Bachelor of Arts in Political Science

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

A political science major combines the analytical and communication skills of a liberal arts degree with an in-depth understanding of governments and political processes. Your political science major prepares you for virtually any career path—from government to law, journalism to business. Courses in political science examine government and politics in the United States and around the world.

The broadcasting major offers courses leading to a wide variety of careers in the broadcasting and media industries. Building on a solid base of instruction in radio, television, mobile and online journalism, the major has broadened its curriculum in response to advancing technology across the broad range of media. Broadcasting offers courses in news gathering and dissemination, videography, data visualization, Web design, sales, management, and other specializations including the use of audio, video and mobile technology. Courses are designed to develop both a comprehensive understanding of theoretical principles and professional skills. Most courses involve extensive practical laboratory work in addition to classroom lectures and discussions.

Many of the broadcasting faculty members have extensive industry experience at major television and radio outlets in Columbus, Ohio; Detroit, Michigan; San Francisco and Los Angeles, California; Kansas City, Missouri; and Omaha, Nebraska. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as a chapter of the National Broadcasting Society, Midwest Broadcast Journalists Association, and the Radio Television Digital News Association.

An important facet of environmental science is restoration activities that initiate or accelerate the recovery of an ecosystem that has been degraded, damaged, or contaminated from human activity or natural agents. Restoration begins with a thorough understanding of the soil-water environment. Students interested in environmental science must declare an option and can choose between:

• Soil Science Option
• Lake and Stream Restoration Option

The Electrical and Computer Engineering Department offers a complete electrical engineering undergraduate program to students on the City (Lincoln) and Scott (Omaha) campuses of the University of Nebraska. Curriculum requirements are nearly identical on both campuses and students can complete all degree requirements on either campus.

Electrical engineering is concerned with the production, transmission, and utilization of electrical energy and the creation, transmission and processing of information. This includes power generation and transmission systems, renewable energy, electric transportation, automated vehicle systems, control systems, and power electronics, as well as radio frequency (RF) systems, telecommunications, remote sensing,, bioinformatics, computer vision, biomedical engineering, signal processing, digital circuits, instrumentation, audio, video and opto-electronics. Employment opportunities for electrical engineers cover a wide spectrum of activities including design, development, research, sales, and management. These activities are carried on in industrial organizations, public and private utilities, the communications and computer industry, governmental and educational institutions, and consulting engineering firms. The objective of this major is to offer students an education to become productive electrical engineers and be active, contributing citizens of the nation and the world.

What you will learn
Electrical engineers enjoy dynamic and extremely varied career opportunities. They work with signals at frequencies from zero to beyond the optical range, and they use such tools as computers, advanced mathematics, and wire cutters. They design new machines and improve existing ones; work with computer-related electronics and communication systems; create navigation, robotics and guidance systems for rockets, missiles, spacecrafts and toys; design satellite and optical communications; and help discover and utilize new energy sources. Our students attend national and international competitions in such areas as wind energy and IEEE conferences.

The merchandising option is planned for those students interested in the buying and selling of textile and apparel products at the manufacturing and retail levels, as well as product development, promotion, and visual merchandising. The program emphasizes textiles and product development and provides an understanding of fashion theory, as well as basic skills and techniques in the apparel and textiles industry and distribution of textiles and apparel in the global society.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The department participates in the following interdisciplinary study programs: Institute for Ethnic Studies, Global Studies, Jewish Studies, Latin American Studies, Medieval and Renaissance Studies, and Women’s and Gender Studies.

The Department of Civil and Environmental Engineering offers a complete undergraduate program to students on the Lincoln and Omaha campuses of the University of Nebraska. Curriculum requirements are nearly identical on both campuses. The goal is to prepare students for entry into the civil engineering profession immediately after graduation or to pursue graduate-level studies.

The general educational objectives of the University of Nebraska–Lincoln civil engineering undergraduate program are to prepare our graduates so that, with a University of Nebraska–Lincoln BSCE degree, a few years beyond graduation, alumni will:

• Be employed in civil and environmental engineering or a closely related field; or, graduates will be pursuing an advanced degree in civil and environmental engineering or a closely related field.
• Contribute to society and address societal and environmental needs through engagement in professional, community, or service organizations.
• Agree that the civil engineering program prepared them for success in their careers in terms of knowledge and skillsets as embodied in the program and the Complete Engineer ™ Initiative.

As a professional discipline, civil engineering is closely related to the total human environment. In all professional endeavors, the civil engineer must consider ecological effects as well as the social, economic, and political needs of people. The civil engineer designs systems to control and manage our water resources to provide electric power, agricultural irrigation, flood control, recreation, water supplies, and wastewater treatment systems for our urban and industrial needs.

The civil engineer plans, designs, and constructs our transportation systems—including highways, railroads, waterways, and airports—to connect rural, urban, and industrial areas. The civil engineer also designs and constructs housing and facilities for recreational, industrial, and commercial complexes, which comprise the urban environment. It is the responsibility of civil engineering to minimize air, water, and land pollution and protect the environment.

A political science major combines the analytical and communication skills of a liberal arts degree with an in-depth understanding of governments and political processes. Your political science major prepares you for virtually any career path—from government to law, journalism to business. Courses in political science examine government and politics in the United States and around the world.

Ethnic studies involves the exploration and examination of factors that bear on the lives and experiences, both past and present, of ethnically diverse peoples. The Institute for Ethnic Studies is interdisciplinary and intercollegiate and focuses on the experiences of individuals and groups who are of African, African-American, Latino/a, Latin American, or Native origin of descent both in the United States and elsewhere.