Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Department of Public Administration offers a program of study leading to the degree of Master of Public Administration, with concentrations in public management and policy analysis (PMPA) and health care administration (HCA). The program is designed to assist full and part-time students in preparing for professional careers in positions of administrative leadership in public and quasi-public organizations, for teaching positions in the community colleges, and for advanced doctoral studies in public administration.

The Master of Arts degree in Music is an intensive program that provides advanced study for students with highly developed interests and accomplishments in music. Students are given the opportunity to improve their musicianship skills, critical skills, and professional insights in preparation for furthering their careers in performing, teaching, composing and arranging, administration, and research. It also offers opportunities for current school and college music teachers to increase their professional effectiveness and provides prospective doctoral aspirants with a sound foundation for advanced graduate study.

Students take core courses in graduate-level music theory and music history, and construct an individual course of study in an area of emphasis that supports their artistic, creative and professional goals. Areas of emphasis include: conducting studies, composition, music theory, jazz studies, music education, music history and world music, and performance.

Students in our program have opportunities to study with leading performers, composers, and scholars, and to partake in the musical and cultural richness of the San Francisco Bay Area. Emphasis is placed upon maintaining small class sizes and close student-to-teacher interactions. The program also provides flexibility for students to explore further study in areas relevant to their career goals and aspirations. Beyond the classroom, the Department of Music boasts a thriving music program that includes numerous classical, electronic and jazz ensembles. Many of our students are actively engaged in performing, teaching, and other musical pursuits while simultaneously completing their degrees.

Area of Emphasis
A minimum of 6 units of coursework in one (1) of the following areas of emphasis is required:

• Conducting Studies
• Composition
• Jazz Studies
• Music Education
• Music History and World Music
• Music Theory
• Performance

The Master of Arts degree in History is designed to meet the varied needs and interests of students seeking an advanced degree in history. The program educates students in advanced skills in historical research, writing, interpretation and research, and provides opportunities for training in teaching and public history. Four areas of concentration permit students to plan their coursework to best suit their goals within the overall program requirements and the range of courses offered. The program includes graduate course offerings in historical research and historiography, a  portfolio course, reading seminars, graduate elective units, a scholarly practicum, and a culminating master’s experience. Elective units may be taken in other fields with the approval of the History Graduate Coordinator. The Master’s culminating experience may be a university thesis, examinations in major and minor fields, a public history project or a graduate teaching project, depending on the concentration chosen. Because the majority of students in the master’s program are employed full-time during the day, graduate courses are offered in the evening, usually on a one-night-a-week basis, in fall and spring semesters. This schedule allows students time to complete regular assignments, carry on research, and make regular progress toward the M.A. degree.

The Department of Philosophy at Cal State East Bay seeks to promote the exploration of enduring human concerns - concerns, for example, about the nature of knowledge, ethics, truth, and God. In addition to emphasizing classical philosophy, the department encourages students to think critically about contemporary debates, particularly in the areas of law, human rights, and social justice; science, technology, and values; and religion. The department’s faculty strive to instill in students lifelong habits of questioning, of exploring views contrary to their own, and of engaging in reasoned and honest dialogue. By their focus on analysis, comprehension and communication, they aim to develop qualities that are essential to personal fulfillment, civic responsibility, and career success.

Many different kinds of students choose the major in philosophy. Some intend to do graduate work in philosophy, often with the intention of becoming philosophy professors who research and teach in philosophy. Others take philosophy as a preparation for another professional area. Traditionally, for example, philosophy has been one of the chief roads to professional law schools. Philosophy also serves as a good general liberal arts education, since many of the long-established university disciplines are founded on philosophical principles: political science, sociology, education, aesthetics, physics, and other subjects. Finally, many students major in philosophy in order to prepare for careers that require clarity of thought, analytical ability, good writing skills, and the ability to present a reasoned argument.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Transdisciplinary Arts Concentration
The concentration in Transdisciplinary Arts prepares students to tackle complex real world problems that demand multiple ways of knowing. The program is designed with flexibility, to permit new pathways for learning between, across, and beyond traditional disciplines. Coursework is completed in two or more departments so that students acquire a breadth of skills with which to creatively answer future design challenges. Students are also trained in visual arts research and the integration of theory and practice. They practice strategies for successful collaboration that will prepare them for careers as Art Directors, Medical Illustrators, Information Designers, Game Developers, Imagineers, Medical Animators, Science and Technical Illustrators, Executive Communications and Marketing Specialists, Creative Technologist or continue their education to become Art Teachers and Professors or Art Therapists.

Human Development is an interdisciplinary program that integrates theory and methodology from disciplines such as anthropology, biology, linguistics, psychology, and sociology. The program explores the processes and mechanisms underlying developmental change and stability across the lifespan and the socio-cultural and historical contexts in which development takes place.

The Program’s curriculum aims to develop in students a basic understanding of major research findings and core concepts in human development, the ability to analyze and evaluate theoretical and practical issues in the field, and the skills to apply learning to diverse communities outside the University. The Program strives to create an optimal learning community that values and fosters collaborative learning and dialogue between and among students and faculty from diverse backgrounds.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Video & Animation Concentration
Based on a broad range of critical, conceptual, and production courses in the Video and Animation concentration, students create artworks that give expression to their ideas while engaging their audiences whether it is on monitors, theater screens, hand-held devices, or installations.  Students’ interests and films range from traditional to experimental, fictional to factual, and simply entertaining to highly conceptual. Upon graduation, students are prepared for further study in a graduate program or for entry into the work force.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

California State University, East Bay's Master of Science in Accountancy (MSA) program is an AACSB accredited, high quality, rigorous accounting program. This program prepares students for entry into the accounting profession. Graduates of the MSA program will have opportunities to pursue a wide range of professional accounting careers in public accounting firms, corporations, government agencies, and nonprofit organizations.

The MSA program provides students with the 24 semester units of ACCOUNTING SUBJECTS required for the U.S. Certified Public Accountants (CPA) exam. The program also provides both the 20 semester units of ACCOUNTING STUDY and 10 semester units of the ETHICS STUDY to satisfy the 30 semester units, part of the 150 semester units, required for CPA licensure in California.

The program focuses on the knowledge of the U.S. and international financial reporting and auditing standards, taxation, business laws and regulations, and accountants’ professional responsibilities. It also enables students to develop professional communication and collaborative teamwork skills.

This is a cohort-based, 17-month graduate program. The program accepts students only once a year in Fall semester. Students are guaranteed to complete the entire program in 17 months.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.