Bachelor of Science in Marketing

at Concordia University Wisconsin USA

One of the most important skills you can bring to any business is the ability to be a leader who understands the industry, knows how to build up a team, and creatively problem-solves when challenges arise. Our MBA in Management will equip you to do just that. The program is designed with flexibility in mind so you can complete the program while working full-time. Because our classes are offered at our main campus, our off-site locations and online, you can take courses no matter where you’re located on the map. You’ll broaden your perspective as you learn from industry leaders and work alongside a diverse student body. And you’ll have freedom to choose which courses you want to take for your concentration. As you progress through the program, faculty will engage you in topics like global productions and operations, supply chain management, sustainable business practices and strategic innovation - so you’ll be well-equipped to make a positive impact in the world of business.

When you cross the stage as a graduate of our MBA program, you’ll have in-depth knowledge of management practices, lean systems and analysis, loss prevention and project management processes. You’ll have the hands-on experience to apply proven project management tools and techniques at each stage in a project’s lifecycle. You’ll also have the understanding of how to integrate organizational strategies while involving the parent, supplier and sub-supplier organizations in domestic and global environments. What’s more, you’ll come out as a stronger leader, a better communicator, and a strategic thinker. You’ll even have a portfolio of your work to show potential employers.

To be successful within this program, you must possess an exceptional drawing ability. Because we want you to have every opportunity to develop your skills, CUW has partnered with the Milwaukee Institute of Art & Design (MIAD) to create the illustration bachelor’s degree. Your 18 credits that take place at MIAD allow you to use the very latest in illustration concepts and technologies. Most of your classes (all core requirements, over half major requirements, and your minor) will be taught right on the CUW campus. You will experiment with both digital and physical illustration mediums to develop your own unique illustration style. Because aspiring illustrators need to distinguish themselves in the workplace, we recommend choosing a compatible minor in business or marketing.

Illustration is a very competitive field, demanding excellent drawing skills and the ability to produce images quickly and meet firm deadlines. You can anticipate this same rigour during your time as a student. Faculty will expect you to spend a substantial amount of each day on observational drawing to improve your technical abilities. A great deal of patience, self-discipline, and dedication will be asked of you. Upon graduation, you will be well-equipped to create both physical and digital drawings for books, magazines, websites, and other media.

Music therapy is the process of using music to aid changes in behavior and brain function in order to promote health and wellness. Our music therapy program is an equivalency program offered by CUW through Alverno College. What does that mean? You’ll benefit from a well-rounded Bachelor of Arts in Music degree through CUW, while earning a Music Therapy Equivalency Degree at Alverno College. This allows you to focus on the specific courses required to become a board certified music therapist. You will follow our liberal arts music curriculum and graduate from CUW with a music therapy concentration.

A key element of your studies is learning how to work within a multidisciplinary team in medical and psychiatric hospitals, hospice, schools, and clinics. A day in your future life could involve helping Alzheimer’s patients retain memories, Parkinson’s patients improve mobilities, infants reduce their stay in the neonatal ICU, and people suffering from depression deal with their symptoms.

Because of our partnership with Alverno College, you’ll be assisted in securing a top internship position to gain hands-on experience and build up your resume for the future. As a CUW student, you will be exposed to and have opportunities to participate in a wide range of musical ensembles including band, orchestra, choir, and handbells. Besides the regular classes, we have many student-led musical groups and events to enjoy throughout the school year. The liberal arts music major program offers you the chance to interact with and learn from other music students outside of the music therapy program.

Welcome to the world of technology, advancement, and innovation. You are going to be creating the future. Don’t believe us? Computer scientists are instrumental to anything and everything that involves computers. And let’s be honest, pretty much everything today involves computers. Robotics, virtual reality, and videogames are often cited as future job areas, but you could also be a part of many other fields—animation, music, automobiles, analytics…the list goes on.

What comes to mind when you think of computer science? In our modern world, there are decreasingly fewer things that don't rely on computers and technology in some shape or form, making computer science one of the most practical and versatile fields of study out there. At Concordia, we define computer science as solving problems using technology. If you can learn to create and manage technology solutions, you can apply your skills to just about any career path.

With five different concentrations available and substantial flexibility in electives, you have the power to customize this degree and make it your own. In this program, you'll receive a well-rounded education through the Concordia Core, as well as a firm foundation of computer science knowledge through our Technology Core. You'll learn the ins and outs of hardware, software, operating systems, databases, coding, and user interfaces. From there, you can branch out into one or more concentrations of computer science, specializing in the areas that are of most interest to you. You can use your electives to earn multiple concentrations, or to explore coursework in any other field at Concordia, broadening your knowledge base.

