Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

In Physics, one attempts to discover, formulate, explain, and apply the basic laws of nature. Physicists work in areas as diverse as astrophysics, relativity, properties of materials, or the standard model of fundamental particles and interactions. The Principles of Physics provide the foundation for other sciences as well as engineering. Some of the examples of modern technological development from the application of physical principles include radio and television, computers, laser scanners, and communication by fiber optics. In addition, physicists explore problems in astronomy and theories for the origin and evolution of the universe.

At Cal State East Bay students can pursue a Bachelor of Science (B.S) degree. The B.S. degree major program is designed to give students an understanding of the fundamentals of physics including concepts of atomic and nuclear physics, classical mechanics, wave motion and sound, electromagnetism and optics, heat and thermodynamics, relativity, quantum mechanics, and elementary particles and their interactions.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Geography is the study of spatial distributions, relations, processes and outcomes within the human-environment system. Attention is focused on historical and contemporary human activities in the natural and built environment, and on people as the major physical, social, cultural and economic change agents across the Earth’s surface. A curriculum in Geography helps students understand the world’s physical, social, economic and cultural landscapes and how they have been transformed or altered by either the Earth’s natural processes or human modifications, and the future sustainability of our current actions in the light of our past experiences and ongoing trends such as urbanization, globalization and climate change.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

Students who pursue a degree in History come to understand the major issues facing the contemporary world through a historical lens, and understand how actions and actors of the past have created the political, social, and environmental circumstances faced by civilization today. Their studies afford them entree to the riches of the recorded past and understanding of the process of historical change. At the same time, a History major enables them to develop critical reading and writing skills that are valuable in life and crucial in any employment field they choose to enter.

The MS in Economics combines a thorough grounding in modern economic theory with training in applied skills, informed by data analysis. It is the integration of all these elements that is powerful and distinctive; students not only master statistical methods and programming but, crucially, learn to interpret findings through the lens of economic theory. The program enables students to identify optimal actions in a variety of contexts, anticipate economic consequences, evaluate the effects of policy changes, understand strategic behavior, and explain and predict market outcomes. Students are prepared for a range of analytical careers through their quantitative skills: an ability to mathematically model and solve complex business and policy problems, as well as an advanced command of statistical tools. They may go on to work in corporate finance and banking, marketing research, consulting, public and non-governmental organization (NGO) administration, research, or teaching. Students declare one (and only one) concentration. The Quantitative Business Modeling concentration permits students to gain exposure to finance, marketing, and business analytics that is valuable in corporate careers, through selected courses in CBE’s business programs. The General Economics concentration is geared to advisory professions, the public sector, or PhD programs.

Statistics is the science of learning from data. Majors study collecting and analyzing a variety of data, and reporting the results of the analysis.  Designs of Experiments are used to plan data collection in experimental settings, such as in medical research.  Surveys are used to collect opinions from samples in populations, such as in political polling.  Observational data is collected commonly by business as part of standard business processes, such as in website analytics.  Statistical methods are used to process data into easily read visual displays, and into summary statistics for interpretation, decision making, and reporting.

Statistics has been a rapidly growing science for many years and has many uses in other fields, such as Business Analytics, Machine Learning, Visualization, Econometrics, Biostatistics, Psychology, and many others.  Statistics is widely used by businesses and government organizations to understand changes in the economy and to make forecasts about future events based on past patterns in their data. Statistics is used to model relationships between variables and to predict future values of output variables from input variables.  Statistical methods draw accurate inferences about large groups on the basis of a representative sample from the group or population.  Descriptive Statistics are used to summarize and visualize the collected data.

The methodology of statistics can be adapted to many types of problems. Due to the extensive development of computers and the collection of large databases, the need for statistical techniques has greatly expanded in recent years.  A society like ours, which has become increasingly dependent on its data, has a growing need for statisticians.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. Students in the B.S. program must select one of the two concentrations in that program: Industrial/Organizational Psychology or Ergonomics and Human Factors. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.