Bachelor of Arts in Communication with Concentration in Multimedia Journalism

at California State University - East Bay USA

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

The Master of Science in Counseling degree requires 60 units organized according to university and degree program requirements. Requirements are established to ensure that each degree candidate obtains adequate breadth in subject matter, field experiences, and research.

School Counseling Concentration
The School Counseling concentration is designed to prepare candidates to be professional school counselors who use data-driven, comprehensive programs and services to advocate for social justice, equity, inclusion, and diversity in P-20 settings.  Candidates have an option to complete additional fieldwork hours to acquire an Associate Marriage and Family Therapy License (Intern License) to increase their options to work with children and families inside and outside of schools.  The School Counseling Program is committed to training socially just candidates who are competent in developing, implementing, and evaluating comprehensive programs and services that are designed to be educational and preventative with a focus on developmentally appropriate and culturally responsive approaches. 

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Biostatistics. The program is designed to serve the needs of students with varying backgrounds in Statistics, Biological Sciences, Public Health, Computer Science, Mathematics and other sciences. The program includes curriculum designed to prepare students to work in the pharmaceutical and biotech industries. All students are expected to master a wide variety of applied statistical and probabilistic techniques and the theoretical foundations on which these techniques rest. They are expected to be familiar with recent developments and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, a student must satisfy the departmental requirements stated in the following paragraphs.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Graphic Design Concentration
In the Graphic Design concentration students build a professional body of knowledge and the skills required for career entry as a visual designer. Projects enable students to acquire refined visual skills in research, aesthetics awareness, humanistic sensibilities, design composition and organization of information. Multifaceted design briefs require individual and collaborative teamwork, greater sophistication of design thinking, and skill sets for working within a broad application of traditional and new media formats. Students develop the ability to respond to more complex communication challenges with creative conceptual solutions and with enhanced technical expertise.

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. Students in the B.S. program must select one of the two concentrations in that program: Industrial/Organizational Psychology or Ergonomics and Human Factors. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

The Music Department at CSUEB integrates rigorous academic training with a driving passion for the making of great music: the classics from the European-American tradition, great jazz, the new ‘classics’ of our own time, world music, experimental music and more. With a rich variety of opportunities for performing and composing and a deep commitment to teacher education, the Music Department offers something for all students seriously committed to pursuing a life in music.

The Music Department occupies a large, fully-equipped, modern facility with a number of special resources: a Media Center for Music Technology; Music Resource Center, with thousands of scores and recordings; Choral Music Education Student Resource Center, with thousands of choral octavos and conducting resources; large musical equipment collection for student use; Recital Hall with custom acoustical design; and professional recording facilities.

The Music curriculum is designed to serve the needs of students who have career goals in performance, composition, music technology, jazz, public school or private teaching, or graduate study, as well as those who are pursuing other fields of study and choose music as an elective.

Anthropology is the multifaceted study of humanity from an evolutionary, historical, and global perspective. Students in anthropology learn about their own culture as well as those of other peoples as they are shaped by biological evolution, ecological constraints, political history, and sociological conditioning. The Department of Anthropology, Geography, and Environmental Studies offers ethnographic, theoretical and methodological courses in five sub-disciplines: biological anthropology, prehistory and archaeology, linguistic anthropology, sociocultural anthropology, and applied anthropology. Regional courses on major populations of the world, especially the heritage cultures of North and South America, and Asia, form an important component of the curriculum. The B.A. degree program bridges the sciences, social sciences, and humanities, preparing students for multidimensional careers. Fundamentally, the study of anthropology cultivates an appreciation of what all humans share, as well as how humans differ across time and space.

At the undergraduate level, students in the B.A. degree program may choose to focus on special interests in two combined sub-disciplines:

• Archaeology and Biological Anthropology emphasize the study of human biology, variation, evolution, and the reconstruction of past ways of life and cultural systems from material remains.
• Socio-Cultural and Applied Anthropology emphasize the study of social and cultural systems of more recent historical and contemporary populations, and the application of anthropological insights into present-day problems.