If you are ready to have a positive impact in your community and the world—perhaps a degree in public service is the right fit. You emerge with analytical skills, critical thinking skills, and go on to practice in organizations fostering service and commitment to serve local, national and international organizations.

The classical education program comprises an interdisciplinary course of study in classical studies and classical teaching methods, grounded in the liberal arts tradition with a strong foundation in the Lutheran heritage. The complete classical education program at Concordia is comprised of our classical studies major (which provides you with a classical foundation) and the classical pedagogy minor (where you’ll learn how to teach according to classical principles).

Students can anticipate engaging the liberal arts at all levels of the program. You will gain a solid foundation in classical culture and the Christian intellectual tradition. You will explore the history, theory and practice of a classical approach to curriculum and pedagogy. You will develop a thorough knowledge of biblical content and demonstrate an understanding of the Christian worldview from a Lutheran perspective. Upon graduation, you will have the broad content knowledge and practical experience that classical schools are looking for in teacher candidates.

Through the master's degree in church music, you’ll be encouraged to strengthen your theological knowledge and grow as a church musician so that you can better guide and enhance others’ worship. Our graduate program is designed to be completed exclusively in summer sessions, or in combination with evening sessions. This allows us to meet your needs outside of the traditional academic year, while still providing the beneficial personal interaction with the faculty. You’ll be able to choose from two areas of emphasis: organ and choral. And even though our courses are taught from a distinctly Lutheran perspective, all denominations are always welcome.

Through this master’s program, you’ll not only perfect your musical abilities, you’ll deepen your understanding of how music ought to relate to theology, specifically in a worship setting. With the combination of these two areas of expertise, you’ll grow in your ability to shape meaningful worship experiences for parishioners. What will your course work look like? Some courses will focus on areas like music theory, arranging, and composing. Others will prepare you for leadership roles in conducting and directing choirs or instrumental groups. Towards the end of your education, you’ll be asked to demonstrate a knowledge of liturgical music practices, musical forms, and the history of music in the church.

It’s okay if you know you want a career in business, but you’re not exactly sure what that means for you yet. A general business major is a great way to keep your options wide open and prepare yourself for wherever your career path will take you.

Concordia’s general business degree is a great way to keep your options open and prepare for the career path that’s right for you. The skills you’ll acquire in this business program are varied and transfer easily into countless roles and professions. That means no matter your chosen curriculum, there’s bound to be a job out there requiring those exact skills.

Everywhere you go, you see the work of marketing professionals, whether it’s a billboard, a TV ad, a social media post or a brochure. In a world where everyone is vying for attention, you need to learn how to be strategic with your message. That’s why we created this program. Our experienced professors will help you discover how to plan, implement and manage marketing tasks like market segmentation, use of media and promotion, budgeting and evaluation. You’ll learn how to research your audience and share your message using the best channel - so you know you’ll be heard.

Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social-marketing, store-traffic building and pre-selling in all types of media from print and broadcast to the web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising and motivation. What’s more, you can learn this no matter where you are on the map Our courses are offered at our main campus, our off-site locations and online.

As a graduate of our MBA in Strategic Marketing, you’re going to understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research how to market your products and the confidence to carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.

The overarching goal of the Technical and Professional Communication program is to prepare graduates to take complex information and make it consumable to internal and external audiences who may not have discipline-specific knowledge. Graduates will become more aware of the forms of communication and communication processes in order to successfully convey their messages.

The Technical and Professional Communication major will emphasize written, oral, and digital communication skills. The coursework will prepare students to collect, analyze and communicate complex information to various audiences. The Communication Department’s approach to this major asks students to complete courses including social media, interpersonal, group dynamics, visual rhetoric, technical writing and speaking, and critical thinking and information dissemination.

The program curriculum will draw upon three primary spheres: writing, visual, and digital storytelling; analytic and critical thinking skills; and oral and interpersonal skills. Additionally, students can select one of three specializations or tracks: Health Care; High-tech Literacy; and Corporate/Organizational. Some program-level learning outcomes include:

• Develop and present cogent, coherent, and accurate writing for general and specialized audiences.
• Communicate effectively to audiences by listening actively and responding constructively as Scripture instructs within various contexts.
• Draw from various disciplines to describe orally and in writing how existing knowledge or practice is advanced, tested, and revised in each core field studied.
• Distinguish and examine communication-related problems from a Christian perspective to better serve society.
• Cultivate appropriate organizational skills related to professionalism, work ethic, and attitude.
• Analyze complex data and be able to combine them into easily-understandable presentations utilizing excellent critical thinking skills.