Master of Business Administration in Business Administration with Concentration in Marketing Management

at California State University - East Bay USA

The Department of Statistics and Biostatistics offers graduate study leading to the degree Master of Science in Statistics. The program is flexible in order to serve the needs of students with varying backgrounds (including statistics, mathematics, computer science, engineering, business, economics and other quantitative fields) and with different career objectives. The program includes concentrations in in Actuarial Science, Applied Statistics, Data Science, and Mathematical Statistics. All students are expected to master a wide variety of applied statistical, computational, and probabilistic techniques and the theoretical foundations upon which these techniques are based. Students are expected to be familiar with recent developments in the field and to be able to use the statistical literature to learn new techniques and theories throughout their professional careers. In addition to the general requirements stated elsewhere in this catalog, students must satisfy the departmental requirements stated in the following paragraphs.

The Liberal Studies Major aims to provide a rich liberal art educational experience through selected courses from a wide range of academic disciplines, while at the same time allowing students to select a field for in-depth study of their own interest.  The broad-based, interdisciplinary nature of Liberal Studies provides a solid well-rounded undergraduate educational experience, integrating knowledge from arts and humanities, social science, and natural sciences, with analytical and communication skills well suited for many careers and professions.

The major consists of a common core and a choice from seven concentrations, designed to meet diverse student interests and needs not only for school teaching, but also for leadership in government, non-profit organizations, and business, and for graduate education in law, counseling, social work and services, public affairs and administration, and educational leadership.

Anthropology is the multifaceted study of humanity from an evolutionary, historical, and global perspective. Students in anthropology learn about their own culture as well as those of other peoples as they are shaped by biological evolution, ecological constraints, political history, and sociological conditioning. The Department of Anthropology, Geography, and Environmental Studies offers ethnographic, theoretical and methodological courses in five sub-disciplines: biological anthropology, prehistory and archaeology, linguistic anthropology, sociocultural anthropology, and applied anthropology. Regional courses on major populations of the world, especially the heritage cultures of North and South America, and Asia, form an important component of the curriculum. The B.A. degree program bridges the sciences, social sciences, and humanities, preparing students for multidimensional careers. Fundamentally, the study of anthropology cultivates an appreciation of what all humans share, as well as how humans differ across time and space.

At the undergraduate level, students in the B.A. degree program may choose to focus on special interests in two combined sub-disciplines:

• Archaeology and Biological Anthropology emphasize the study of human biology, variation, evolution, and the reconstruction of past ways of life and cultural systems from material remains.
• Socio-Cultural and Applied Anthropology emphasize the study of social and cultural systems of more recent historical and contemporary populations, and the application of anthropological insights into present-day problems.

The Communication Department features the integration of theories and criticism with the essential skills for media production, professional engagement, and meaningful research. Graduates will be able to make a positive, professional, and important contribution in communication theory and research, Strategic Communication, Multimedia Journalism, and Communication and Media Studies. Students will study, research and analyze the perspectives that will lead to their becoming inclusive, ethical, and effective leaders and participants in global and local communities. They will acquire skills in critical analysis, speaking, writing, and visual presentations across all media. They will learn about the changing world of today’s and future media as well as the long history of the relationship between communication, self, and society and they will be prepared for a broad array of careers or graduate studies. All undergraduates must complete 32 units in 8 core courses in communication and elect one of three concentrations: Multimedia Journalism emphasizing digital journalism for social justice that converges print, audio, visual, and video; Strategic Communication that converges the study of Advertising, Public Relations and Organizational Communication; and Communication and Media Studies that is designed to give students maximum flexibility in the 21st century job market while providing ample depth for those wishing to pursue graduate study.

The Master of Science in Counseling degree requires 60 units organized according to university and degree program requirements. Requirements are established to ensure that each degree candidate obtains adequate breadth in subject matter, field experiences, and research.

School Counseling Concentration
The School Counseling concentration is designed to prepare candidates to be professional school counselors who use data-driven, comprehensive programs and services to advocate for social justice, equity, inclusion, and diversity in P-20 settings.  Candidates have an option to complete additional fieldwork hours to acquire an Associate Marriage and Family Therapy License (Intern License) to increase their options to work with children and families inside and outside of schools.  The School Counseling Program is committed to training socially just candidates who are competent in developing, implementing, and evaluating comprehensive programs and services that are designed to be educational and preventative with a focus on developmentally appropriate and culturally responsive approaches. 

