Bachelor of Arts in Communication with Concentration in Strategic Communication

at California State University - East Bay USA

The Department of Kinesiology offers programs focusing on fundamental analysis of sport, exercise and physical activity phenomena. The purpose of the Master of Science degree program is to give students a cross-disciplinary knowledge of kinesiology, develop their scholarly skills, and hone their professional application. The program serves as a terminal degree for professionals as well as preparation for those intending to complete a doctorate in Kinesiology or in one of the Allied Health Professions. Because most students are working professionals, graduate courses are offered during the evening hours.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities. 

Geology is the study of the earth and of life and the natural processes occurring on the planet through time. Students learn about the causes of processes such as earthquakes, volcanoes, the formation of mountains, the effect of erosion and deposition, and the formation of rocks and minerals and their uses. Coursework combined with observations on field trips provide Cal State East Bay students with an understanding of natural processes and the human impact on the environment.

The Geology, B.A. program offers the student a greater degree of flexibility and may be more appropriate for those who do not plan to become certified professional geologists or pursue graduate study. Students wishing to do independent geological work professionally or plan on graduate study should enroll in the B.S. program; see the B.S. program in Geology in the Department of Earth and Environmental Sciences.

The Department of Earth and Environmental Sciences offers undergraduate study leading to the Bachelor of Science and Bachelor of Arts degrees in Geology, focusing on developing strong foundational knowledge and a broad set of field and laboratory skills in the Earth sciences.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The Art Department offers three programs of study in the Bachelor of Arts (B.A.) Degree. The Art History and Visual Studies concentration develops students’ skills in research, visual analysis, and argumentation, leading to a range of careers in the arts or to graduate study. The concentration in Studio Arts and the concentration in Design provide broad survey art and design practices in preparation for continued professional development or creative and design careers.

The concentration in Art History and Visual Studies trains students in the critical and historical study of art and other visual media. Students in this concentration learn how to approach art objects and images with respect to the socio-political and cultural conditions of their making and reception. This fosters sensitivity for diverse viewpoints and promotes critical awareness of the ethical and aesthetic dimensions of how we see the world. Coursework introduces comparative studies of world cultures, critical investigations of old and new media technologies, and examination of the global impacts of contemporary visual cultures. Students are also encouraged to broaden the scope of their studies by locating cognate courses on visuality and visual practices outside the department. The concentration prepares graduates for a wide range of careers in the arts or for graduate work in art history, film and media studies, law, and education.

The MS in Economics combines a thorough grounding in modern economic theory with training in applied skills, informed by data analysis. It is the integration of all these elements that is powerful and distinctive; students not only master statistical methods and programming but, crucially, learn to interpret findings through the lens of economic theory. The program enables students to identify optimal actions in a variety of contexts, anticipate economic consequences, evaluate the effects of policy changes, understand strategic behavior, and explain and predict market outcomes. Students are prepared for a range of analytical careers through their quantitative skills: an ability to mathematically model and solve complex business and policy problems, as well as an advanced command of statistical tools. They may go on to work in corporate finance and banking, marketing research, consulting, public and non-governmental organization (NGO) administration, research, or teaching. Students declare one (and only one) concentration. The Quantitative Business Modeling concentration permits students to gain exposure to finance, marketing, and business analytics that is valuable in corporate careers, through selected courses in CBE’s business programs. The General Economics concentration is geared to advisory professions, the public sector, or PhD programs.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities.  

The Department of Public Administration offers a program of study leading to the degree of Master of Public Administration, with concentrations in public management and policy analysis (PMPA) and health care administration (HCA). The program is designed to assist full and part-time students in preparing for professional careers in positions of administrative leadership in public and quasi-public organizations, for teaching positions in the community colleges, and for advanced doctoral studies in public administration.

Health Sciences is an interdisciplinary field that focuses on the application of physical, biological, and social sciences to understand and to improve health in human beings. It is an applied science that focuses on knowledge necessary to practice in both clinical and population health settings.

Our program helps students to understand health at the individual level, the community level and the population level. In addition to the biomedical model of health, we ask students to think critically and to explore health from a variety of perspectives and to understand the role that culture has in constructing health.

The program also emphasizes problem-based learning. Our goal is to help students develop strong critical thinking skills, team work, and strong problem-solving skills rooted in a population perspective.

Our program emphasizes the environmental factors that impact human health. The effects of climate change have an immediate and long-term effect on human health and the communities of California. Our program focuses on helping students develop the skills to face some of these health challenges.

The BS in Health Sciences without a concentration is designed to prepare students to enter directly into careers in health care or to enter into post-graduate professional programs such as medicine, physician assistant, occupational therapy, nursing, radiation technician, and other clinical fields.

The Mathematics Department offers graduate study leading to the degree of Master of Science in Mathematics. The department prides itself on providing excellent instruction in advanced mathematics and maintaining a supportive learning environment for graduate students. Students in the program will be exposed to the fundamental areas of pure and applied mathematics and have the opportunity to explore specialized areas in depth. The completed program prepares students for careers in community college teaching, positions in industry that require knowledge of mathematics beyond the undergraduate level, as well as for advanced study toward a Ph.D. degree in mathematics or a related field.

The M.S. program features small classes that allow for close contact between students and faculty. Students interested in the M.S. degree program in Mathematics should speak with the Mathematics Graduate Coordinator.