Master of Business Administration in Business Administration with Concentration in General Business

at California State University - East Bay USA

Ethnic Studies offers an interdisciplinary major, providing a comparative approach to the study of people of color in the United States.  Our Ethnic Studies curriculum has a strong social justice focus. Through a systematic study of the cultures, histories, and social realities of communities of color in the US, our students finish our program prepared to work effectively in multiracial, multiethnic, multigender communities. 

Through inclusive and rigorous creative inquiry, the Department of Theatre and Dance provides comprehensive training for performance, creativity, reflection, diversity, collaboration, mentorship, community engagement, and social justice.

Through a combination of core classes with a concentration, the program provides comprehensive pre-professional training in the areas of performance (Acting, Dance, Inclusive Performance (Applied Social Justice), and Musical Theatre) and production (Stage Technology and Design). Our primary goal is to develop artists whose performance skills and creativity are supported by a firm background in history, literature, and aesthetics. In an environment designed to encourage creativity and self-expression, students perform regularly in a variety of theatre and dance productions. The culmination requirement offers an opportunity to direct, choreograph, perform, write, intern, or design.

Theatre Arts program encourages majors to acquire a range of skills to expand their career options. Many have entered advanced studies in nationally recognized universities and conservatories. Some have chosen careers in teaching, while others have gone directly into theatre or dance performance. Alumni perform on professional stages around the world, including Broadway and Hollywood, where they have won Tony and  Emmy Awards, as well as other professional recognitions. Employers in business and public service professions desire Theatre Arts graduates for their team skills, their imaginative approach to problems, and their ability to communicate creatively.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

Geology is the study of the earth and of life and the natural processes occurring on the planet through time. Students learn about the causes of processes such as earthquakes, volcanoes, the formation of mountains, the effect of erosion and deposition, and the formation of rocks and minerals and their uses. Coursework combined with observations on field trips provide Cal State East Bay students with an understanding of natural processes and the human impact on the environment.

The Geology, B.A. program offers the student a greater degree of flexibility and may be more appropriate for those who do not plan to become certified professional geologists or pursue graduate study. (Note: Transfer from the Geology, B.A. to the Geology, B.S. program or vice versa can be accomplished.) Students wishing to do independent geological work professionally or plan on graduate study should enroll in the B.S. program; see the B.S. program in Geology in the Department of Earth and Environmental Sciences.

The Department of Earth and Environmental Sciences offers undergraduate study leading to the Bachelor of Science and Bachelor of Arts degrees in Geology, focusing on developing strong foundational knowledge and a broad set of field and laboratory skills in the Earth sciences.

The College of Business and Economics, which offers the Bachelor of Science in Business Administration (B.S.B.A.) program, is committed to providing life-changing, quality business education to prepare students from diverse backgrounds to become successful business professionals and leaders. The B.S.B.A. program imparts students with the knowledge and skills necessary to understand the changing global business environment and to prepare students for success in their professional careers.

The B.S.B.A. major program is structured around a set of core courses enabling students to develop general business perspective and skills. Students are required to choose an area of specialization, i.e., concentration, corresponding to their desired career path. In addition, the program allows students flexibility to customize their specialization by choosing business elective courses. These electives may be chosen to further strengthen their preparation in their chosen concentration.

The undergraduate and the graduate programs in the College of Business and Economics are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).

Students who pursue a degree in History come to understand the major issues facing the contemporary world through a historical lens, and understand how actions and actors of the past have created the political, social, and environmental circumstances faced by civilization today. Their studies afford them entree to the riches of the recorded past and understanding of the process of historical change. At the same time, a History major enables them to develop critical reading and writing skills that are valuable in life and crucial in any employment field they choose to enter.

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

Statistics is the science of learning from data. Majors study collecting and analyzing a variety of data, and reporting the results of the analysis.  Designs of Experiments are used to plan data collection in experimental settings, such as in medical research.  Surveys are used to collect opinions from samples in populations, such as in political polling.  Observational data is collected commonly by business as part of standard business processes, such as in website analytics.  Statistical methods are used to process data into easily read visual displays, and into summary statistics for interpretation, decision making, and reporting.

Statistics has been a rapidly growing science for many years and has many uses in other fields, such as Business Analytics, Machine Learning, Visualization, Econometrics, Biostatistics, Psychology, and many others.  Statistics is widely used by businesses and government organizations to understand changes in the economy and to make forecasts about future events based on past patterns in their data. Statistics is used to model relationships between variables and to predict future values of output variables from input variables.  Statistical methods draw accurate inferences about large groups on the basis of a representative sample from the group or population.  Descriptive Statistics are used to summarize and visualize the collected data.

The methodology of statistics can be adapted to many types of problems. Due to the extensive development of computers and the collection of large databases, the need for statistical techniques has greatly expanded in recent years.  A society like ours, which has become increasingly dependent on its data, has a growing need for statisticians.

The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Multimedia Journalism, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study.