Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Master of Arts degree in Music is an intensive program that provides advanced study for students with highly developed interests and accomplishments in music. Students are given the opportunity to improve their musicianship skills, critical skills, and professional insights in preparation for furthering their careers in performing, teaching, composing and arranging, administration, and research. It also offers opportunities for current school and college music teachers to increase their professional effectiveness and provides prospective doctoral aspirants with a sound foundation for advanced graduate study.

Students take core courses in graduate-level music theory and music history, and construct an individual course of study in an area of emphasis that supports their artistic, creative and professional goals. Areas of emphasis include: conducting studies, composition, music theory, jazz studies, music education, music history and world music, and performance.

Students in our program have opportunities to study with leading performers, composers, and scholars, and to partake in the musical and cultural richness of the San Francisco Bay Area. Emphasis is placed upon maintaining small class sizes and close student-to-teacher interactions. The program also provides flexibility for students to explore further study in areas relevant to their career goals and aspirations. Beyond the classroom, the Department of Music boasts a thriving music program that includes numerous classical, electronic and jazz ensembles. Many of our students are actively engaged in performing, teaching, and other musical pursuits while simultaneously completing their degrees.

Area of Emphasis
A minimum of 6 units of coursework in one (1) of the following areas of emphasis is required:

• Conducting Studies
• Composition
• Jazz Studies
• Music Education
• Music History and World Music
• Music Theory
• Performance

Speech pathology and audiology are clinical professions with a goal of screening, assessing and treating children and adults with disorders of speech, language, hearing, cognition and swallowing. Speech-language pathologists and audiologists have varied career interests and pursuits including working in healthcare, special education settings, in higher education, in public service, or private industry. Basic and applied research, codes of ethics, and a commitment to evidence-based and culturally competent practice form the backbone of these professions. These professions contribute to our understanding of typical and atypical communication, as well as the influence of culture on communication, and on strategies that enhance quality of life for persons affected by communication disorders and differences.

The majority of students select this degree program for professional training in speech pathology and/or audiology. Others select this major because it supports the development of a strong skill set in basic and applied science, professional conduct, and writing skills while engaging critical thinking, creativity, planning, and decision making. Coursework in the discipline draws from academic disciplines as biology, physics, psychology, statistics, linguistics, sociology, anthropology, medicine and law. The strength of the program is its rich, interdisciplinary nature that emphasizes a powerful combination of science with liberal arts, humanities, and the social sciences while providing clear depth in the major. Many of our undergraduate majors successfully pursue careers other than speech-language pathology, in fields of education, special education, health care administration, public health, social work, recreational therapy, applied behavior analysis, counseling, and case management.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Building on an understanding of mathematics, physics, and biology, biochemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, and physical, and take in-depth coursework in biochemistry. Students learn the protocols and techniques for working safely with chemicals and biochemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Biochemistry, B.A. degree prepares students for employment in biochemistry, biotechnology and related fields. It can also serve as preparation for professional health-related programs such as pharmacy or medicine. The Biochemistry, B.A.: Chemistry Education Concentration is designed for students interested in teaching chemistry at the high school level but also prepares graduates to work as biochemists in industry or government. This program prepares students to enter a single subject credential program.

Human Development is an interdisciplinary program that integrates theory and methodology from disciplines such as anthropology, biology, linguistics, psychology, and sociology. The program explores the processes and mechanisms underlying developmental change and stability across the lifespan and the socio-cultural and historical contexts in which development takes place.

The Program’s curriculum aims to develop in students a basic understanding of major research findings and core concepts in human development, the ability to analyze and evaluate theoretical and practical issues in the field, and the skills to apply learning to diverse communities outside the University. The Program strives to create an optimal learning community that values and fosters collaborative learning and dialogue between and among students and faculty from diverse backgrounds.

The university offers the B.A. degree in English with three distinct concentrations: literature, creative writing, and English language and literacies.  The student seeking a degree must observe the general university requirements stated elsewhere in this catalog as well as the specific departmental requirements stated here.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities.