Bachelor of Journalism in Sports Media and Communication

at EDUCO - University of Nebraska - Lincoln USA

A national leader in collegiate athletics, the University of Nebraska–Lincoln attracts many students who have a strong interest in sports. The sports media and communication major provides students a unique opportunity to fulfill their aspirations of pursuing a career in sports without being a competitive athlete. Students start by creating a strong foundation of sports knowledge and skills from a variety of perspectives, including journalism, broadcasting, advertising, public relations, and marketing. Students then have the ability to add depth in their upper-level electives.

The college has offered sports courses for decades, including courses in sports broadcasting, sports writing, and sports media relations and promotion, and it has produced highly successful alumni working in sports for major media organizations across the United States. Faculty have built relationships with sports media organizations that provide special learning opportunities for students, such as ESPN, FOX Sports University, BigTen Network, Special Olympics, as well as local stations and agencies.

The sports media and communication major offers a plethora of employment opportunities for students, including jobs in sports journalism, sports announcing, sports information, sports marketing, sports event planning, sports community relations, graphic and Web design in sports, multimedia storytelling in sports, and sports media entrepreneurship.

The College of Architecture also administers the interior design program. The four-year interior design program consists of a one-year foundational (d.ONE) program and a subsequent three-year bachelor of science in design (BSD-Interior Design) major. After completing d.ONE, students apply for admission into the College of Architecture’s interior design program. This interior design program is fully accredited by the Council for Interior Design Accreditation (CIDA). The interior design program also offers a post-professional MS degree through the Graduate College.

What you will learn
Creative, exciting, challenging, ever-changing: Interior Design is a creative profession working for the benefit of the individual and society. Using a combination of art, psychology, and science, interior design adds to our quality of life.

The Department of English seeks to help students develop their critical reading, writing, and thinking skills. In addition, we hope to foster imaginative reasoning, which we define as the ability to use the imagination to think hypothetically about the world in all its diversity—the past, present, and future, the local and the global. Such an ability, learned through the study of diverse literature and film, the critical analysis of language, and the generation of creative work, enables students to thoughtfully engage with social, cultural, and political phenomena. It allows students to re-envision what is possible and to dream audacious solutions to seemingly insoluble problems. Imaginative reasoning, both as a value and as a skill, connects us to one another and leads us to look beyond boundaries, including the boundary of our own selves and our most immediate communities.

The courses we offer, our teaching methods, and our departmental culture further several core goals: the pursuit of social justice, the celebration of diversity, the creation of a broad array of communities based on empathetic understanding, the fostering of a sense of belonging in all of our students, and the development of a desire for civic engagement and responsibility.

The Department of Earth and Atmospheric Sciences offers both the bachelor of science and the bachelor of arts degrees in geology. The bachelor of science program is designed for those who expect to continue in graduate work and become professional geoscientists. Undergraduate training in geology is also beneficial in many other fields such as teaching at the pre-college level, urban planning, law, civil engineering, environmental studies, and museum work. Students preparing for these or similar areas are advised to take the bachelor of arts program, which is strong in fundamental geology but does not emphasize the ancillary courses required for admission to many graduate programs.

Chemistry deals with the analysis, structure, properties, and synthesis of matter ranging in size from single atoms to biologically-active small molecules to DNA and proteins. A degree in chemistry prepares students for many career options: industry (research, analysis, production), teaching, graduate studies, or professional schools. Chemistry is also a valuable second major for students completing degrees in a number of science, math, or engineering disciplines.

Communication studies is a social science and humanistic field of study, research, and application. Communication competencies are among those most highly desired in professional, personal, organizational, and civic arenas. The mission of the Department of Communication Studies is to examine human symbolic activity as it shapes and is shaped by relationships, institutions, and societies. This work concerns how, why, and with what effects people communicate through verbal and nonverbal messages. Through research, teaching, and service, the Department devotes particular attention to understanding the ways in which communication erodes and sustains collaboration within and among local, national, and global communities.

A degree in communication studies will focus broadly on the production and influence of messages across the contexts of public, personal, and professional life. In this course of study, students are immersed in mastering the intellectual capacities to advocate, negotiate, and relate. Students who major in communication studies can choose to fulfill the general requirements of the major or they can opt to complete courses in one of three major emphasis areas: communication, health, and well-being; diversity, culture, and global communication; or communication, public advocacy, and civic engagement.

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The School of Art, Art History and Design offers students the opportunity to investigate visual art through a variety of experiences. The art major enables students to attain proficiency in the practice of art and knowledge of the history of art as part of a general college education. Some may want to devote themselves to a period of intensive studio art education, while others may be interested in pursuing art for the purpose of building cultural awareness and critical thinking skills. Two undergraduate degrees are available to art majors. The student’s career goals will determine the appropriate option.

The bachelor of arts degree (BA) is a liberal arts degree with about forty-five percent of the coursework in the School of Art, Art History and Design, providing the flexibility to study various academic disciplines outside of art. The bachelor of fine arts degree (BFA) is a professional degree, the usual preparation for professional careers or graduate study in studio art, and includes about seventy percent of the coursework from the School of Art, Art History and Design. Increased studio art requirements in the BFA allow for specialization within a chosen area or a customized studio experience.

The School of Accountancy is separately accredited by the Association to Advance Collegiate Schools of Business (AACSB). The School's mission is to provide an exceptional educational opportunity, create high impact research, and engage and collaborate with the community. More specifically, the School of Accountancy community accomplishes its mission in advancing accounting education through:

• Fostering intellectual curiosity, academic excellence, business insights, and accounting expertise
• Creating high-impact, relevant research
• Engaging and collaborating with professional communities

The courses in accounting are designed to give business students a basic proficiency in accounting as an analytical tool for understanding business and public affairs, and to develop essential theory and application for those specializing in the field. Students who complete the College of Business program with a major in accounting and/or the master of professional accountancy (MPA) degree are well-prepared to accept positions in industry, commerce, government service, or public accounting.

Students interested in the accounting discipline are strongly encouraged to work closely with faculty members in the School to understand requirements and options available for those interested in careers as certified public accountants and options to pursue the five-year master of professional accountancy program. Requirements and processes vary with each of these options.

What you will learn
Students gain a solid foundation of accounting technical expertise and business insights, develop research and communication skills, become sensitive to ethical business practices, and interact with accounting and business professional communities. Internships before graduation are also common.

A strong mathematics background is essential to an increasing variety of careers. The Department of Mathematics encourages students to select a coherent body of courses in mathematics and in other disciplines that are consistent with their academic and career goals.