, project planning and control, cost estimating, financial and risk management issues. Also issues in construction safety and current trends in construction industry will be discussed. Students will also have a broad choice of electives from courses in construction management, engineering, business, or other graduate courses with department approval.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

Students who pursue a degree in History come to understand the major issues facing the contemporary world through a historical lens, and understand how actions and actors of the past have created the political, social, and environmental circumstances faced by civilization today. Their studies afford them entree to the riches of the recorded past and understanding of the process of historical change. At the same time, a History major enables them to develop critical reading and writing skills that are valuable in life and crucial in any employment field they choose to enter.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.A. degree prepares students for work as chemists in a variety of careers in industry or government. The Chemistry, Chemistry Education Concentration, B.A. program is designed for students interested in teaching at the high school level but also prepares graduates to work as chemists in industry or government.

The Mathematics Department offers graduate study leading to the degree of Master of Science in Mathematics. The department prides itself on providing excellent instruction in advanced mathematics and maintaining a supportive learning environment for graduate students. Students in the program will be exposed to the fundamental areas of pure and applied mathematics and have the opportunity to explore specialized areas in depth. The completed program prepares students for careers in community college teaching, positions in industry that require knowledge of mathematics beyond the undergraduate level, as well as for advanced study toward a Ph.D. degree in mathematics or a related field.

The M.S. program features small classes that allow for close contact between students and faculty. Students interested in the M.S. degree program in Mathematics should speak with the Mathematics Graduate Coordinator.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Statistics is the science of learning from data. Majors study collecting and analyzing a variety of data, and reporting the results of the analysis.  Designs of Experiments are used to plan data collection in experimental settings, such as in medical research.  Surveys are used to collect opinions from samples in populations, such as in political polling.  Observational data is collected commonly by business as part of standard business processes, such as in website analytics.  Statistical methods are used to process data into easily read visual displays, and into summary statistics for interpretation, decision making, and reporting.

Statistics has been a rapidly growing science for many years and has many uses in other fields, such as Business Analytics, Machine Learning, Visualization, Econometrics, Biostatistics, Psychology, and many others.  Statistics is widely used by businesses and government organizations to understand changes in the economy and to make forecasts about future events based on past patterns in their data. Statistics is used to model relationships between variables and to predict future values of output variables from input variables.  Statistical methods draw accurate inferences about large groups on the basis of a representative sample from the group or population.  Descriptive Statistics are used to summarize and visualize the collected data.

The methodology of statistics can be adapted to many types of problems. Due to the extensive development of computers and the collection of large databases, the need for statistical techniques has greatly expanded in recent years.  A society like ours, which has become increasingly dependent on its data, has a growing need for statisticians.

The university offers the B.A. degree in English with three distinct concentrations: literature, creative writing, and English language and literacies.  The student seeking a degree must observe the general university requirements stated elsewhere in this catalog as well as the specific departmental requirements stated here.

The International Studies BA consists of an integrated group of courses reflecting international aspects of various disciplines. It is designed to provide the student with a broad base of understanding of the world community and of international processes and relationships while providing the opportunity to specialize in an area of interest. A minor in International Studies is also offered.