Bachelor of Arts in Communication with Concentration in Strategic Communication

at California State University - East Bay USA

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The Department of Biological Sciences offers a diversified curriculum in the life sciences. Courses are designed for biology majors with specific degree objectives, for students seeking applied technical training, and for non-major students with general interest in biological subjects. Undergraduate programs will prepare students for both graduate work and for a diversity of careers. Biology majors may enter specialized or general careers in life science and find themselves working in laboratories, offices, the field, administrative posts, academic institutions, industry, government agencies, private foundations, botanic gardens, wildlife preserves and zoos.  Simply put, biologists study the living planet.

Reach your full potential in the field of engineering and realize the future you envision with an undergraduate degree in Computer Engineering from California State University, East Bay. As a graduate of the Bay Area’s latest engineering degree program, you’ll qualify yourself for a high potential career in designing and building semiconductor hardware and software systems. Computer engineers are involved in all aspects of computing, from the design of individual microprocessors, personal computers, and supercomputers, to circuit design, as well as the integration of computer systems into other kinds of systems (a motor vehicle, for example, has a number of subsystems that are computer oriented). Common computer engineering tasks include writing embedded software for real-time microcontrollers, working with sensors, designing mixed signal circuit boards, and designing operating system.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. Students in the B.S. program must select one of the two concentrations in that program: Industrial/Organizational Psychology or Ergonomics and Human Factors. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

Geography is the study of spatial distributions, relations, processes and outcomes within the human-environment system. Attention is focused on historical and contemporary human activities in the natural and built environment, and on people as the major physical, social, cultural and economic change agents across the Earth’s surface. A curriculum in Geography helps students understand the world’s physical, social, economic and cultural landscapes and how they have been transformed or altered by either the Earth’s natural processes or human modifications, and the future sustainability of our current actions in the light of our past experiences and ongoing trends such as urbanization, globalization and climate change.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities.  

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Biostatistics. The program is designed to serve the needs of students with varying backgrounds in Statistics, Biological Sciences, Public Health, Computer Science, Mathematics and other sciences. The program includes curriculum designed to prepare students to work in the pharmaceutical and biotech industries. All students are expected to master a wide variety of applied statistical and probabilistic techniques and the theoretical foundations on which these techniques rest. They are expected to be familiar with recent developments and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, a student must satisfy the departmental requirements stated in the following paragraphs.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

The program offers students the ability to learn speaking, writing, and analytical skills in Spanish and has been designed to provide students with the cultural understanding and the academic knowledge necessary for future pursuits in various careers, especially in teaching Spanish and Spanish American literature and culture at multiple educational levels.

Recently CSUEB was declared a Hispanic Serving Institution due to the demographic impact of the Latino/Hispanic population in California, particularly in the East Bay area. With the growing involvement of the United States in international business and the increasingly multicultural character of American society itself within the exponential growth of its Latino, Hispanic population, the importance of Spanish in nearly every kind of occupation is considerable. A major in Spanish, therefore, may lead to teaching careers and represent direct, practical assets in other fields such as business, industry and commerce, civil service, law, library science, media, science, health services, social work, travel, and tourism.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).