Bachelor of Science in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Department of Earth and Environmental Sciences offers graduate study leading to the Master of Science degree in Environmental Geosciences, focusing on near surface and environmental geology, seismic hazards and Bay Area tectonics, and water and soil characterization and remediation.

This program is designed to prepare students for:

• Employment as geologists and environmental scientists in government (city, county, regional, state, and federal) and private consulting firms (environmental, engineering, and geotechnical firms, mining and oil companies, etc.);
• Professional licensing requirements;
• Doctoral study in environmental science, geology, geochemistry, and geophysics; and
• Teaching at the Community College level

The department also provides continuing education for professional geologists, engineers, planners, etc.

Our M.S. program is unique in the bay area in that many courses are offered in the evenings, and augmented by field experiences. Graduate seminars address diverse subjects; for example, geochemical evolution of groundwater, natural tracers of geologic processes, tectonic geomorphology, earthquake hazards, bay area tectonics, near-surface geophysics, and modern depositional environments. We maintain strong connections with East Bay Regional Parks, the California Environmental Protection Agency, Lawrence Livermore National Laboratory, NASA Ames, the U.S. Geological Survey in Menlo Park, and SLAC National Accelerator Laboratory.

Candidates for the M.S. degree will engage in significant, guided, individual research. Recent M.S. thesis and project research topics include near surface geophysics, groundwater dating, groundwater nitrate source identification, local catchment characterization, surface water-groundwater interaction, geologic mapping, slope stability, geochemistry, Bay Area structural geology, engineering geology, and neotectonics. Prospective candidates should determine whether their research interests coincide with those of the faculty members before applying to the program. We invite interested persons to contact the department faculty directly for more details on the program. The Graduate Coordinator provides guidance that enables students to complete the requirements for advancement in the graduate program.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The MBA Analytics for Managers concentration is designed for analytical business professionals who want to combine their managerial skills and training to advance into an information management role. It blends the teaching of core management disciplines and the science of information technology, tools, and skills. Students will expand their understanding of the business value and strategic importance of information. The program prepares students to assume managerial positions in business analytics. Students can broaden their experience and gain the skills they need to make impactful contributions to your organization. Students will develop an understanding of the need for lifelong learning, enabling them to use analytical tools and concepts benefiting their organization.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The School of Engineering offers undergraduate degrees in Industrial Engineering Computer Engineering and Construction Management, and graduate degrees in Engineering Management and Construction Management.  Certificates in Quality, Project Management, Construction Planning and Control and Construction Administration are also offered.  The School serves a diverse regional and international student population, and utilizes modern tools and laboratories for active learning and student engagement while emphasizing collaborative learning.

The School of Engineering is offering a Master’s of Science degree in Construction Management. This degree is targeted for working professionals who are in leadership/management positions in the construction industry or planning to advance their careers to manage large construction projects.

The goals of the Masters of Science degree in Construction Management are to prepare effective managers for large public and private construction projects, to prepare the workforce required for the state’s transportation infrastructure improvements, and to enable current and future engineers and other professionals to assume leadership roles in the construction industry.

This program is different from other construction management programs as it is based on a well-balanced curriculum covering various aspects of the construction management profession. Special attention is given to working professionals with classes offered at times convenient for the students. Students will take required courses in legal and environmental issues in construction, advanced technology, project planning and control, cost estimating, financial and risk management issues. Also issues in construction safety and current trends in construction industry will be discussed. Students will also have a broad choice of electives from courses in construction management, engineering, business, or other graduate courses with department approval.

Cal State East Bay’s M.A. TESOL program provides students with a strong generalist preparation to work with adult English learners while still allowing students to explore particular specialties, such as general linguistics or composition studies. The program is organized around a cohort model which helps to create a strong sense of connection between classmates. There are eight required classes (28 units) as well as a departmental thesis (2 units). Most students complete the program in two academic years.

The Music Department at CSUEB integrates rigorous academic training with a driving passion for the making of great music: the classics from the European-American tradition, great jazz, the new ‘classics’ of our own time, world music, experimental music and more. With a rich variety of opportunities for performing and composing and a deep commitment to teacher education, the Music Department offers something for all students seriously committed to pursuing a life in music.

The Music Department occupies a large, fully-equipped, modern facility with a number of special resources: a Media Center for Music Technology; Music Resource Center, with thousands of scores and recordings; Choral Music Education Student Resource Center, with thousands of choral octavos and conducting resources; large musical equipment collection for student use; Recital Hall with custom acoustical design; and professional recording facilities.

The Music curriculum is designed to serve the needs of students who have career goals in performance, composition, music technology, jazz, public school or private teaching, or graduate study, as well as those who are pursuing other fields of study and choose music as an elective.

The Department of Philosophy at Cal State East Bay seeks to promote the exploration of enduring human concerns - concerns, for example, about the nature of knowledge, ethics, truth, and God. In addition to emphasizing classical philosophy, the department encourages students to think critically about contemporary debates, particularly in the areas of law, human rights, and social justice; science, technology, and values; and religion. The department’s faculty strive to instill in students lifelong habits of questioning, of exploring views contrary to their own, and of engaging in reasoned and honest dialogue. By their focus on analysis, comprehension and communication, they aim to develop qualities that are essential to personal fulfillment, civic responsibility, and career success.

Many different kinds of students choose the major in philosophy. Some intend to do graduate work in philosophy, often with the intention of becoming philosophy professors who research and teach in philosophy. Others take philosophy as a preparation for another professional area. Traditionally, for example, philosophy has been one of the chief roads to professional law schools. Philosophy also serves as a good general liberal arts education, since many of the long-established university disciplines are founded on philosophical principles: political science, sociology, education, aesthetics, physics, and other subjects. Finally, many students major in philosophy in order to prepare for careers that require clarity of thought, analytical ability, good writing skills, and the ability to present a reasoned argument.