Bachelor of Science in Marketing

at Concordia University Wisconsin USA

The numbers are staggering. On average, 1.8 million meetings take place every year in the US. And of those meetings, 85% require lodging. When you factor in tourism, more than $1 trillion in revenue is generated every single year. That means a lot of people are traveling for a number of different reasons. And when they travel, they need a place to stay. It’s a growing industry, and there’s a ton of room for you to grow and really make your mark within it.

This program allows you to pursue your dream to become a hospitality business professional through an undergraduate major or minor. You can expect courses to focus on a wide variety of topics, like critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more.
This program allows you to pursue your dream to become a hospitality, event management, or tourism business professional through an undergraduate major or minor. You can expect courses to focus on a wide variety of topics, like critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more. It all comes to you in the form of lectures, guest speakers, academic service learning, field experience, online and social media resources, and new technologies.

Program Outcomes

• Demonstrate growth and skills in communication methods used within the sport and entertainment industries
• Exhibit analytical, critical analysis and problem solving skills
• Utilizing project-based learning, students will develop and articulate human relations and conceptual competencies necessary to advance the sport and entertainment industry
• Consistently frame and assess globally-minded personal and professional leadership skills that increase industry opportunities
• Demonstrate a service mindset based on Christian values intended to benefit the person, community, and the world

In this program, you will study anatomy, patient positioning, examination techniques, equipment protocols, radiation safety, radiation protection, and basic patient care. As is fairly evident from the above sentence, we take both patient and medical personnel safety very seriously. You’ll grow confident in your abilities as you learn from some of the best faculty and professionals in the field.

This CUW bachelor degree is a Two plus Two program, in which you spend the first two years on Concordia’s campus taking prerequisite classes prior to entry into the Radiologic Technology (RT) program. You’ll then apply for the next phase that consists of didactic courses and clinical experience with our partner clinical affiliations. It is worth noting that this is a competitive program, so acceptance is not guaranteed. To improve your chances, we’d like to encourage you to demonstrate exemplary grades, prior health care experience, and job shadow hours.

Because the pre-professional curriculum requires about 67 credits (17 credits per semester if taken in 4 semesters), we highly recommend using winterim and summer breaks to fulfill course requirements. Once you are accepted, the more advanced work begins. At first, you are going to spend most of your time in the classroom and scan laboratory, with less time in clinicals. This is to provide you with the theories and principles to ground you before applying them in a real-world environment. Gradually, your classroom time will be reduced as your clinical component increases. You’ll have the opportunity to engage in hands-on learning at one of our partner clinics including Aurora, Wheaton Franciscan, and Froedtert Health systems.
With this degree, you will be a key part of the health care field by safely creating images needed to check for bone fractures, blocked blood vessels, abnormal growths in breast tissue, brain tumors, and so much more. Upon graduation, you will be ready to find a rewarding career in a variety of settings. Alumni have gone on to work in hospitals, physician's’ offices, medical and diagnostic labs, do research, administration, education, and so much more!

You’ll be taking 25 credits of required coursework to give you a firm basis in drawing, color, design, art history, and aesthetics (the stuff that everyone who is serious about art needs to be aware of). But after that, you get to choose what aspects of art to focus on. We’ve got plenty of options to pick from and you’ve got 15 credits worth of courses to fill with whatever 2D or 3D electives inspire you!

By the time you finish this program you’ll have refined your artistic skills creating original designs, manipulating imagery, and applying design principles to visual communication. As you develop your unique artistic style, you will have a clearer understanding of how your artistic talents make a difference in the world. You will have an opportunity to showcase your work with an exhibit in the CUW Art Gallery and to assemble a professional portfolio highlighting the best of your work.

Whether your work in a hospital, a volunteer-based organization, government agencies, lobbying for legislation, university or a church, nonprofit and government organizations require a special skill set to motivate teams, implement new programs and bring a mission to life. You need a wide range of knowledge about public relations, program evaluation, board governance, fundraising and volunteer recruitment. With an MBA in Nonprofit Management and Public Administration, you’ll gain the practical knowledge you need while receiving a holistic, faith-based education.

