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Master of Business Administration in Strategic Marketing

Master of Business Administration in Strategic Marketing

at Concordia University Wisconsin USA

Overview

Everywhere you go, you see the work of marketing professionals, whether it’s a billboard, a TV ad, a social media post or a brochure. In a world where everyone is vying for attention, you need to learn how to be strategic with your message. That’s why we created this program. Our experienced professors will help you discover how to plan, implement and manage marketing tasks like market segmentation, use of media and promotion, budgeting and evaluation. You’ll learn how to research your audience and share your message using the best channel - so you know you’ll be heard.

Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social-marketing, store-traffic building and pre-selling in all types of media from print and broadcast to the web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising and motivation. What’s more, you can learn this no matter where you are on the map Our courses are offered at our main campus, our off-site locations and online.

As a graduate of our MBA in Strategic Marketing, you’re going to understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research how to market your products and the confidence to carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.

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30

Application Processing Days

Under Graduate

Program Level

Fact & Figures

Full Time On Campus

Study Mode

24

Duration

Concordia University Wisconsin

Location

Master of Business Administration in Strategic Marketing Assistant Fee

$14022

Tuition Fee

$0

Average Cost of Living

$60

Application Fee

Master of Business Administration in Strategic Marketing Admissions Requirements

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
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Where would you like to study*

Work Permit USA

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

  1. Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
  2. Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
  3. 24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization. 

Detailed Program and Facts

30

Application Processing Days

Full Time On Campus

Program Intensity

Under Graduate

Program Level

24

Duration

Study Visa

English Test Requirement

6.5

Minimum Overall Score

79.0

Minimum Overall Score

60.0

Minimum Overall Score

Other Courses by Concordia University Wisconsin,USA

Health Sciences, Nursing and Emergency Services

Bachelor of Science in Exercise Physiology

Exercise plays an important role in a person’s overall health and well-being, but if done incorrectly, it can have unpleasant consequences. An understanding of how the body responds and adapts to exercise can help a person achieve peak fitness, lose weight, prevent disease, and maintain physical wellness. CUW’s exercise physiology program can help you harness the expertise needed to be others’ guide on their path to optimal health.

At Concordia, we’re committed to students’ overall health. In fact, it’s written in our mission statement. So you can expect the groundwork to be laid for you to be able to go out and do the same for others. By choosing to major in our exercise physiology program, you’ll have plenty of opportunities to learn about the human body and how it responds and adapts to the stress of physical exertion. You’ll be exposed to the theoretical knowledge required to conduct safe and effective fitness evaluations for at-risk populations, and you’ll have ample opportunity to put that knowledge into practice through hands-on learning experiences.

In Concordia’s own Exercise Physiology Laboratory, you’ll learn to assess cardiovascular, neuromuscular, and pulmonary responses. And you’ll spend quite a bit of time studying the sciences to develop a broad understanding of the mechanics within the human body. With all of this knowledge, you can graduate well-prepared to sit for the nationally recognized certification exams offered through the American College of Sports Medicine and the National Strength and Conditioning Association. Once you graduate, you can choose to either immediately enter the workforce or pursue professional/graduate studies.

48 month

Duration

$ 31660

Tuition

Health Sciences, Nursing and Emergency Services

Bachelor of Science in Radiologic Technology - Completion

You will complete the Concordia core curriculum and electives, in addition to the credits transferred, to complete your bachelor’s degree in radiologic technology. We encourage you to select a minor that will help you fulfill the total number of credits (120) needed for graduation. You can transfer up to 84 credits and a minimum of 63 credits. This degree can be completed in a year and a half or less! From the very start, we will match you with an academic advisor to determine how many credits you are able to transfer, and get you started on your journey to growing in your career.

We understand that you are a busy working professional. That is why this program provides flexible learning options. Each course lasts 6 or 8 weeks (depending on the given format). You’ll benefit from coursework that is founded on a Christ-centered education.

With this degree, you will be a key part of the health care field by safely creating images needed to check for bone fractures, blocked blood vessels, abnormal growths in breast tissue, brain tumors, and so much more. Upon graduation, you will be ready to find a rewarding career in a variety of settings. Alumni have gone on to work in hospitals, physician's’ offices, medical and diagnostic labs, do research, administration, education, and so much more!

