Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Master of Arts degree in Communication is a dynamic, flexible program in the heart of the Bay Area. As a student, you will join an energetic community of active scholars engaged in a wide range of research interests. You will learn foundational approaches to theory, criticism, research, and ethics in communication that prepare students for the public and professional spheres, on local, national, and international levels. As a student you will construct a program of interest to you, with a solid foundation in communication theory and research. Your experience will include specialized seminars from a variety of areas including: rhetoric, cultural studies, organizational communication, media studies, strategic communication and political communication. The program consists of 31 units including: core courses, graduate elective seminars, and independent study courses. The culminating experience is a thesis, project, or comprehensive exam.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The MBA Analytics for Managers concentration is designed for analytical business professionals who want to combine their managerial skills and training to advance into an information management role. It blends the teaching of core management disciplines and the science of information technology, tools, and skills. Students will expand their understanding of the business value and strategic importance of information. The program prepares students to assume managerial positions in business analytics. Students can broaden their experience and gain the skills they need to make impactful contributions to your organization. Students will develop an understanding of the need for lifelong learning, enabling them to use analytical tools and concepts benefiting their organization.

This program is designed to teach students to be linguists who can work with signed and spoken languages and their cultures. The Option to our general BA expands on students’ language and culture training to additionally train them to become interpreters between ASL and English. For admission, students must receive a C or better in all required lower division courses, a 2 or higher on the ASLPI national exam, and have a successful interview with an invitation from the CSULB BA Option admissions committee to join a Fall semester cohort of 20-25 students.

The Music Department at CSUEB integrates rigorous academic training with a driving passion for the making of great music: the classics from the European-American tradition, great jazz, the new ‘classics’ of our own time, world music, experimental music and more. With a rich variety of opportunities for performing and composing and a deep commitment to teacher education, the Music Department offers something for all students seriously committed to pursuing a life in music.

The Music Department occupies a large, fully-equipped, modern facility with a number of special resources: a Media Center for Music Technology; Music Resource Center, with thousands of scores and recordings; Choral Music Education Student Resource Center, with thousands of choral octavos and conducting resources; large musical equipment collection for student use; Recital Hall with custom acoustical design; and professional recording facilities.

The Music curriculum is designed to serve the needs of students who have career goals in performance, composition, music technology, jazz, public school or private teaching, or graduate study, as well as those who are pursuing other fields of study and choose music as an elective.

Students who pursue a degree in History come to understand the major issues facing the contemporary world through a historical lens, and understand how actions and actors of the past have created the political, social, and environmental circumstances faced by civilization today. Their studies afford them entree to the riches of the recorded past and understanding of the process of historical change. At the same time, a History major enables them to develop critical reading and writing skills that are valuable in life and crucial in any employment field they choose to enter.

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

The new program is ideal for students looking to increase their quantitative skills for jobs in economic consulting, data science, policy analysis, and finance, or for Ph.D. programs in economics.  The program combines economic theory with cutting-edge training in econometrics, machine learning, simulation, and optimization, for analyzing real-world data.

Highlights

• Prepare for the needs of the future economy right where it’s created – halfway between San Francisco and Silicon Valley, in the beautiful East Bay.
• Innovative program and outstanding faculty at low Cal State costs.
• Finish in as little as a year, or suit your personal timetable and work schedule.
• Non-economics majors are eligible for admission, no work experience is required.

The MS in Economics combines a thorough grounding in modern economic theory with training in applied skills, informed by data analysis. It is the integration of all these elements that is powerful and distinctive; students not only master statistical methods and programming but, crucially, learn to interpret findings through the lens of economic theory. The program enables students to identify optimal actions in a variety of contexts, anticipate economic consequences, evaluate the effects of policy changes, understand strategic behavior, and explain and predict market outcomes. Students are prepared for a range of analytical careers through their quantitative skills: an ability to mathematically model and solve complex business and policy problems, as well as an advanced command of statistical tools. They may go on to work in corporate finance and banking, marketing research, consulting, public and non-governmental organization (NGO) administration, research, or teaching. Students declare one (and only one) concentration. The Quantitative Business Modeling concentration permits students to gain exposure to finance, marketing, and business analytics that is valuable in corporate careers, through selected courses in CBE’s business programs. The General Economics concentration is geared to advisory professions, the public sector, or PhD programs.

The Master of Science degree provides students with advanced training in chemistry and the analytical skills needed to process and critique complex chemical information. The program requires a set of core courses encompassing the different disciplines of chemistry. Students may complete the remaining unit requirements with coursework in chemistry or may choose a biochemistry concentration, with the additional coursework in that area. The degree program mainly serves students in four categories: those seeking opportunities in the chemical industry requiring training beyond the baccalaureate level, employed chemists who wish to enhance their career potential, future teachers of high school or community college chemistry, and individuals contemplating more advanced graduate study.

Because of the rapid progress in the fields of chemistry and biochemistry, the department strives to offer a range of courses that cover not only established principles but also recent advances. Through laboratory-based coursework and research opportunities, students are prepared for new developments in experimental methods and instrumentation. They acquire experience reading and analyzing the chemical or biochemical literature in several courses, as well as through a research-based laboratory or computational project (Plan A) or by developing a written literature review (Plan B).

The MS in Early Childhood Education prepares individuals to teach and work with all students ranging in age from infancy through eight years (i.e., grade three). It includes preparation to teach all relevant subject matter. The purpose of this master’s degree is to prepare teachers to understand and deliver strong, vibrant, and relevant instruction and leadership in Early Childhood Education settings.

The MS in Early Childhood Education is specifically designed for the working practitioner to gain professional knowledge about curriculum and leadership for children ages birth to eight years old. This degree emphasizes developmentally and culturally appropriate practices, “hands-on” experiences, evidenced-based instruction, working with families, and innovative ways to build leadership and professionalism.  Education of the whole child, including cognitive, social, and emotional aspects are covered throughout the program’s curriculum.  The program is designed for preschool and T-K through third grade teachers. National, state, and local documents are evidenced in the coursework. The four-semester program includes a field-based practicum and accompanying seminar.