Bachelor of Science in Management

at EDUCO - University of Nebraska - Lincoln USA

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The bachelor of science in communication sciences and disorders provides the pre-professional courses required for graduate study in either speech-language pathology or audiology. The entry level for practice as a speech-language pathologist requires a masters degree in speech-language pathology. A doctorate of audiology (AuD) is required to practice audiology. Upon completion of the advanced degree in either field and the licensure/certification requirements, a person may work in a variety of settings, including schools or other education agencies, medical clinics or other medical/nursing facilities, health agencies, or private practice.

The Department of Civil and Environmental Engineering offers a complete undergraduate program to students on the Lincoln and Omaha campuses of the University of Nebraska. Curriculum requirements are nearly identical on both campuses. The goal is to prepare students for entry into the civil engineering profession immediately after graduation or to pursue graduate-level studies.

The general educational objectives of the University of Nebraska–Lincoln civil engineering undergraduate program are to prepare our graduates so that, with a University of Nebraska–Lincoln BSCE degree, a few years beyond graduation, alumni will:

• Be employed in civil and environmental engineering or a closely related field; or, graduates will be pursuing an advanced degree in civil and environmental engineering or a closely related field.
• Contribute to society and address societal and environmental needs through engagement in professional, community, or service organizations.
• Agree that the civil engineering program prepared them for success in their careers in terms of knowledge and skillsets as embodied in the program and the Complete Engineer ™ Initiative.

As a professional discipline, civil engineering is closely related to the total human environment. In all professional endeavors, the civil engineer must consider ecological effects as well as the social, economic, and political needs of people. The civil engineer designs systems to control and manage our water resources to provide electric power, agricultural irrigation, flood control, recreation, water supplies, and wastewater treatment systems for our urban and industrial needs.

The civil engineer plans, designs, and constructs our transportation systems—including highways, railroads, waterways, and airports—to connect rural, urban, and industrial areas. The civil engineer also designs and constructs housing and facilities for recreational, industrial, and commercial complexes, which comprise the urban environment. It is the responsibility of civil engineering to minimize air, water, and land pollution and protect the environment.

The Department of Earth and Atmospheric Sciences offers both the bachelor of science and the bachelor of arts degrees in geology. The bachelor of science program is designed for those who expect to continue in graduate work and become professional geoscientists. Undergraduate training in geology is also beneficial in many other fields such as teaching at the pre-college level, urban planning, law, civil engineering, environmental studies, and museum work. Students preparing for these or similar areas are advised to take the bachelor of arts program, which is strong in fundamental geology but does not emphasize the ancillary courses required for admission to many graduate programs.

The environmental studies major is designed for students who want to make a difference and contribute to solving environmental challenges on a local to global scale. Solutions to challenges such as climate change, pollution, and resource conservation require individuals who have a broad-based knowledge in the natural and social sciences, as well as strength in a specific discipline. The environmental studies major will provide the knowledge and skills needed for students to work across disciplines and to be competitive in the job market. The environmental studies program uses a holistic approach and a framework of sustainability. This framework recognizes the necessity of meeting current resource needs without compromising the environment or the ability of future generations to meet their needs.

The field of agronomy encompasses the sciences related to crops and soils. It includes crop production, crop breeding, seed production and certification, weed science, range and pasture management, soil management and irrigation, and soil conservation. The agronomy degree program is designed for students who are interested in plants and soils as they relate to economic crop production and environmental protection.

The goal of any financial system is to allocate monetary resources to those individuals, companies, and governmental units that have the best ideas for usage. The study of finance focuses on the organization and development of capital markets and financial institutions in achieving the optimal usage of funds. As a finance student, you might want to examine how conflict of interest affects managerial performance, how risk influences investment decisions, or how investor psychology can impact the price of stocks and bonds. The finance faculty offer strong support for the exploration of such topics and the curriculum is designed to prepare students in areas of high employment demand.

The finance major offers coursework in the following areas of specialization:

• Banking and Risk Management
• Investments
• General Finance

Finance students must declare one of these specializations as a formal option within their major. Multiple options cannot be chosen. Students are encouraged to meet with their Business Advising and Student Engagement (BASE) advisors on a regular basis. The department chair is also available to answer questions regarding the selection of courses or other questions related to the finance curriculum.

What you will learn
Students will learn to apply the principles and techniques of time value of money, quantify and interpret risk/reward relationships using a variety of metrics, estimate the fundamental value of traded and non-traded assets, identify resources of risk and implement appropriate risk management techniques and analyze market conditions for strategic planning.

A national leader in collegiate athletics, the University of Nebraska–Lincoln attracts many students who have a strong interest in sports. The sports media and communication major provides students a unique opportunity to fulfill their aspirations of pursuing a career in sports without being a competitive athlete. Students start by creating a strong foundation of sports knowledge and skills from a variety of perspectives, including journalism, broadcasting, advertising, public relations, and marketing. Students then have the ability to add depth in their upper-level electives.

The college has offered sports courses for decades, including courses in sports broadcasting, sports writing, and sports media relations and promotion, and it has produced highly successful alumni working in sports for major media organizations across the United States. Faculty have built relationships with sports media organizations that provide special learning opportunities for students, such as ESPN, FOX Sports University, BigTen Network, Special Olympics, as well as local stations and agencies.

The sports media and communication major offers a plethora of employment opportunities for students, including jobs in sports journalism, sports announcing, sports information, sports marketing, sports event planning, sports community relations, graphic and Web design in sports, multimedia storytelling in sports, and sports media entrepreneurship.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

Your major in Latin American studies will move you to explore peoples, languages and cultures of Latin America. You will gain an understanding of the cultures of Latin America and a proficiency in either Spanish or Portuguese. In addition, you will work closely with faculty whose research involves Latin American languages, culture and landscapes.

You will enroll in courses from multiple disciplines to examine the world through the lens of social justice and human rights. The major includes theoretical and methodological courses, comparative courses and focused topical courses that provide you with rigorous analytical skills to investigate and understand the experiences of diverse populations.