Bachelor of Science in Business Administration - Marketing

at EDUCO - University of Nebraska - Lincoln USA

The bachelor of science in veterinary science degree allows students to enter into the biomedical science or animal health career fields as a veterinary scientist. It also helps qualify students for admission to a veterinary medical school.

Courses in veterinary science are designed to broaden students’ knowledge of anatomy, biochemistry, histology, immunology, microbiology, molecular biology, pathology, pharmacology, toxicology, and virology as they relate to diverse mammalian species.

The women’s and gender studies (WGS) major is a multidisciplinary academic program with courses that focus on knowledge relating to women, gender, and sexuality.

The program is designed to help students to learn about the historical and contemporary contributions of women and to analyze the construction and representation of gender in the arts, literature, history, psychology, education, contemporary culture, politics, and society. Students are challenged to examine critically assumptions about women and gender held by academic disciplines and to evaluate them based on current research and individual experience. Students also explore sex roles, gender systems, and sexuality in various cultures as they change over time.

The merchandising option is planned for those students interested in the buying and selling of textile and apparel products at the manufacturing and retail levels, as well as product development, promotion, and visual merchandising. The program emphasizes textiles and product development and provides an understanding of fashion theory, as well as basic skills and techniques in the apparel and textiles industry and distribution of textiles and apparel in the global society.

The School of Art, Art History and Design offers students the opportunity to investigate visual art through a variety of experiences. The art major enables students to attain proficiency in the practice of art and knowledge of the history of art as part of a general college education. Some may want to devote themselves to a period of intensive studio art education, while others may be interested in pursuing art for the purpose of building cultural awareness and critical thinking skills. Two undergraduate degrees are available to art majors. The student’s career goals will determine the appropriate option.

The bachelor of arts degree (BA) is a liberal arts degree with about forty-five percent of the coursework in the School of Art, Art History and Design, providing the flexibility to study various academic disciplines outside of art. The bachelor of fine arts degree (BFA) is a professional degree, the usual preparation for professional careers or graduate study in studio art, and includes about seventy percent of the coursework from the School of Art, Art History and Design. Increased studio art requirements in the BFA allow for specialization within a chosen area or a customized studio experience.

The advertising and public relations major prepares students for careers in a wide variety of communication-related areas. Recent graduates have accepted positions in more than 20 states and several other countries in diverse careers such as retail and corporate advertising and marketing, media sales, brand management, media planning, account management, research, public relations, media relations, special event planning, mobile and digital communications, creative concepting, sports media relations, digital insights and analytics, copywriting, and layout and design.

The advertising and public relations faculty members believe that a successful career must be built upon a solid foundation, an education that combines theory and practice. To achieve that end, the major offers courses in copywriting, layout, media planning, graphics, campaign development, research, management, coding, and strategic communications. The curriculum is designed to emphasize strategy, planning, and implementation in creative problem-solving.

Much emphasis is placed on individual relationships between faculty and students, an interaction vital to a student’s creative development. An advisor also helps each student tailor an academic plan to meet his or her interests and needs.

In advertising and public relations classes, students often work with actual clients who present real-life problems. This experience gives students a professional perspective on problem solving in many sectors including nonprofit, retail, small business, and community organizations as well as large corporations. Students are encouraged to augment their academic experience with internships.

Your major in computer science will encompass software experience to prepare you to develop the compilers and operating systems of the future, hardware experience to design the next generation computer chips in Silicon Valley and theoretical studies to advance into research in academia.

Over half of your coursework involves computer science software and hardware, mathematics and the natural sciences, leaving time and flexibility to explore your specific interests. Imagine yourself in elective courses such as:

• Computer Organization
• Embedded Systems
• Programming Language Concepts
• Software Engineering
• Operating Systems Principles
• Database Systems
• High-performance Computing

We aim to develop both the mindset and skillset that will make our graduates outstanding global citizens who are effective in one of six functional areas, namely: business administration (i.e., general international business), economics, finance, management, marketing, and supply chain management and analytics. Our international business (IB) major is designed to give students a combination of skills in a functional area (i.e., a specialization) and global business.  Therefore, international business graduates pursue careers in one of the six areas they choose to specialize in.

To succeed in international business, one must thrive in unfamiliar and dynamic conditions. Cultural and language barriers, socioeconomic diversity, geopolitical tensions, and unstable legal regimes are some of the constant challenges we prepare our students to face. These conditions are present in domestic and international markets.

Excelling within such conditions requires a high level of understanding, patience, judgment and other social skills.  International Business students are well-grounded and confident even when they face being wrong in order to get it right. Their quest for understanding breeds good judgment and intuition to lead through empathy.

We push students to become aware of cognitive biases that permeate all human interaction and impede understanding and decision making. We give them tools to control their own biases using mindfulness practice. We also nurture skills for framing discussions to avoid biases in others. We study techniques developed in international diplomacy for negotiation in the international context. The ethical dilemmas common to international business and how they appear in everyday dealings are examined.

