Bachelor of Science in Public Relations

at Concordia University Wisconsin USA

Overview

Our public relations program will prepare you in this language of persuasion so that you can bring incredible value to your employer – whether you’re working in sports, entertainment, or media, or for a corporation, a non-profit organization, a lobbying group, or political campaign. Public relations has become trickier and trickier in our modern age with the rise of social media, which makes it an incredibly diverse and exciting field of study.

At the center of all public relations lies the skill of communications. Our public relations major focuses on building your communication, interpersonal and problem-solving skills so you can always count on your fundamentals in this field. You’ve heard, “there’s no such thing as bad press,” haven’t you? Well, that’s only because public relations exists. And we prepare you to create crises response plans for product recalls and negative press so you can always be sure to stay out in front of potential catastrophe. What’s special about our program is that it combines skills and strategy with Christian ethics. It’s an exciting major that teaches you how to create and maintain a positive public image!
As we mentioned, social media has made this field incredibly dynamic, which is why we’ll help you master social media – especially when it comes to targeting audiences to engage in both corporate and personal branding. You’ll take a close look at certain major public relations cases that include political campaign strategy, how companies respond to negative events (such as the BP oil spill), and how to strategize new product launches (like the Nintendo Switch). You’ll also study non-profit and issue organizations like the World Wide Life Fund and Lutheran World Relief to get a glimpse into how public relations affects their world.

Throughout this program, you’ll create public relations plans that include journalism, social media, marketing, public speaking, radio, and promotion. The final capstone places you with organizations in need of a public relations plan, project, or strategy to provide experiential, real-world experience – because there’s no better way to learn than to actually step into the public relations role and perform. Our graduates have been hired by Fortune 500 companies including IBM, Boeing, Abbott Labs, and Kraft to help communicate company goals and new product launches.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

48

Duration

Concordia University Wisconsin

Location

Bachelor of Science in Public Relations Assistant Fee

$31660

Tuition Fee

$0

Average Cost of Living

$60

Application Fee

Bachelor of Science in Public Relations Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

48

Duration

Study Visa

English Test Requirement

6.0

Minimum Overall Score

61.0

Minimum Overall Score

55.0

Minimum Overall Score

Other Courses by Concordia University Wisconsin,USA

Our MBA in Human Resource Management will allow you to dive into a variety of topics that will prepare you for significant impact in the field of human resources. You’ll learn from industry experts and study alongside a diverse group of students - all through a flexible program designed for busy working professionals. You’ll have a deeper knowledge of labor and employment law, occupational fraud, unemployment, and disability. What’s  more, you’ll develop marketable skills that will follow you throughout your career. Because we want to offer a program that will work for you, our courses can be taken at our main campus, our off-site locations or online. Plus, no GMAT or GRE are required to apply.

This program will provide you with all the knowledge and practical skills you need to face the challenges that may arise in this field. You’ll have an in-depth understanding of annuities, types of health and life coverages, and risk management. You’ll be able to design and implement employee compensation strategies and manage conflict with minimal cost. You’ll leave the program with expertise in the field, a portfolio of your work to show potential employers, and skills that will make you a stronger leader, delegator and strategic thinker - so you can support your organization’s most valuable asset: its people.

24 month

Duration

$ 14022

Tuition

It’s not a chicken-or-the-egg sort of thing. The truth is, humanity and the marketplace enjoy a symbiotic relationship. Both have seen their ups and downs. Both have been the cause and the effect. This program explores the economic problems faced by individuals, business, and nations by offering courses in the historical, practical, theoretical, and empirical aspects of economics. You will graduate with a firm understanding of the basis of the discipline and be prepared to position yourself and your organization to survive and thrive in any environment. You’ll be qualified to seek employment in the private, public, or nonprofit sector or to seek advanced degrees and graduate study.

You might expect to master the models and competing theoretical frameworks that shape economics in a program like this one – and you’d be right on the money. You’ll also study the factors that drive human behavior in the marketplace and the principles and theories of macro and micro-economics. You’ll look at consumer demand for goods and services, and the ways in which economic policy impacts national welfare. And don’t worry, you’ll study enough inflation, unemployment, and economic growth to satisfy your itch.

48 month

Duration

$ 31660

Tuition

This MBA with a concentration in research for business applications is a unique concentration that allows you to take 12 credits from the Doctor of Business Administration (DBA) research courses and count them towards the MBA. Saving you time and money for both degrees!