Our MBA in Nonprofit Management and Public Administration combines the strength of the MBA curriculum with the deeper study of management issues and operations unique to nonprofit organizations and government agencies. You’ll have the opportunity to learn from experts in the field who bring their real-world experience into the classroom. They’ll immerse you in subjects like governance and board development, fundraising and budgeting strategies, volunteer recruitment, public and intergovernmental relations, financial and legal issues, program evaluation and fraud prevention.

Concordia has teamed up with Milwaukee Area Technical College to offer you a four-year liberal arts degree with extensive hands-on experience. That means you can get the best of both worlds: the expert professors or resources offered through MATC paired with a traditional undergraduate experience filled with all of the perks of campus living, including exposure to Concordia’s vibrant faith community.

With this degree program, you can choose between two routes to meet your goals and needs. You can enroll at CUW for a traditional four-year experience that includes access to dorms, student life activities, music or theatre programs, and participation in intervarsity sports and then make the 3-mile commute to MATC’s Mequon campus to take your major courses and have access to MATC’s greenhouse and landscaped grounds. Or, you can complete MATC’s two-year associate degree before enrolling at CUW and then complete the CUW liberal arts core courses plus requirements for a minor in order to earn your bachelor’s degree.
While completing this major, you will learn about the fundamental and technical aspects of horticulture, such as landscape design, maintenance, estimate and bidding, ornamental plants, soils, plant health care, and landscape marketing.  You will also choose to emphasize landscape design, landscape construction, or landscape maintenance and arboriculture through specialized tracks at MATC.

In addition to your horticulture major, you will study environmental ethics, environmental science, and environmental law at CUW and choose a minor. Many horticulture students choose to augment their knowledge of horticulture and plant biology with a minor in areas such as general business, accounting, marketing, management, environmental science, biology, chemistry, or art in order to enhance their vocational goals and interests.

During your time at CUW, you’ll have the opportunity to study ecology, explore the outdoors, and learn how humans affect the natural world. The environmental studies program combines coursework in biological, physical, and earth sciences as well with environmental law and ethics. A variety of elective courses such as ornithology, astronomy, meteorology, and environmental policy is available. Many courses in this major will be taken at the Concordia Center for Environmental Stewardship, which is a state-of-the-art learning and research facility on the shores of beautiful Lake Michigan committed to the practice of Christian environmental stewardship. Plus, you’ll have the benefit of professors who approach this discipline from a Christian perspective and who understand the responsibility we all have balance our care for humankind with our care for the environment and the rest of creation.

As an environmental studies major, you’ll develop a strong scientific foundation by studying a variety of topics in natural science including biology, chemistry, earth science, and physics. You’ll also develop a strong foundation in the liberal arts by taking courses related to your major such as environmental law, environmental ethics, or environmental policy. One of the most exciting opportunities awaiting you is to study tropical ecology and then travel to the Caribbean to see these amazing ecosystems firsthand. In addition to your major, you will be required to complete the CUW liberal arts core and a minor, and you can choose from a variety of elective courses and complementary minors. Completing a minor in fields such as art, business, justice and public policy, or chemistry can allow you to specialize in the area that best fits your personal career goals.

The field of public health, “promotes and protects the health of people in the communities where they live, learn, work, and play” (American Public Health Association). It is a very diverse, crosscutting discipline with vast opportunities, in both public and private sectors, at the local, state, and national levels. Through this field of study, you will truly make a difference in people’s lives

This degree offers a Lutheran Christian perspective on public health and prepares you to serve Christ around the world as a globally minded citizen working to protect and promote the public’s health. It is an engaging, multidisciplinary educational program filled with practical application opportunities to prepare you to be a strong, competitive candidate in the public health sector.

In this degree program, you will have the opportunity to personalize your concentration depending on your interest. Regardless of which concentration you choose, all undergraduate students will complete a minimum of 120 credits, including 45 credit hours of general education core curricula, 25 credit hours of required public health coursework, and 3 credit hours of a culminating/capstone project

This MBA with a concentration in research for business applications is a unique concentration that allows you to take 12 credits from the Doctor of Business Administration (DBA) research courses and count them towards the MBA. Saving you time and money for both degrees!

