Master of Science in Marketing Analytics (STEM)

at Clark University USA

Marketing is no longer just the ads you see on television but is now driven by consumer data. Employers across all industries are clamoring for professionals with the theoretical and practical knowledge to turn marketing data into tangible business value by formulating insights and developing strategies. At Clark University, our M.S. in Marketing Analytics is a STEM OPT-eligible program that will open doors to the increasing number of opportunities in the field of marketing data analysis. Students learn the quantitative and statistical tools to collect, evaluate, and interpret marketing data. You’ll also learn the communication skills necessary to share actionable knowledge with colleagues across disciplines and at every level of an organization.

Whether your goal is to bring positive change to your local community or to advance a cause you feel passionate about, our Master of Public Administration (MPA) program provides the essential leadership and analytical skills you’ll need to realize your vision. The graduate degree in public administration is specifically designed for professionals who want to boost their influence and effectiveness to drive change in the public sector and nonprofit arenas.

Through rigorous learning and real-world experiences, you will develop the skill to manage operational issues, craft policy positions, communicate your vision, navigate organizational challenges, and mediate politically sensitive situations.

Employers across all industries are clamoring for professionals with the theoretical and practical knowledge to turn data into tangible business value, formulate insights, and develop strategies for managers and executives. At Clark University, our M.S. in Business Analytics program will give you a thorough grounding in the three key areas of data analytics—descriptive (what happened), diagnostic (why it happened), and prescriptive (how to make it happen). You’ll also learn the communication skills necessary to share actionable knowledge with colleagues across disciplines and at every level of an organization.

Clark’s master’s degree in GIS combines rigorous academics with widely varied, highly applied learning opportunities. Our two-year program offers ample opportunities to take what you learn in the classroom and put it to work in the wider world through creative engagements with communities, nonprofits, government, and the private sector. By working hands-on with partners, you gain valuable experience applying theories and implementing your creative solutions to complex problems.

In addition, we offer four concentrations within the GIS degree that enable you to focus your studies: GIS for Development and Environment, Conservation Applications, Global and Community Health Applications, and Remote Sensing. Each requires the completion of a set of concentration-specific courses, and each provides a valuable set of skills — and credentials — that will serve you well throughout your career.

Community and Global Health Applications - Concentration
The concentration in GIS for Community and Global Health Applications is intended for students interested in applications of geospatial technologies in areas of community and global health. The program is aimed at individuals who plan to work as GIS Analysts/Specialists in international health organizations (such as WHO, International Red Cross), federal, state and local government agencies (CDC, FEMA, state and municipal health departments), NGOs (Partners in Health, Planned Parenthood, etc.) or research organizations and Universities (Schools of Public Health, Health GIS Research Labs).

Putting information into a spatial context allows exploring the spatial relationships among health and behavior indicators, health outcomes, environmental risk factors, and demographic and cultural characteristics at a particular location. GIS and remote sensing allow visualizing and analyzing spatial patterns of disease distribution, accounting for spatial dependencies in the data, and investigating how health outcomes and processes that drive them differ from place to place. GIS maps may indicate connections and trends that would be otherwise not readily apparent, if the data were not integrated together via spatial overlays. Graduates with this concentration will have a solid understanding of health issues facing communities (both domestic and global), and of the policy environments affecting global and community health. They will also develop competency in a wide range of GIS analytical methods, with particular emphasis on techniques applicable to community and global health issues.

Faculty this concentration have developed strong partnerships with local and global organizations, including the City Worcester (Department of Public Health), Family Health Center of Worcester, Inc., Department of Family Medicine and Community Health at the University of Massachusetts Medical School, Departments of Obstetrics/Gynecology and Pediatrics, University of Massachusetts Medical School/UMass Memorial Health Care, Partners in Health, and others. Several MS students have done summer internships in some of these organizations or worked as research assistants with faculty on health-related GIS projects, and co-published academic papers in peer-reviewed journals.

Our curriculum includes a required introduction to literary studies, as well as elective special-topics seminars in a range of geographical contexts and time periods. Working closely with your adviser, you will identify an area of focus for your thesis research and complete a project that builds on your unique scholarly interests.

Most students earn their degree in three or four semesters. Students must be in residence for at least one year (two years are required for recipients of a teaching assistantship award).

In addition, students must:

• Attend the Departmental Colloquia, a noncredit course in which faculty and students present work in progress, share thesis updates, and hear guest speakers. Successfully complete an oral defense of their thesis before two or more faculty readers.

Our students engage capacities and skills that have import within and beyond the study of literature. Such skills entail:

• Analyzing both written texts and broader cultural narratives that shape the political and social world. Crafting insightful and illuminating arguments. Conducting independent and in-depth research with a range of archival sources.