48 month

Duration

$ 31660

Tuition

If you intend to pursue a Master of Divinity at seminary, this major provides you with a basic overview of the Scriptures and Lutheran doctrine. While our curriculum teaches Lutheran doctrine and our school is affiliated with the Lutheran Church - Missouri Synod, all students who desire to prepare for the pastoral office (regardless of denominational affiliation) are welcome. Our theology faculty is made up of pastors dedicated to guiding, challenging, and encouraging you as you work toward completion of this program.

You will study the background and teaching of the Lutheran Church as confessed in the Book of Concord and will be grounded in the Lutheran ethos, identity, and ethic. Although not required, you are encouraged to double major in theological languages alongside the applied theology major. This program provides a solid base for further theological training; it does not train you to be a pastor.

48 month

Duration

$ 31660

Tuition

This MBA with a concentration in research for business applications is a unique concentration that allows you to take 12 credits from the Doctor of Business Administration (DBA) research courses and count them towards the MBA. Saving you time and money for both degrees!

In this concentration, you’ll take four research courses (12 credits) in our DBA program. As a result, you’ll gain knowledge to be a productive researcher in your field. You’ll understand how to collect and analyze data to benefit your organization. Learning the ins and outs of scholarly research, including statistics for research, quantitative research skills, and qualitative research skills. Business decisions should be guided by a strong understanding of the qualitative and quantitative factors that guide strategy and differentiation among multiple alternatives.  While this program allows you to jumpstart your studies in the DBA program, it can also be used to improve your organization and your ability to sift through data driving the complex challenges your organization will face. This concentration will also provide you with the skills necessary to perform solid academic research intended for peer-reviewed publications.

24 month

Duration

$ 14022

Tuition

To be successful within this program, you must possess an exceptional drawing ability. Because we want you to have every opportunity to develop your skills, CUW has partnered with the Milwaukee Institute of Art & Design (MIAD) to create the illustration bachelor’s degree. Your 18 credits that take place at MIAD allow you to use the very latest in illustration concepts and technologies. Most of your classes (all core requirements, over half major requirements, and your minor) will be taught right on the CUW campus. You will experiment with both digital and physical illustration mediums to develop your own unique illustration style. Because aspiring illustrators need to distinguish themselves in the workplace, we recommend choosing a compatible minor in business or marketing.

Illustration is a very competitive field, demanding excellent drawing skills and the ability to produce images quickly and meet firm deadlines. You can anticipate this same rigour during your time as a student. Faculty will expect you to spend a substantial amount of each day on observational drawing to improve your technical abilities. A great deal of patience, self-discipline, and dedication will be asked of you. Upon graduation, you will be well-equipped to create both physical and digital drawings for books, magazines, websites, and other media.

48 month

Duration

$ 31660

Tuition

The overarching goal of the Technical and Professional Communication program is to prepare graduates to take complex information and make it consumable to internal and external audiences who may not have discipline-specific knowledge. Graduates will become more aware of the forms of communication and communication processes in order to successfully convey their messages.

The Technical and Professional Communication major will emphasize written, oral, and digital communication skills. The coursework will prepare students to collect, analyze and communicate complex information to various audiences. The Communication Department’s approach to this major asks students to complete courses including social media, interpersonal, group dynamics, visual rhetoric, technical writing and speaking, and critical thinking and information dissemination.

The program curriculum will draw upon three primary spheres: writing, visual, and digital storytelling; analytic and critical thinking skills; and oral and interpersonal skills. Additionally, students can select one of three specializations or tracks: Health Care; High-tech Literacy; and Corporate/Organizational. Some program-level learning outcomes include:

  • Develop and present cogent, coherent, and accurate writing for general and specialized audiences.
  • Communicate effectively to audiences by listening actively and responding constructively as Scripture instructs within various contexts.
  • Draw from various disciplines to describe orally and in writing how existing knowledge or practice is advanced, tested, and revised in each core field studied.
  • Distinguish and examine communication-related problems from a Christian perspective to better serve society.
  • Cultivate appropriate organizational skills related to professionalism, work ethic, and attitude.
  • Analyze complex data and be able to combine them into easily-understandable presentations utilizing excellent critical thinking skills.

48 month

Duration

$ 31660

Tuition

Hospitality, Tourism, Wellness Leisure & Sports

Bachelor of Science in Hospitality and Event Business

The numbers are staggering. On average, 1.8 million meetings take place every year in the US. And of those meetings, 85% require lodging. When you factor in tourism, more than $1 trillion in revenue is generated every single year. That means a lot of people are traveling for a number of different reasons. And when they travel, they need a place to stay. It’s a growing industry, and there’s a ton of room for you to grow and really make your mark within it.

