Bachelor of Arts in Communication with Concentration in Strategic Communication

at California State University - East Bay USA

The Department of Earth and Environmental Sciences offers undergraduate study leading to the Bachelor of Science degree in Environmental Science, focusing on developing strong foundational knowledge and a broad set of field and laboratory skills that allow students to seek employment, or prepare them for continued academic study in the Earth and environmental sciences.

Environmental science is an interdisciplinary field, focusing on the study of physical, chemical, and biological processes that underpin both natural ecosystems and human-influenced systems. While their focus is often on the physical and life sciences, environmental scientists must also be mindful of social issues, political context, economic factors, and human  well-being in order to understand environmental issues and address environmental problems. The coursework for the Environmental Science degree reflects this broad, systems-level approach, with coursework in science and mathematics, as well as the social sciences. This allows students to gain a deeper understanding of the science and social issues involved in addressing complex environmental problems such as environmental contamination, access to food and safe drinking water, and climate change.

The Environmental Science B.S. with a concentration in Environmental Health focuses on environmental hazards impacting human health (toxic and hazardous substances, physical and biological hazards, etc.) Above and beyound the general path, the concentration in Environmental Health prepares students for employment as Registered Environmental Health Specialists in the State of California.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Video & Animation Concentration
Based on a broad range of critical, conceptual, and production courses in the Video and Animation concentration, students create artworks that give expression to their ideas while engaging their audiences whether it is on monitors, theater screens, hand-held devices, or installations.  Students’ interests and films range from traditional to experimental, fictional to factual, and simply entertaining to highly conceptual. Upon graduation, students are prepared for further study in a graduate program or for entry into the work force.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

The Department of Kinesiology offers programs focusing on fundamental analysis of sport, exercise and physical activity phenomena. The purpose of the Master of Science degree program is to give students a cross-disciplinary knowledge of kinesiology, develop their scholarly skills, and hone their professional application. The program serves as a terminal degree for professionals as well as preparation for those intending to complete a doctorate in Kinesiology or in one of the Allied Health Professions. Because most students are working professionals, graduate courses are offered during the evening hours.

Human Development is an interdisciplinary program that integrates theory and methodology from disciplines such as anthropology, biology, linguistics, psychology, and sociology. The program explores the processes and mechanisms underlying developmental change and stability across the lifespan and the socio-cultural and historical contexts in which development takes place.

The Program’s curriculum aims to develop in students a basic understanding of major research findings and core concepts in human development, the ability to analyze and evaluate theoretical and practical issues in the field, and the skills to apply learning to diverse communities outside the University. The Program strives to create an optimal learning community that values and fosters collaborative learning and dialogue between and among students and faculty from diverse backgrounds.

Geology is the study of the earth and of life and the natural processes occurring on the planet through time. Students learn about the causes of processes such as earthquakes, volcanoes, the formation of mountains, the effect of erosion and deposition, and the formation of rocks and minerals and their uses. Coursework combined with observations on field trips provide Cal State East Bay students with an understanding of natural processes and the human impact on the environment.

The Geology, B.A. program offers the student a greater degree of flexibility and may be more appropriate for those who do not plan to become certified professional geologists or pursue graduate study. (Note: Transfer from the Geology, B.A. to the Geology, B.S. program or vice versa can be accomplished.) Students wishing to do independent geological work professionally or plan on graduate study should enroll in the B.S. program; see the B.S. program in Geology in the Department of Earth and Environmental Sciences.

The Department of Earth and Environmental Sciences offers undergraduate study leading to the Bachelor of Science and Bachelor of Arts degrees in Geology, focusing on developing strong foundational knowledge and a broad set of field and laboratory skills in the Earth sciences.

The MS in Early Childhood Education prepares individuals to teach and work with all students ranging in age from infancy through eight years (i.e., grade three). It includes preparation to teach all relevant subject matter. The purpose of this master’s degree is to prepare teachers to understand and deliver strong, vibrant, and relevant instruction and leadership in Early Childhood Education settings.

The MS in Early Childhood Education is specifically designed for the working practitioner to gain professional knowledge about curriculum and leadership for children ages birth to eight years old. This degree emphasizes developmentally and culturally appropriate practices, “hands-on” experiences, evidenced-based instruction, working with families, and innovative ways to build leadership and professionalism.  Education of the whole child, including cognitive, social, and emotional aspects are covered throughout the program’s curriculum.  The program is designed for preschool and T-K through third grade teachers. National, state, and local documents are evidenced in the coursework. The four-semester program includes a field-based practicum and accompanying seminar.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities.  

The Master of Science degree provides students with advanced training in chemistry and the analytical skills needed to process and critique complex chemical information. The program requires a set of core courses encompassing the different disciplines of chemistry. Students may complete the remaining unit requirements with coursework in chemistry or may choose a biochemistry concentration, with the additional coursework in that area. The degree program mainly serves students in four categories: those seeking opportunities in the chemical industry requiring training beyond the baccalaureate level, employed chemists who wish to enhance their career potential, future teachers of high school or community college chemistry, and individuals contemplating more advanced graduate study.

Because of the rapid progress in the fields of chemistry and biochemistry, the department strives to offer a range of courses that cover not only established principles but also recent advances. Through laboratory-based coursework and research opportunities, students are prepared for new developments in experimental methods and instrumentation. They acquire experience reading and analyzing the chemical or biochemical literature in several courses, as well as through a research-based laboratory or computational project (Plan A) or by developing a written literature review (Plan B).

The Master’s degree in Interaction Design and Interactive Art is a unique interdisciplinary program at the intersection of interaction design and interactive content development. The program emphasizes the creative and technical aspects of current and emerging technology and its use in creating, controlling, delivering, and presenting compelling content in an interactive form. This degree draws upon elements from many fields, including visual and interaction design, UX/UI, Fine Art, Computer Science, Education, Psychology, Journalism, and Telecommunications.

Our program embraces industry skills and practices by emphasizing teamwork and a project-based, hands-on approach in the creation of interactive applications and objects as part of designed user experience. Instruction focuses as much on the enduring creative process as on the transient technology so that students learn skills needed to adapt quickly to new environments in a rapidly developing and ever-changing field.  

The Interaction Design and Interactive Art, M.A. Program is a two-year degree program, and most coursework is offered in the evening to accommodate working professionals.

During the first year, students develop a theoretical foundation, enhance their creative and research skills, and learn to work effectively in teams. During the second year, small teams of students of various backgrounds and talents create innovative, professional interactive thesis projects. Ideas for projects originate from students, faculty, or external sources.

Students in the Interaction Design and Interactive Art, M.A. Program, enjoy many benefits including small student-teacher ratios and dedicated interdisciplinary faculty. Thesis project students have 24-hour access to a dedicated production studio, maker space, and secure workspaces equipped and maintained with the current technology and support staff.