Bachelor of Science in Marketing

at EDUCO - University of Nebraska - Lincoln USA

The business administration major is designed for students who wish to obtain a broad education in business administration rather than specializing in a specific area within the College. For the student who has an educational goal that bridges two or more areas of business, the general business administration major permits the design of a tailor-made program to fit that goal.

What you will learn
The degree that is granted by the college is designed to give students a broad background in business administration. Students may choose to specialize in several areas by majoring in business administration, or they can specialize by selecting one major.

When specializing in several areas, students may choose courses from any of the departments within the college in any combination. For the student who has an educational goal that bridges two or more areas of business, the general business administration major permits the design of a tailor-made program to fit that goal.

The Department of Modern Languages and Literatures offers courses in Arabic, German, Japanese, the Romance Language group (French, Spanish), and the Slavic group (Czech, Russian). Whenever possible, the courses are conducted in the language that is studied. The aim of instruction is reading, writing, aural and oral proficiency, and an understanding of the life, literature, and culture of the country. Lectures and films in the language studied are offered during the school year for the benefit of the students in the department. Language laboratories supplement class work.

The School of Art, Art History and Design offers students the opportunity to investigate visual art through a variety of experiences. The art major enables students to attain proficiency in the practice of art and knowledge of the history of art as part of a general college education. Some may want to devote themselves to a period of intensive studio art education, while others may be interested in pursuing art for the purpose of building cultural awareness and critical thinking skills. Two undergraduate degrees are available to art majors. The student’s career goals will determine the appropriate option.

The bachelor of arts degree (BA) is a liberal arts degree with about forty-five percent of the coursework in the School of Art, Art History and Design, providing the flexibility to study various academic disciplines outside of art. The bachelor of fine arts degree (BFA) is a professional degree, the usual preparation for professional careers or graduate study in studio art, and includes about seventy percent of the coursework from the School of Art, Art History and Design. Increased studio art requirements in the BFA allow for specialization within a chosen area or a customized studio experience.

University of Nebraska–Lincoln students pursuing the bachelor of science degree in Grassland Systems will benefit from an interdisciplinary, holistic approach to the study of grasslands, rangelands, and prairies.  Approximately 60% of Nebraska’s landmass is grassland which offers exceptional experiential learning opportunities.  Students first develop a strong base with core courses in grassland systems, mathematics and statistics, communications, and natural sciences before advanced study in one of two options: grassland ecology and management (GECM) or grazing livestock systems (GLS).

The film studies program is housed in the Department of English. The program is centered on a core curriculum of four courses in the history of film, film genre, and film directors, as well as film theory and criticism. To these core courses are added related courses, particularly those that integrate the study of moving image culture with rhetoric, philosophy, literary criticism, ethnic literature, and visual cultures of all types. The program is designed for students who wish to ultimately work in academic film studies and also for students who wish to understand film better as an art form, as popular culture, and as a major medium of communication.

A major in sociology within the College of Arts and Sciences provides students with vital intellectual and occupational skills. This includes analytical thinking; creative problem solving; effective written and oral communication; collecting, analyzing and interpreting data; and gaining expertise regarding the impact of social and cultural dynamics on individual and societal trends. Students may pursue broad training in sociology, or they may pursue a specific Focus Area, such as Crime/Deviance, Family, Health, Social Inequality, or Social Research. We also encourage students strongly to seize the opportunities provided for internships and a variety of research experiences, which play a key role in helping students define their career trajectory and build a resumé.

Our majors pursue careers in a variety of fields that reflect their substantive expertise, such as:

• Social-Justice Related Activism
• Law and Criminal Justice
• Education and Social/Human Services
• Research—especially public health and medicine, public opinion research, market research/marketing, as well as occupations requiring data collection, analysis, and project direction skills (e.g., nursing, policy work, journalism, engineering, computational sciences)
• Public Service/Government and Administration
• Private-sector for-profit companies and nonprofit organizations
• Management and Human Resources

We also encourage students to combine their interest in sociology with one of the many interdisciplinary programs/certificates offered in the College of Arts and Sciences and beyond. This includes but is not limited to Conflict Resolution, Environmental Studies, Ethnic Studies, Global Studies, Human Rights, Humanities and Medicine, Public Policy, Women’s and Gender Studies, plus the Center for Great Plains Studies and the Center for Civic Engagement.

An actuary is a mathematically-oriented business person who will most likely be a manager or supervisor at some point in their career. A major in actuarial science is an excellent educational background for prospective actuaries.

The actuarial science program is designed to prepare students for the current industry demands. Because the demands change on a regular basis, oftentimes the number of hours, the sequencing of courses, and the specific requirements change for this major. Students should continue to consult with the department for the appropriate selection and listing of course requirements.

All actuarial science students are encouraged to visit the actuarial science program’s website and an actuarial science program faculty advisor for more information about the program, including the Actuarial Science Club, sequencing of courses, scholarship opportunities, and the requirements for achieving professional actuarial designations.

Communication studies is a social science and humanistic field of study, research, and application. Communication competencies are among those most highly desired in professional, personal, organizational, and civic arenas. The mission of the Department of Communication Studies is to examine human symbolic activity as it shapes and is shaped by relationships, institutions, and societies. This work concerns how, why, and with what effects people communicate through verbal and nonverbal messages. Through research, teaching, and service, the Department devotes particular attention to understanding the ways in which communication erodes and sustains collaboration within and among local, national, and global communities.

A degree in communication studies will focus broadly on the production and influence of messages across the contexts of public, personal, and professional life. In this course of study, students are immersed in mastering the intellectual capacities to advocate, negotiate, and relate. Students who major in communication studies can choose to fulfill the general requirements of the major or they can opt to complete courses in one of three major emphasis areas: communication, health, and well-being; diversity, culture, and global communication; or communication, public advocacy, and civic engagement.

The field of animal science encompasses the sciences related to animals and their contributions and interactions with humans. This program is designed particularly for students who are interested in pursuing careers associated with the livestock, poultry, meat, and companion animal industries. The core curriculum gives students a balanced education in animal science, biological sciences, physical sciences, mathematics, communications, and humanities and social sciences.

What you will learn
Hands-on... challenging... rewarding: The Animal Science Department offers all this and more as students prepare for careers related in animal biology and industry. The management, well-being and safe use of animals for food, fiber, and recreation are all components of this science based profession. Seven options in the Animal Science degree program include animal biology, animal business, companion animal science, equine science, meat science, production and management and veterinary animal sciences.

The field of insect science encompasses the agricultural, biological, and environmental sciences related to insects and their interactions with humans. Insects and their relatives are the most abundant animals on earth, are commonly found in all habitats, and are essential in maintaining our ecosystem. Insect science offers numerous career opportunities in both basic and applied fields.

The core curriculum provides students with a balanced education focusing on insect identification, biology, structure and function, behavior, ecology, and diversity, as well as courses in mathematics, chemistry, biology, and the humanities. In addition to the core, there are two options from which students can select an area of focus which meets their own interest and career objectives.