Bachelor of Science in Marketing

at EDUCO - University of Nebraska - Lincoln USA

This degree program provides students with a balanced education focusing on turfgrass and landscape plant management, biology and function, sustainability and environmental concerns, as well as courses in mathematics, science, and humanities. Students in this degree program will select either the Turfgrass Management Option or Landscape Management Option, allowing them to focus on important aspects that are distinct to their selected career path.

Turfgrass Management Option
This option is designed for students considering careers as golf course superintendents, sports turf managers, resort grounds managers, lawn care service owners and operators, institution and grounds managers, estate managers, sod producers, sales representatives, industry technical representatives, educators, and consultants. This option is also suitable for considering graduate study or careers in academia and research.

Landscape Management Option
This option is designed for students interested in careers as landscape management contractors, landscape management service providers, botanical garden and arboretum directors or managers, landscape plant producers, estate managers, sales representatives, industry technical representatives, educators, and consultants. This option also provides preparation for graduate study or careers in academia and research.

The classics and religious studies major offers a wide range of courses in the languages, civilization, religions, and culture of the ancient Mediterranean world, as well as ancient and modern religions broadly conceived. It is an interdisciplinary major with three options: Classical Languages, Classics, and Religious Studies. The major serves as excellent preparation for careers in any number of fields, such as law, medicine, journalism, ministry, business, and education. Depending on your chosen option, this major also provides you with an excellent background to pursue graduate work in classical languages and literature, classical archaeology, ancient history, religious studies, literary scholarship, and other disciplines in the humanities.

Classical Languages Option
Focuses on proficiency in the translation and understanding of Greek, Latin, or Hebrew, and familiarity with lexical and grammatical tools associated with the translation.

Classics Option
Provides a focus on the social and intellectual components comprising the civilization and culture of the ancient Mediterranean world and their impact on subsequent western culture.

Religious Studies Option
Identifies and analyzes major world religious traditions and their influence on individual, social, and cultural phenomena considered from both global and historical standpoints.

A major in sociology within the College of Arts and Sciences provides students with vital intellectual and occupational skills. This includes analytical thinking; creative problem solving; effective written and oral communication; collecting, analyzing and interpreting data; and gaining expertise regarding the impact of social and cultural dynamics on individual and societal trends. Students may pursue broad training in sociology, or they may pursue a specific Focus Area, such as Crime/Deviance, Family, Health, Social Inequality, or Social Research. We also encourage students strongly to seize the opportunities provided for internships and a variety of research experiences, which play a key role in helping students define their career trajectory and build a resumé.

Our majors pursue careers in a variety of fields that reflect their substantive expertise, such as:

• Social-Justice Related Activism
• Law and Criminal Justice
• Education and Social/Human Services
• Research—especially public health and medicine, public opinion research, market research/marketing, as well as occupations requiring data collection, analysis, and project direction skills (e.g., nursing, policy work, journalism, engineering, computational sciences)
• Public Service/Government and Administration
• Private-sector for-profit companies and nonprofit organizations
• Management and Human Resources

We also encourage students to combine their interest in sociology with one of the many interdisciplinary programs/certificates offered in the College of Arts and Sciences and beyond. This includes but is not limited to Conflict Resolution, Environmental Studies, Ethnic Studies, Global Studies, Human Rights, Humanities and Medicine, Public Policy, Women’s and Gender Studies, plus the Center for Great Plains Studies and the Center for Civic Engagement.

This program of study emphasizes the application of both business and economic principles to the problems/issues confronting agribusiness firms. Students will have an opportunity to pursue a rigorous program of study in both agricultural sciences and business courses leading to a career in a wide range of employment opportunities within the agribusiness field. With assistance from academic advisors, students can acquire depth and/or breadth in their program of study by selecting elective courses that meet their own individual interests.

Ethnic studies involves the exploration and examination of factors that bear on the lives and experiences, both past and present, of ethnically diverse peoples. The Institute for Ethnic Studies is interdisciplinary and intercollegiate and focuses on the experiences of individuals and groups who are of African, African-American, Latino/a, Latin American, or Native origin of descent both in the United States and elsewhere.

The College of Business at the University of Nebraska–Lincoln has established an undergraduate supply chain management major to educate students to become supply chain management professionals. Supply chain management (SCM) includes all the activities that must take place to get the right products and services into the right customer’s hands in the right quantity at the right time—from raw material extraction to consumer purchase.