Clark’s master’s degree in GIS combines rigorous academics with widely varied, highly applied learning opportunities. Our two-year program offers ample opportunities to take what you learn in the classroom and put it to work in the wider world through creative engagements with communities, nonprofits, government, and the private sector. By working hands-on with partners, you gain valuable experience applying theories and implementing your creative solutions to complex problems.

In addition, we offer four concentrations within the GIS degree that enable you to focus your studies: GIS for Development and Environment, Conservation Applications, Global and Community Health Applications, and Remote Sensing. Each requires the completion of a set of concentration-specific courses, and each provides a valuable set of skills — and credentials — that will serve you well throughout your career.

GIS for Development and Environment - Concentration
The concentration in Geographic Information Science for Development and Environment is intended for students interested in applications of geospatial technologies to address the challenge of sustainable development. The issues are many, ranging from natural resource development while protecting biodiversity, smart development and planning of infrastructure to social issues such as disaster management, humanitarian assistance, water and sanitation, poverty and hunger alleviation, climate change impacts, conflicts, and migration.

The GISDE concentration builds upon the broad strengths of the Department of International Development, Community and Environment (IDCE), the Graduate School of Geography and Clark Labs. Accordingly, this concentration allows considerable flexibility in tailoring an individual program, crafted with the assistance of a faculty advisor.

There’s a digital revolution taking place at this very moment. Harnessing the power of data, innovation, and collaboration, businesses are thinking bigger and progressing further. In a world where data is king, professionals skilled in data management and the practical application of technologies like machine learning are in high demand. Effectively analyzing big data helps businesses become better, smarter, and faster – which is why experts in data analysis are urgently required. Looking ahead, the need for data analytics experts will only surge higher and demand for analysts far exceeds the number of qualified professionals out there.

With courses focused on advanced analytics and data operations, you’ll learn how to translate data into a usable asset. Our Master’s of Science in Data Analytics will prepare you for a career in a technology-driven business environment — you’ll delve deep into Python programming, advanced statistical analysis, and data mining and warehousing. Clark will prepare you to lead your organization to better business decisions and outcomes with confidence and skill by giving you the tools to find the story behind vast amounts of data.

Poverty and structural racism undermine the quality of life in urban areas in the United States, and the societal costs can last for generations. The complexity of these problems demands an approach that goes beyond social work or urban planning or design. We developed the M.A. in Community Development and Planning because we believe social and economic justice are possible through the practice of engaged and future-focused community development.

In Clark’s Community Development and Planning program, students learn about the relations between power and capital that produce inequity, and how to use this knowledge to build partnerships and capacity in people, places, organizations, and institutions in order to promote structural change. Our curriculum is strategic and future-oriented, informed by an understanding of historic political-economic trends and current affairs. The curriculum has depth in areas such as youth justice, economic development, food security, and managing neighborhood transformation through community engagement, planning, and non-profit leadership.

Our faculty are engaged scholars and practitioners who work with, and for, state and city governments as well as community development corporations and other non-profits on a range of initiatives aimed at addressing urban challenges. They bring their skills and experience into the classroom, working closely with students to chart career paths. As mentors, the faculty introduce students to internships and a broad professional network.

Right now, people all over the world are facing social and economic injustices and escalating environmental threats to their health and wellbeing. From toxic pollution to habitat loss to climate change, our planet’s inhabitants and ecosystems are facing critical and highly time-sensitive challenges.

At Clark University, we aren’t daunted by these challenges. Our creativity and resolve are inspired by them. A signature program in our influential International Development, Community, and Environment (IDCE) Department, the M.S. in Environmental Science and Policy uses an integrative, collaborative approach for understanding and responding to complex issues. We work in partnership with communities, nonprofits, businesses, donors, and policymakers in the United States and internationally to promote safer, healthier, more sustainable relationships between humans and the natural environment. And we help develop knowledge that can be translated into action through changes to policies, practices, behaviors, attitudes, and technologies.

Gain knowledge in every step from project inception to completion, including project definition, cost and risk estimation, schedule planning and monitoring, budget management, negotiation and conflict resolution, leadership, presentation, and evaluation. Our master’s in project management curriculum provides standalone skills-based training to a working professional audience across multiple industries.

Our focus is to help you understand the concepts, tools, and tasks of a project manager, while ensuring you gain the practical leadership skills needed to excel on the job. Our instructors have specific topical expertise and provide an optimized learning process and practical application of the technical and soft skills learned. With easy access to an additional portfolio of potential electives, providing expertise in cybersecurity, and IT architectures and analytics, students can construct an educational experience that is uniquely focused on their own career aspirations, including pursuing a concentration in Lean Management.