Master of Business Administration in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Master’s degree in Interaction Design and Interactive Art is a unique interdisciplinary program at the intersection of interaction design and interactive content development. The program emphasizes the creative and technical aspects of current and emerging technology and its use in creating, controlling, delivering, and presenting compelling content in an interactive form. This degree draws upon elements from many fields, including visual and interaction design, UX/UI, Fine Art, Computer Science, Education, Psychology, Journalism, and Telecommunications.

Our program embraces industry skills and practices by emphasizing teamwork and a project-based, hands-on approach in the creation of interactive applications and objects as part of designed user experience. Instruction focuses as much on the enduring creative process as on the transient technology so that students learn skills needed to adapt quickly to new environments in a rapidly developing and ever-changing field.  

The Interaction Design and Interactive Art, M.A. Program is a two-year degree program, and most coursework is offered in the evening to accommodate working professionals.

During the first year, students develop a theoretical foundation, enhance their creative and research skills, and learn to work effectively in teams. During the second year, small teams of students of various backgrounds and talents create innovative, professional interactive thesis projects. Ideas for projects originate from students, faculty, or external sources.

Students in the Interaction Design and Interactive Art, M.A. Program, enjoy many benefits including small student-teacher ratios and dedicated interdisciplinary faculty. Thesis project students have 24-hour access to a dedicated production studio, maker space, and secure workspaces equipped and maintained with the current technology and support staff.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Interaction & Game Design Concentration
Interaction Design focuses on the creation of meaningful experiences expressed as interactive applications and objects. Game Design applies this to entertainment, both experimental and commercial. Students analyze interactivity in art, design, and everyday life, acquire skills and develop prototypes, and work in collaborative teams to produce successful games and creatively solve real world problems.

Biology is concerned with living matter in all its forms, responses, and interactions. It deals with the study of anything that has been or is alive: microbes, fungi, plants, “protists” and all animals, including humans. The science of biology includes a large number of highly integrated sub-disciplines such as microbiology, genetics, molecular biology, ecology, evolutionary biology, physiology, systematics, and behavior. Biologists must draw upon a wide variety of academic disciplines to make observations and form conclusions, and well-trained biologists have solid backgrounds in chemistry, mathematics, computer science, statistics, physics, and the humanities, as required by graduate programs and professional schools, to meet the demands of professions in the life sciences.

The political science curriculum helps students to acquire an organized body of knowledge about government and to think analytically about public policy, law, and politics. The political science degree prepares graduates to enter careers in government, public service, public administration, public policy analysis, legislative advocacy, business, international relations, and teaching. Many Cal State East Bay political science graduates continue their academic careers in law school, or in the pursuit of graduate degrees in political science or public policy analysis.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

Speech pathology and audiology are clinical professions with a goal of screening, assessing and treating children and adults with disorders of speech, language, hearing, cognition and swallowing. Speech-language pathologists and audiologists have varied career interests and pursuits including working in healthcare, special education settings, in higher education, in public service, or private industry. Basic and applied research, codes of ethics, and a commitment to evidence-based and culturally competent practice form the backbone of these professions. These professions contribute to our understanding of typical and atypical communication, as well as the influence of culture on communication, and on strategies that enhance quality of life for persons affected by communication disorders and differences.

The majority of students select this degree program for professional training in speech pathology and/or audiology. Others select this major because it supports the development of a strong skill set in basic and applied science, professional conduct, and writing skills while engaging critical thinking, creativity, planning, and decision making. Coursework in the discipline draws from academic disciplines as biology, physics, psychology, statistics, linguistics, sociology, anthropology, medicine and law. The strength of the program is its rich, interdisciplinary nature that emphasizes a powerful combination of science with liberal arts, humanities, and the social sciences while providing clear depth in the major. Many of our undergraduate majors successfully pursue careers other than speech-language pathology, in fields of education, special education, health care administration, public health, social work, recreational therapy, applied behavior analysis, counseling, and case management.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

BFA in Fine Arts Practice
The Fine Arts Practice concentration is offered for students who wish to delve deeper into their art practice, develop their key concepts, and create a focused body of work to propel their career in the Arts to the next level. Through intensive hands-on studio courses, thought-provoking academics, and BFA critiques, faculty work with students to hone their skills, widen critical thinking, strengthen creative expression, and form a deeper understanding of their role as a cultural maker. Students can specialize in drawing, painting, printmaking, sculpture, ceramics, or hybrid approaches to artmaking which may incorporate multiple media and digital media. Bridging traditional and contemporary art practices, the program prepares students with skills to produce and sustain a culturally responsive practice that embraces the emerging issues and technologies that impact society and cultural production. This degree is chosen by students who intend to become professional working artists, work in art related fields, or apply for graduate work.

The Department of Social Work offers graduate study leading to the Master of Social Work (M.S.W.). This program trains social workers for leadership and direct practice positions in social work and is accredited by the Council on Social Work Education. The program has a multicultural focus, preparing graduates to work in both non-profit and public agencies and to be proficient in serving diverse populations in urban communities.

The mission of the California State University, East Bay Master of Social Work program is to graduate culturally responsive urban social workers in the areas of Children, Youth, and Families and Community Mental Health. Social work graduates are prepared to address individual, family, group, and community needs caused by inequalities of class and identity including race, ethnicity, gender, age, disability, sexual orientation, immigration status, religion, caste, and other forms of social injustice. Advocacy and social change around these injustices form the core of the MSW program.

The Master of Science degree provides students with advanced training in chemistry and the analytical skills needed to process and critique complex chemical information. The program requires a set of core courses encompassing the different disciplines of chemistry. Students may complete the remaining unit requirements with coursework in chemistry or may choose a biochemistry concentration, with the additional coursework in that area. The degree program mainly serves students in four categories: those seeking opportunities in the chemical industry requiring training beyond the baccalaureate level, employed chemists who wish to enhance their career potential, future teachers of high school or community college chemistry, and individuals contemplating more advanced graduate study.

Because of the rapid progress in the fields of chemistry and biochemistry, the department strives to offer a range of courses that cover not only established principles but also recent advances. Through laboratory-based coursework and research opportunities, students are prepared for new developments in experimental methods and instrumentation. They acquire experience reading and analyzing the chemical or biochemical literature in several courses, as well as through a research-based laboratory or computational project (Plan A) or by developing a written literature review (Plan B).