Bachelor of Science in Turfgrass and Landscape Management

at EDUCO - University of Nebraska - Lincoln USA

Geography is a comprehensive discipline that, via spatial patterns analysis, reveals the intricate attributes and connectivity of human cultures and the natural environment. As such, geography is critical to understanding the complexities of global change. Students may specialize in one of many areas, including climate and weather, cultural/human geography, geographic information systems, historical geography of the Great Plains, natural resources, physical geography, pre-community and regional planning, regional studies, or remote sensing.

An education in geography prepares students for careers in government agencies as well as those involved with foreign service, land management, tourism, health care delivery systems, environmental assessment, transportation development, land use planning, air traffic control, and GIS and cartographic analysis, and in a wide variety of businesses, particularly those concerned with environmental mapping, geographic information systems, and planning. A geography major also prepares students for graduate-level degrees in geography, law (especially environmental law), international business, urban and regional planning, and teaching at all levels.

We aim to develop both the mindset and skillset that will make our graduates outstanding global citizens who are effective in one of six functional areas, namely: business administration (i.e., general international business), economics, finance, management, marketing, and supply chain management and analytics. Our international business (IB) major is designed to give students a combination of skills in a functional area (i.e., a specialization) and global business.  Therefore, international business graduates pursue careers in one of the six areas they choose to specialize in.

To succeed in international business, one must thrive in unfamiliar and dynamic conditions. Cultural and language barriers, socioeconomic diversity, geopolitical tensions, and unstable legal regimes are some of the constant challenges we prepare our students to face. These conditions are present in domestic and international markets.

Excelling within such conditions requires a high level of understanding, patience, judgment and other social skills.  International Business students are well-grounded and confident even when they face being wrong in order to get it right. Their quest for understanding breeds good judgment and intuition to lead through empathy.

We push students to become aware of cognitive biases that permeate all human interaction and impede understanding and decision making. We give them tools to control their own biases using mindfulness practice. We also nurture skills for framing discussions to avoid biases in others. We study techniques developed in international diplomacy for negotiation in the international context. The ethical dilemmas common to international business and how they appear in everyday dealings are examined.

Our rigorous coursework draws on practical academic disciplines that prepare students to perform different business functions. In addition, we constantly strive to develop students’ skills and feed their intellectual curiosity. We require students to advance their foreign language skills, not simply for practical reasons but to develop empathy and neuroplasticity; and we require an international internship or practicum to develop character and experience. Finally, students immerse within the global context to challenge and develop their skills through our global immersion programs where they work on multidisciplinary projects in established markets (e.g., parts of Europe) as well as in frontier markets, including Africa, Asia, and South America.

What you will learn
The international business major combines the solid base of a bachelor of arts in business administration with advanced language study, international experience and academic studies in international business. Students in international business study the business practices of other nations and learn how international trade laws affect the world economy. They also learn about the culture and management methods that differ around the globe.

The field of marketing includes many different career opportunities such as advertising, distribution, marketing research, customer relationship management, merchandising, marketing communication, retailing, product management, professional selling, and sales management. The management of activities related to the flow of both goods and services from producer to consumer has become increasingly important in this age of consumer-oriented production. This importance has increased the demand for well-qualified persons, both as specialists in technical aspects of marketing and as general marketing managers. New developments are appearing in quantitative analysis of marketing problems, use of social media, in studies of consumer behavior, in international marketing, and in the social responsibilities of marketing. These developments hold exciting promise for the future.

Academic preparation for some careers is best achieved by combining marketing courses with courses in other departments of the University. For this reason it is important for the student to consult with a faculty member in the Department of Marketing before deciding on a particular course of study. Courses within the department include those from the following disciplines: Marketing, Marketing Communication, Distribution Channels, Retailing, Sales Management, Marketing Research, Professional Selling, Marketing Information Systems, Digital Marketing, Consumer Behavior, and International Marketing. Outside the College, courses in psychology, sociology, journalism, mathematics, communication studies, art, and geography may be helpful.

The broadcasting major offers courses leading to a wide variety of careers in the broadcasting and media industries. Building on a solid base of instruction in radio, television, mobile and online journalism, the major has broadened its curriculum in response to advancing technology across the broad range of media. Broadcasting offers courses in news gathering and dissemination, videography, data visualization, Web design, sales, management, and other specializations including the use of audio, video and mobile technology. Courses are designed to develop both a comprehensive understanding of theoretical principles and professional skills. Most courses involve extensive practical laboratory work in addition to classroom lectures and discussions.

