Bachelor of Science in History

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The University of Nebraska–Lincoln Department of Computer Science and Engineering (CSE) offers Nebraska’s only comprehensive program of higher education, research, and service outreach in computer science, computer engineering, and software engineering.

The CSE department offers a unique and challenging baccalaureate degree program in software engineering, incorporating hands-on learning and an integrated computer science and software engineering core curriculum to prepare graduates for professional practice in a wide range of industries and for post-graduate education.

Software engineers work on multidisciplinary teams to identify and develop software solutions and to maintain software intensive systems of all sizes. The focus of this program is on the rigorous engineering practices necessary to build, maintain, and protect modern software intensive systems. Consistent with this focus, the software engineering baccalaureate program consists of a rigorous curriculum of science, math, computer science, and software engineering courses.

Students completing the major will have the ability to:

• Apply disciplined software engineering practices and principles to the design, architecture, development, analysis, testing, and maintenance of complex software systems to meet the desired needs of the stakeholders within realistic constraints.
• Identify, formulate, and solve engineering problems using computational resources.
• Contribute their expertise by effectively collaborating and communicating with other stakeholders in multidisciplinary teams.
• Adapt to rapid advances in computing and software engineering tools, technologies, principles, and practices.

Students will also have:

• The background and perspective for post-graduate education. Studies develop skills in the application of theory, experimentation, and lifelong learning/professional development.
• Insight into the world of practicing professionals for collaborations, mutual support, and representing the profession to government and society. Studies include teamwork, communication, and hands-on experience, plus students are provided with multiple opportunities for involvement in organizations such as ACM, UPE, and IEEE.

The CSE department also offers a degree of bachelor of science in computer engineering through the College of Engineering and a bachelor of science in computer science through the College of Arts and Sciences. All students majoring in the CSE department should see their advisors during the first semester to ensure they understand the differences in the requirements among the three majors. Majors should consult with their advisors each semester for registration advising.

What you will learn
The Software Engineering major is offered through the Department of Computer Science and Engineering. This unique program incorporates an integrated computer science and software engineering core curriculum, hands-on learning and real-world scenarios and experiences. Software engineers collaborate in a diverse team environment to design, analyze, test, and maintain software-intensive systems of all sizes. You'll work in such areas as product testing, game development, mobile apps, business and web apps, and computer systems and software design.

The mission of the University of Nebraska–Lincoln Chemical and Biomolecular engineering program is to provide qualified students with a foundation in engineering sciences and engineering design methods to prepare them for successful professional careers and to contribute to the needs of society.

Program Educational Objectives
In pursuit of the program’s mission, the Department of Chemical and Biomolecular Engineering has established the Educational Objectives given below.

Succeeds professionally: Graduates will succeed professionally by making positive contributions to address the needs of society, generating new knowledge, and providing leadership in their respective industry or field.

Solves engineering and scientific challenges: Graduates will use critical thinking and engineering techniques and strategies to develop economical solutions to technical challenges, within practical constraints and limitations.

Communicates effectively to diverse audiences: Graduates will demonstrate respect for different perspectives and use effective communication skills with broad and diverse audiences.

Acts safely and ethically: Graduates will uphold the American Institute of Chemical Engineers (AIChE) Code of Ethics and will influence others to do the same.

Engages in life-long learning: Graduates will engage in self-initiated, life-long learning for professional growth in their chosen career paths.

The Department of Chemical and Biomolecular Engineering offers a course of study designed for students who plan careers in a wide variety of industries, ranging from the chemical and process industries to biotechnology, electronics, and the environment. Students receive training in the basic subjects of mathematics, English, and physics like other engineering students, but in addition receive extensive training in chemistry. In various courses, the emphasis is placed on the fundamental principles of fluid mechanics, heat transfer, mass transfer, separation processes, thermodynamics, kinetics, and process dynamics, as well as process economics and design of chemical processes.

The instructional laboratories provide opportunities for students to operate experimental equipment, test the theories and correlations developed in the classroom, and design their own experimental equipment for the solution of special problems.

Graduates are qualified to undertake work in research, design, development, production, maintenance, and technical sales in a wide variety of industries including chemicals, petroleum, petrochemicals, rubber, plastics, agricultural chemicals, food, biotechnology, pharmaceuticals, paper, fabrics, aircraft, automotive, electronics, energy conversion, and environmental pollution prevention and control.

The Department of Chemical and Biomolecular Engineering is located in Othmer Hall. A state-of-the-art unit operations laboratory, used to give hands-on chemical process experience, is located there. Laboratory equipment is provided for the study of fluid mechanics, heat transfer, mass transfer, staged operations, process control, thermodynamics, reaction kinetics, and polymerization. The department operates its own microcomputer facility. Additional research equipment is available for independent and graduate study in several areas.

We aim to develop both the mindset and skillset that will make our graduates outstanding global citizens who are effective in one of six functional areas, namely: business administration (i.e., general international business), economics, finance, management, marketing, and supply chain management and analytics. Our international business (IB) major is designed to give students a combination of skills in a functional area (i.e., a specialization) and global business.  Therefore, international business graduates pursue careers in one of the six areas they choose to specialize in.

To succeed in international business, one must thrive in unfamiliar and dynamic conditions. Cultural and language barriers, socioeconomic diversity, geopolitical tensions, and unstable legal regimes are some of the constant challenges we prepare our students to face. These conditions are present in domestic and international markets.

