Master of Business Administration in Business Administration with Concentration in Analytics for Managers

at California State University - East Bay USA

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

This degree program, offered through the Department of Biological Sciences and the Department of Earth and Environmental Sciences, provides the opportunity for students to acquire a practical and theoretical education in the marine sciences to prepare them for careers as marine specialists, scientists, and teachers. The program at Moss Landing provides interdepartmental work and a field facility for advanced study in the marine sciences which cannot be duplicated on the Cal State East Bay campus.

Program Learning Outcomes
Students graduating with an M.S.in Marine Science from Cal State East Bay will be able to:

• Demonstrate an understanding of fundamental concepts in a particular category of oceanography and marine science and
  • be able to synthesize and integrate across all of these fields, yet achieve a depth of understanding in the student’s individual specialty or field of study (MLML specialties include Physical Oceanography, Biological Oceanography, Chemical Oceanography, Geological Oceanography, Marine Phycology, Marine Ichthyology, Marine Turtle, Bird and Mammal Ecology, and Marine Invertebrate Zoology.)
• Demonstrate the ability to critically analyze scientific research, whether the student’s own research, or that performed by others.
• Pose relevant scientific hypotheses or questions that may then serve to guide thesis research.
• Demonstrate proficiency in the design and implementation of experiments or data collection methodologies to address specific hypotheses/questions.
• Master the skills and tools of data collection and analysis (including analytical and statistical techniques as appropriate) specific to the student’s scientific field of study.
• Demonstrate the ability to place ones own research within the larger context of relevant field of scientific study and to clearly identify the implications of this research for that field.
• Demonstrate proficiency in oral and written communication by being able to present research clearly and concisely. This includes thoughtful and thorough oral and written presentation of their thesis and their responses to questions. 

The BS in Economics trains students in the tools of economic analysis and exposes them to a great breadth of areas in which those tools can be used to tackle problems, including international trade and finance, labor markets, industry structure, firms’ business strategy and competition, public policy and management, the environment, health care, economic development and income inequality, corporate governance and entrepreneurship, money markets and Federal Reserve policy, and law. The program provides rigorous analytical training and quantitative and programming skills that equip students to correctly formulate (and solve) complex problems in the preceding areas and in the daily decision-making and financial planning of their everyday lives. Economics students learn techniques for critically analyzing and correctly evaluating key issues in public policy, and those skills can also be applied outside the public sector (e.g., to business).

The mission of the B.A. program in Sociology is to provide a stimulating and cooperative learning atmosphere for a highly diverse group of students. The program seeks to foster a lifelong love of learning about the social, cultural, political, and economic institutions humans have created and the directions they are changing. The program’s goal is for students to think deeply about ways social structures and processes influence individuals’ lives and opportunities, and how individuals can contribute to building more inclusive and satisfying communities and organizations. The program’s faculty members are dedicated to providing students with tools that will empower and prepare them to be active citizens in their families, communities, organizations, and workplaces, and to expand their understanding of community engagement to include national and global projects aimed at addressing larger social problems. The wide range of courses and flexible program structure prepare successful students to enter master’s and doctoral programs in several fields including Sociology, Social Work, Anthropology, Law, Political Science, Counseling, Education, and Public Administration.

Students will increase their appreciation of the value of all human beings and a commitment to an inclusive and just society that addresses the needs of all groups of people. In acquiring a deep understanding of the structure of groups, organizations, and societies, and human interaction within these contexts, students develop their capacity for more personally rewarding and socially responsible participation and leadership in their families, their work, their communities, and society as a whole.

The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Multimedia Journalism, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study. 

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

3D Art & Design Concentration
The 3D Art and Design concentration combines the fabrication skill sets of sculpture and industrial design with digital 3D modeling to enable students to create work at the growing overlap of design and fine arts. Increasingly sculptors need to use state of the art 3D printers and modeling software, and designers need to prototype their ideas in clay or welded steel. The emphasis is on carefully aligning form and concept through agile use of a variety of media and creating objects that speak clearly to their chosen audience, from the fine art gallery to the commercial production line.

The Master of Arts degree in Music is an intensive program that provides advanced study for students with highly developed interests and accomplishments in music. Students are given the opportunity to improve their musicianship skills, critical skills, and professional insights in preparation for furthering their careers in performing, teaching, composing and arranging, administration, and research. It also offers opportunities for current school and college music teachers to increase their professional effectiveness and provides prospective doctoral aspirants with a sound foundation for advanced graduate study.

Students take core courses in graduate-level music theory and music history, and construct an individual course of study in an area of emphasis that supports their artistic, creative and professional goals. Areas of emphasis include: conducting studies, composition, music theory, jazz studies, music education, music history and world music, and performance.

Students in our program have opportunities to study with leading performers, composers, and scholars, and to partake in the musical and cultural richness of the San Francisco Bay Area. Emphasis is placed upon maintaining small class sizes and close student-to-teacher interactions. The program also provides flexibility for students to explore further study in areas relevant to their career goals and aspirations. Beyond the classroom, the Department of Music boasts a thriving music program that includes numerous classical, electronic and jazz ensembles. Many of our students are actively engaged in performing, teaching, and other musical pursuits while simultaneously completing their degrees.

Area of Emphasis
A minimum of 6 units of coursework in one (1) of the following areas of emphasis is required:

• Conducting Studies
• Composition
• Jazz Studies
• Music Education
• Music History and World Music
• Music Theory
• Performance

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

The Department of Social Work offers graduate study leading to the Master of Social Work (M.S.W.). This program trains social workers for leadership and direct practice positions in social work and is accredited by the Council on Social Work Education. The program has a multicultural focus, preparing graduates to work in both non-profit and public agencies and to be proficient in serving diverse populations in urban communities.

The mission of the California State University, East Bay Master of Social Work program is to graduate culturally responsive urban social workers in the areas of Children, Youth, and Families and Community Mental Health. Social work graduates are prepared to address individual, family, group, and community needs caused by inequalities of class and identity including race, ethnicity, gender, age, disability, sexual orientation, immigration status, religion, caste, and other forms of social injustice. Advocacy and social change around these injustices form the core of the MSW program.