Our rigorous coursework draws on practical academic disciplines that prepare students to perform different business functions. In addition, we constantly strive to develop students’ skills and feed their intellectual curiosity. We require students to advance their foreign language skills, not simply for practical reasons but to develop empathy and neuroplasticity; and we require an international internship or practicum to develop character and experience. Finally, students immerse within the global context to challenge and develop their skills through our global immersion programs where they work on multidisciplinary projects in established markets (e.g., parts of Europe) as well as in frontier markets, including Africa, Asia, and South America.

What you will learn
The international business major combines the solid base of a bachelor of arts in business administration with advanced language study, international experience and academic studies in international business. Students in international business study the business practices of other nations and learn how international trade laws affect the world economy. They also learn about the culture and management methods that differ around the globe.

An actuary is a mathematically-oriented business person who will most likely be a manager or supervisor at some point in his/her career. Thus, a course of study culminating in a bachelor of science degree in business administration with a major in actuarial science is an excellent educational background for prospective actuaries.

The actuarial science program is designed to prepare students for the current industry demands. Because the demands change on a regular basis, oftentimes the number of hours, the sequencing of courses, and the specific requirements change for this major. Students should continue to consult with the department for the appropriate selection and listing of course requirements.

The actuarial science program is proud to have been named one of the first Centers of Actuarial Excellence by the Society of Actuaries.

What you will learn
The work of an actuary typically involves analyzing the various contingencies (birth, death, marriage, retirement, sickness, and losses due to accidents or negligence), which face society, and their impact on the many types of financial security arrangements, both public and private. A creative aspect of actuarial work lies in the forecasting of events. Actuaries are frequently called upon to make decisions that affect the fiscal soundness of financial security programs well into the future. Quality actuaries are in high demand resulting in a high job placement rate and high starting salaries.

Construction management (CNST) is a complete undergraduate degree program available to students within the Charles W. Durham School of Architectural Engineering and Construction located at Nebraska Hall on the Lincoln City Campus and at the Peter Kiewit Institute (PKI) on the Scott Campus in Omaha. Construction is one of the largest and most diversified industries in the country, accounting for approximately four percent of the U.S. gross domestic product (GDP). The key professional in this vast enterprise is the “constructor,” a term given to leaders and managers in the construction industry who are responsible for planning, scheduling, and building the projects designed by architects and engineers. These highly-specialized efforts are indispensable in meeting the country’s growing need for new structures, infrastructure and environmental controls that are of high quality and are cost effective, efficient and sustainable.

Construction firms vary in size from large corporations to small proprietorships and partnerships. These are often classified according to the kind of construction work they do—general contractors, heavy and highway contractors, specialty contractors—including mechanical and electrical—and residential builders and developers. Many firms engage in more than one category of work. Some larger companies incorporate the architectural and engineering design functions as part of their role as a design/build firm. Collectively, constructors manufacture our entire built environment—buildings for housing, commerce and industry, highways, railroads, waterways, airports, power plants, energy distribution systems, military bases and space center complexes. Thus, the construction management field is broad, requiring a unique educational background for its professional practitioners.

Although the range of construction activities appears wide and diverse, the general education requirements for construction management are universal regardless of a particular firm’s area of specialization. Since construction is primarily a business enterprise, the graduate must have a sound background in business management and administration as well as an understanding of the fundamentals of architecture and engineering as they relate to project design and the actual construction process in the field. Professional expertise lies in the fields of construction science, methods and management. A working knowledge of structural design, mechanical and electrical systems, methods and materials, soil mechanics and construction equipment is also essential.

What you will learn
Professionals in construction management make up the most diversified industry in the nation. As constructors, these individuals provide leadership for managing, coordinating, and supervising the construction processes during the concept development, design, and construction and facility management stages. Students will spend time at a building site as well as managing the contracts, execution of the building plans, and quality assurance. As part of the college's Durham School of Architectural Engineering and Construction, students will also enjoy innovative research and hands-on opportunities outside the classroom. There is a high demand for UNL graduates in this area.

The University of Nebraska–Lincoln agribusiness program is nationally recognized for its innovation and quality. The program is designed to meet the agribusiness industry’s needs for professionals and entrepreneurs who have the educational background to become successful decision-makers in the rapidly changing agribusiness world. Agribusiness students interact with agribusiness professionals through learning and work-related opportunities, both in and out of the classroom.

Majoring in the agribusiness program prepares students for many agribusiness careers, such as:

• Agribusiness Management
• Finance and Lending
• Real Estate Management and Investment
• Commodity Trade and Analysis
• Grain Merchandising
• Market Planning and Analysis
• International Marketing
• Entrepreneurship and New Business Development
• Sales Management
• Information Technology and Analysis
• Production Management
• Food Marketing and Industry Organization

What you will learn
Agribusiness is taking a mix of courses in business and agriculture that provides students with the decision-making framework of business and the technical aspects of agriculture and food systems. This also prepares students for a career in the diverse, rapidly changing agribusiness industry.