Many of the broadcasting faculty members have extensive industry experience at major television and radio outlets in Columbus, Ohio; Detroit, Michigan; San Francisco and Los Angeles, California; Kansas City, Missouri; and Omaha, Nebraska. The faculty continues to be connected to the industry, and its members are actively involved in professional media organizations. Students, likewise, are encouraged to further their professional goals through participation in student organizations such as a chapter of the National Broadcasting Society, Midwest Broadcast Journalists Association, and the Radio Television Digital News Association.

The bachelor of science in communication sciences and disorders provides the pre-professional courses required for graduate study in either speech-language pathology or audiology. The entry level for practice as a speech-language pathologist requires a masters degree in speech-language pathology. A doctorate of audiology (AuD) is required to practice audiology. Upon completion of the advanced degree in either field and the licensure/certification requirements, a person may work in a variety of settings, including schools or other education agencies, medical clinics or other medical/nursing facilities, health agencies, or private practice.

The graphic design major prepares students to integrate creativity with visual communication to create a wide variety of print and digital products. The School of Art, Art History and Design offers two undergraduate degrees for this major. Both include a solid base of knowledge in the principles and history of art and design. The bachelor of arts (BA) degree, with nearly fifty percent of its courses in the major, requires students to complement this foundation with another area of study. The bachelor of fine arts (BFA) degree expands on the basic coursework by providing additional experience in graphic design and related studio art areas. This intensive degree holds seventy percent of its courses in the major and is intended for those who want to work in a design career or pursue graduate study in graphic design.

The global studies major at the University of Nebraska–Lincoln prepares students for a changing and complex world by increasing their knowledge of global issues and developing their skills in critical thinking, communication, and logical analysis. The interdisciplinary program is designed to help students understand the growing connectedness and diversity of interactions at the global level. Global studies provides students with a range of classroom, community, and co-curricular activities both domestically and internationally. It is built on the framework of:

• Being a dynamic and well-integrated interdisciplinary academic program for student learning opportunities and an active partner in the College’s internationalizing the curriculum strategic plan;
• Providing students a variety of well-vetted academic and international/experiential learning opportunities that will enhance their depth of global understanding;
• Collaborating with other internationally-focused programs at UNL to promote interest in and understanding of global events and structures; and
• Developing strong, mutually-beneficial partnerships with relevant community groups and individuals.

The College of Business at the University of Nebraska–Lincoln has established an undergraduate supply chain management major to educate students to become supply chain management professionals. Supply chain management (SCM) includes all the activities that must take place to get the right products and services into the right customer’s hands in the right quantity at the right time—from raw material extraction to consumer purchase.

The topics that SCM covers are diverse and include procurement, order fulfillment, inventory management, supplier relationship management, product development and commercialization, returns management, physical distribution and shipping, warehousing, and outsourcing. With the depth and breadth of issues that it encompasses, industries that use SCM tools and approaches include transportation, hospitals, government organizations, construction, processing, social services, electronics, facility design, manufacturing, and warehousing.

What you will learn
Supply Chain Management (SCM) provides students with the skills and expertise to analyze and manage the chain of activities from concept development to distribution of products and services. Individuals skilled in SCM deliver insight to businesses for creating efficient and effective processes. SCM focuses on the core areas of business planning, purchasing, product assembly, distribution, sales, and customer service.

The microbiology major is an interdepartmental major that offers educational opportunities in various areas of microbiology leading to a bachelor of science degree in microbiology. The training offered is suitable for a professional career in microbiology, which may lead to employment in the food industry, clinical microbiology, biotechnology, and pharmaceuticals; or federal agencies such as the Food and Drug Administration, U.S. Department of Agriculture, U.S. Public Health Service, and Environmental Protection Agency. The program is also suitable as preparation for graduate studies leading to academic careers and professional careers in medicine, dentistry, veterinary medicine, pharmacy, and health-related fields.

The film studies program is housed in the Department of English. The program is centered on a core curriculum of four courses in the history of film, film genre, and film directors, as well as film theory and criticism. To these core courses are added related courses, particularly those that integrate the study of moving image culture with rhetoric, philosophy, literary criticism, ethnic literature, and visual cultures of all types. The program is designed for students who wish to ultimately work in academic film studies and also for students who wish to understand film better as an art form, as popular culture, and as a major medium of communication.