Bachelor of Science in Textiles, Merchandising and Fashion Design/Communications

at EDUCO - University of Nebraska - Lincoln USA

A major in management at the University of Nebraska–Lincoln equips students with the essential skills to effectively manage people and resources in today’s business systems and organizational structures. Our management curriculum prepares students for careers in leadership and supervision of employees in the workplace, project management, starting up and managing a business, and utilizing the critical role of information in strategy and operations of the business world.

What you will learn
Management and entrepreneurship are critical to the future of the United States and other nations around the world. At the University of Nebraska–Lincoln, we equip students with the essential skills to effectively manage people and resources in today's business systems and organizational structures. Our curriculum prepares students for careers in leadership and supervision of employees in the workplace, starting and managing business ventures and analyzing information and data to create effective business strategies.

The graphic design major prepares students to integrate creativity with visual communication to create a wide variety of print and digital products. The School of Art, Art History and Design offers two undergraduate degrees for this major. Both include a solid base of knowledge in the principles and history of art and design. The bachelor of arts (BA) degree, with nearly fifty percent of its courses in the major, requires students to complement this foundation with another area of study. The bachelor of fine arts (BFA) degree expands on the basic coursework by providing additional experience in graphic design and related studio art areas. This intensive degree holds seventy percent of its courses in the major and is intended for those who want to work in a design career or pursue graduate study in graphic design.

The Department of English seeks to help students develop their critical reading, writing, and thinking skills. In addition, we hope to foster imaginative reasoning, which we define as the ability to use the imagination to think hypothetically about the world in all its diversity—the past, present, and future, the local and the global. Such an ability, learned through the study of diverse literature and film, the critical analysis of language, and the generation of creative work, enables students to thoughtfully engage with social, cultural, and political phenomena. It allows students to re-envision what is possible and to dream audacious solutions to seemingly insoluble problems. Imaginative reasoning, both as a value and as a skill, connects us to one another and leads us to look beyond boundaries, including the boundary of our own selves and our most immediate communities.

The courses we offer, our teaching methods, and our departmental culture further several core goals: the pursuit of social justice, the celebration of diversity, the creation of a broad array of communities based on empathetic understanding, the fostering of a sense of belonging in all of our students, and the development of a desire for civic engagement and responsibility.

The microbiology major is an interdepartmental major that offers educational opportunities in various areas of microbiology leading to a bachelor of science degree in microbiology. The training offered is suitable for a professional career in microbiology, which may lead to employment in the food industry, clinical microbiology, biotechnology, and pharmaceuticals; or federal agencies such as the Food and Drug Administration, U.S. Department of Agriculture, U.S. Public Health Service, and Environmental Protection Agency. The program is also suitable as preparation for graduate studies leading to academic careers and professional careers in medicine, dentistry, veterinary medicine, pharmacy, and health-related fields.

The Department of History offers topical and period courses of general cultural and educational value to all University students to broaden their range of historical experience and sense of perspective. The particular aim of the history program is not only to provide knowledge for students who are preparing for a career in education, but also to give instruction that will aid those with interests in law, journalism, library, and museum work; in local, state, and national public service; and in business where knowledge of domestic and foreign affairs is particularly useful.

This degree program provides students with a balanced education focusing on turfgrass and landscape plant management, biology and function, sustainability and environmental concerns, as well as courses in mathematics, science, and humanities. Students in this degree program will select either the Turfgrass Management Option or Landscape Management Option, allowing them to focus on important aspects that are distinct to their selected career path.

Turfgrass Management Option
This option is designed for students considering careers as golf course superintendents, sports turf managers, resort grounds managers, lawn care service owners and operators, institution and grounds managers, estate managers, sod producers, sales representatives, industry technical representatives, educators, and consultants. This option is also suitable for considering graduate study or careers in academia and research.

Landscape Management Option
This option is designed for students interested in careers as landscape management contractors, landscape management service providers, botanical garden and arboretum directors or managers, landscape plant producers, estate managers, sales representatives, industry technical representatives, educators, and consultants. This option also provides preparation for graduate study or careers in academia and research.

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The environmental studies major is designed for students who want to make a difference and contribute to solving environmental challenges on a local to global scale. Solutions to challenges such as climate change, pollution, and resource conservation require individuals who have a broad-based knowledge in the natural and social sciences, as well as strength in a specific discipline. The environmental studies major will provide the knowledge and skills needed for students to work across disciplines and to be competitive in the job market. The environmental studies program uses a holistic approach and a framework of sustainability. This framework recognizes the necessity of meeting current resource needs without compromising the environment or the ability of future generations to meet their needs.

Communication studies is a social science and humanistic field of study, research, and application. Communication competencies are among those most highly desired in professional, personal, organizational, and civic arenas. The mission of the Department of Communication Studies is to examine human symbolic activity as it shapes and is shaped by relationships, institutions, and societies. This work concerns how, why, and with what effects people communicate through verbal and nonverbal messages. Through research, teaching, and service, the Department devotes particular attention to understanding the ways in which communication erodes and sustains collaboration within and among local, national, and global communities.

A degree in communication studies will focus broadly on the production and influence of messages across the contexts of public, personal, and professional life. In this course of study, students are immersed in mastering the intellectual capacities to advocate, negotiate, and relate. Students who major in communication studies can choose to fulfill the general requirements of the major or they can opt to complete courses in one of three major emphasis areas: communication, health, and well-being; diversity, culture, and global communication; or communication, public advocacy, and civic engagement.

The Department of Civil and Environmental Engineering offers a complete undergraduate program to students on the Lincoln and Omaha campuses of the University of Nebraska. Curriculum requirements are nearly identical on both campuses. The goal is to prepare students for entry into the civil engineering profession immediately after graduation or to pursue graduate-level studies.

The general educational objectives of the University of Nebraska–Lincoln civil engineering undergraduate program are to prepare our graduates so that, with a University of Nebraska–Lincoln BSCE degree, a few years beyond graduation, alumni will:

• Be employed in civil and environmental engineering or a closely related field; or, graduates will be pursuing an advanced degree in civil and environmental engineering or a closely related field.
• Contribute to society and address societal and environmental needs through engagement in professional, community, or service organizations.
• Agree that the civil engineering program prepared them for success in their careers in terms of knowledge and skillsets as embodied in the program and the Complete Engineer ™ Initiative.

As a professional discipline, civil engineering is closely related to the total human environment. In all professional endeavors, the civil engineer must consider ecological effects as well as the social, economic, and political needs of people. The civil engineer designs systems to control and manage our water resources to provide electric power, agricultural irrigation, flood control, recreation, water supplies, and wastewater treatment systems for our urban and industrial needs.

The civil engineer plans, designs, and constructs our transportation systems—including highways, railroads, waterways, and airports—to connect rural, urban, and industrial areas. The civil engineer also designs and constructs housing and facilities for recreational, industrial, and commercial complexes, which comprise the urban environment. It is the responsibility of civil engineering to minimize air, water, and land pollution and protect the environment.