Excelling within such conditions requires a high level of understanding, patience, judgment and other social skills.  International Business students are well-grounded and confident even when they face being wrong in order to get it right. Their quest for understanding breeds good judgment and intuition to lead through empathy.

We push students to become aware of cognitive biases that permeate all human interaction and impede understanding and decision making. We give them tools to control their own biases using mindfulness practice. We also nurture skills for framing discussions to avoid biases in others. We study techniques developed in international diplomacy for negotiation in the international context. The ethical dilemmas common to international business and how they appear in everyday dealings are examined.

Our rigorous coursework draws on practical academic disciplines that prepare students to perform different business functions. In addition, we constantly strive to develop students’ skills and feed their intellectual curiosity. We require students to advance their foreign language skills, not simply for practical reasons but to develop empathy and neuroplasticity; and we require an international internship or practicum to develop character and experience. Finally, students immerse within the global context to challenge and develop their skills through our global immersion programs where they work on multidisciplinary projects in established markets (e.g., parts of Europe) as well as in frontier markets, including Africa, Asia, and South America.

What you will learn
The international business major combines the solid base of a bachelor of arts in business administration with advanced language study, international experience and academic studies in international business. Students in international business study the business practices of other nations and learn how international trade laws affect the world economy. They also learn about the culture and management methods that differ around the globe.

The School of Accountancy is separately accredited by the Association to Advance Collegiate Schools of Business (AACSB). The School's mission is to provide an exceptional educational opportunity, create high impact research, and engage and collaborate with the community. More specifically, the School of Accountancy community accomplishes its mission in advancing accounting education through:

• Fostering intellectual curiosity, academic excellence, business insights, and accounting expertise
• Creating high-impact, relevant research
• Engaging and collaborating with professional communities

The courses in accounting are designed to give business students a basic proficiency in accounting as an analytical tool for understanding business and public affairs, and to develop essential theory and application for those specializing in the field. Students who complete the College of Business program with a major in accounting and/or the master of professional accountancy (MPA) degree are well-prepared to accept positions in industry, commerce, government service, or public accounting.

Students interested in the accounting discipline are strongly encouraged to work closely with faculty members in the School to understand requirements and options available for those interested in careers as certified public accountants and options to pursue the five-year master of professional accountancy program. Requirements and processes vary with each of these options.

What you will learn
Students gain a solid foundation of accounting technical expertise and business insights, develop research and communication skills, become sensitive to ethical business practices, and interact with accounting and business professional communities. Internships before graduation are also common.

The College of Business at the University of Nebraska–Lincoln has established an undergraduate supply chain management major to educate students to become supply chain management professionals. Supply chain management (SCM) includes all the activities that must take place to get the right products and services into the right customer’s hands in the right quantity at the right time—from raw material extraction to consumer purchase.

The topics that SCM covers are diverse and include procurement, order fulfillment, inventory management, supplier relationship management, product development and commercialization, returns management, physical distribution and shipping, warehousing, and outsourcing. With the depth and breadth of issues that it encompasses, industries that use SCM tools and approaches include transportation, hospitals, government organizations, construction, processing, social services, electronics, facility design, manufacturing, and warehousing.

What you will learn
Supply Chain Management (SCM) provides students with the skills and expertise to analyze and manage the chain of activities from concept development to distribution of products and services. Individuals skilled in SCM deliver insight to businesses for creating efficient and effective processes. SCM focuses on the core areas of business planning, purchasing, product assembly, distribution, sales, and customer service.

The community health and wellness option is designed for those students interested in health education and health promotion. Graduates are prepared to promote healthy lifestyles and enhance the quality of life for individuals and communities while working in a variety of settings to include worksite and health promotion programs, schools, public health agencies, nonprofit health organizations, and voluntary health agencies (American Heart Association, American Cancer Society, etc.). This option is also appropriate for students interested in pursuing graduate programs in such areas as public health, health policy, and other related areas. Upon completion of the option, students will be eligible to sit for the Certified Health Education Specialist (CHES) exam.

Geography is a comprehensive discipline that, via spatial patterns analysis, reveals the intricate attributes and connectivity of human cultures and the natural environment. As such, geography is critical to understanding the complexities of global change. Students may specialize in one of many areas, including climate and weather, cultural/human geography, geographic information systems, historical geography of the Great Plains, natural resources, physical geography, pre-community and regional planning, regional studies, or remote sensing.

An education in geography prepares students for careers in government agencies as well as those involved with foreign service, land management, tourism, health care delivery systems, environmental assessment, transportation development, land use planning, air traffic control, and GIS and cartographic analysis, and in a wide variety of businesses, particularly those concerned with environmental mapping, geographic information systems, and planning. A geography major also prepares students for graduate-level degrees in geography, law (especially environmental law), international business, urban and regional planning, and teaching at all levels.

The bachelor of science in integrated science offers students the opportunity to design their own degree program. As an alternative to traditional majors, this individualized program of study allows students to pursue their academic and professional goals in concentration areas not available within existing departmental curricula. With the mentoring of a faculty advisory committee, students focus their degree and select courses across multiple concentration areas to create an individualized and interdisciplinary program of study. Specific degree requirements and concentrations are defined and approved by the student's faculty advisory committee.