In this concentration, you’ll take four research courses (12 credits) in our DBA program. As a result, you’ll gain knowledge to be a productive researcher in your field. You’ll understand how to collect and analyze data to benefit your organization. Learning the ins and outs of scholarly research, including statistics for research, quantitative research skills, and qualitative research skills. Business decisions should be guided by a strong understanding of the qualitative and quantitative factors that guide strategy and differentiation among multiple alternatives.  While this program allows you to jumpstart your studies in the DBA program, it can also be used to improve your organization and your ability to sift through data driving the complex challenges your organization will face. This concentration will also provide you with the skills necessary to perform solid academic research intended for peer-reviewed publications.

The inter-related sports and entertainment industries show no signs of slowing down. The North American sports market alone will grow from $63.9 billion to $75.7 billion by 2020, according to PricewaterhouseCoopers. But that’s nothing compared to the global market. In 2016, the size of the sports industry was a whopping $1.3 trillion worldwide! So needless to say, there’s a demand for people with a degree in sport and entertainment business. Housed within the Batterman School of Business, our program let’s you pursue a variety of careers in athletic and entertainment management. Our curriculum is current, engaging, and challenging – with courses and experiences designed under the guidance of a professional advisory board consisting of industry practitioners – to help you develop the fundamentals, skills, and character that will give you the best chance to thrive in a competitive industry.

Not only that, but you’ll work with industry pros, networking with and learning from experts in professional and amature sports and entertainment, along with business people who work within the innumerable sub-professions tied to these industries. But nothing beats hands-on experience. If you display consistent professional and personal growth, you could earn intensive field experience opportunities at major events like the Rose Bowl, Final Four, Frozen Four, College World Series, COPA, and even the Super Bowl. That’s what we like to call a win/win.
It might be beneficial to first take a quick look at what to expect in this program: grueling two-a-days, endless ladders, extensive weight training … heck, you don’t even have to break a sweat earning this degree. Which isn’t to say the program is easy. Indeed, it’s challenging. But still, you catch the drift. You can pursue your goals through an undergraduate major or minor, the MBA concentration, or a professional certificate. Courses will focus on critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more.

How will you learn these crucial things? Through lectures, guest speakers, academic service learning, field experience, online/social media resources, and new technologies. So while the athletes are hitting the field, court, et al., working their butts off to make it to the next level, you’ll be setting yourself up for a long, successful career in sports and entertainment by hitting the books. Not bad.

Science aims to understand the incredible intricacies of God's creation. It all starts with a question, which leads to research, forming a hypothesis, testing the hypothesis, and analyzing and communicating the results, which often leads to new questions. This scientific inquiry is what leads to theories and laws that observe and describe the world around us.

In this program, you'll study everything that exists in the earth's environment, from the plants and animals to ecosystems and climate patterns, and how they all correlate. Two concentrations are available; ecology and environmental chemistry. Both tracks take a deep dive into a wide variety of scientific disciplines, with each specialization putting an extra emphasis on ecology or environmental chemistry respectively.

The environmental science major explores the physical, chemical, and biological properties and processes of our world. The program seeks to help students grow in the following six areas:

• Knowledge base: demonstrate an understanding of and an ability to explain major biological and related scientific concepts.
• Laboratory procedures: demonstrate the ability to appropriately collect and analyze data while utilizing laboratory equipment and procedures safely and effectively
• Scientific inquiry: develop investigative and critical thinking skills to explore complex questions and solve challenging scientific problems
• Scientific communication: demonstrate the ability to communicate scientific information effectively to both scientists and non-scientists using oral and written forms of expression
• Vocation and ethics: recognize how vocations in science provide opportunities for service to Christ and others and necessitate ethical behavior in all aspects of science
• God’s design and stewardship: demonstrate an understanding of how/why a Christian sees evidence of God’s design in nature and how to be good stewards of His creation