Bachelor of Science in Business Administration

at EDUCO - University of Nebraska - Lincoln USA

The journalism major is built on a solid base of instruction in reporting and writing, copy editing, visual communication and multimedia journalism. The major also has broadened its curriculum in response to advancing technology and new electronic and mobile media. Elective choices include courses in magazine writing, depth reporting, feature writing, sports writing, business writing, photography, design, data visualization, Web design, videography and advanced editing.

Many of the journalism faculty members have extensive industry experience at a wide variety of media organizations such as The Miami Herald, ProPublica, The Detroit News, Business Week, Omaha World-Herald, Seward County Independent, Lincoln Journal-Star and The New York Times. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as the Alpha Epsilon Rho national broadcasting society, the Society of Professional Journalists, Northwest Broadcast News Association, Radio, Television News Directors Association, the Radio Television Digital News Association and the American Copy Editors Society.

The advertising and public relations major prepares students for careers in a wide variety of communication-related areas. Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting, and layout and design.

The advertising and public relations faculty members believe that a successful career must be built upon a solid foundation, an education that combines theory and practice. To achieve that end, the major offers courses in copywriting, layout, media planning, graphics, campaign development, research, management, coding, and strategic communications. The curriculum is designed to emphasize strategy, planning, and implementation in creative problem-solving.

Much emphasis is placed on individual relationships between faculty and students, an interaction vital to a student’s creative development. An advisor also helps each student tailor an academic plan to meet his or her interests and needs.

In advertising and public relations classes, students often work with actual clients who present real-life problems. This experience gives students a professional perspective on problem solving in many sectors including nonprofit, retail, small business, and community organizations as well as large corporations. Students are encouraged to augment their academic experience with internships.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The broadcasting major offers courses leading to a wide variety of careers in the broadcasting and media industries. Building on a solid base of instruction in radio, television, mobile and online journalism, the major has broadened its curriculum in response to advancing technology across the broad range of media. Broadcasting offers courses in news gathering and dissemination, videography, data visualization, Web design, sales, management, and other specializations including the use of audio, video and mobile technology. Courses are designed to develop both a comprehensive understanding of theoretical principles and professional skills. Most courses involve extensive practical laboratory work in addition to classroom lectures and discussions.

Many of the broadcasting faculty members have extensive industry experience at major television and radio outlets in Columbus, Ohio; Detroit, Michigan; San Francisco and Los Angeles, California; Kansas City, Missouri; and Omaha, Nebraska. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as a chapter of the National Broadcasting Society, Midwest Broadcast Journalists Association, and the Radio Television Digital News Association.

The music major is available in two degree programs. Both include the opportunity to take applied lessons with highly acclaimed faculty artists and scholars, as well as a compulsory foundation in music theory and history, keyboard skills, and ensemble participation.

Students choosing the bachelor of arts degree can expect a substantial amount of musical study encompassing about three years. This degree consists of six successive semesters of applied lessons culminating with a junior recital in the sixth semester. Alternatively, those who wish to pursue research in music may present a research project or document in lieu of the junior recital and last semester of applied lessons. The BA degree requires that a minor area of study be included in the program of studies.

Students desiring a course of study in music that will prepare them for graduate study and eventually a professional career in performance, music theory, music history, composition, or piano pedagogy should pursue a bachelor of music degree. The BM degree is recommended for students who have the desire and capacity to reach high standards of achievement in performance study. Students with composition background may pursue the composition option, while music scholars wishing to increase their understanding of the history and/or theory of music can pursue the music history or music theory options. The performance options include eight successive semesters of applied lessons and culminate with a senior recital.

The plant biology major is designed to provide a flexible entry for undergraduate students that have an interest in the plant sciences. Once enrolled in the program, students will take a core of classes that will allow them to continue in the plant biology major or would also allow them to easily transfer to other Life Sciences programs. Students will have the opportunity to interact with the faculty of the Center for Plant Science Innovation as well as other departments and schools for advising and research opportunities.

The goal of the plant biology program is to offer a field of study to students who are interested and talented in the basic sciences and mathematics and who:

• May never have considered applying this knowledge to plants.
• Have always dreamed of this field of study.
• Have always had an interest in plants but are uncertain that this field of study is right for them.

Studying plant biology will allow students to explore and understand plants at molecular, cellular, physiological, organismal, population, and community levels and by taking ecological, evolutionary, agricultural, and horticultural perspectives. This is accomplished through required courses in different scientific fields (e.g., biology, biochemistry, chemistry, agronomy, horticulture) and through different options in the major (ecology and management option and biotechnology option).

Your major in computer science will encompass software experience to prepare you to develop the compilers and operating systems of the future, hardware experience to design the next generation computer chips in Silicon Valley and theoretical studies to advance into research in academia.

Over half of your coursework involves computer science software and hardware, mathematics and the natural sciences, leaving time and flexibility to explore your specific interests. Imagine yourself in elective courses such as:

• Computer Organization
• Embedded Systems
• Programming Language Concepts
• Software Engineering
• Operating Systems Principles
• Database Systems
• High-performance Computing

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

Athletic training is the art and science of treating athletic injuries. The Commission on Accreditation of Athletic Training Education (CAATE) develops and maintains guidelines for colleges and universities to provide an education for athletic training and verifies that those standards have been met. The University of Nebraska–Lincoln athletic training program is currently granted accreditation status by the CAATE. The underlying philosophy of this program is the same as with all other components of the University of Nebraska athletic medicine program.

The athletic training education program is dedicated to providing students with educational programming that is recognized as excellent. It is dedicated to providing students with opportunities to have clinical experiences with teams noted for excellence, in facilities noted for excellence. It is also expected that students will display excellence in academic and clinical settings and will adhere to the highest standards as put forth in the National Athletic Trainers Association Code of Professional Ethics. The University of Nebraska–Lincoln athletic training education program is dedicated to the continual assessment of our program and our students in order to maintain our standards.

The athletic training education program is housed in the Department of Nutrition and Health Sciences. Completion of the entire program constitutes a major field of study. Students completing the course of study are eligible to sit for the National Athletic Trainers Association Board of Certification Examination.

The graphic design major prepares students to integrate creativity with visual communication to create a wide variety of print and digital products. The School of Art, Art History and Design offers two undergraduate degrees for this major. Both include a solid base of knowledge in the principles and history of art and design. The bachelor of arts (BA) degree, with nearly fifty percent of its courses in the major, requires students to complement this foundation with another area of study. The bachelor of fine arts (BFA) degree expands on the basic coursework by providing additional experience in graphic design and related studio art areas. This intensive degree holds seventy percent of its courses in the major and is intended for those who want to work in a design career or pursue graduate study in graphic design.