In this concentration, you’ll take four research courses (12 credits) in our DBA program. As a result, you’ll gain knowledge to be a productive researcher in your field. You’ll understand how to collect and analyze data to benefit your organization. Learning the ins and outs of scholarly research, including statistics for research, quantitative research skills, and qualitative research skills. Business decisions should be guided by a strong understanding of the qualitative and quantitative factors that guide strategy and differentiation among multiple alternatives.  While this program allows you to jumpstart your studies in the DBA program, it can also be used to improve your organization and your ability to sift through data driving the complex challenges your organization will face. This concentration will also provide you with the skills necessary to perform solid academic research intended for peer-reviewed publications.

24 month

Duration

$ 14022

Tuition

When you take the opportunity to enhance your writing, you are setting yourself apart in the business world. There’s a lot that goes into the making of a good writer, and an MBA in Communications and Public Relations hits all the major topics: group dynamics, effective business writing, public relations, and public speaking. Additionally, you gain the benefit of having worldwide practitioners as your instructors, with a diverse student body and flexible courses that start at your convenience. You’ll sharpen your skills and become a confident, effective communicator that will stand out in the workforce.

At the end of this program, you’ll not only hone your communication skills and increase your understanding of the field, but you’ll also come out with experience applying today’s critical innovative business skills. You’ll be able to identify messages worth sharing, think strategically about your decisions, increase your financial competence, and be a leader among your colleagues. Whether you’re pitching a story to the media, presenting a new slogan, or reporting on analytics, you’ll know what to say and how to say it.

24 month

Duration

$ 14022

Tuition

The bulk of your time in this program will be spent learning Hebrew and Greek, the languages that the Old and New Testaments were written in. Why? In order to translate Scripture into the indigenous languages of those whom you are ministering to, you must start from the original text.

In addition to translating the Bible, your coursework will include an in-depth exploration of the Old Testament, the New Testament, and Christian Doctrine. To complete your well-rounded studies, you’ll also delve into anthropology, communications, and missions to gain the basic skills necessary to work in a variety of mission settings.

The greatest benefit of this program is that you get to combine areas of study that compliment each other. By studying biblical languages, Christian doctrine, and missions, you gain diverse training that applies in many different areas of service. Each component of your training will support and enhance your ability to serve Christ—no matter what continent you find yourself on!

48 month

Duration

$ 31660

Tuition

To be successful within this program, you must possess an exceptional drawing ability. Because we want you to have every opportunity to develop your skills, CUW has partnered with the Milwaukee Institute of Art & Design (MIAD) to create the illustration bachelor’s degree. Your 18 credits that take place at MIAD allow you to use the very latest in illustration concepts and technologies. Most of your classes (all core requirements, over half major requirements, and your minor) will be taught right on the CUW campus. You will experiment with both digital and physical illustration mediums to develop your own unique illustration style. Because aspiring illustrators need to distinguish themselves in the workplace, we recommend choosing a compatible minor in business or marketing.

Illustration is a very competitive field, demanding excellent drawing skills and the ability to produce images quickly and meet firm deadlines. You can anticipate this same rigour during your time as a student. Faculty will expect you to spend a substantial amount of each day on observational drawing to improve your technical abilities. A great deal of patience, self-discipline, and dedication will be asked of you. Upon graduation, you will be well-equipped to create both physical and digital drawings for books, magazines, websites, and other media.

48 month

Duration

$ 31660

Tuition

Do you consider yourself an innovative and strategic person? Are you interested in communicating products to consumers that could change their lives for the better? A marketing career is something you should pursue! This program feeds both sides of your brain to give you the technical and creative skills you need as you launch your career.
When you earn your bachelor of marketing degree from Concordia University, you’ll be able to market yourself to your future company. This program covers a lot of ground, from consumer audiences and their needs to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion. You’ll study public relations – how it's used to promote and manage public perception – as well as basic advertising campaign strategies like copy, visualization, and layout. You’ll learn the difference between business-to-business and business-to-consumer operations. The program also covers the digital landscape, teaching the ins and outs of web design and maintenance, and the impact of E-commerce on marketing. You’ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.

After you graduate, you’ll enter the workforce ready with both the technical and creative skills every marketing professional needs to know to succeed. You will know how to create and implement effective marketing campaigns by providing a foundation in the brand identification and promotion, E-commerce, web page design and maintenance, and research methods. On top of all of this, it is also probably nice to know that marketing graduates have one of the highest job placement rates in the business world.

