Bachelor of Arts in Communication with Concentration in Strategic Communication

at California State University - East Bay USA

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

This program is designed to teach students to be linguists who can work with signed and spoken languages and their cultures. The Option to our general BA expands on students’ language and culture training to additionally train them to become interpreters between ASL and English. For admission, students must receive a C or better in all required lower division courses, a 2 or higher on the ASLPI national exam, and have a successful interview with an invitation from the CSULB BA Option admissions committee to join a Fall semester cohort of 20-25 students.

The Master of Science in Counseling degree requires 60 units organized according to university and degree program requirements. Requirements are established to ensure that each degree candidate obtains adequate breadth in subject matter, field experiences, and research.

Marriage and Family Therapy Concentration
The primary focus of the concentration is to train psychotherapists who eventually plan to obtain a California Marriage and Family Therapy (MFT) and/or a Licensed Professional Clinical Counselor (LPCC) internship license. Additional units may be taken to meet the requirements for the LPCC and the MFT internship. (See BBS Sections 4980.37, 4980.41 (a)(4)&(5) for MFT and 4999.33 for LPCC.).   These additional LPCC courses lead to completion of the required hours of clinical experience for the license application. The LPCC units may be completed at the same time as the M.S. in Counseling, Marriage and Family Therapy concentration.

The  MFT course work is geared towards a relational approach to counseling that focuses on  multicultural diversity, collaborative treatment, wellness, resiliency, and recovery. Faculty orient students to promote resilience and practice strength-based interventions. Course work combined with clinical practicum training in the field prepares graduates to work from a relational perspective.

The Master’s degree in Interaction Design and Interactive Art is a unique interdisciplinary program at the intersection of interaction design and interactive content development. The program emphasizes the creative and technical aspects of current and emerging technology and its use in creating, controlling, delivering, and presenting compelling content in an interactive form. This degree draws upon elements from many fields, including visual and interaction design, UX/UI, Fine Art, Computer Science, Education, Psychology, Journalism, and Telecommunications.

Our program embraces industry skills and practices by emphasizing teamwork and a project-based, hands-on approach in the creation of interactive applications and objects as part of designed user experience. Instruction focuses as much on the enduring creative process as on the transient technology so that students learn skills needed to adapt quickly to new environments in a rapidly developing and ever-changing field.  

The Interaction Design and Interactive Art, M.A. Program is a two-year degree program, and most coursework is offered in the evening to accommodate working professionals.

During the first year, students develop a theoretical foundation, enhance their creative and research skills, and learn to work effectively in teams. During the second year, small teams of students of various backgrounds and talents create innovative, professional interactive thesis projects. Ideas for projects originate from students, faculty, or external sources.

Students in the Interaction Design and Interactive Art, M.A. Program, enjoy many benefits including small student-teacher ratios and dedicated interdisciplinary faculty. Thesis project students have 24-hour access to a dedicated production studio, maker space, and secure workspaces equipped and maintained with the current technology and support staff.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Transdisciplinary Arts Concentration
The concentration in Transdisciplinary Arts prepares students to tackle complex real world problems that demand multiple ways of knowing. The program is designed with flexibility, to permit new pathways for learning between, across, and beyond traditional disciplines. Coursework is completed in two or more departments so that students acquire a breadth of skills with which to creatively answer future design challenges. Students are also trained in visual arts research and the integration of theory and practice. They practice strategies for successful collaboration that will prepare them for careers as Art Directors, Medical Illustrators, Information Designers, Game Developers, Imagineers, Medical Animators, Science and Technical Illustrators, Executive Communications and Marketing Specialists, Creative Technologist or continue their education to become Art Teachers and Professors or Art Therapists.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Building on an understanding of mathematics, physics, and biology, biochemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, and physical, and take in-depth coursework in biochemistry. Students learn the protocols and techniques for working safely with chemicals and biochemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Bachelor of Science degree, major in Biochemistry, is designed to prepare students for entrance into graduate programs of biochemistry and professional health-related programs such as pharmacy, dentistry or medicine. In addition, students completing this program are prepared to secure employment in the areas of biochemistry, biotechnology and related fields. This program is intended for students desiring the highest degree of technical proficiency in this specialized area at the undergraduate level.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The School of Engineering offers undergraduate degrees in Industrial Engineering Computer Engineering and Construction Management, and graduate degrees in Engineering Management and Construction Management.  Certificates in Quality, Project Management, Construction Planning and Control and Construction Administration are also offered.  The School serves a diverse regional and international student population, and utilizes modern tools and laboratories for active learning and student engagement while emphasizing collaborative learning.

The School of Engineering is offering a Master’s of Science degree in Construction Management. This degree is targeted for working professionals who are in leadership/management positions in the construction industry or planning to advance their careers to manage large construction projects.

The goals of the Masters of Science degree in Construction Management are to prepare effective managers for large public and private construction projects, to prepare the workforce required for the state’s transportation infrastructure improvements, and to enable current and future engineers and other professionals to assume leadership roles in the construction industry.

This program is different from other construction management programs as it is based on a well-balanced curriculum covering various aspects of the construction management profession. Special attention is given to working professionals with classes offered at times convenient for the students. Students will take required courses in legal and environmental issues in construction, advanced technology, project planning and control, cost estimating, financial and risk management issues. Also issues in construction safety and current trends in construction industry will be discussed. Students will also have a broad choice of electives from courses in construction management, engineering, business, or other graduate courses with department approval.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.