Bachelor of Arts in Public Relations

at Concordia University, St. Paul USA

A Bachelor of Arts in Psychology from Concordia University, St. Paul provides a solid foundation for students interested in a wide range of human-focused careers, including social work, counseling, human development, and others - along with a pathway to powerful advanced degree programs.

Students in this program learn from experienced CSP faculty who bring deep expertise in human psychology, combined with unique insight into career path exploration to support students’ individual interests.

The focused curriculum provides the essential learning opportunities and skill-building that opens doors to myriad opportunities to help others in virtually limitless ways – whether within organizations and companies or in settings where graduates will work 1:1 or in group settings to help people improve their lives and resolve issues. 

In the business program, students will learn to think about the overall picture of a business’s operations and how it interacts with larger market forces. A business management major at Concordia St. Paul will develop business skills in leadership, team-building, and project management. They will explore core business principles in marketing, finance, management, law, economics, and accounting with an emphasis on international perspectives and ethics.

Students studying business management develop crucial business skills in project management, team-building, HR management, and negotiations to enter the broad field of management. Using core business principles in marketing, finance, management, economics and entrepreneurship, develop a personal management style, learn motivation tactics, and utilize strategic planning skills with an emphasis on ethics. Investigate various dimensions of business decisions by delving into case studies and working as a consultant with area businesses to develop strategies for competitive advantage and growth.

The Music Business major is a joint offering of the Music and Business Departments. The major is designed for students who wish to work as promoters, marketers, assistants, or managers of musical organizations and individual artists in either the commercial or non-profit realms.  The degree provides students a foundational knowledge base in music and business, culminating in an internship with a professional musical organization in the Twin Cities.  The skills obtained in this degree prepare graduates for entry level positions in a variety of music and arts organizations.

This program is designed to prepare students with practical marketing skills and knowledge that will be directly applicable to the business world upon graduation. Students learn marketing theory and apply concepts in activities such as electronic commerce, direct marketing, advertising, sales presentations, case analysis and marketing plans. These activities expose students to the practical, challenging and interesting projects and situations they will encounter in their careers. Students develop leadership skills and explore ethics and environmental sustainability. In addition, students earning a BS gain a strong foundation in consumer behavior, social media, and global marketing.

Students graduating with a Family Science major develop lifelong skills in scientific thinking and understanding human thought, behavior, and family interaction. The educational outcomes in combination with the internship experience prepare students to enter a career of choice or graduate school.

The 36-hour Master of Science in Information Technology Management program is designed for IT workers seeking to advance a career in information technology and/or individuals seeking to deepen their business and IT management skills and knowledge. Students will learn to be effective leaders within the technology environment and gain a firm understanding of how to grow and manage resources in a responsible and ethical manner.

The M.S. in Information Technology Management program prepares students with the business leadership skills needed to successfully lead teams in the information technology workplace. Integrating business management and technical skill development, the coursework prepares graduates with in-demand skills and competencies. Through experience-based learning, students critically explore and apply leadership theory, business strategy, data analytics, information security, project management, IT innovation and ethics.

This program is designed to prepare students for service in a ministry setting (with an option for certification as a Director of Christian Education or Outreach for LCMS students). Students will gain an understanding of Christian and Lutheran doctrine, beliefs, teachings, history, practices, ethics, church organization and strategy, vocation, and outreach. Upon completion of this program, students will recognize their personal identity in Christ, the broader ministry of the Gospel, and their philosophy of ministry.

The Church Music major develops students into well-rounded church musicians, preparing them for careers as music professionals in a Christian worship setting.  It enjoys all of the opportunities in Concordia's Music program, but also provides these additional features:

• There are organ, choral, piano, guitar, instrumental, composition, and self-designed tracks, thus equipping students to lead both traditional liturgies and contemporary worship formats.
• Each track shares the core musicianship (music theory/analysis/writing/ear-training/keyboard harmony) and music history courses. Private lessons and ensembles applicable to each track are also part of the core.
• Each track has specialized courses, culminating in a senior project/recital in the track.
• The program culminates in recital performance in the student's chosen track(s) and an internship in a metro area church.
• Students may add Director of Parish Music Certification by completing the Lutheran Theology minor, compiling a portfolio, and passing entrance and exit interviews with the Department of Theology and Ministry. This leads to rostered church worker status as a Commissioned Minister in The Lutheran Church–Missouri Synod.

With several tracks available, the Church Music Major at Concordia allows students to pursue music ministry in the area that best suits their interests and talents.

Students in Sport Communication are introduced to a variety of communication focused career opportunities in the sports industry. Students will gain valuable skills in sports public relations campaigns, social media outreach for sports teams, as well as in working with specialty sports agencies and planning sports events for organizations. Careers in sport communication are varied.  Existing opportunities in sport communication include coaching/managing teams, event management and marketing, sports venue management, public relations representative, service and marketing coordination, digital and print media specialist, education, and recreation management.