The Department of Philosophy at Cal State East Bay seeks to promote the exploration of enduring human concerns - concerns, for example, about the nature of knowledge, ethics, truth, and God. In addition to emphasizing classical philosophy, the department encourages students to think critically about contemporary debates, particularly in the areas of law, human rights, and social justice; science, technology, and values; and religion. The department’s faculty strive to instill in students lifelong habits of questioning, of exploring views contrary to their own, and of engaging in reasoned and honest dialogue. By their focus on analysis, comprehension and communication, they aim to develop qualities that are essential to personal fulfillment, civic responsibility, and career success.

Many different kinds of students choose the major in philosophy. Some intend to do graduate work in philosophy, often with the intention of becoming philosophy professors who research and teach in philosophy. Others take philosophy as a preparation for another professional area. Traditionally, for example, philosophy has been one of the chief roads to professional law schools. Philosophy also serves as a good general liberal arts education, since many of the long-established university disciplines are founded on philosophical principles: political science, sociology, education, aesthetics, physics, and other subjects. Finally, many students major in philosophy in order to prepare for careers that require clarity of thought, analytical ability, good writing skills, and the ability to present a reasoned argument.

Human Development is an interdisciplinary program that integrates theory and methodology from disciplines such as anthropology, biology, linguistics, psychology, and sociology. The program explores the processes and mechanisms underlying developmental change and stability across the lifespan and the socio-cultural and historical contexts in which development takes place.

The Program’s curriculum aims to develop in students a basic understanding of major research findings and core concepts in human development, the ability to analyze and evaluate theoretical and practical issues in the field, and the skills to apply learning to diverse communities outside the University. The Program strives to create an optimal learning community that values and fosters collaborative learning and dialogue between and among students and faculty from diverse backgrounds.

The Department of Computer Science offers graduate study leading to the degree of Master of Science in Computer Science. This program is designed to extend the student’s knowledge in a broad manner beyond the baccalaureate degree major in Computer Science. It will both (1) deepen general understanding of theoretical principles and (2) provide exposure to important applications of Computer Science such as security, software engineering, database, networking, and others. This approach is especially important in Computer Science, where training in specific languages and systems and on specific machines is transitory, as these languages, systems, and machines evolve. In contrast, many of the principles will last, and generally apply to a wide variety of specializations within the field.  The breadth of subject material is important as many students will have a number of different job classifications in their working lives.

The Department of Chemistry and Biochemistry provides a strong education in chemistry and biochemistry that prepares its students to function and thrive in society. The department attempts to increase the problem solving and critical thinking skills of all students. Non-science students learn about the scientific and chemical aspects of everyday life that allow them to understand issues related to the environment, energy production, disease prevention, and nutrition. Students of the sciences learn the fundamentals of chemistry that control the interactions of elements and molecules. Building on an understanding of mathematics, physics, and biology, biochemistry majors receive a background in the major disciplines of chemistry including inorganic, analytical, organic, and physical, and take in-depth coursework in biochemistry. Students learn the protocols and techniques for working safely with chemicals and biochemicals. The department recognizes the importance of the pursuit of new knowledge in the development of skilled scientists and productive members of society, and encourages its students to participate in research projects and cooperative educational opportunities.

The Biochemistry, B.A. degree prepares students for employment in biochemistry, biotechnology and related fields. It can also serve as preparation for professional health-related programs such as pharmacy or medicine. The Biochemistry, B.A.: Chemistry Education Concentration is designed for students interested in teaching chemistry at the high school level but also prepares graduates to work as biochemists in industry or government. This program prepares students to enter a single subject credential program.

In Physics, one attempts to discover, formulate, explain, and apply the basic laws of nature. Physicists work in areas as diverse as astrophysics, relativity, properties of materials, or the standard model of fundamental particles and interactions. The Principles of Physics provide the foundation for other sciences as well as engineering. Some of the examples of modern technological development from the application of physical principles include radio and television, computers, laser scanners, and communication by fiber optics. In addition, physicists explore problems in astronomy and theories for the origin and evolution of the universe.

At Cal State East Bay students can choose between a Bachelor of Science (B.S) degree and a Bachelor of Arts (B.A.) degree with a major in Physics. The B.S. degree major program is designed to give students an understanding of the fundamentals of physics including concepts of atomic and nuclear physics, classical mechanics, wave motion and sound, electromagnetism and optics, heat and thermodynamics, relativity, quantum mechanics, and elementary particles and their interactions.