Master of Business Administration in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in our society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Chemistry majors receive extensive instruction in predicting chemical reactivity. Building on an understanding of mathematics and physics, chemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, physical, and biochemistry. Students learn the protocols and techniques for working safely with chemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Chemistry, B.S. degree is approved by the American Chemical Society (ACS). A certified degree is a valuable credential that serves as national-level recognition for completing a rigorous academic chemistry curriculum in an ACS-approved department. The extra rigor of an ACS certified degree is valued by both potential employers and graduate schools.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The Master of Science in Business Analytics (M.S.B.A.) provides students with a balanced and broad set of knowledge and skills in data analytics. This degree offers an in-depth study of advanced information technology used in business analytics. It also provides a comprehensive presentation of quantitative methods and software for business analytics, and develops students’ knowledge and skills in applying analytics to solve business problems.

The M.B.A. program supports students’ career advancement by preparing them for positions of leadership in an increasingly diverse and globally competitive economy. The program is centered on the rigorous knowledge of the basic functional areas of business, an appreciation of management challenges in a global context, and opportunities to develop students’ interpersonal and executive leadership skills. It also enables students to deepen and broaden their knowledge and skills through elective courses in an area of concentration. The program offers a range of formats to cater to the needs of full and part time students and students seeking an executive style MBA.

The Master of Arts degree in History is designed to meet the varied needs and interests of students seeking an advanced degree in history. The program educates students in advanced skills in historical research, writing, interpretation and research, and provides opportunities for training in teaching and public history. Four areas of concentration permit students to plan their coursework to best suit their goals within the overall program requirements and the range of courses offered. The program includes graduate course offerings in historical research and historiography, a  portfolio course, reading seminars, graduate elective units, a scholarly practicum, and a culminating master’s experience. Elective units may be taken in other fields with the approval of the History Graduate Coordinator. The Master’s culminating experience may be a university thesis, examinations in major and minor fields, a public history project or a graduate teaching project, depending on the concentration chosen. Because the majority of students in the master’s program are employed full-time during the day, graduate courses are offered in the evening, usually on a one-night-a-week basis, in fall and spring semesters. This schedule allows students time to complete regular assignments, carry on research, and make regular progress toward the M.A. degree.

The Art Department emphasizes study in our Bachelor of Fine Arts (B.F.A.) Program. This is a professional degree that offers students the opportunity to develop greater expertise through comprehensive and intensive study in a specific area of art or design - a program that leads to successful careers in the visual art and design industries. Students who intend to pursue graduate studies or advanced skills for a professional career typically choose the B.F.A degree.

The B.F.A. professional concentrations require 70 units of study in the Department to complete the major.  There is no application procedure to enter the Bachelor of Fine Arts program beyond declaring as a B.F.A. student with a specific concentration.  The concentrations are listed below under major requirements.

Illustration Concentration
The concentration in Illustration prepares students for careers focused in various areas of this professional field.  Illustration  occupies an artistic space between creativity and communication and is influenced by society, culture and technology. Our program offers courses to enhance knowledge, skill, creative and professional development. Illustration has areas of specialty including publishing, games, film, concept art, graphic novels, cartoons, children’s books, and editorial. Our program begins with practiced emphasis on core and pictorial work then goes on to familiarize the student in ideas and tools specific to the Illustration field, including career and portfolio preparation. The program covers traditional and digital tools to give students a foundation with which to branch out into their own creative endeavors.

Psychology is the science of behavior and mental processes. Many psychologists work primarily with people to understand how they think, respond to stress, learn and forget, develop into unique personalities, and interact with one another. Others study the behavior and nervous systems of animals in order to find general principles that apply across species. Psychologists apply their knowledge to do therapy and counseling, to improve practices in schools, prisons, and rehabilitation centers, and to enhance performance in industrial and business settings.

The B.S. programs are designed for more specialized purposes. Students in the B.S. program must select one of the two concentrations in that program: Industrial/Organizational Psychology or Ergonomics and Human Factors. The concentration in Industrial/Organizational Psychology provides preparation for careers related to business, with an emphasis on personnel management. The concentration in Ergonomics and Human Factors provides preparation for careers in the design of work environments to take account of human limitations and strengths, for example, the design of equipment (computers, aircraft, automobiles) or the design of industrial procedures.

The master’s degree in Multimedia is a unique interdisciplinary program at the intersection of interactive content development and interaction design. The program emphasizes the creative and technical aspects of current and emerging technology and its use in creating, controlling, delivering, and presenting compelling content in an interactive form. This degree draws upon elements from a number of fields including art, journalism, computer science, psychology, and telecommunications.

The master’s degree in Multimedia focuses on Interaction Design,  the creation of interactive applications and objects as part of designed user experience.

The Multimedia graduate program embraces industry skills and practices by emphasizing teamwork and project-oriented goals. Students learn the skills needed to adapt quickly to new environments - a valuable asset for any profession. Because multimedia is a rapidly developing and rapidly changing field, the program focuses as much on the enduring creative process as on the transient technology.

The Multimedia master’s is a two-year degree program. Most coursework is offered in the evening. During the first year, students develop a theoretical foundation in multimedia technology, enhance their creative skills and learn to work effectively in teams. During the second year, small teams of students with various backgrounds and talents create innovative, professional-quality interactive multimedia projects. Ideas for group projects can originate from students, faculty or external sources. Many of the program’s student projects have won national and international awards.

Students in the Multimedia graduate program enjoy a number of benefits including small student-teacher ratios and a dedicated interdisciplinary faculty. Thesis project students have 24-hour access to their own professional-quality multimedia production studio. These facilities are well equipped and maintained with the latest technology.