This program allows you to pursue your dream to become a hospitality business professional through an undergraduate major or minor. You can expect courses to focus on a wide variety of topics, like critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more.
This program allows you to pursue your dream to become a hospitality, event management, or tourism business professional through an undergraduate major or minor. You can expect courses to focus on a wide variety of topics, like critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth, and more. It all comes to you in the form of lectures, guest speakers, academic service learning, field experience, online and social media resources, and new technologies.

Program Outcomes

  • Demonstrate growth and skills in communication methods used within the sport and entertainment industries
  • Exhibit analytical, critical analysis and problem solving skills
  • Utilizing project-based learning, students will develop and articulate human relations and conceptual competencies necessary to advance the sport and entertainment industry
  • Consistently frame and assess globally-minded personal and professional leadership skills that increase industry opportunities
  • Demonstrate a service mindset based on Christian values intended to benefit the person, community, and the world

48 month

Duration

$ 31660

Tuition

Data science is the extraction of knowledge from large volumes of data. The CUW data science and applied analytics program will equip students with the knowledge and skills needed to ethically manipulate and effectively analyze data, revealing insights into problem domains.

Did you know that "Data Scientist" has been named the best job in America for three years running (according to Glassdoor)? And the job outlook is only growing over the next 10 years. As a Data Scientist, you extract, visualize, and communicate information from large volumes of data and work in a variety of areas such as Public Health, Sports and Human Performance, and Environmental Issues.
Through this program's curriculum, you will gain knowledge from four main areas of study: math and statistics, computer science, data science and analytics, and communication. The program emphasizes using tools from statistics, mathematics, and technology to extract valuable information from large sets of data and skills from communication to convey information and insights to a broad audience.

As a DSAA student, you may select a concentration in Public Health, Environmental Issues, or Sport and Human Performance to learn context, vernacular, and key issues of a particular field. Some learning outcomes for this program include:

  • Analyze and interpret data using an ethical approach stemming from a Christian worldview
  • Demonstrate the ability to select the appropriate statistical analysis and execute using statistical software
  • Discern appropriate algorithms and software tools as they apply to problem-solving in various user domains
  • Apply data science and analytics concepts and strategies to solve real-world problems
  • Communicate the solutions efefctively using oral, written, and symbolic formats

48 month

Duration

$ 31660

Tuition

Once you have your MBA in Accounting, you can pick your industry of choice based on what interests you the most. The important thing is that you’ll be a Certified Public Accountant (CPA). This program is designed to provide you with the skills necessary to sit for the national CPA exam. Among other business foundations, you’ll learn essential skills like advanced auditing, global production and operations, as well as systems management and design. And you’ll receive direct, one-on-one instruction from current professionals eager to give you the most practical experience you could ask for - so you’ll be prepared for the corporate world.

As a graduate of the program, you’ll not only have greater expertise in accounting, but you’ll also come out as a better leader with the skills to make strategic decisions. You’ll know how to manage fraud, be confident in handling advanced accounting issues, communicate clearly, and lead diverse groups of people. Plus, you’ll have the knowledge you need to become a CPA - so you can join the field a step ahead.

24 month

Duration

$ 14022

Tuition

A Bachelor of Science in Justice and Public Policy (JPP) from CUW will help you understand how administrative law, along with procedural, and substantive criminal laws apply to effecting arrest search and seizure, evidence collection, and courtroom procedures. You’ll learn best practices pertaining to field and custodial interviews, criminal investigations, and procedures involving juvenile. If you are considering an advanced degree, an introductory courses in criminal justice research methods and criminal psychology will prepare you to understand sociological, psychological, bio-physiological, and free-will theories, while learning how to apply theory to practice within the American civil and criminal court systems, correctional system, and justice system.

What does all that add up to? It creates a foundation for a career in a wide variety of criminal justice related fields by giving you quality instruction. One hundred percent of all faculty have certifications and/or extensive experience in their respective field. This lends itself to practical and experiential guidance in blending your personal and professional ethical values within a system of justice and public policy.

This program will prepare you with basic knowledge on the path to a successful career in an array of fields including attorney, correctional officer, court administrator, federal special agent, law enforcement officer, paralegal, natural resources warden, probation and parole officer, military career, and security management. It is a foundational degree to complete if you aspire to pursue law school or other public policy-focused graduate work. In short, if your goal is to work in the criminal justice field with practical knowledge and understanding of how your decisions and actions serve the community, this degree is for you.

48 month

Duration

$ 31660

Tuition

View All Courses by Concordia University Wisconsin, USA

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