48 month

Duration

$ 31660

Tuition

The overarching goal of the Technical and Professional Communication program is to prepare graduates to take complex information and make it consumable to internal and external audiences who may not have discipline-specific knowledge. Graduates will become more aware of the forms of communication and communication processes in order to successfully convey their messages.

The Technical and Professional Communication major will emphasize written, oral, and digital communication skills. The coursework will prepare students to collect, analyze and communicate complex information to various audiences. The Communication Department’s approach to this major asks students to complete courses including social media, interpersonal, group dynamics, visual rhetoric, technical writing and speaking, and critical thinking and information dissemination.

The program curriculum will draw upon three primary spheres: writing, visual, and digital storytelling; analytic and critical thinking skills; and oral and interpersonal skills. Additionally, students can select one of three specializations or tracks: Health Care; High-tech Literacy; and Corporate/Organizational. Some program-level learning outcomes include:

  • Develop and present cogent, coherent, and accurate writing for general and specialized audiences.
  • Communicate effectively to audiences by listening actively and responding constructively as Scripture instructs within various contexts.
  • Draw from various disciplines to describe orally and in writing how existing knowledge or practice is advanced, tested, and revised in each core field studied.
  • Distinguish and examine communication-related problems from a Christian perspective to better serve society.
  • Cultivate appropriate organizational skills related to professionalism, work ethic, and attitude.
  • Analyze complex data and be able to combine them into easily-understandable presentations utilizing excellent critical thinking skills.

48 month

Duration

$ 31660

Tuition

CUW has teamed up with Milwaukee Area Technical College to provide this bachelor degree program. What does this mean for you? First and foremost, you’ll receive state-of-the-art training in environmental health and water quality from experts at MATC coupled with the top-notch liberal arts program and large selection of minors offered at CUW.

Moreover, you can choose whichever route best fits your goals and needs while you obtain your degree—whether you enroll at CUW for a traditional four-year experience and commute the 3+ miles to MATC, or you divide your education into two distinct periods by completing MATC’s two-year, associate-level program prior to enrolling at CUW. Either choice will equip you with the skills you’ll need to make an impact; it’s up to you to decide which one best suits you.
Our environmental health and water quality technology program will teach you how to identify, monitor, and evaluate environmental health hazards. You’ll learn to promote environmental protection, improvement, and sustainability. Furthermore, you’ll be ready to apply relevant guidelines and regulations, control and handle hazardous materials, and perform water and wastewater analysis. The environmental health and water Quality technology program provides a solid foundation for a range of career opportunities that include the application of regulations and procedures to identify, evaluate, and control hazards.

48 month

Duration

$ 31660

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Science in Radiologic Technology

In this program, you will study anatomy, patient positioning, examination techniques, equipment protocols, radiation safety, radiation protection, and basic patient care. As is fairly evident from the above sentence, we take both patient and medical personnel safety very seriously. You’ll grow confident in your abilities as you learn from some of the best faculty and professionals in the field.

This CUW bachelor degree is a Two plus Two program, in which you spend the first two years on Concordia’s campus taking prerequisite classes prior to entry into the Radiologic Technology (RT) program. You’ll then apply for the next phase that consists of didactic courses and clinical experience with our partner clinical affiliations. It is worth noting that this is a competitive program, so acceptance is not guaranteed. To improve your chances, we’d like to encourage you to demonstrate exemplary grades, prior health care experience, and job shadow hours.

Because the pre-professional curriculum requires about 67 credits (17 credits per semester if taken in 4 semesters), we highly recommend using winterim and summer breaks to fulfill course requirements. Once you are accepted, the more advanced work begins. At first, you are going to spend most of your time in the classroom and scan laboratory, with less time in clinicals. This is to provide you with the theories and principles to ground you before applying them in a real-world environment. Gradually, your classroom time will be reduced as your clinical component increases. You’ll have the opportunity to engage in hands-on learning at one of our partner clinics including Aurora, Wheaton Franciscan, and Froedtert Health systems.
With this degree, you will be a key part of the health care field by safely creating images needed to check for bone fractures, blocked blood vessels, abnormal growths in breast tissue, brain tumors, and so much more. Upon graduation, you will be ready to find a rewarding career in a variety of settings. Alumni have gone on to work in hospitals, physician's’ offices, medical and diagnostic labs, do research, administration, education, and so much more!

48 month

Duration

$ 31660

Tuition

View All Courses by Concordia University Wisconsin, USA

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