The topics that SCM covers are diverse and include procurement, order fulfillment, inventory management, supplier relationship management, product development and commercialization, returns management, physical distribution and shipping, warehousing, and outsourcing. With the depth and breadth of issues that it encompasses, industries that use SCM tools and approaches include transportation, hospitals, government organizations, construction, processing, social services, electronics, facility design, manufacturing, and warehousing.

What you will learn
Supply Chain Management (SCM) provides students with the skills and expertise to analyze and manage the chain of activities from concept development to distribution of products and services. Individuals skilled in SCM deliver insight to businesses for creating efficient and effective processes. SCM focuses on the core areas of business planning, purchasing, product assembly, distribution, sales, and customer service.

Human Development and Family Science provides a comprehensive program grounded in family science theory, research, and professional practice and application for individuals to work with children and families. This career path provides students with knowledge and intervention skills that will assist them in helping to prevent and remedy interpersonal problems experienced by individuals in their family relationships, building on the family’s strengths. In addition, Family Science will prepare students for graduate school (e.g. family science, family therapy, social work, counseling psychology, and law), or for employment in human services agencies or programs.

The film studies program is housed in the Department of English. The program is centered on a core curriculum of four courses in the history of film, film genre, and film directors, as well as film theory and criticism. To these core courses are added related courses, particularly those that integrate the study of moving image culture with rhetoric, philosophy, literary criticism, ethnic literature, and visual cultures of all types. The program is designed for students who wish to ultimately work in academic film studies and also for students who wish to understand film better as an art form, as popular culture, and as a major medium of communication.

The classics and religious studies major offers a wide range of courses in the languages, civilization, religions, and culture of the ancient Mediterranean world, as well as ancient and modern religions broadly conceived. It is an interdisciplinary major with three options: Classical Languages, Classics, and Religious Studies. The major serves as excellent preparation for careers in any number of fields, such as law, medicine, journalism, ministry, business, and education. Depending on your chosen option, this major also provides you with an excellent background to pursue graduate work in classical languages and literature, classical archaeology, ancient history, religious studies, literary scholarship, and other disciplines in the humanities.

Classical Languages Option
Focuses on proficiency in the translation and understanding of Greek, Latin, or Hebrew, and familiarity with lexical and grammatical tools associated with the translation.

Classics Option
Provides a focus on the social and intellectual components comprising the civilization and culture of the ancient Mediterranean world and their impact on subsequent western culture.

Religious Studies Option
Identifies and analyzes major world religious traditions and their influence on individual, social, and cultural phenomena considered from both global and historical standpoints.

The University of Nebraska–Lincoln Department of Computer Science and Engineering (CSE) offers Nebraska’s only comprehensive program of higher education, research, and service outreach in computer science, computer engineering, and software engineering.

The CSE department offers a challenging baccalaureate degree program in computer engineering that prepares graduates for professional practice in commerce, industry, and government and for post-graduate education to enter careers in research and academia. The bachelor of science degree in computer engineering is accredited by the Engineering Accreditation Commission (EAC) of ABET.

The focus of the program is integrated hardware/software system design. Increasingly, diverse systems, products, and processes depend on computers for design, control, data acquisition, and other functions. The computer engineer possesses the range of expertise to have an integrated view of computer-based systems and to make global design decisions.

Consistent with this focus, the computer engineering baccalaureate program develops:

• The ability to view computer systems as an integrated continuum of technologies and to engage in integrated system-level design. Studies include mathematical foundations, digital logic and technologies, programming and software design, system components and design, application of theory, experimentation, design tools and techniques, and documentation and maintenance.
• The ability to work with professionals in related fields over the spectrum of system design. Studies include natural sciences, electricity/electronics, and programming and software design.
• Skills to quickly adapt to new work environments, assimilate new information, and solve new problems. Studies develop skills in the application of theory, experimentation, design tools and techniques, documentation and maintenance, and technical communications.
• The background and perspective for post-graduate education. Studies develop skills in the application of theory, experimentation, and lifelong learning/professional development.
• Abilities to work in conformance with societal needs and expectations. Studies include liberal arts and ethical/social issues.
• Insight into the world of practicing professionals for collaborations, mutual support, and representing the profession to government and society. Studies include teamwork and lifelong learning/professional development, plus students are provided multiple opportunities for involvement in organizations such as ACM, UPE, and IEEE.

The CSE department also offers a degree of bachelor of science in computer science through the College of Arts and Sciences. All students majoring in the CSE department should see their advisors during their first semester to make sure they understand the differences in the requirements of the two programs. Majors should consult with their advisors each semester for registration advising.